Medical Care Service

Name

Medical Care Service

Legal name

Medical Care Service Co., Ltd.

Website

https://mcsg.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Medical Care Service Co., Ltd. operates Japan's largest network of dementia-specialized group homes (Ai no Ie brand) and paid nursing homes (Ensemble & Family), serving elderly individuals with dementia and long-term care needs across 373+ facilities in Japan and 16 in China, with subsidiary Gakken Holdings support.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Care Coordination & Care Planning (HSABAEAJ), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Elderly nursing care
• Dementia care services
• Group home operations
• Long-term care facilities
• Visiting nursing services

Headquarters

HQ city

Saitama

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Nursing Care Services: Revenue from operating group homes (愛の家), fee-based paid nursing homes (アンサンブル&ファミニュー), small-scale multifunctional home care services, and visiting nursing stations. Services are provided under Japan's long-term care insurance system and private pay arrangements.
2. Wellness Services: Publishing business through Kentatsu Net information site and book publications; pilates studio operations (bloom pilates); dispensing pharmacy services (ライクス薬局)
3. Business Solutions for Care Providers: Meal provision and nutritional management for seniors (Green Food); welfare equipment sales and rental; building repair, management and cleaning; pharmacy services; cost optimization consulting

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Medical Care Service operates Japan's largest network of dementia-specialized group homes under the Ai no Ie (House of Love) brand, with 373+ facilities nationwide. The company provides residential and home-based nursing care services (group homes, paid nursing homes, small-scale multifunctional care, visiting nursing stations) primarily to elderly individuals, supplemented by wellness services (pilates studios, dispensing pharmacy, health publishing) and B2B business solutions (meal provision, welfare equipment, building management, consulting) for other care providers.

Product overview

Medical Care Service operates a comprehensive elderly care service platform under the Gakken Holdings group. The portfolio consists of three main categories: (1) Nursing Care Services including dementia-focused group homes under the 'Ai no Ie' brand (the company's flagship offering with the largest number of dementia care rooms in Japan), and paid nursing homes under 'Ensemble & Family'; (2) Wellness Services including the 'Kentatsu Net' health information platform, 'bloom pilates' studio chain, dispensing pharmacies ('Rijks Pharmacy'), and book publishing; and (3) Business Solutions for care providers including meal services, welfare equipment, building maintenance, and consulting. Key differentiators include the proprietary MCS Care Model for dementia care, technology-enabled care record systems, and the 'area hospice' visiting nursing strategy. The company also operates a publishing business releasing books on dementia care, caregiving, and wellness topics distributed through Gakken Publishing.

Differentiator

Problem solved

Functional benefit

Brands

• Ai no Ie (愛の家): Dementia-specific group homes providing residential care for elderly with dementia.
• Ensemble & Family
• bloom pilates
• Kentatsu Net (健達ねっと)

Products and services

• Ai no Ie (愛の家) Group Home Dementia-specialized group homes providing residential care for elderly with cognitive impairment. Operates as small-scale facilities (typically 9 residents per unit) offering a home-like environment where residents participate in daily household activities while receiving specialized dementia care support. Japan's largest group home network by room capacity.
• Ensemble & Family (アンサンブル&ファミリー) Paid nursing homes (Kaigo-tsuki yuryo rojin homu) offering comprehensive care services for elderly based on individual care needs. Includes daily living assistance, recreational activities, functional rehabilitation, with nurses and therapists on staff. Targets elderly with various care levels under private pay arrangements.
• Ai no Ie Mirai Visiting Nursing Station Visiting nursing station services providing 24/365 on-site care including nights and holidays with nurses physically on duty (unlike typical on-call systems). Part of the 'area hospice' strategy enabling end-of-life care in familiar communities. Serves high medical dependency cases including terminal cancer, ventilator users, and those with intractable diseases.
• Small-scale Multifunctional Home Care Services Small-scale multifunctional in-home care services combining day care, home-visit care, and residential care into one integrated service. Allows flexible use of services based on individual care needs. Operated through MCS subsidiaries including Medical Care Service Mie Co., Ltd. in Mie Prefecture.
• bloom pilates Pilates studio chain targeting active seniors and working adults. Alliance with MOHIPILATES Co., Ltd. leveraging MCS's expertise in dementia, care, and health. Pilates originated as rehabilitation and emphasizes inner muscles, posture improvement, and flexibility.
• Rijks Pharmacy (ライクス薬局) Dispensing pharmacy service providing prescription medications and pharmaceutical counseling. Part of MCS's wellness service offerings serving elderly customers and care facility residents.
• Health and Care Book Publishing Book publishing business targeting home caregivers, care workers, students, and those working to promote health and prevent dementia. Titles include medication safety guides and caregiver work-life balance guides. Distributed through Gakken Publishing with prices around ¥1,980 per book.
• Meal Provision and Nutritional Management Services (Green Food) B2B meal provision and nutritional management services for senior care facilities and elderly care operators. Operated through affiliated company Green Food Co., Ltd., serving other nursing care providers across Japan.
• Welfare Equipment Sales and Rental B2B and B2C sales and rental of welfare equipment (mobility aids, care equipment) for care facilities and individuals. Provided through affiliated companies Property Care Partners Co., Ltd. and Paramedical Co., Ltd.
• Building Repair, Management and Cleaning Services B2B building maintenance, management, and cleaning services for care facilities. Provided through affiliated company Property Care Partners Co., Ltd. Targets nursing care operators needing facility upkeep support.
• Cost Optimization and Consulting Services B2B consulting services for care business operators including procurement cost reduction, utility cost reduction, operational optimization, land utilization planning, and business transfer/succession support. Targets care facility owners and operators.

