What Nutifood does

Nutifood is a privately held Vietnamese nutrition and functional food company founded in 1989 and headquartered in Ho Chi Minh City. It manufactures and sells nutritional milk, dairy, beverages, coffee, and dietary supplements through a portfolio of roughly ten sub-brands (GrowPLUS+, NuVi, NuviGrow, NutiMilk, Värna, NutiZen, Ông Bầu, Cawells, SuperFruit, GippsNature) that target distinct age and health segments spanning children aged 0–6, school-age children 3–12, youth, families, and adults/seniors, with specialized formulations for malnutrition, stunting, diabetes management, and recovery.

The company's technology foundation is its Nutifood Nutrition Research Institute in Sweden (NNRIS), staffed by 50+ international nutrition specialists, which develops proprietary formulations including the USPTO-patented FDI Formula (2'-FL HMO combined with FOS soluble fiber) and the NuVi Power formula. Production is anchored by 7 factories (6 in Vietnam, 1 in Sweden) equipped with Japanese, German, and Swedish machinery, and supported by a vertically integrated raw-material base: the 600+ hectare NutiMilk 6S Dairy Farm in Gia Lai (~12,000 cows, 500 million liters/year capacity), the 1,400+ hectare CADA Coffee Farm in Dak Lak, and Ngoc Linh Ginseng cultivation acquired in 2021.

Nutifood operates a direct-to-consumer business model in Vietnam through its own e-commerce platform (ngoinhadinhduong.com), retail and modern-trade distribution, and a separate international export division shipping to 10+ countries including the United States, Japan, South Korea, the United Kingdom, China, and several Southeast Asian and Middle Eastern markets. Its 2025 joint venture ViPlus Nutritional Australia (70% Nutifood / 30% ViPlus Dairy) extends the model with the GippsNature premium A2 organic brand, committing USD 233 million to new farms and factories in Gia Lai with revenue targets of USD 33 million by 2026 and USD 130 million by 2028. Pricing is not publicly disclosed; revenue is generated through one-time product sales across consumer segments.

Name

Nutifood

Legal name

NUTIFOOD NUTRITION FOOD JOINT STOCK COMPANY

Website

https://nutifood.com.vn

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nutifood is a privately held Vietnamese nutrition company that develops, manufactures, and sells nutritional milk, dairy, beverages, coffee, and supplements across age-specific sub-brands, serving millions of Vietnamese families domestically and exporting to 10+ countries.

Ownership category

akta.pro rank

Product category

Infant and Children's Nutrition

NAICS

Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Dairy Products (2020), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Toddler & Growing-Up Milk (12+ months) (CRADAEAC)

akta.pro secondary industries

High-Protein & Energy-Dense Pediatric Dairy Nutrition Manufacturing (AFAHAHAG), Specialty & Medical Infant Formula (Hypoallergenic, Lactose-Free, Metabolic) (CRADAEAB), Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI), Organic & Clean-Label Baby Nutrition (CRADAEAK), Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC)

Keywords

• Infant nutrition milk
• Children functional food
• Dairy beverages
• Nutrition supplements
• Specialty milk formula

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Nutrition Products: Nutifood generates revenue through the sale of nutritional products including milk, yogurt, beverages, coffee, and dietary supplements targeting children, families, and adults across Vietnam and international markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nutifood manufactures and sells a broad portfolio of nutritional products including infant and children's milk formulas, growing-up milks, yogurt, functional beverages, coffee and dietary supplements under multiple brands (GrowPLUS+, NuVi, NuviGrow, NutiMilk, Värna, Cawells, NutiZen, Ông Bầu, SuperFruit, Famna). Its offerings are designed for Vietnamese families across all life stages — infants (0–6 years), children (3–12 years), youth, adults, and seniors — with proprietary formulations developed through its Sweden-based NNRIS research institute.

