CURA Imagem e diagnóstico

What CURA Imagem e diagnóstico does

CURA Imagem e diagnóstico is a São Paulo-based diagnostic medicine center operating as a brand within the Aliança Saúde group, a Brazilian healthcare conglomerate founded in 2010 through the merger of four diagnostic imaging companies. Aliança Saúde controls 110+ diagnostic units across 11 Brazilian states under 14 brands, with CURA positioned as a São Paulo hub serving over 40 years of operating history. The company delivers a broad diagnostic platform spanning imaging exams (MRI, ultrasound, tomography), clinical laboratory analyses, nuclear medicine, genetic testing, vaccines, and home care services, with a clinical differentiator as the Brazilian pioneer in Ultra-High Field 3 Tesla MRI for prostate cancer diagnosis and a legacy in transrectal ultrasound-guided prostate biopsies dating to 1990.

Revenue is generated on a transaction-fee basis across three primary streams: per-test diagnostic services billed to private-pay or insurance-covered individual patients; per-test corporate/occupational health services (admission, periodic, return-to-work, toxicology, vaccines, COVID testing) sold via a dedicated enterprise sales channel; and insurance reimbursements across 150+ accepted convênios including Bradesco Saúde, SulAmérica, Unimed, Amil, NotreDame Intermédica, Porto Seguro, CASSI, and Albert Einstein. Cartão Aliança, an affiliated discount card offering up to 50% off exams without insurance enrollment, extends the pricing model to under- and uninsured segments. Bundled check-up packages (e.g., Check-up Homem at R$149, Check-up Mulher at R$129, Check-up Saúde do Coração at R$119) target consumer preventive demand.

Go-to-market is a hybrid model: direct-to-consumer via website (cura.com.br), online scheduling, centralized phone ((11) 3230-1005), WhatsApp (11930066965), patient portal (Portal do Paciente) and physician portal (Portal Médico); plus enterprise field sales for corporate occupational contracts. The company is privately held under Aliança Saúde following Nelson Tanure's 2022 control acquisition, is LGPD-compliant, and operates with CURA-level headcount of 251–500 employees against a network-wide 5,000+ healthcare professionals serving 2M+ patients and 12M+ exams in 2023.

Name

CURA Imagem e diagnóstico

Legal name

CURA Imagem e diagnóstico

Website

https://cura.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

CURA Imagem e diagnóstico is a São Paulo-based diagnostic medicine center and Aliança Saúde brand offering imaging, clinical lab, nuclear medicine, genetic, vaccine, and occupational health services to individual patients, 150+ insurance plans, and corporate clients across Brazil.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Occupational Health & Pre-Employment Diagnostic Testing Centers (HLAFAKAM)

akta.pro secondary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

Keywords

• Diagnostic imaging services
• Clinical laboratory analysis
• Nuclear medicine diagnostics
• Occupational health exams
• Preventive health checkups

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Testing Services: Revenue from laboratory and imaging diagnostic tests including clinical analysis, image exams, and specialized procedures. Services are provided on an per-test basis with both insurance-reimbursed and private pay options. Tests include blood work, urine analysis, imaging, and specialized diagnostics.
2. Corporate/Occupational Health Services: Occupational health exams, toxicology testing, vaccines, and COVID testing services for businesses. Includes admission exams, periodic exams, return-to-work exams, and demission exams as required by Brazilian labor law (CLT).
3. Health Insurance Acceptance: Revenue from accepting 150+ health insurance plans (convênios), with coverage varying by plan and procedure type. Insurance billing constitutes a significant portion of revenue stream.
4. Cartão Aliança Discount Program: Discount health card program offering up to 50% discounts on exams and services without requiring health insurance enrollment. Revenue from membership or transaction processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CURA Imagem e diagnóstico is a diagnostic medicine center that delivers diagnostic imaging (MRI, ultrasound, tomography), clinical laboratory analyses, nuclear medicine, genetic testing, and vaccination services to individual patients and corporate clients. It also provides occupational health examinations (admission, periodic, return-to-work, toxicology) for businesses required by Brazilian labor law. Services are accessed via online scheduling, phone, WhatsApp, or walk-in visits at physical diagnostic units in São Paulo, with billing through private pay or 150+ accepted health insurance plans.

Product overview

CURA Imagem e diagnóstico is a diagnostic medicine center with over 40 years of experience, operating as part of the Alliança Saúde group. The company offers a unified platform combining multiple healthcare services: clinical laboratory analyses (Análises Clínicas), diagnostic imaging (Exames de Imagem), comprehensive health check-ups (Check-up packages), nuclear medicine, genetic testing, vaccines, and home care services. Patients access services through the Portal do Paciente (online patient portal) and Portal Médico (medical portal), with online appointment scheduling available. The core offering includes over 108 pages of individual lab tests and bundled check-up packages for different demographics (men, women, cardiac health). Corporate services include occupational health exams, toxicology testing, and workplace vaccination programs. The company accepts more than 150 health insurance providers and also offers the Cartão Aliança discount card as an alternative payment option.

