Snap Power
SnapPower is a US-based home innovations company that designs and sells snap-on LED outlet and switch cover plates with built-in dusk-to-dawn, motion, and RGB lighting, plus child-safety and door-lock SKUs, sold primarily direct-to-consumer through its Shopify storefront with a B2B hospitality partner program.
- Company typePrivate
- Founded2012
- HeadquartersUtah, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Snap Power does
SnapPower is a privately held US home-innovations company, founded in 2012, that designs and sells snap-on LED cover plate night lights for standard electrical outlets and switches. Its core technical differentiator is a patented prong system that draws power through the outlet's mounting screws, allowing LED lighting, dusk-to-dawn sensors, and motion detectors to be integrated into a standard cover plate with no batteries, wiring, or electrician required. The portfolio spans GuideLight variants (standard, PLUS, Multicolor RGB, Horizontal, MotionLight, StormLight with 4-6 hour emergency backup), SwitchLight variants (3-way, double-gang, triple-gang), child-safety SKUs (SafeLight, SafePlate), a retrofitted door lock (HugLock), and accessories (LumiDock, portable charger, wall magnets).
The company operates a direct-to-consumer e-commerce model through its Shopify storefront at snappower.com, with revenue generated almost entirely from one-time hardware purchases priced between roughly $4.75 and $125 per SKU or pack. Multi-pack discounts and four color/finish options (White, Light Almond, Ivory, Black) are standard, and the catalog supports Duplex, Decor, and GFCI outlet styles. A separate Partners & Hotels program extends the go-to-market into B2B buyers in hospitality and multi-unit residential markets via a dedicated portal. Distribution is concentrated in the United States and Canada, with no disclosed retail, wholesale, or third-party marketplace presence.
Marketing is driven by SEO-optimized product pages, a company blog, and organic social channels (Facebook, Instagram, Pinterest, TikTok), supplemented by an email newsletter and partner referrals. Customer signals include over 50,000 five-star reviews, a one-year warranty, and 30-day returns. The company has no disclosed institutional funding, no parent company, no acquisitions, and operates entirely on founder-led capital.
Snap Power firmographics
Firmographics- Name
- Snap Power
- Legal name
- SnapPower
- Website
- https://snappower.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SnapPower is a US-based home innovations company that designs and sells snap-on LED outlet and switch cover plates with built-in dusk-to-dawn, motion, and RGB lighting, plus child-safety and door-lock SKUs, sold primarily direct-to-consumer through its Shopify storefront with a B2B hospitality partner program.
- Ownership category
- akta.pro rank
Snap Power industry classification
Industry- Product category
- Consumer Home Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
Keywords
Where Snap Power is headquartered
LocationHeadquarters
- HQ city
- Utah
- HQ country
- United States
- HQ region
- North America
Markets served
Snap Power business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: SnapPower generates revenue through direct-to-consumer sales via their Shopify e-commerce platform. Products are sold as one-time purchases in various pack sizes (single, 3-pack, 5-pack, 10-pack), with pricing varying by product type and configuration. No subscription model is apparent; all revenue appears to be one-time hardware sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GuideLight (standard dusk-to-dawn LED cover plate) |
| Unit Pricing | Pay-as-you-go | GuideLight PLUS (dimmable with brightness control) |
| Unit Pricing | Pay-as-you-go | SwitchLight (for light switches) |
| Unit Pricing | Pay-as-you-go | MotionLight (motion-activated) |
| Unit Pricing | Pay-as-you-go | Multicolor GuideLight (RGB color customizable) |
| Unit Pricing | Pay-as-you-go | Horizontal GuideLight (for horizontal outlets) |
| Unit Pricing | Pay-as-you-go | StormLight (emergency backup battery) |
| Unit Pricing | Pay-as-you-go | SafeLight (child safety + LED night light) |
| Unit Pricing | Pay-as-you-go | SafePlate (child safety only, no LED) |
| Unit Pricing | Pay-as-you-go | HugLock (door lock) |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Snap Power product offering
Product offeringCore offering
SnapPower designs, manufactures, and sells snap-on LED outlet and switch cover plates that integrate automatic night lighting into standard electrical fixtures via patented prong technology. Its portfolio spans GuideLight variants (standard, PLUS, Multicolor, Horizontal, MotionLight, StormLight with emergency backup) for outlets, SwitchLight variants for switches, child-safety products (SafeLight, SafePlate), the HugLock interior door lock, and accessories (LumiDock, Portable Charger, Wall Magnets), sold direct-to-consumer through snappower.com.
