Guanghua School of Management, Peking University

What Guanghua School of Management, Peking University does

Guanghua School of Management is the business school of Peking University, established in 1985 and headquartered on the PKU campus in Beijing's Haidian District. It operates as a state-funded academic division under the Chinese Ministry of Education and offers a multi-program portfolio spanning undergraduate education, the MBA, the joint Guanghua-Kellogg Executive MBA with Northwestern University (featuring modules in Beijing and Chicago), four specialized master's degrees (Global Master in Management, Master of Finance & Business Analytics, Master of Professional Accounting, Master of Social Enterprise Management), an International PhD program, executive education, and exchange/summer/visiting programs. The school also maintains a Future Leaders international dual-degree undergraduate program launched in 2019, which by its 2025 sixth cohort enrolled 235 students from 35 countries/regions across 15 partner business schools.

Revenue is generated primarily through tuition from degree programs, fees from customized executive education for corporate clients, and exchange/summer program fees; pricing is not publicly disclosed. The go-to-market is a hybrid of direct student admission through Peking University's centralized system, partner-school-mediated international recruitment via the 15-school network, and regional EMBA info sessions in cities such as Bangkok and Singapore, supplemented by digital channels including the school website, LinkedIn, YouTube, Instagram, Facebook, Twitter, and TikTok. The school also operates research and policy-adjacent units including the Management Case Research Center, the Belt & Road Institute, the Center for Innovation and Entrepreneurship, and the Dawning Digital Business Innovation Center (DBIC), and routinely convenes international academic conferences and thought leadership events featuring Nobel laureates and global business leaders.

The institution is led by Dean Liu Qiao, Party Secretary Ma Huaxiang, and Honorary Dean Li Yining, supported by eight Associate Deans and Deputy Party Secretaries. As a non-profit, state-owned entity, Guanghua does not raise external funding and reports no private equity or venture capital ownership; its growth is governed by academic capacity, faculty expansion, and degree-granting accreditation rather than commercial scaling.

Name

Guanghua School of Management, Peking University

Legal name

Guanghua School of Management, Peking University

Website

https://en.gsm.pku.edu.cn

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Guanghua School of Management is the business school of Peking University, offering undergraduate, MBA, EMBA, specialized master's, PhD, and executive education programs to domestic and international students across 35 countries.

Ownership category

akta.pro rank

Product category

Business School Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (61141), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strategy, Consulting & General Management Institutes (EDAHAHAI)

akta.pro secondary industries

MBA & Executive MBA Programs (EDAHAHAB), Specialized Master’s in Management (MiM) & Business Analytics (EDAHAHAC), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Business school education
• MBA programs
• Executive education
• Management degrees
• Doctoral business research

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Degree Programs: Tuition revenue from undergraduate, graduate, and professional degree programs including MBA, Executive MBA, Master of Finance & Business Analytics, Master of Professional Accounting, Master of Social Enterprise Management, and International PhD programs.
2. Executive Education: Customized executive education programs for corporate clients and professionals, generating revenue through program fees.
3. Exchange Programs: Revenue from visiting student programs and exchange programs with international partner institutions.
4. Summer Programs: Revenue from summer programs hosted by the DBIC (Dawning Digital Business Innovation Center) for international students.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Guanghua School of Management at Peking University is an academic institution offering degree and non-degree business education programs. Core offerings include undergraduate business programs, the Future Leaders international dual-degree undergraduate program (with 15 partner schools), MBA, the Guanghua-Kellogg Executive MBA (with Northwestern University), specialized master's degrees (Finance & Business Analytics, Professional Accounting, Social Enterprise Management, Global Master in Management), International PhD, executive education, exchange and visiting student programs, and summer programs.

Product overview

Guanghua School of Management at Peking University offers a comprehensive portfolio of business education programs. The school operates as a multi-module platform offering undergraduate, graduate, doctoral, and executive education programs. Core programs include the Future Leaders International Undergraduate Program (dual-degree with 15 partner schools), the MBA, the Guanghua-Kellogg Executive MBA (joint program with Northwestern University), the Global Master in Management, Master of Finance & Business Analytics, Master of Professional Accounting, and Master of Social Enterprise Management. Additional offerings include International PhD, Executive Education, Exchange Programs, Summer Programs, and Visiting Student Programs. The school also maintains research centers and academic events including seminars and conferences in various business disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Guanghua-Kellogg Executive MBA Program: Joint Executive MBA program offered in partnership with Northwestern University's Kellogg School of Management, with study in Beijing and Chicago.
• Future Leaders International Undergraduate Program
• Global Master in Management
• Master of Finance & Business Analytics
• Master of Professional Accounting
• Master of Social Enterprise Management
• Management Case Research Center of Peking University
• Belt & Road Institute

Products and services

• Undergraduate Program Undergraduate business education program providing foundational knowledge in management and economics for domestic and international students.
• Future Leaders International Undergraduate Program International dual-degree bachelor's program where students spend two years at their home institution before a two-year immersive experience across Beijing and Guanghua's satellite campuses in China. The program has attracted 235 students from 35 countries and regions.
• MBA Full-time MBA program providing comprehensive business education in management and leadership for professionals.
• GK EMBA (Guanghua-Kellogg Executive MBA) Joint Executive MBA program with Kellogg School of Management at Northwestern University, featuring modules in Beijing and Chicago with deep integration of Chinese and American business education; alumni network exceeds 70,000 members.
• Global Master in Management International master's program in management offering global business education perspectives to students worldwide.
• Master of Finance & Business Analytics Master's program combining finance education with business analytics and data science components.
• Master of Professional Accounting Professional accounting master's program preparing students for careers in accounting and financial management.
• Master of Social Enterprise Management Program focused on management of social enterprises and impact-driven organizations.
• International PhD Program Doctoral program for international students pursuing research in business and management disciplines.
• Executive Education Executive education programs for business professionals and leaders, including customized programs for corporate clients seeking advanced management training.
• Exchange Programs Student exchange programs with partner institutions worldwide offering semester-long study opportunities for visiting students.
• Summer Programs Intensive summer programs hosted by the DBIC (Dawning Digital Business Innovation Center) offering accelerated business education and cultural immersion experiences for international students.
• Visiting Student Program Program allowing visiting students to take courses at Guanghua for academic credit.

Quantifiable outcome

• 235 high-performing students from 35 countries in Future Leaders program

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, core, flagship and supporting.

• Academy of Development Strategy for National High-Tech Industrial Zones at Peking UniversitymajorStrategic or Co-development Partner · 16 June 2026Joint organizers of the seminar 'From Investing in Energy to Investing in Nature: Shifts and New Horizons in International Investment from the AIIB Perspective' featuring AIIB Chief Economist Erik Berglöf.
• Asian Infrastructure Investment Bank (AIIB)majorStrategic or Co-development Partner · 16 June 2026AIIB Chief Economist Erik Berglöf delivered keynote at Guanghua on sustainable investment transformation, 'Nature as Infrastructure' concept, and climate finance innovation. The event drew over 150 attendees from academia and industry.
• 15 International Partner Business SchoolscoreStrategic or Co-development Partner · 1 September 2025International partner network for the Future Leaders dual-degree undergraduate program. Students spend two years at their home institution before a two-year immersive experience across Beijing and Guanghua's satellite campuses in China. The program has attracted 235 students from 35 countries.
• 16 Institutions (Future Leaders Deans Forum)coreStrategic or Co-development Partner · 1 September 2025Deans from 16 institutions signed the 'Consensus on the Future of Business Education' emphasizing digital transformation, sustainability, interdisciplinary learning, and ethical leadership in global business education.
• Kellogg School of Management, Northwestern UniversityflagshipStrategic or Co-development Partner · 15 April 2015Guanghua-Kellogg Executive MBA Program (GK Program) jointly offered by Peking University's Guanghua School of Management and Kellogg School of Management. Features integrated curriculum with modules in Beijing and Chicago, allowing students to learn alongside Kellogg peers and access the Kellogg Global Network. Alumni network exceeds 70,000 members.
• Belt & Road Institute at Peking UniversitysupportingStrategic or Co-development PartnerCollaborative institute at Peking University focused on Belt and Road economic and business research initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• China Europe International Business School (CEIBS): CEIBS is China's leading jointly-established business school (Shanghai-based, EU-China partnership), offering MBA, EMBA, and executive education. It is the closest direct competitor to Guanghua in the premium Chinese business school market and competes for the same international executive and graduate student segments.
• Tsinghua University School of Economics and Management: Tsinghua SEM is the other flagship business school of a top Chinese university, offering comparable undergraduate, MBA, EMBA, PhD, and executive education programs. It is Guanghua's primary domestic peer for rankings, faculty talent, and corporate executive education revenue.
• Cheung Kong Graduate School of Business (CKGSB): CKGSB is a Beijing-based private business school focused on MBA, EMBA, and executive programs targeting Chinese business leaders. It competes directly with Guanghua in the high-end Chinese executive education segment.
• Kellogg School of Management: Kellogg is Guanghua's Flagship partner in the Guanghua-Kellogg EMBA program and operates MBA, EMBA, and executive education globally. It serves as both a partner and a peer — competing for the same international MBA candidates while jointly delivering the EMBA in Beijing and Chicago.
• INSEAD: INSEAD is a top global business school with campuses in Europe, Asia (Singapore), and Middle East, offering MBA, EMBA, and executive education. It competes with Guanghua for international executives and students seeking premium global business education with Asian exposure.
• London Business School: LBS is a leading global business school offering MBA, EMBA, MiM, and executive programs with strong international cohort diversity. It is a peer to Guanghua in the international MBA/EMBA market and for executive education clients across Asia.
• Stanford Graduate School of Business: Stanford GSB is a top global business school offering MBA, MSx, and executive education programs. It competes with Guanghua for elite international applicants and executive education clients while sharing comparable research faculty quality and global brand recognition.
• Harvard Business School: Harvard Business School is a top global business school with MBA, executive education, and doctoral programs. It is the most globally recognized business school brand and competes with Guanghua for elite international applicants and corporate executive clients.
• Columbia Business School: Columbia Business School is a top US business school with MBA, EMBA, and executive education programs. It is a peer to Guanghua in the global MBA market and has historically co-hosted academic conferences with Guanghua (e.g., 2015 Emerging Financial Markets Symposium).

Regional players

• HKUST Business School: HKUST Business School is a leading Asian business school (Hong Kong-based) offering MBA, EMBA, and specialized master's programs. It competes regionally with Guanghua for Asian executives and is geographically adjacent to mainland China's business school market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GSM_PKU
• YouTubeyoutube.com/user/PKUguanghua
• Facebookfacebook.com/GuanghuaMBA
• LinkedInlinkedin.com/company/guanghua-school-of-management
• Instagraminstagram.com/pku_guanghua
• TikToktiktok.com/@gsm_pku

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guanghua School of Management, Peking University