Differentiator

Problem solved

Functional benefit

Products and services

• Exames de Imagem (Diagnostic Imaging)
• Análises Clínicas (Clinical Analysis)
• Check-up e Programas de Cuidado (Check-up and Care Programs)
• Medicina Nuclear (Nuclear Medicine)
• Exames Genéticos (Genetic Testing)
• Vacinas (Vaccines)
• Atendimento Domiciliar (Home Care)
• Exames Ocupacionais (Occupational Health Exams)
• Exames Toxicológicos (Toxicology Tests)
• Programa Empresarial (Corporate Health Program)
• Check-up Homem (Men's Check-up)
• Check-up Mulher (Women's Check-up)
• Check-up Saúde do Coração (Heart Health Check-up)
• Cartão Aliança (Aliança Discount Card)

Quantifiable outcome

• 2M+ patients served in 2023
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and strategic.

• Alliança SaúdecoreOthers · 1 January 2010Alliança Saúde is the parent company that owns CURA Diagnóstico. Founded in 2010 through the fusion of 4 leading diagnostic imaging companies, Alliança Saúde operates 110+ diagnostic units across 11 Brazilian states under 14 brands. The group provides image exams, clinical analysis, nuclear medicine, genetic testing, vaccines, and home care services.
• Bradesco SaúdemajorChannel Partner/ Reseller/ DistributorBradesco Saúde is one of the major health insurance providers accepted at CURA diagnostic centers, serving employees of Bradesco and affiliated companies.
• SulAméricamajorChannel Partner/ Reseller/ DistributorSulAmérica is a major health insurance provider accepted at CURA diagnostic centers, offering coverage for individuals and corporate clients.
• UnimedmajorChannel Partner/ Reseller/ DistributorUnimed is one of Brazil's largest health insurance cooperatives, with coverage accepted at CURA diagnostic centers.
• AmilmajorChannel Partner/ Reseller/ DistributorAmil is a major health insurance provider accepted at CURA diagnostic centers, part of the UnitedHealth Group.
• NotreDame IntermédicamajorChannel Partner/ Reseller/ DistributorNotreDame Intermédica is a major health insurance provider accepted at CURA diagnostic centers, known for hospital and diagnostic services.
• Porto SeguromajorChannel Partner/ Reseller/ DistributorPorto Seguro is a diversified insurance and services company whose health insurance plans are accepted at CURA diagnostic centers.
• CASSI (Caixa de Assistência dos Funcionários do Banco do Brasil)majorChannel Partner/ Reseller/ DistributorCASSI is the health assistance plan for Banco do Brasil employees, created in 1944, and is accepted at CURA diagnostic centers.
• Cartão AliançastrategicGTM or Marketing PartnerCartão Aliança is a health discount card program offered by Alliança Saúde, providing up to 50% discounts on exams at CURA centers. It offers no-waiting-period coverage for the whole family with up to 4 dependents allowed. The card enables access to reduced prices without requiring traditional health insurance enrollment.
• 150+ Health Insurance ProvidersmajorChannel Partner/ Reseller/ DistributorCURA accepts 150+ health insurance plans (convênios) including major providers like Bradesco, SulAmérica, Unimed, Amil, NotreDame Intermédica, Porto Seguro, Cassi, Gama Saúde, Cabesp, Albert Einstein, and Vivest. Coverage varies by plan and procedure type.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dasa (Diagnósticos da América): Largest integrated diagnostic medicine company in Brazil, operating imaging, clinical labs, and hospital diagnostics across multiple brands. Directly comparable to CURA across service portfolio, payer mix, and B2B/B2C channels, but at significantly greater national scale.
• Fleury: Major Brazilian diagnostic medicine company with a premium São Paulo presence, offering imaging, clinical analysis, and specialized diagnostics. Closely comparable to CURA on premium positioning, 3T MRI capability, and high-end patient/physician referral flow.
• Hermes Pardini: Brazilian diagnostic chain focused on clinical analysis and imaging, with strong presence in Minas Gerais and growing national footprint. Comparable to CURA on multi-modality diagnostics and B2B/B2C mix.
• Sabin Diagnósticos e Saúde: Mid-sized Brazilian diagnostic chain headquartered in Brasília with national expansion. Comparable to CURA on check-up bundling, multi-state coverage, and clinical analysis plus imaging portfolio.

Broad incumbents

• Hospital Israelita Albert Einstein: Premium São Paulo-based hospital system that operates its own diagnostic imaging and laboratory services. CURA accepts Albert Einstein's health plan, and the hospital is a competing provider of high-end imaging services to the same patient base.
• Hospital Sírio-Libanês: High-end São Paulo hospital system with in-house imaging and lab services serving premium patients. Comparable to CURA's premium positioning and São Paulo catchment, though Sírio-Libanês is a broader care provider.
• Quest Diagnostics: US-based national diagnostic laboratory and imaging services company. Useful international comparable for CURA/Aliança on multi-channel patient access, payer relationships, and operating leverage on a national footprint.
• Laboratory Corporation of America (Labcorp): Global clinical laboratory network with significant imaging and diagnostic services. Comparable to CURA on test menu breadth, payer mix, and enterprise/B2B occupational health offerings.
• Synlab: European medical diagnostics provider offering clinical analysis and imaging across multiple countries. Comparable to CURA on multi-modality diagnostics, multi-site operations, and B2B/B2C customer mix.
• Rede D'Or São Luiz: Brazil's largest hospital network with growing diagnostics capabilities and imaging centers across São Paulo and other states. Comparable to CURA on geographic overlap and competition for physician referrals in São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cura.diagnostico
• LinkedInlinkedin.com/company/curagrupo
• Instagraminstagram.com/cura.diagnostico
• Xx.com/curaimagem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURA Imagem e diagnóstico