What Lokai does

Lokai is a private, direct-to-consumer lifestyle brand that designs and sells silicone bracelets and accessories centered on the philosophy of finding balance between life's highs and lows. Its signature product is a stretchy silicone bracelet embedded with water from Mount Everest and mud from the Dead Sea, representing the highest and lowest points on Earth; the catalog spans 220+ SKUs across core, sports-licensed, cause-themed, bead, and ring collections. The company leverages licensed partnerships with all 30 MLB teams, all 32 NFL teams, and 15+ collegiate institutions, alongside cause partnerships with organizations such as the Breast Cancer Research Foundation and Guy Harvey Ocean Research Foundation, donating 10% of net profits to charity partners (cumulative donations of $10,014,627 to date). Revenue is generated through three streams: one-time direct e-commerce sales via lokai.com (bracelets priced at $19.98-$24.98, stacked collections at $50-$120), a $20/month Balance Club subscription membership offering exclusive monthly designs and 20% sitewide discount, and wholesale distribution through third-party retailers. The go-to-market is product-led, primarily US-focused, with marketing executed organically across Facebook, Twitter, Instagram, TikTok, email/SMS, and a content blog, supported by store-locator-driven retailer referrals.

Name

Lokai

Website

https://lokai.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lokai is a private DTC lifestyle brand selling inspirational silicone bracelets, each containing water from Mount Everest and mud from the Dead Sea, to US consumers across sports fans, meaning-seekers, and cause-conscious buyers via e-commerce, subscription, and wholesale channels.

Ownership category

akta.pro rank

Product category

Fashion Accessories and Symbolic Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)

Keywords

• Silicone bracelets
• Lifestyle accessories
• Licensed sports merchandise
• Subscription jewelry
• Cause marketing products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of bracelets and rings sold directly through lokai.com. Products include Classic Bracelet ($19.98), themed bracelets ($19.98-$24.98), and stacked collections ($50-$120).
2. Balance Club Membership Subscription: Monthly subscription service delivering exclusive bracelet designs. Members receive 20% off sitewide, new Lokai bracelet every month, ability to swap or skip anytime, and can choose their cause focus.
3. Wholesale: Wholesale distribution through third-party retailers, as indicated by the Wholesale/Retailers page link on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lokai designs, manufactures, and sells inspirational silicone bracelets that incorporate water from Mount Everest and mud from the Dead Sea to symbolize balance between life's highs and lows. The portfolio spans the flagship Classic Bracelet, themed core designs, licensed MLB, NFL, and Collegiate sports collections, a Cause Collection donating 10% of net profits to charity partners, and accessory sub-collections including stone/metal beads and rings. A Balance Club membership delivers monthly exclusive bracelet drops with a 20% sitewide discount.

Product overview

Lokai is a lifestyle brand selling inspirational silicone bracelets centered on the philosophy of finding balance between life's highs and lows. Each bracelet holds water from Mount Everest and mud from the Dead Sea—the highest and lowest points on Earth. The product portfolio consists of the Classic Bracelet as the core flagship product, supplemented by themed collections including the MLB Collection (60 team-branded bracelets), NFL Collection (79 team-branded bracelets), and Collegiate Collection (20 university-branded bracelets). The Cause Collection features bracelets that donate 10% of net profits to charity partners including breast cancer awareness, ocean conservation, and shark conservation. A Beads and Rings sub-collection offers stone, metal, and silicone accessories. The Balance Club Membership is a subscription service offering 20% sitewide discounts and monthly exclusive bracelet designs. The company has donated $10,014,627 to date through its charitable initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Balance Club: Monthly subscription membership program offering exclusive bracelets, 20% off sitewide, and monthly product drops for members.

Products and services

• Classic Bracelet The flagship Lokai bracelet featuring water from Mount Everest and mud from the Dead Sea, symbolizing balance between life's highs and lows. Priced at $19.98, available in S, M, L, XL. Targeted at individual consumers seeking a meaningful, symbolic daily accessory.
• Core Collection Bracelets A collection of themed silicone bracelets featuring diverse designs (Black & White Set, Marble, Ohana, Love, Mahalo, Freshwater Pearl, Humble Hopeful, Yin Yang Pattern) targeted at meaning-seeking consumers. Priced individually from $19.98 with stack sets up to $120.
• MLB Licensed Bracelet Collection Licensed bracelets featuring all 30 Major League Baseball team logos and designs, including New York Yankees, Boston Red Sox, Los Angeles Dodgers, and Chicago Cubs. Approximately 60 products across logo, swirl, and home field styles. Targeted at MLB fans and team loyalists.
• NFL Licensed Bracelet Collection Licensed bracelets featuring all 32 National Football League team logos and designs, including Dallas Cowboys, Kansas City Chiefs, and San Francisco 49ers. Approximately 79 products across logo, swirl, and home field styles. Targeted at NFL fans and team loyalists.
• Collegiate Licensed Bracelet Collection Licensed bracelets featuring university and college team logos across 20 institutions including Alabama, Clemson, Ohio State, LSU, Michigan, Texas, and Penn State. Approximately 20 products. Targeted at college sports fans and alumni.
• Cause Bracelets Collection Bracelets that donate 10% of net profits to charity partners, including the Breast Cancer Bracelet (Breast Cancer Research Foundation), Ocean Wave Bracelet and Ocean Tide (ocean conservation), Mako Shark Bracelet (Guy Harvey Ocean Research Foundation), Mental Wellness Bracelet, and Everyday Heroes Bracelet. Targeted at cause-conscious consumers and awareness supporters.
• Stone and Metal Beads Collection Stone and metal beaded bracelet collection including Matte Onyx, Evil Eye Beaded, Amethyst, Hematite, and Rose Quartz designs. Targeted at consumers seeking premium material variants of the Lokai balance concept.
• Rings Collection Silicone and metal ring collection including Love Ring, Diamond Ring, Black Ring, Evil Eye Ring, Ohana Ring, and Bevel Silicone Ring. Targeted at consumers seeking Lokai-themed accessories beyond bracelets.
• Balance Club Membership A $20/month subscription membership delivering exclusive member-only bracelet designs (such as Blue Orchid, Butterfly, Carbon Offset Neon Green, Teal Blue Aura, Pink Metal Sphere, Gold Kintsugi, Vintage American Flag) each month, with 20% off sitewide, the ability to swap or skip deliveries, and the option to choose a charitable cause focus. Targeted at engaged consumers seeking recurring access to exclusive designs and cause alignment.

