Zettler Group
Zettler Group is a privately held, German-founded (1877) manufacturer of electromechanical relays, displays, magnetics/transformers, HVAC/R controls, and solar/EV relays, selling globally through wholly-owned subsidiaries and a 19-country European distributor network to industrial OEM customers.
- Company typePrivate
- Founded1877
- HeadquartersXiamen, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zettler Group does
ZETTLER Group is a privately held, German-founded industrial electronics manufacturer (founded 1877 as "A. Zettler Elektrotechnische Fabrik") that designs, manufactures, and distributes electromechanical and electronic components. Its portfolio spans five core product categories: electromechanical relays, IPS/TFT/LCD displays, magnetics and transformers, HVAC/R controls, and new-energy solutions (solar and EV-charging relays). Manufacturing is concentrated in Xiamen and Ningbo (China) with additional transformer production in Vietnam, supported by R&D, engineering, and clean-room facilities (class 1,000 and 10,000), all certified to ISO 9001 and ISO 14001 with component-level approvals from VDE, UL, CSA, TUV, and CQC.
The company operates through a network of wholly-owned subsidiaries and operating companies spanning Germany, the USA, China, Hong Kong, Vietnam, and Poland, with a direct sales force supplemented by regional and national distributors (notably a network covering 19 European countries). Revenue is generated through B2B hardware sales of proprietary components into horizontally diversified end-markets — HVAC/R and industrial/commercial electronics are identified as primary segments, while solar, EV charging, automotive, and consumer appliances represent secondary use cases. Pricing is quote-based, with multi-year contracts typical for industrial OEM customers. In 2019 the group extended beyond components into contract manufacturing services via ZETTLER Integrated Solutions, offering PCB assembly through turnkey box-build solutions.
Customers are industrial and commercial OEMs integrating Zettler components into HVAC systems, solar inverters, EV chargers, appliances, metering, medical, avionics, and industrial controls. The group sells under multiple sub-brands (American Zettler, AZ Displays, Zettler Magnetics, Zettler Controls, ZETTLER Integrated Solutions) and markets through its corporate website (English/Chinese), LinkedIn, and manufacturing facility video content. No specific customer logos or revenue figures are publicly disclosed.
Zettler Group firmographics
Firmographics- Name
- Zettler Group
- Legal name
- Zettler Group
- Website
- https://zettler-group.com
- Company type
- Private
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zettler Group is a privately held, German-founded (1877) manufacturer of electromechanical relays, displays, magnetics/transformers, HVAC/R controls, and solar/EV relays, selling globally through wholly-owned subsidiaries and a 19-country European distributor network to industrial OEM customers.
- Ownership category
- akta.pro rank
Zettler Group industry classification
Industry- Product category
- Electronic Components Manufacturing
- NAICS
- Power, Distribution, and Specialty Transformer Manufacturing (335311), Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic Coils, Transformers & Other Inductors (3677), Power, Distribution & Specialty Transformers (3612)
- akta.pro primary industry
- Transformers (Power, Distribution, Instrument, Specialty) (IMAGAAAA)
- akta.pro secondary industry
- Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)
Keywords
Where Zettler Group is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
Zettler Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Electronic Components Manufacturing and Sales: Design, manufacturing, and sales of electronic components including relays, displays, transformers, and HVAC controls. Revenue generated from product sales to industrial and consumer customers across global markets.
- Contract Manufacturing Services: ZETTLER Integrated Solutions provides value-added and contract manufacturing services, from simple single-sided PCB integrated assemblies to turnkey 'box build' solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | B2B electronic components - quote-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Zettler Group product offering
Product offeringCore offering
ZETTLER Group designs, manufactures, sells, and distributes electronic components including electromechanical relays, LCD/TFT displays, transformers and magnetics, HVAC/R controls (contactors, thermostats, heat sequencers), and new energy solutions (solar and EV charging relays). The group also offers contract manufacturing services through ZETTLER Integrated Solutions, providing PCB assemblies and turnkey box-build solutions for industrial and commercial customers.
Product overview
ZETTLER Group is a world-class enterprise engaged in the design, manufacturing, sales and distribution of electronic components, offering a diversified product portfolio across five core categories: (1) Electromechanical Relays for commercial and industrial applications across power, HVAC/R, automotive, and energy sectors; (2) Displays under the AZ Displays and Zettler Displays brands featuring IPS panels, TFT modules, and LCD modules for industrial applications; (3) Magnetics/Transformers including encapsulated transformers, toroids, chokes, and power modules; (4) Controls for HVAC/R including contactors, thermostats, heat sequencers, and thermistors; and (5) New Energy Solutions specializing in solar and EV charging relays. The group also provides Integrated Solutions offering value-added contract manufacturing services from PCB assemblies to turnkey box-build solutions.
Differentiator
Problem solved
Functional benefit
Brands
- ZETTLER Integrated Solutions: Value Added and cost-effective Contract Manufacturing Services offering solutions from simple single sided PCB integrated assemblies to Turnkey box build solutions.
Products and services
- Zettler Relays Electromechanical relays for commercial and industrial applications including power, HVAC/R, energy management, lighting, metering, automotive, industrial, telecommunications, security, home appliances, medical, solar inverters, and EV charging.
- AZ Displays / Zettler Displays IPS panels, TFT panels, LCD modules, character and graphics LCD modules, custom glass, color TFTs, and touch panels for industrial applications including avionics, medical, navigation systems, industrial controls, irrigation controls, testing/measurement devices, and smart metering.
- Zettler Magnetics / Transformers Transformers, toroids, chokes, inductors, and power modules including encapsulated transformers with VDE/UL/CUL/CQC approvals, ferrite switching transformers, toroidal transformers, current sense transformers, and switching power modules for home appliances, HVAC/R, industrial controls, and metering applications.
