Pet Assure
Pet Assure is a US pet-care benefits company selling a 25% veterinary discount plan and a wellness reimbursement plan to individual pet owners, distributed both directly and through employer benefit programs (Red Bull, CVS, Morgan Stanley) and a network of 5,000+ participating veterinarians.
- Company typePrivate
- Founded1995
- HeadquartersLakewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pet Assure does
Pet Assure Corp is a US pet-care benefits provider founded in 1995 and operating as a brand under the Synergy Pet Group holding company, headquartered in Lakewood, New Jersey. The company sells two core subscription products: the Veterinary Discount Plan, which provides an instant 25% discount on in-house medical services at more than 5,000 participating veterinary practices with no claim submission required; and the Mint Wellness Plan, a reimbursement product usable at any veterinarian for routine pet care expenses. Both plans are accessible via a mobile app that presents a digital member ID card, and there is no public API, SDK, or developer-facing integration surface. Pet Assure serves individual pet owners directly through its website and indirectly through a B2B2C channel in which employers such as Red Bull, CVS, and Morgan Stanley offer the plan as an employee benefit, supplemented by a broker and benefits-consultant channel at petbenefits.com.
The business model is straightforward subscription recurring revenue from individual members, with pricing not publicly disclosed. Distribution is hybrid: enterprise employer partnerships drive captive member acquisition, while direct-to-consumer enrollment, content marketing through the Max's Corner blog and social channels, and SEO for terms related to pre-existing conditions and pet insurance alternatives drive top-of-funnel demand. The company is privately held with no disclosed venture funding rounds and no public revenue, and operates exclusively in the United States.
Pet Assure's competitive positioning rests on covering pre-existing conditions, imposing no waiting period or deductible, and providing instant point-of-sale savings rather than reimbursement, differentiating it from traditional pet insurance. Member outcomes reported by the company include a 92% first-visit rate into the network after enrollment, 41% higher client spending versus non-members, and 19% more annual appointments plus 33% more diagnostic and treatment services, positioning the platform as a customer-acquisition channel for network veterinarians in addition to a consumer benefit.
Pet Assure firmographics
Firmographics- Name
- Pet Assure
- Legal name
- Pet Assure Corp
- Website
- https://petassure.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pet Assure is a US pet-care benefits company selling a 25% veterinary discount plan and a wellness reimbursement plan to individual pet owners, distributed both directly and through employer benefit programs (Red Bull, CVS, Morgan Stanley) and a network of 5,000+ participating veterinarians.
- Ownership category
- akta.pro rank
Pet Assure industry classification
Industry- Product category
- Pet Insurance & Wellness Benefits
- NAICS
- Veterinary Services (541940)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH)
Keywords
Where Pet Assure is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pet Assure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Veterinary Discount Plan Membership: Monthly or annual subscription fees for access to instant 25% discounts on in-house medical services at participating veterinary practices. Members present their Pet Assure ID card (via app) and receive immediate bill reduction.
- Mint Wellness Plan Membership: Subscription-based wellness reimbursement plan that provides money back on routine pet care expenses. Members visit any veterinarian and submit claims for reimbursement through the online portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Veterinary Discount Plan - Instant savings on in-house medical services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pet Assure product offering
Product offeringCore offering
Pet Assure operates a veterinary discount network and wellness reimbursement platform for pet owners. The Veterinary Discount Plan provides an instant 25% discount on in-house medical services at a network of 5,000+ participating veterinarians nationwide, with no deductible, no waiting period, and no claim submission. The Mint Wellness Plan reimburses members for routine pet care expenses at any veterinarian through an online claim submission process. Both plans are distributed through employer benefits programs and direct consumer enrollment.
Product overview
Pet Assure is a pet employee benefits company offering two core plan products: the Veterinary Discount Plan (a discount card providing 25% off in-house medical services at participating veterinary practices) and the Mint Wellness Plan (a reimbursement plan for routine pet care expenses usable at any veterinarian). Both plans are accessible via a mobile app where members present their digital ID card. The company also operates Max's Corner, an educational pet health blog. Pet Assure is part of Synergy Pet Group and has been operating since 1995, with enrollment available through employers or directly online.
Differentiator
Problem solved
Functional benefit
Brands
- Mint Wellness: Reimbursement plan for annual routine pet care expenses from any veterinary provider.
- Max's Corner
Products and services
- Veterinary Discount Plan A subscription discount card program that gives members an instant 25% discount on in-house veterinary medical services (office visits, exams, x-rays, vaccines, dental care, lab work, surgeries, hospitalizations) at 5,000+ participating providers, with no claim submission, no deductible, and no waiting period. Designed for pet owners seeking immediate savings, including pets with pre-existing conditions or any age.