Product overview

Nutifood is a Vietnamese nutrition company offering a diverse portfolio of nutritional products across multiple sub-brands targeting different age groups and health needs. The core offering includes the NNRIS Sweden-developed nutritional formulas (FDI formula, NuVi Power, NuViGrow formula) applied across product lines. Main sub-brands include: GrowPLUS+ for children with malnutrition (0-6 years), NuVi for general children's nutrition (3-12 years), NuviGrow for height development (1-6 years), NutiMilk for fresh dairy products and yogurt, Värna for adult/elderly nutrition including diabetes management, Cawells for Swedish-quality food supplements, NutiZen for plant-based soy milk, Ông Bầu for premium coffee from CADA farm, and Nutifood SuperFruit for juice-milk beverages. The company also operates raw material sources including the NutiMilk 6S Dairy Farm, CADA Coffee Farm, and Ngoc Linh Ginseng cultivation. Recent expansion includes the GippsNature brand through ViPlus Australia joint venture and the USPTO-patented FDI Formula for functional nutrition.

Differentiator

Problem solved

Functional benefit

Brands

• GrowPLUS+: Nutritional product line for children 0-6 years old, including specialized formulas for malnutrition, anorexia, and colostrum supplements, developed by NNRIS Sweden.
• NuVi
• NuviGrow
• NutiMilk
• Värna
• NutiZen
• Cawells
• Ông Bầu
• Nutifood SuperFruit Juicy Milk Drink
• Famna

Products and services

• GrowPLUS+ Infant and children's functional nutritional milk and food products targeting 0–6-year-olds, including formulations addressing malnutrition, digestive health, and immunity; built on Nutifood's proprietary FDI Formula (2'-FL HMO + FOS). Intended for Vietnamese parents and caregivers of young children.
• NuVi Functional nutrition products for school-age children (3–12 years) supporting height growth, immunity, and daily nutritional needs; formulated with Nutifood's proprietary NuVi Power Formula.
• NuviGrow Functional nutrition offering positioned for growth and daily supplementation in children, extending Nutifood's school-age functional nutrition range.
• NutiMilk Everyday milk and dairy beverages for Vietnamese families and youth, including fresh milk and flavored dairy drinks positioned for routine household consumption.
• Värna Premium functional nutrition brand tied to Nutifood's Sweden-based NNRIS research, offering dairy and nutrition products for adult and family consumption.
• Cawells Specialty nutrition brand offering targeted nutritional products within Nutifood's portfolio, positioned for specific functional or demographic use cases.
• NutiZen Adult functional nutrition brand offering products with functional ingredients such as Ngoc Linh Ginseng, targeted at adults and seniors seeking stamina, vitality, and wellness support.
• Ông Bầu Adult functional beverage brand offering ready-to-drink beverages positioned around traditional Vietnamese functional ingredients and Nutifood's vertically sourced raw materials.
• SuperFruit Fruit-based functional nutrition and beverage line offering products with fruit-derived functional benefits for adults and families.
• Famna Family-oriented nutrition brand offering dairy and nutritional products tailored for shared household consumption.
• Nutifood-branded coffee products Coffee beverage line for Vietnamese consumers, developed around Nutifood's proprietary CADA Coffee Farm and positioned within the company's broader functional beverage portfolio.
• ngoinhadinhduong.com e-commerce platform Nutifood's owned online direct-to-consumer sales channel enabling Vietnamese consumers to purchase the company's nutrition and dairy products directly.