- Zettler Controls HVAC/R components including definite purpose contactors built to ARI 780/790 standard, precision thermostats, defrost thermostats, electric heat sequencers, fan centers, miniature circuit breakers, Class 2 transformers, and thermistors for residential and commercial HVAC/R applications.
- New Energy Solutions - Solar Relays AC side solar relays suitable for PV inverter applications from under 20kVA to over 200kVA, handling switching currents from 12A to 200A; DC side relays (AZSR1100 60VDC 100A, AZDC6 600VDC miniature relays) for 2017 NEC 690.12 rapid shutdown systems, with IEC 62109 safety compliance and UL/CUR/VDE/TUV certifications.
- New Energy Solutions - EV Charging Relays Electric vehicle charging relays including AZEV116 and AZEV132 series (IEC mode 2, compliant with IEC62752 short-circuit withstand-current requirements) and AZSR131/143/165/190 series for IEC 61851-1 mode 3 wall box applications.
- ZETTLER Integrated Solutions Value-added contract manufacturing services combining German engineering skills with Asian manufacturing expertise, ranging from simple single-sided PCB integrated assemblies to turnkey box-build solutions for customers in various industries.
Quantifiable outcome
- Components compliant with international approval standards such as VDE, TUV, UL and CSA
- +1 more outcomes
Companies that use Zettler Group
Customer profileSegments6 records
Ideal customer profiles4 records
Zettler Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zettler Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zettler Group competitors and assessment
Company assessmentBroad incumbents
- Omron Corporation: Japanese global manufacturer of relays, switches, sensors and industrial automation components. Competes with Zettler across relays, controls and industrial applications but operates at vastly greater scale and product breadth.
- Eaton Corporation: Global power management company manufacturing relays, contactors, transformers, switchgear and motor controls. Competes with Zettler across transformers, HVAC controls and industrial relays as part of a much larger electrical equipment portfolio.
- Schneider Electric: Global industrial group manufacturing contactors, relays, motor controls, circuit protection and HVAC controls. Competes with Zettler Controls and Zettler Relays in HVAC/R and industrial contactor applications, but at vastly greater scale.
- TE Connectivity: Global leader in connectors, relays, sensors and electronic components serving automotive, industrial, energy and aerospace. Overlaps with Zettler's relay portfolio, particularly in automotive and industrial applications, at much larger scale.
- Panasonic Industry (Industrial Devices): Panasonic's Industrial Devices division manufactures relays, switches, sensors and EV/energy components. Overlaps heavily with Zettler's relay and HVAC control products but as part of Panasonic's much broader industrial portfolio.
Direct peers
- Finder: Italian-headquartered specialist in relays, timers, sockets and industrial relays serving HVAC, power, automation and EV charging applications. Closely comparable to Zettler on product mix and European customer base.
- Hongfa Technology: Hongfa is the world's largest manufacturer of electromechanical relays, headquartered in Xiamen, China. Direct head-to-head competitor to Zettler's American Zettler / Xiamen Zettler Relay businesses across HVAC/R, solar, EV charging, automotive and industrial relay applications.
- Würth Elektronik: German manufacturer of electronic components including transformers, inductors, relays and circuit protection. Similar mid-size European-headquartered manufacturer with global reach, closely comparable to Zettler on magnetics and relays.
- Sumida Corporation: Japanese manufacturer of inductors, transformers and power magnetics for automotive, industrial and consumer electronics. Direct comparable to Zettler Magnetics across transformer, inductor and choke product lines.
- Song Chuan Precision: Taiwan-based electromechanical relay manufacturer serving automotive, industrial, home appliance and solar markets. Direct competitor to Zettler's relay lines across similar customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zettler Group social profiles
Digital presenceZettler Group compliance and trust
Trust signalCompliance12 records
Zettler Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zettler Group leadership team
Management profileNumber of profiles
Zettler Group subsidiaries and ownership
Company hierarchySubsidiaries21 records
Zettler Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zettler Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zettler Group
What does Zettler Group do?
ZETTLER Group designs, manufactures, sells, and distributes electronic components including electromechanical relays, LCD/TFT displays, transformers and magnetics, HVAC/R controls (contactors, thermostats, heat sequencers), and new energy solutions (solar and EV charging relays). The group also offers contract manufacturing services through ZETTLER Integrated Solutions, providing PCB assemblies and turnkey box-build solutions for industrial and commercial customers.
Is Zettler Group a public or private company?
Zettler Group is a private company. It is classified as family owned and is currently operating.
When was Zettler Group founded?
Zettler Group was founded in 1877. It employs 501 to 1,000 people.
Where is Zettler Group based?
Zettler Group is headquartered in Xiamen, China, in the Asia region.
How does Zettler Group make money?
Two revenue lines are on record. Electronic Components Manufacturing and Sales are the primary driver. The others are contract Manufacturing Services.
Who are Zettler Group's main competitors?
Broad incumbents on record are Omron Corporation, Eaton Corporation, Schneider Electric, TE Connectivity and Panasonic Industry (Industrial Devices). Direct peers are Finder, Hongfa Technology, Würth Elektronik, Sumida Corporation and Song Chuan Precision.
Does Zettler Group have an API?
No public API is recorded for Zettler Group.
What industry is Zettler Group in?
Zettler Group's product category is Electronic Components Manufacturing. Its primary akta.pro industry code is IMAGAAAA, Transformers (Power, Distribution, Instrument, Specialty), with a secondary code of EUAMABAE, Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters). Its NAICS code is 335311 and its SIC code is 3677.