Quantifiable outcome

• $10,014,627 donated to charity partners

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Major League Baseball (MLB)coreGTM or Marketing PartnerLicensing partnership providing 60+ MLB-branded bracelet products covering all 30 MLB teams including New York Yankees, Boston Red Sox, Los Angeles Dodgers, Chicago Cubs, and more. Allows Lokai to tap into passionate sports fan base.
• National Football League (NFL)coreGTM or Marketing PartnerLicensing partnership providing 79+ NFL-branded bracelet products covering all 32 NFL teams including Dallas Cowboys, Kansas City Chiefs, San Francisco 49ers, and more. Major product line extension.
• Collegiate Licensing (NCAA)minorGTM or Marketing PartnerLicensing partnership covering 20 collegiate teams including Alabama, Clemson, Ohio State, LSU, Michigan, Texas, Penn State, and others. Targets college sports fans and alumni.
• Guy Harvey Ocean Research FoundationminorStrategic or Co-development PartnerCause partnership creating Mako Shark bracelets supporting ocean conservation. Features artwork by marine wildlife artist Guy Harvey. Part of the Cause Collection where 10% of net profits are donated.
• Breast Cancer Research FoundationminorStrategic or Co-development PartnerCause partnership creating Breast Cancer awareness bracelets (Light Pink). Part of Cause Collection donating 10% of net profits to breast cancer research.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alex and Ani: Meaning-driven jewelry brand known for symbolic bangles and bracelets with adjustable, stackable designs. Comparable to Lokai in meaningful-accessory positioning, multi-channel DTC and wholesale retail, and emotional/cause-driven customer messaging.
• Kendra Scott: Lifestyle jewelry brand with strong DTC and wholesale retail presence and signature cause-marketing (e.g., 'Kendra Scott Gives Back' events). Comparable to Lokai in lifestyle branding, cause-driven positioning, and omnichannel jewelry retail.
• Gorjana: DTC and wholesale fashion jewelry brand focused on stackable, everyday-wear designs. Comparable to Lokai in price-point strategy, everyday-accessory positioning, and multi-channel retail distribution including third-party retailers.
• Pura Vida Bracelets: Charity-linked bracelet brand selling handmade and silicone bracelets tied to artisan and cause partnerships. Most directly comparable peer to Lokai in product type (beaded/silicone bracelets), customer base (lifestyle and cause-conscious consumers), and cause-marketing GTM motion.
• Mejuri: DTC fine and demi-fine jewelry brand selling directly to consumers through e-commerce. Comparable to Lokai in DTC-first growth motion, modern brand storytelling, and digitally native customer acquisition.
• Silpada Designs: Fashion jewelry brand selling silver and sterling pieces via direct sales and e-commerce. Comparable to Lokai in accessible-price fashion-jewelry positioning and direct-to-consumer selling motion.
• Stella & Dot: Fashion jewelry and accessories brand selling through boutique-style shows, e-commerce, and wholesale. Comparable to Lokai in fashion-accessory product category, female-skewing lifestyle customer base, and multi-channel GTM.

Emerging players

• Rocksbox: Jewelry subscription service renting curated pieces on a monthly basis. Comparable to Lokai in subscription-driven monetization of fashion jewelry and recurring-revenue customer engagement.
• ZOX: Single-strand elastic bracelet brand built around collectible designs, storytelling, and community. Comparable to Lokai in silicone/elastic bracelet format, design-driven product drops, and emotionally meaningful accessories.

Broad incumbents

• Pandora: Global jewelry powerhouse known for charm bracelets and stackable designs sold through company-owned and franchised retail. Comparable to Lokai in the bracelet-led product architecture and stackable/collectible purchasing behavior, though at much higher scale and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/livelokai
• Facebookfacebook.com/livelokai
• Instagraminstagram.com/lokai
• TikToktiktok.com/@livelokai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lokai