What Cameron Smith & Associates does

Cameron Smith & Associates (CSA) is a privately held executive search firm founded in 1994 and headquartered in Rogers, Arkansas, in the Bentonville/Rogers corridor adjacent to Walmart's headquarters. The firm specializes exclusively in the Consumer Packaged Goods (CPG) industry, placing executive and C-suite candidates across sales, analytics, category management, marketing, supply chain, and customer finance functions for CPG suppliers serving major retailers. CSA serves the supplier networks of Walmart, Sam's Club, Kroger, Target, Costco, Amazon, and Walgreens, with claimed placements in 43 states, 9 countries, and with 50 of the top 100 suppliers to retail.

CSA's core offering is retained and contingency executive search for the CPG vertical, augmented by assessment solutions (Hogan, Myers-Briggs, CommercialSolutions), talent development and executive onboarding services, resume writing, and outplacement. The firm's go-to-market is relationship-based enterprise sales targeting CPG hiring managers, leveraging deep integration into the Bentonville supplier community and 30+ years of accumulated passive-talent relationships. The team of 26 named recruiters averages over 10 years of CPG industry experience, with senior leadership including a former 20-year Korn/Ferry International Partner and former head of Walmart's International Executive Recruiting organization.

Revenue is generated through professional services fees on a quote-based, non-publicly disclosed pricing model with no SaaS, subscription, or technology licensing component. The firm markets through content/SEO, LinkedIn, industry speaking engagements, and direct outreach. CSA has no disclosed funding, no parent company, no subsidiaries, and no M&A history; it operates as an independent founder-owned firm with Senior Partners. Technology infrastructure is unstated beyond vague references to "state-of-the-art technology" combined with industry relationships, and no proprietary AI, patents, or APIs are disclosed.

Name

Cameron Smith & Associates

Legal name

Cameron Smith & Associates

Website

https://csarecruiters.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Cameron Smith & Associates is a privately held executive search firm founded in 1994 in Rogers, Arkansas, specializing in C-suite and leadership placements for CPG suppliers serving major U.S. retailers. The firm serves 50 of the top 100 retail suppliers via a 26-person recruiter team with deep Bentonville/Rogers hub integration.

Ownership category

akta.pro rank

Product category

Executive Search Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)

akta.pro primary industry

Consumer & Retail Leadership Search (BPACAAAG)

Keywords

• Executive search services
• CPG recruitment
• Consumer goods recruiting
• Retained executive search
• Leadership talent placement

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Executive Search/Recruiting Fees: CSA generates revenue through retained or contingency-based executive search engagements for CPG companies seeking to fill leadership and C-suite positions. The firm places candidates across sales, analytics, category management, marketing, supply chain, and customer finance roles.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cameron Smith & Associates is an executive search and recruiting firm that places C-suite and leadership talent for consumer packaged goods (CPG) companies and major retailers. The firm sources top passive candidates across sales, analytics, category management, marketing, supply chain, and customer finance functions, operating from Bentonville/Rogers, Arkansas and leveraging 30+ years of industry relationships.

Product overview

Cameron Smith & Associates (CSA) is a specialized executive search firm for the Consumer Packaged Goods (CPG) industry offering a comprehensive suite of recruitment and talent management services. The core offering centers on executive search and retained search for C-suite and leadership positions across grocery, pharmacy, and mass retail verticals. CSA complements its primary recruitment services with value-added offerings including resume writing services, assessment solutions (Hogan, Myers-Briggs, CommercialSolutions), and talent development/executive onboarding services. The firm operates exclusively within the CPG industry, leveraging deep industry relationships and geographic presence in major CPG hubs to source top passive talent for client organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search & Recruitment Services Full-service executive search and recruitment solutions for executive and C-suite level positions within the consumer packaged goods industry, specializing in placements across grocery, pharmacy, and mass retail verticals.
• Retained Search Exclusive, partnership-based retained search model for high-level executive placements with focused attention on client company culture and hiring needs.
• Talent Access Services Access to top passive talent pools and networking within the CPG industry through extensive industry relationships and proprietary candidate networks.
• Resume Service Professional resume writing and editing services for job seekers ranging from new graduates to senior executives, managed by a Certified Professional Resume Writer.
• Assessment Services Assessment solutions including Hogan assessment, Myers-Briggs Type Indicator (MBTI), and CommercialSolutions for recruitment and retention optimization.
• Talent Development & Executive Onboarding Organizational development solutions helping companies onboard, develop, and retain leadership talent for long-term success.

Quantifiable outcome

• Made placements in 43 states and 9 countries since founding in 1994
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JM Search: JM Search is a boutique executive search firm with a dedicated Consumer & Retail practice placing C-suite and senior leaders at CPG, retail, and consumer services companies. Its size and vertical focus make it the closest mid-market peer to CSA's specialist model.
• Diversified Search Group: Diversified Search Group is a woman-owned executive search firm with a dedicated Consumer & Retail practice serving CPG, retail, and hospitality clients. Its mid-market boutique structure and CPG focus are directly comparable to CSA's specialist model.

Broad incumbents

• Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm with a deep Consumer and Retail practice serving global CPG companies. It is a direct competitor on senior executive and board-level CPG mandates and represents the international scale benchmark for firms like CSA.
• Odgers Berndtson: Odgers Berndtson is a global executive search firm with active Consumer and Retail practices serving CPG and retail clients across North America and Europe. It represents the international scale benchmark that CSA competes against on multi-region CPG mandates.
• Spencer Stuart: Spencer Stuart is a top-tier global executive search firm with a longstanding Consumer Goods practice serving Fortune 500 CPG and retail clients. Its board-level and CEO pipeline work overlaps directly with CSA's executive search mandate and serves as a global benchmark.
• Russell Reynolds Associates: Russell Reynolds is a global executive search firm with active consumer products and retail practices serving CPG and omni-channel retail clients. It competes for the same C-suite and senior leadership mandates CSA pursues at major CPG suppliers and retailers.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search leader with a strong Consumer Markets practice serving CPG, retail, and consumer services clients. It competes with CSA on enterprise-level C-suite mandates and offers the international bench CSA cannot match at boutique scale.
• Korn/Ferry International: Korn/Ferry is the world's largest executive search firm with a dedicated Consumer Goods practice serving global CPG and retail clients. CSA's Senior Partner Tom Colella was previously a Partner at Korn/Ferry for over 20 years, making it the most direct benchmark for CSA's offering and a key talent competitor.

Emerging players

• ON Partners: ON Partners is a boutique executive search firm placing C-level and senior leaders across consumer, retail, and technology sectors. Its exclusive, partner-led model and vertical practices overlap with CSA's specialist executive search approach for CPG clients.
• DHR International: DHR Global (formerly DHR International) is an executive search firm with a strong Consumer practice serving CPG and retail clients globally. It competes with CSA on mid-to-senior CPG mandates and offers greater international reach at comparable fee levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cameronsmithassociatesinc
• Xx.com/csarecruiters
• Facebookfacebook.com/csarecruiters

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameron Smith & Associates