- Mint Wellness Plan A subscription wellness reimbursement plan that returns money to members on annual routine pet care expenses from any veterinarian. Members submit claims through a simple online portal for routine wellness coverage. Targeted at pet owners who want reimbursement on routine care usable at any veterinary provider.
Quantifiable outcome
- 92% of members visit a network practice for the first time after enrolling
- +2 more outcomes
Companies that use Pet Assure
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pet Assure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pet Assure partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Red BullflagshipRed Bull offers Pet Assure veterinary discount plan as an employee benefit to their workforce, allowing employees to access the network of participating veterinarians for discounted pet care services.
- CVSflagshipCVS offers Pet Assure as an employee benefit, providing their employees with access to discounted veterinary services through the Pet Assure provider network.
- Morgan StanleyflagshipMorgan Stanley includes Pet Assure in their employee benefits package, enabling employees to save on veterinary expenses at participating providers.
- 5,000+ Veterinary Practices (Network)coreIndependent veterinary practices across the United States participate in the Pet Assure network, providing 25% discounts on in-house medical services to Pet Assure members. Practices receive referrals and practice perks in exchange.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pet Assure competitors and assessment
Company assessmentDirect peers
- Wagmo: Wagmo offers pet wellness and insurance subscription plans distributed through employers as voluntary benefits, closely mirroring Pet Assure's B2B2C model and product positioning around pre-existing condition coverage.
- Embrace Pet Insurance: Embrace is a digitally-native pet insurance carrier selling accident/illness and wellness plans online, directly competing for Pet Assure's same consumer wallets in the pet healthcare financing category.
- Trupanion: Trupanion is a leading pet medical insurer with direct-to-vet pay capability, competing for the same pet healthcare expenditure and employer benefit dollars Pet Assure targets.
- Pets Best: Pets Best sells pet insurance and optional wellness add-ons directly to consumers and through employer benefit brokers, overlapping with both of Pet Assure's product lines.
- Healthy Paws: Healthy Paws is an online-direct pet insurance provider competing for the same uninsured pet owner segment that Pet Assure explicitly targets with its discount/wellness alternative.
- Pumpkin Pet Insurance: Pumpkin offers pet insurance and wellness packages positioned on inclusive coverage (including pre-existing conditions in some plans), directly competing with Pet Assure's core differentiation.
- ASPCA Pet Health Insurance: ASPCA-branded pet insurance is offered through employer benefit channels and directly, competing in both product positioning and employer distribution with Pet Assure.
- Fetch (formerly Petplan): Fetch is a comprehensive pet insurance and wellness provider targeting employers and individual pet owners with comparable product breadth to Pet Assure's discount + wellness offering.
Broad incumbents
- Lemonade Pet Insurance: Lemonade is a multi-line digital insurer with a fast-growing pet insurance product; not focused exclusively on pet, but increasingly relevant as a bundled benefits competitor in employer channels.
- Nationwide Pet Insurance: Nationwide is the largest U.S. provider of pet health insurance, distributed extensively through employers and affinity groups, making it a major incumbent competitor in the same benefits broker channel as Pet Assure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pet Assure social profiles
Digital presencePet Assure compliance and trust
Trust signalCompliance1 record
Pet Assure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet Assure leadership team
Management profileNumber of profiles
Profiles1 record
Pet Assure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet Assure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet Assure
What does Pet Assure do?
Pet Assure operates a veterinary discount network and wellness reimbursement platform for pet owners. The Veterinary Discount Plan provides an instant 25% discount on in-house medical services at a network of 5,000+ participating veterinarians nationwide, with no deductible, no waiting period, and no claim submission. The Mint Wellness Plan reimburses members for routine pet care expenses at any veterinarian through an online claim submission process. Both plans are distributed through employer benefits programs and direct consumer enrollment.
Is Pet Assure a public or private company?
Pet Assure is a private company. It is classified as corporate owned and is currently operating.
When was Pet Assure founded?
Pet Assure was founded in 1995. It employs 11 to 50 people.
Where is Pet Assure based?
Pet Assure is headquartered in Lakewood, United States, in the North America region.
How does Pet Assure make money?
Two revenue lines are on record. Veterinary Discount Plan Membership is the primary driver. The others are mint Wellness Plan Membership.
Who are Pet Assure's main competitors?
Direct peers on record are Wagmo, Embrace Pet Insurance, Trupanion, Pets Best, Healthy Paws, Pumpkin Pet Insurance, ASPCA Pet Health Insurance and Fetch (formerly Petplan). Broad incumbents are Lemonade Pet Insurance and Nationwide Pet Insurance.
Does Pet Assure have an API?
No public API is recorded for Pet Assure.
What industry is Pet Assure in?
Pet Assure's product category is Pet Insurance & Wellness Benefits. Its primary akta.pro industry code is FSAJAKAH, Property Insurance (Homeowners, Renters & Commercial Property). Its NAICS code is 541940 and its SIC code is 6324.