Rubyroid Labs
Rubyroid Labs is a private Warsaw-based software development firm specializing in Ruby on Rails, React Native, and UX/UI design, serving startups, mid-market firms, and enterprises across e-commerce, fintech, healthcare, and other verticals via dedicated teams and project-based engagements.
- Company typePrivate
- Founded2012
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rubyroid Labs does
Rubyroid Labs is a private, full-cycle software development company headquartered in Warsaw, Poland with a US office in Springfield, Illinois. Founded approximately 12-13 years ago, the firm specializes in Ruby on Rails backend development, React Native mobile applications, and UX/UI design, employing a team of 55-60 engineers, designers, and project managers. It serves a horizontal mix of clients including startups, growing businesses, and enterprises across e-commerce, healthcare, real estate, travel, automotive, fintech, fitness, and cryptocurrency verticals, with named customers such as Toyota, Volvo, Mastercard, Magoosh, Sail Croatia, and Volition Beauty. The company claims 150+ cumulative clients, 98% on-time delivery, 87% long-term client retention, 0% key-role turnover over 3 years, and a 5.0 Clutch rating with 52+ five-star reviews.
The company generates revenue through three professional services engagement models: fixed-price projects, time-and-materials billing, and dedicated development teams functioning as outsourced extensions of client engineering organizations. A productized 6-week mobile MVP service starts at $15,000, targeting companies with existing Rails backends seeking React Native apps. More recently, Rubyroid Labs has added ChatGPT integration and AI-enabled application development (computer vision, conversational AI, autonomous agents) as a higher-value service line, delivering case studies including a WhatsApp-integrated fitness engagement platform, an AI-powered bike fitting tool processing 225,000+ fits, and an automotive parts chatbot supporting 1M+ SKUs. Distribution is direct, primarily through website contact forms, content marketing, and Clutch-driven inbound, with no marketplace, reseller, or platform channels. The company is founder-led under CEO Pavel Borel with a bench of VPs across Operations, Business Development, Design, and Engineering, and operates with no disclosed external funding.
Rubyroid Labs firmographics
Firmographics- Name
- Rubyroid Labs
- Legal name
- Rubyroid Labs
- Website
- https://rubyroidlabs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rubyroid Labs is a private Warsaw-based software development firm specializing in Ruby on Rails, React Native, and UX/UI design, serving startups, mid-market firms, and enterprises across e-commerce, fintech, healthcare, and other verticals via dedicated teams and project-based engagements.
- Ownership category
- akta.pro rank
Rubyroid Labs industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
- akta.pro secondary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where Rubyroid Labs is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Rubyroid Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dedicated Development Teams: Full-time dedicated teams with the right skill set working exclusively on client projects. Suitable for complex products requiring long-term collaboration and direct control over the development process. Multiple engagement models available.
- Fixed Price Projects: Ideal for projects with clear specifications, documentation, and defined functionality. Client receives a set budget upfront with delivery within agreed scope.
- Time & Materials Engagements: Flexible billing for projects with evolving requirements. Clients pay only for actual hours worked, perfect for ongoing adjustments and iterative development.
- Mobile MVP Development: 6-week mobile MVP development service starting at $15,000 using Ruby on Rails backend with React Native frontend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed Price Model |
| Subscription | Pay-as-you-go | Time & Materials Model |
| Subscription | Monthly | Dedicated Team Model |
| Subscription | Multi-year contract | 6-Week Mobile MVP |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rubyroid Labs product offering
Product offeringCore offering
Rubyroid Labs is a full-cycle software development company that builds web and mobile applications using Ruby on Rails, React Native, and related technologies. They offer end-to-end services from UX/UI design through development to launch and maintenance, with flexible engagement models including dedicated development teams, fixed price projects, and time & materials engagements. Their team of 55+ engineers, designers, and project managers serves clients across e-commerce, healthcare, real estate, travel, automotive, fintech, and fitness industries globally.
