NUSSLI

What NUSSLI does

NUSSLI is a Swiss-headquartered specialist engineering and construction company that designs, manufactures, and erects temporary and interim structures for sports, cultural, and business events worldwide. Founded in 1941 and headquartered in Hüttwilen, Switzerland, the company operates from 21 sites across Europe, the Americas, the Middle East, and Asia-Pacific with approximately 460 employees, 2 production facilities (Lyss, Switzerland; Veselí nad Moravou, Czech Republic), and 9 logistics bases that collectively support roughly 1,500 projects and 400,000 seats of capacity per year. Its core product portfolio spans seven categories — grandstands/stadiums/arenas, stages, event structures (including Big Air ramps and VIP pavilions), hall construction, pavilions and roadshows, museums and exhibitions, and special designs — built on a proprietary modular system of reusable steel and platform elements that can be rapidly assembled (days to weeks), dismantled, and redeployed across events.

The business model is a hybrid of asset-rental and project-based construction services, monetized through three revenue streams: rental of modular construction systems and materials on recurring terms, one-time sale of systems for permanent or semi-permanent installations, and full-service construction/installation projects covering materials and labor. Pricing is quote-based and project-specific, with sales executed via direct enterprise field engagement through regional offices and wholly-owned subsidiaries in Switzerland, Germany, Austria, Spain, Czech Republic, Serbia, USA, Mexico, Japan, Qatar, and UAE. Customers are large enterprise and institutional clients — sports federations, event promoters, football clubs, exhibition organizers (GSMA, Expo authorities), and public-sector cultural operators — with recurring multi-year relationships (e.g., Primavera Sound since 2011, Berlin Marathon since 2017, Hurricane Festival 2022-2026) layered on top of one-off mega-projects such as the 80,000-seat Adele World arena in Munich (2024) and the 19,000-seat Vive Claro arena in Bogotá (2025).

Name

NUSSLI

Legal name

Nüssli (Switzerland) Ltd

Website

https://www.nussli.com/en/

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

251–500 employees

Short description

NUSSLI is a Swiss-founded specialist in temporary event and interim construction, designing modular grandstands, stadiums, stages, pavilions, and exhibition structures for global sports, cultural, and corporate clients. Operating from 21 sites with 460 employees and proprietary reusable modular systems, it executes roughly 1,500 projects annually for enterprise and institutional customers.

Ownership category

akta.pro rank

Product category

Temporary event structures and modular construction

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

akta.pro secondary industries

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Temporary event structures
• Modular grandstand construction
• Interim venue building
• Stadium and arena solutions
• Exhibition pavilion construction

Headquarters

HQ city

Huttwilen

HQ country

Switzerland

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rental of Construction Systems and Materials: NUSSLI rents out modular construction systems and materials for temporary event structures. The company offers rental terms for construction systems, installation and dismantling services.
2. Sale of Construction Systems and Materials: NUSSLI sells modular construction systems and materials for permanent or semi-permanent installations.
3. Construction and Installation Services: Full-service construction and installation works including materials and labor supply for complex event structures and special constructions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NUSSLI plans, manufactures, assembles and dismantles temporary event structures and permanent/interim buildings for sports, cultural and business events. The company uses a proprietary modular system of reusable elements to deliver grandstands, stadiums, arenas, stages, event structures, halls, pavilions, exhibition stands and bespoke special constructions, serving enterprise clients such as event organizers, sports federations, clubs, and governments worldwide.

Product overview

NUSSLI offers a comprehensive portfolio of temporary event structures and permanent construction solutions, organized around seven core product categories: Grandstands/stadiums/arenas for spectator seating, Stages for performance venues, Event structures for complex installations like Big Air ramps, Hall construction for sports and exhibition facilities, Pavilions and roadshows for brand activations, Museums and exhibitions for cultural/retail spaces, and Special designs/special construction for custom projects. The company operates as both a provider of reusable modular system construction and a general contractor for bespoke architectural projects, serving sports, cultural, and business events globally.

Differentiator

Problem solved

Functional benefit

Brands

• RUBA Objektbau AG: Interior fitting and joinery subsidiary operating within Switzerland, part of the NUSSLI Group's competencies in property and interior fitting.