Quantifiable outcome

• Reduced childhood malnutrition rate from 31.9% in 2009 to less than 15% in 2020 through government partnership
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Victorian Government (Australia)minorGTM or Marketing Partner · 1 November 2025Victorian Government delegation led by Minister Danny Pearson visited Nutifood to promote and evaluate collaboration on GippsNature global nutrition brand. Partnership endorsed as symbol of Vietnam-Australia economic cooperation.
• ViPlus DairycoreStrategic or Co-development Partner · 1 October 2025Joint venture ViPlus Nutritional Australia established between Nutifood (70%) and ViPlus Dairy (30%) to launch the international nutrition brand GippsNature and its first product GippsNature Organic A2 in Vietnam. Initial investment of USD 3 million with additional USD 230 million commitment to expand farms and factories in Gia Lai, Vietnam. Revenue targets of USD 33 million by 2026 and USD 130 million by 2028.
• FonterracoreStrategic or Co-development Partner · 1 November 2021Partnership with Fonterra (owned by 10,000 New Zealand farmers) to import 100% New Zealand milk from natural grass-bred cows - one of the best milk sources in the world. First and only brand in Vietnam certified for using 100% New Zealand milk from natural grass-bred cows.
• Cawells ABflagshipStrategic or Co-development Partner · 1 January 2015Strategic partnership with Swedish healthcare company Cawells AB (founded 2015) offering over 120 vitamin and mineral products. Combined strengths to bring high-quality Swedish healthcare products to Vietnamese and Asian markets. Cawells products available in Norway, India, China and Middle East.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Vinamilk: Vietnam's largest dairy and nutrition company with broad infant formula, fresh milk, yogurt, and beverages portfolio. Directly comparable to Nutifood across NutiMilk dairy, infant nutrition, and beverage categories, and competes head-to-head in modern trade and traditional Vietnamese retail channels.
• FrieslandCampina: Leading Dutch dairy cooperative with strong pediatric nutrition (Friso) and dairy footprint across Asia. Comparable as a multinational dairy nutrition specialist pushing into premium Vietnamese and SE Asian consumer segments where Nutifood's NutiMilk and GrowPLUS+ compete.
• Biostime (Health & Happiness International): Specialty infant, child, and maternal nutrition brand (Biostime, Swisse, BB-12 probiotics) with significant Asia-Pacific distribution. Directly comparable to Nutifood's child nutrition positioning, probiotic/HMO ingredient story, and premium pricing strategy in Greater China and SE Asia.

Broad incumbents

• Abbott Nutrition: Global leader in pediatric nutrition (Similac, PediaSure) with deep HMO science and extensive pediatric distribution. Comparable as the dominant premium infant/child nutrition incumbent that Nutifood's GrowPLUS+, NuVi, and FDI-Formula products are designed to compete against, especially in SE Asia.
• Mead Johnson (Reckitt): Global pediatric nutrition specialist (Enfamil) with strong HMO-led formulation pipeline and broad international presence. Competes directly with Nutifood's child nutrition brands in Vietnam and across SE Asia, particularly in the 0-6 segment where GrowPLUS+ is positioned.
• Danone (Nutricia): Global early-life nutrition and dairy powerhouse (Aptamil, Dumex, Activia). Comparable across infant formula, growing-up milks, and yogurt categories where Nutifood competes, with strong presence in SE Asia through specialized pediatric channels.
• Nestlé Vietnam: Multinational CPG with leading Vietnamese share in infant formula (NAN, Cerelac), dairy, coffee, and adult nutrition. Direct competitor across nearly every Nutifood sub-brand category including coffee (Ông Bầu vs Nescafé), dairy (NutiMilk), and child nutrition (GrowPLUS+/NuVi).

Emerging players

• HiPP: European organic baby food and infant formula specialist. Comparable to Nutifood on the organic/clean-label positioning, premium pricing, and pediatric nutrition focus, though HiPP has deeper European brand equity and is earlier in its Asian expansion.
• Nature One Dairy: Australian organic A2 infant formula and dairy nutrition manufacturer. Directly comparable as the precedent Australian A2/organic dairy partnership model for Nutifood's ViPlus-GippsNature JV, and a credible competitor for premium A2 share in Asian markets.

Regional players

• Mengniu Dairy: Major Chinese dairy and infant nutrition player (Mengniu, Yashili) with significant SE Asia ambitions. Comparable across dairy product range and child nutrition, but primarily China-focused - relevant as a potential regional competitor as Nutifood expands into SE Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/NutiFoodVietNam
• Facebookfacebook.com/nutifoodvietnam
• Xx.com/nutifoodvn

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutifood