FiREapps
FiREapps is a Scottsdale, Arizona-based SaaS company founded in 2005 that provides currency analytics intelligence for CFOs and treasury teams at multinational corporations managing multi-currency exposure. The firm employs 51–100 people.
- Company typePrivate
- Founded2005
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What FiREapps does
FiREapps is a privately held SaaS company headquartered in Scottsdale, Arizona, founded in 2005. The company provides a currency analytics intelligence platform aimed at business leaders — primarily CFOs, treasury, and finance teams at multinational corporations who manage multi-currency exposure. According to firmographic data, FiREapps positions itself as the platform business leaders trust for currency analytics intelligence, and the company employs 51–100 people.
FiREapps has raised approximately $10 million in disclosed equity funding across two priced rounds: a 2006 round of $2.5 million led by Ignition Partners, and a 2009 round of $7.5 million led by Trilogy Equity Partners with participation from Ignition Partners. A separate Silicon Valley Bank credit facility was also recorded in January 2009. Leadership evidence indicates the company was co-founded by Corey Edens, who currently serves as Chief Solutions Officer, and includes a Director of Client Success for North America (Ploy Beck). The firm has maintained continuous operations for two decades.
The supplied source material contains a substantial amount of product, technology, customer, and partnership detail that describes Kyriba — a separate enterprise treasury management SaaS platform. That content is not attributed to FiREapps in this analysis. As a result, the available evidence does not include detailed product feature descriptions, named customer logos, pricing, partnership, or recent strategic initiative data specifically attributable to FiREapps, and these gaps are reflected throughout the assessment.
FiREapps firmographics
Firmographics- Name
- FiREapps
- Website
- https://fireapps.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FiREapps is a Scottsdale, Arizona-based SaaS company founded in 2005 that provides currency analytics intelligence for CFOs and treasury teams at multinational corporations managing multi-currency exposure. The firm employs 51–100 people.
- Ownership category
- akta.pro rank
FiREapps industry classification
Industry- Product category
- Currency Analytics Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Insurance Underwriting, Pricing & Accumulation Tools (P&C, Specialty, Parametric) (EUABALAF)
Keywords
Where FiREapps is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
FiREapps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (implied): Enterprise treasury management SaaS platform delivered via subscription model. Given the enterprise sales motion, pricing is likely tiered based on company size, transaction volume, and module usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-focused subscription model with custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
FiREapps product offering
Product offeringCore offering
FiREapps provides a currency analytics intelligence platform that enables business leaders to measure, monitor, and manage FX (foreign exchange) exposure and its impact across enterprise financial operations. The platform delivers analytics-driven insight to corporate finance, treasury, and accounting teams handling multi-currency transactions and reporting. It is sold as a specialized software offering targeting business rather than consumer users.
Product overview
Kyriba offers a unified Liquidity Performance platform consisting of integrated modules for Treasury (real-time cash management), Risk Management (FX, debt, investments, interest rates), Payments (automated payment processing), Connectivity (bank/ERP integration to 10,000 banks), and Working Capital (supplier/recivables financing). The platform is enhanced by Agentic AI (TAI) for autonomous treasury operations, with AI-powered cash forecasting capabilities that replace manual spreadsheets.
Differentiator
Problem solved
Functional benefit
Products and services
- Currency Analytics Intelligence Platform The company's primary software offering: a platform that delivers currency analytics intelligence to business leaders, enabling measurement, monitoring, and management of FX exposure and its impact across enterprise financial operations. Targeted at corporate finance, treasury, and accounting teams responsible for multi-currency reporting and FX risk decisions.
Quantifiable outcome
- 100% cash visibility achieved for enterprise customers
- +4 more outcomes
Companies that use FiREapps
Customer profileNamed customers1 record
Segments12 records
Ideal customer profiles1 record
FiREapps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
FiREapps partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AFP (Association for Financial Professionals)coreKyriba and AFP partnership for the first-ever joint certificate on Stablecoins & On-Chain Liquidity in Treasury. The certificate is available from June 15 on Kyriba Elevate platform with 500 complimentary seats for Kyriba customers. This represents a strategic co-development partnership creating professional certification standards for emerging treasury technologies.
Scale indicators6 records
Recent moves3 records
Expansion highlights2 records
FiREapps competitors and assessment
Company assessmentBroad incumbents
- Oracle Treasury: Treasury and cash management capability within Oracle Fusion ERP Cloud. Competes with FiREapps where multinational Oracle ERP customers prefer single-vendor treasury solutions.
- Murex: Established capital markets and treasury platform serving financial institutions and large corporates with trading, risk, and post-trade capabilities. Its treasury and FX modules overlap with FiREapps' analytics at the upper end of the market.
- ION Treasury: Provider of treasury, risk, and capital markets software solutions serving large financial institutions and corporates. Competes with FiREapps in FX risk and exposure analytics for sophisticated enterprise clients.
- Bloomberg FXGO: Bloomberg's FX trading and analytics platform widely used by corporate treasurers for FX execution, pricing, and exposure reporting. Competes with FiREapps for FX analytics workflows where Bloomberg terminals are already deployed.
- SAP Treasury Management: Treasury and risk management modules within the SAP ERP suite, used by large multinational corporates. Bundled with broader finance transformation deals, SAP competes with FiREapps for FX exposure management within the SAP installed base.
Emerging players
- Kantox: FX management and currency risk automation platform for mid-market and growth-stage companies. Competes with FiREapps in the FX analytics and hedging workflow category with a more product-led, mid-market focus.
- Hedgebook: Cloud-based currency risk management and hedging software targeting mid-market treasurers. Overlaps with FiREapps on FX exposure analytics and hedge accounting workflows, primarily serving smaller and mid-cap corporates.
Direct peers
- TIS (Treasury Intelligence Solutions): SaaS-based treasury and cash management platform with strong presence in EMEA. Provides bank connectivity, payments, liquidity, and FX analytics—overlapping materially with FiREapps' currency exposure use cases.
- Kyriba: Enterprise treasury and liquidity performance SaaS platform serving CFOs and treasury teams globally. Directly competes with FiREapps as an integrated treasury suite that includes FX exposure analytics alongside cash, payments, and risk modules.
- GTreasury: Cloud-based treasury management system serving mid-market and enterprise corporates with cash visibility, FX, payments, and risk modules. Competes with FiREapps for the same Office-of-CFO and treasury buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
FiREapps social profiles
Digital presenceFiREapps financial estimates
Financial estimateRevenue estimate
Valuation estimate
FiREapps leadership team
Management profileNumber of profiles
Profiles2 records
FiREapps funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FiREapps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FiREapps
What does FiREapps do?
FiREapps provides a currency analytics intelligence platform that enables business leaders to measure, monitor, and manage FX (foreign exchange) exposure and its impact across enterprise financial operations. The platform delivers analytics-driven insight to corporate finance, treasury, and accounting teams handling multi-currency transactions and reporting. It is sold as a specialized software offering targeting business rather than consumer users.
Is FiREapps a public or private company?
FiREapps is a private company. It is classified as venture growth investor backed and is currently operating.
When was FiREapps founded?
FiREapps was founded in 2005. It employs 51 to 100 people.
Where is FiREapps based?
FiREapps is headquartered in Scottsdale, United States, in the North America region.
How does FiREapps make money?
One revenue line is on record: saaS Subscription (implied).
Who are FiREapps's main competitors?
Broad incumbents on record are Oracle Treasury, Murex, ION Treasury, Bloomberg FXGO and SAP Treasury Management. Emerging players are Kantox and Hedgebook. Direct peers are TIS (Treasury Intelligence Solutions), Kyriba and GTreasury.
Does FiREapps have an API?
Yes. Kyriba offers open APIs for developers to build integrations and automate financial workflows. The platform provides API integration capabilities to accelerate data automation and connect financial systems.
What industry is FiREapps in?
FiREapps's product category is Currency Analytics Software. Its primary akta.pro industry code is EUABALAF, Insurance Underwriting, Pricing & Accumulation Tools (P&C, Specialty, Parametric). Its NAICS code is 523940 and its SIC code is 6282.