Product overview
SnapPower is a home innovations company that produces snap-on LED outlet and switch cover plates with built-in lighting. The product portfolio centers on lighted wall plates that replace standard covers without requiring batteries, wires, or electrician installation. The core products include GuideLight variants (standard, PLUS, Multicolor, Horizontal, MotionLight, and StormLight with emergency backup) for outlets and SwitchLight variants (standard, 3-Way, Double-Gang, Triple-Gang) for switches. Safety-focused offerings include SafeLight and SafePlate with child-proofing features. The company also offers door security products (HugLock) and smart device accessories (LumiDock, Portable Charger).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Energy cost of less than 10 cents per year per unit
- +2 more outcomes
Companies that use Snap Power
Customer profileSegments3 records
Ideal customer profiles3 records
Snap Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Snap Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partners & Hotels Program MembersminorSnapPower operates a dedicated Partners & Hotels program for hospitality and property management companies. The program includes a partner login portal at snappowerpartners.com, a partner order form, and a 'Become a Partner' enrollment process. However, no specific named partner companies are disclosed in the source material.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Snap Power competitors and assessment
Company assessmentBroad incumbents
- GE Lighting (Savant): GE Lighting, now part of Savant, offers a broad portfolio of residential LED bulbs, smart lights (Cync), and fixtures. It is a broad incumbent in residential lighting against which SnapPower competes for consumer mindshare.
- Philips Hue (Signify): Philips Hue is the leading premium smart lighting ecosystem with app-controlled bulbs, light strips, and fixtures. It represents the hub-based alternative to SnapPower's standalone snap-on lighting approach.
- Leviton: Leviton manufactures residential and commercial wiring devices including switches, dimmers, GFCI outlets, and smart lighting controls. Its Decora Smart line overlaps with SnapPower's switch/outlet adjacency and installation ease.
- Lutron Electronics: Lutron is a leading manufacturer of residential dimmers, smart switches, and lighting controls (Caseta, RA). It competes in adjacent wall-switch territory rather than snap-on outlet covers, but addresses the same pathway and night-lighting needs.
Emerging players
- Brilliant Smart Home: Brilliant produces smart home control panels that replace light switches and integrate lighting, music, and smart devices. It represents the in-wall smart control alternative to SnapPower's snap-on LED plate concept.
- Eufy (Anker): Eufy, Anker's smart home brand, sells connected night lights, door locks, and home safety products via D2C e-commerce. Its consumer D2C smart-home expansion parallels SnapPower's broader product line strategy.
Direct peers
- Mr. Beams: Mr. Beams makes wireless, battery-powered LED lighting products for residential pathway, closet, and night-light use. It is the most direct comparable to SnapPower in the consumer-grade, easy-install LED lighting niche.
- AmerTac: AmerTac produces residential LED night lights, light controls, and battery-operated lighting sold through home improvement and mass-market retail. Its product mix and channel strategy overlap meaningfully with SnapPower's.
- Westek: Westek manufactures and sells LED night lights, cover plate lights, and lighting controls through retail and online channels. Its LED cover plate line overlaps directly with SnapPower's GuideLight products.
- Globe Electric: Globe Electric designs and distributes residential decorative and functional LED lighting, including night lights and smart lighting. Its residential D2C and retail distribution is comparable to SnapPower's model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Snap Power social profiles
Digital presenceSnap Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snap Power leadership team
Management profileNumber of profiles
Snap Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snap Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snap Power
What does Snap Power do?
SnapPower designs, manufactures, and sells snap-on LED outlet and switch cover plates that integrate automatic night lighting into standard electrical fixtures via patented prong technology. Its portfolio spans GuideLight variants (standard, PLUS, Multicolor, Horizontal, MotionLight, StormLight with emergency backup) for outlets, SwitchLight variants for switches, child-safety products (SafeLight, SafePlate), the HugLock interior door lock, and accessories (LumiDock, Portable Charger, Wall Magnets), sold direct-to-consumer through snappower.com.
Is Snap Power a public or private company?
Snap Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snap Power founded?
Snap Power was founded in 2012. It employs 11 to 50 people.
Where is Snap Power based?
Snap Power is headquartered in Utah, United States, in the North America region.
How does Snap Power make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Snap Power's main competitors?
Broad incumbents on record are GE Lighting (Savant), Philips Hue (Signify), Leviton and Lutron Electronics. Emerging players are Brilliant Smart Home and Eufy (Anker). Direct peers are Mr. Beams, AmerTac, Westek and Globe Electric.
Does Snap Power have an API?
No public API is recorded for Snap Power.
What industry is Snap Power in?
Snap Power's product category is Consumer Home Lighting. Its primary akta.pro industry code is CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail. Its NAICS code is 335131 and its SIC code is 3640.