Product overview
Rubyroid Labs is a full-cycle software development company offering dedicated development teams and specialized services built around Ruby on Rails, React Native, and UX/UI design expertise. The company provides a portfolio of services including Ruby on Rails development, React Native mobile development, UX/UI design, code audits, mobile development, Golang development, ChatGPT integration, custom CRM development, and real estate software development. Rubyroid Labs serves industries including e-commerce, healthcare, real estate, travel, automotive, fintech, and fitness/wellness across locations in Poland (Warsaw) and the United States (Springfield, IL). The product portfolio includes both service offerings (development teams, specialized services) and client products delivered through case studies including AI-powered platforms (Myvelofit bike fitting, FitJourney fitness engagement), e-commerce platforms (Yelz cosmetics, Volition Beauty, Unibelus marketplace), cryptocurrency solutions (LetKnow exchange/wallet, MyLime blockchain identity), and various SaaS applications. The company emphasizes 12+ years of experience, 7-12 year average developer experience, and claims 98% on-time project delivery with 87% long-term client retention.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 98% of projects launched on time
- +7 more outcomes
Companies that use Rubyroid Labs
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Rubyroid Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability18 records
Feature5 records
Rubyroid Labs partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Rubyroid Labs competitors and assessment
Company assessmentDirect peers
- Netguru: Poland-based digital consultancy providing custom software development, product design, and dedicated teams. Directly comparable in geography, service portfolio, and target customer segments.
- Codemancers: Custom software development shop focused on Ruby on Rails, React Native, and product engineering. Closely comparable in tech-stack specialization and dedicated-team delivery model.
- RubyGarage: Ukraine-based software consultancy specializing in Ruby on Rails, React, and mobile development. Closely comparable to Rubyroid Labs in technology stack, dedicated-team model, and CEE delivery footprint.
- Brainvire Infotech: Global IT services firm offering custom web and mobile application development with comparable dedicated-team and project-based engagement models targeting mid-market and enterprise clients.
- Perimattic: Custom software and RoR-focused development firm offering dedicated teams and project-based engagements. Comparable in core technology focus and SMB-to-enterprise client mix.
- Binariks: Eastern European software development company delivering custom web and mobile solutions with dedicated teams. Comparable in delivery model, geographic footprint, and target verticals.
- Aimprosoft: Eastern European software development company offering custom web and mobile application development with dedicated teams. Comparable in delivery model, technology stack breadth, and target customer segments.
Broad incumbents
- EPAM Systems: Large global IT services and digital platform engineering company with strong Eastern European roots. Overlaps with Rubyroid Labs on custom application development but operates at vastly larger scale across many technology stacks.
- Toptal: Global marketplace connecting clients with vetted freelance developers including Ruby on Rails expertise. Competes indirectly for the same enterprise development-team budget as Rubyroid Labs' dedicated-team offering.
- Andela: Global platform for hiring vetted remote engineering talent from emerging markets. Competes for the same enterprise custom-development and dedicated-team engagements Rubyroid Labs serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rubyroid Labs social profiles
Digital presenceRubyroid Labs compliance and trust
Trust signalCompliance2 records
Rubyroid Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubyroid Labs leadership team
Management profileNumber of profiles
Profiles7 records
Rubyroid Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubyroid Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubyroid Labs
What does Rubyroid Labs do?
Rubyroid Labs is a full-cycle software development company that builds web and mobile applications using Ruby on Rails, React Native, and related technologies. They offer end-to-end services from UX/UI design through development to launch and maintenance, with flexible engagement models including dedicated development teams, fixed price projects, and time & materials engagements. Their team of 55+ engineers, designers, and project managers serves clients across e-commerce, healthcare, real estate, travel, automotive, fintech, and fitness industries globally.
Is Rubyroid Labs a public or private company?
Rubyroid Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubyroid Labs founded?
Rubyroid Labs was founded in 2012. It employs 11 to 50 people.
Where is Rubyroid Labs based?
Rubyroid Labs is headquartered in Warsaw, Poland, in the Europe region.
How does Rubyroid Labs make money?
Four revenue lines are on record. Dedicated Development Teams are the primary driver. The others are fixed Price Projects, time & Materials Engagements and mobile MVP Development.
Who are Rubyroid Labs's main competitors?
Direct peers on record are Netguru, Codemancers, RubyGarage, Brainvire Infotech, Perimattic, Binariks and Aimprosoft. Broad incumbents are EPAM Systems, Toptal and Andela.
Does Rubyroid Labs have an API?
No public API is recorded for Rubyroid Labs.
What industry is Rubyroid Labs in?
Rubyroid Labs's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop), with a secondary code of BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services. Its NAICS code is 54151 and its SIC code is 7371.