Quantifiable outcome

• Average overtime reduced to 5.8 hours/month through ICT and smart systems
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Green Food Co., Ltd.minorStrategic or Co-development Partner · 29 May 2026Joint project for '1st National Senior Care and Welfare Facility Longevity Udon Making Championship'. Green Food handles catering services at senior care facilities and MCS operates Kentatsu Net web media. Event aims to promote health and joy of food for seniors across Japan.
• MOHIPILATES Co., Ltd.minorStrategic or Co-development Partner · 28 May 2026Alliance agreement for pilates business expansion. MCS utilizes MOHIPILATES' expertise and track record in pilates instruction combined with MCS's expertise in dementia, care, and health fields to provide services for people interested in pilates. First store 'bloom pilates' opened in Ginza.
• Property Care Partners Co., Ltd.minorOthersPartner company for welfare equipment sales and rental, building repair, management and cleaning services within MCS business solutions offerings.
• Paramedical Co., Ltd.minorOthersPartner company for welfare equipment sales and rental services within MCS business solutions offerings.
• Gakken Holdings Co., Ltd.coreOthersParent company and Gakken Group member. MCS is part of the Gakken Group which is engaged in publishing and distribution of nursing, medical, health and family medicine books. MCS leverages Gakken Group's educational and publishing resources for its wellness services including Kentatsu Net information site and book publications.
• TV Tokyo (WBS Program)minorGTM or Marketing PartnerMedia coverage on TV Tokyo's 'WBS (World Business Satellite)' program featuring MCS's expansion into China and dementia care services. Interviewed about company's expertise in dementia care cultivated in Japan for over 25 years and facility management know-how in China.

Scale indicators12 records

Recent moves17 records

Expansion highlights7 records

Direct peers

• Nichii Gakkan Co., Ltd. One of Japan's largest nursing care and healthcare services operators, operating a similar group home, in-home care, and facility-based care footprint. Directly competes with Medical Care Service across dementia care, facility operations, and B2B care solutions in the Japanese market.
• Benesse Style Care Co., Ltd. Major Japanese senior care provider offering assisted living, group homes, and in-home care services. Comparable business model with national facility footprint and similar focus on dementia and elderly residential care in Japan.
• Sompo Care Inc. Operates one of Japan's largest nursing care facility networks under the Sompo Japan Insurance group, including group homes, paid nursing homes, and visiting care. Directly comparable service mix and reimbursement model to MCS.
• Chateau Concierge Co., Ltd. Japanese nursing care and senior housing operator offering group homes, paid nursing homes, and in-home care services. Competes directly with MCS in the dementia group home segment under Japan's LTC insurance framework.
• Care Service Co., Ltd. Tokyo-based nursing care company operating group homes, day services, and in-home care support across Japan. Directly comparable in facility mix and customer segment, though smaller in scale than MCS.
• Aeon Care Service Co., Ltd. Subsidiary of Aeon Group providing nursing care services including paid nursing homes, group homes, and in-home care in Japan. Comparable facility-based care model with backing from a major Japanese retail conglomerate.
• St. Care Holdings Co., Ltd. Japanese nursing care operator with a network of group homes and visiting care services. Comparable scale and service portfolio focused on dementia and elderly residential care.
• Japan Care Service Co., Ltd. Japanese nursing care provider operating group homes and in-home care services, primarily serving metropolitan areas. Directly comparable in dementia-focused group home operations and Japan LTC insurance reimbursement model.
• Riei Co., Ltd. Japanese nursing care company offering group homes, paid nursing homes, and home care support. Similar service mix and target population (elderly requiring long-term care) operating under the same public LTC insurance system.
• Eek Co., Ltd. Japanese nursing care services company operating group homes and in-home care, comparable in service offering and customer segment to MCS, particularly in regional Japanese markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mcsg.co.jp
• Instagraminstagram.com/mcs_cc?r=nametag
• TikToktiktok.com/@mlcczrwz35/video/7383735722345368848?is_from_webapp=1&sender_device=pc&web_id=7330171656332248577

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Care Service