Products and services

• Grandstands, stadiums and arenas Temporary and permanent grandstand solutions for sports venues, concerts, and large-scale events, providing spectator seating and viewing infrastructure using modular, reusable system construction. Used by event organizers, sports clubs, federations, and rights-holders for capacities ranging from a few thousand to 80,000 seats.
• Stages Custom-built stage structures for concerts, festivals, corporate events and performances, designed for rapid assembly and dismantling while meeting the highest safety standards. Used by concert promoters, festivals and corporate event organizers.
• Event structures Comprehensive temporary event infrastructure including Big Air ramps, VIP pavilions, entry structures, and specialized constructions for international sporting and entertainment events. Used by sports federations and large event organizers requiring complex, custom-built installations.
• Hall construction Permanent and interim hall buildings for sports, exhibitions and industrial use, including multi-court sports halls and large-scale venue construction using modular system approaches. Used by municipalities, sports clubs, schools and organizers needing interim or permanent hall solutions.
• Pavilions and roadshows Custom-designed exhibition pavilions and mobile roadshow structures for trade shows, brand activations, expos and promotional events, featuring modular and reusable components. Used by countries, brands, trade show organizers and government entities.
• Museums and exhibitions Exhibition construction services including custom display cases, museum fit-outs, trade show booths and thematic environments for cultural institutions and brand experiences. Used by museums, cultural institutions, expos and corporate brand teams.
• Special designs and special construction Bespoke construction solutions for extraordinary projects including interim venues, custom architectural features, and complex one-off structures requiring specialized engineering and craftsmanship. Used by cultural institutions, theaters, sports clubs and other clients with unique, non-standard building requirements.
• Rental of modular construction systems and materials Rental of NUSSLI's modular construction systems and materials for temporary event structures, with associated installation and dismantling services. Used by event organizers and contractors needing reusable modular infrastructure.
• Sale of modular construction systems and materials Sale of NUSSLI's modular construction systems and materials for permanent or semi-permanent installations. Used by clients seeking to own modular building components for ongoing or long-term deployment.
• Construction and installation services Full-service construction and installation works for complex event structures and special constructions, including supply of materials and labor. Used by enterprise clients requiring turnkey delivery of event and venue infrastructure.

Quantifiable outcome

• 42,000 seats built in 5 weeks for Adele World Munich 2024
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Leutgeb Entertainment GroupmajorStrategic or Co-development PartnerOn behalf of Leutgeb Entertainment Group and Live Nation Germany, NUSSLI planned and constructed the Adele World temporary arena with approximately 80,000 seats for Adele's European concerts in 2024.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Others

• Aggreko Events Services: Global temporary power and temperature-control provider for events, sports, and industry. Indirectly comparable as a parallel event-infrastructure supplier often co-deployed on the same mega-projects NUSSLI serves (concerts, expos, sports tournaments).
• Populous (architectural firm): Global sports and event venue architecture firm. Related rather than directly competing: Populous designs the permanent venues and major event master plans, while NUSSLI builds the temporary/ancillary structures that surround them.

Emerging players

• ShowTex: Belgian manufacturer of stage fabrics, printed textiles, and event finishing solutions. Comparable as an event-infrastructure supplier serving concert, festival, and exhibition organizers like NUSSLI's customer base.
• Maeztra Group: Latin American provider of temporary event infrastructure (stages, tents, grandstands) primarily serving Mexico and emerging LATAM markets. Comparable product offering to NUSSLI on regional event-infrastructure build-outs.

Direct peers

• Röder HTS Höcker: German temporary-structure specialist (Höcker, Röder, HTS brands) producing modular halls and event tents. Comparable to NUSSLI on product (modular halls/tents), customer base (event organizers), and modular-system construction technology.
• Stageco: Belgian specialist in custom stage and grandstand engineering for concerts, festivals and sporting events. Closely comparable to NUSSLI's Stages and Grandstands product lines on technology (custom steel structures) and customer base (live entertainment promoters).
• HTS Intermatch (HTS tentiQ): German manufacturer and rental provider of large temporary structures for events and industrial use. Comparable modular/rental model and customer base in sports, exhibitions, and large-scale events.
• GL Events: French-listed global provider of temporary event infrastructure, grandstands, pavilions and venues. The closest direct competitor to NUSSLI, with overlapping product categories (grandstands, halls, pavilions) and a similar multi-geography B2B sales model.
• Arena Group (Arena Events & Venues): UK-listed provider of temporary seating, structures and event infrastructure for sports, exhibitions and live events. Directly comparable grandstand/temporary-structure offering and event-organization customer base.
• Losberger De Boer: German-headquartered manufacturer and rental provider of temporary structures (tents, halls, grandstands) for events and industry. Directly comparable to NUSSLI in modular construction technology, rental/sale business model, and European-centric operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/nussligroup
• Facebookfacebook.com/nussligroup
• LinkedInlinkedin.com/company/nussli-group
• Instagraminstagram.com/nussligroup
• Xx.com/nussligroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUSSLI