The DDB Mudra Group
The DDB Mudra Group is an Indian integrated marketing communications agency and wholly-owned subsidiary of Omnicom Group, providing creative advertising, digital marketing, and brand strategy services to enterprise clients across consumer goods and financial services sectors in India.
- Company typePrivate
- Founded1980
- HeadquartersMumbai, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What The DDB Mudra Group does
The DDB Mudra Group is an Indian integrated marketing communications agency founded in 1980 and headquartered in Mumbai, with secondary operations in Delhi. It operates as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC) and is one of six major creative networks (alongside BBDO, TBWA, McCann, FCB, and MullenLowe) brought under unified Omnicom ownership following Omnicom's $13.5 billion acquisition of Interpublic Group, which received European Commission approval and was set to close in January 2026. The group provides full-service creative advertising, digital marketing, brand strategy, and integrated marketing communications for enterprise clients across consumer goods (primary segment, including Kenvue's Neutrogena and Mars Wrigley's Snickers campaigns) and financial services sectors, with a digital-focused subsidiary, 22feet Tribal WW, specializing in tribal and women-centric audience strategies.
The DDB Mudra Group firmographics
Firmographics- Name
- The DDB Mudra Group
- Website
- https://ddbmudragroup.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The DDB Mudra Group is an Indian integrated marketing communications agency and wholly-owned subsidiary of Omnicom Group, providing creative advertising, digital marketing, and brand strategy services to enterprise clients across consumer goods and financial services sectors in India.
- Ownership category
- akta.pro rank
The DDB Mudra Group industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where The DDB Mudra Group is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The DDB Mudra Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Creative Services: DDB Mudra Group generates revenue through retainer-based creative advertising services, campaign conceptualization, and marketing communications work for brand clients. Revenue is derived from agency fees, production costs, and media commissions as part of Omnicom's integrated marketing model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The DDB Mudra Group product offering
Product offeringCore offering
The DDB Mudra Group operates as a full-service advertising and marketing communications agency network in India, providing integrated creative advertising, digital marketing, brand strategy, campaign conceptualization, and TV commercial production services for enterprise brand clients. The group functions as one of six major creative networks under Omnicom Group, alongside sister agencies such as BBDO, TBWA, McCann, FCB, and MullenLowe, and includes digital-focused subsidiary 22feet Tribal WW.
Product overview
DDB Mudra Group is a full-service advertising and communications agency network operating as one of six major creative networks under Omnicom Group. The agency provides integrated marketing services including creative advertising, digital solutions, and brand strategy. The group operates alongside sister agencies 22feet Tribal WW and other Omnicom-owned networks (BBDO, TBWA, McCann, FCB, MullenLowe) under the Omnicom Advertising Group umbrella in India.
Differentiator
Problem solved
Functional benefit
Brands
- 22feet Tribal WW: Digital marketing agency specializing in tribal and women-centric audience strategies
Products and services
- 22feet Tribal WW Digital marketing agency and subsidiary of DDB Mudra Group specializing in digital marketing and tribal/women-centric audience strategy, serving enterprise brand clients within the Omnicom network.
- Digital Campaign Services End-to-end digital advertising campaign conceptualization, production, and cross-platform distribution across YouTube, Meta, and Instagram, designed for enterprise brand clients such as Kenvue (Neutrogena).
- TV Commercial Production Services Television commercial conceptualization and production services for major brand campaigns, serving enterprise consumer goods clients such as Mars Wrigley India (Snickers).
Companies that use The DDB Mudra Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The DDB Mudra Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The DDB Mudra Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Omnicom GroupcoreDDB Mudra Group is one of six major creative networks (BBDO, DDB Mudra, TBWA, McCann, FCB, MullenLowe) brought under single Omnicom ownership following the $13.5 billion IPG acquisition. Integration focuses on creative agency consolidation and leadership realignment under Omnicom Advertising Group in India.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The DDB Mudra Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The DDB Mudra Group social profiles
Digital presenceThe DDB Mudra Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The DDB Mudra Group leadership team
Management profileNumber of profiles
Profiles2 records
The DDB Mudra Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The DDB Mudra Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The DDB Mudra Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The DDB Mudra Group
What does The DDB Mudra Group do?
The DDB Mudra Group operates as a full-service advertising and marketing communications agency network in India, providing integrated creative advertising, digital marketing, brand strategy, campaign conceptualization, and TV commercial production services for enterprise brand clients. The group functions as one of six major creative networks under Omnicom Group, alongside sister agencies such as BBDO, TBWA, McCann, FCB, and MullenLowe, and includes digital-focused subsidiary 22feet Tribal WW.
Is The DDB Mudra Group a public or private company?
The DDB Mudra Group is a private company. It is classified as corporate owned and is currently operating.
When was The DDB Mudra Group founded?
The DDB Mudra Group was founded in 1980. It employs 1,001 to 5,000 people.
Where is The DDB Mudra Group based?
The DDB Mudra Group is headquartered in Mumbai, India, in the Asia region.
How does The DDB Mudra Group make money?
One revenue line is on record: advertising and Creative Services.
Does The DDB Mudra Group have an API?
No public API is recorded for The DDB Mudra Group.
What industry is The DDB Mudra Group in?
The DDB Mudra Group's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.