Kenanga Investors Berhad

Name

Kenanga Investors Berhad

Legal name

Kenanga Investors Berhad

Website

https://kenangainvestors.com.my

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Multi-Asset Mutual Funds & UCITS (Balanced/Allocation Funds) (FSAAAJAA)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), ESG/SRI/Impact Mutual Funds (FSAAAEAI)

Keywords

• Fund management services
• Unit trust funds
• Shariah-compliant investing
• Private retirement schemes
• Asset management Malaysia

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fund Management Fees: Charged as a percentage of assets under administration (AUM). Management fees are applied across the suite of unit trust funds and mandate-based portfolios.
2. Performance Fees: Certain funds may carry performance-based fees tied to exceeding defined benchmarks or hurdle rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Kenanga Investors Berhad is a Malaysian licensed fund management company that manages approximately 40 unit trust funds, 2 private retirement schemes, 2 ETFs, 20 wholesale funds, and segregated mandates across equity, fixed income, balanced, money market, and alternative asset classes, including a comprehensive Shariah-compliant range. It distributes these products to retail, corporate, institutional, and high-net-worth investors through direct consultants, FIMM-registered intermediaries, a digital self-serve portal (KenEasy), the EPF Members Investment Scheme, and regional branch offices across Malaysia.

Product overview

Kenanga Investors Berhad operates as a comprehensive fund management company offering a diversified portfolio of investment products and services. The core offering consists of approximately 40 unit trust funds spanning equity (growth, income, dividend-focused), fixed income (conventional and Islamic bonds/money market), balanced/mixed asset, and alternative investments. The company provides both conventional and Shariah-compliant fund options across domestic Malaysian and global markets. Supporting the fund products are multiple service platforms including: OnePRS by Kenanga (private retirement scheme with 6 core funds and 1 non-core fund), OneETF by Kenanga (leveraged and inverse ETFs), KenEasy online investor portal, and the newly launched Myrra blockchain tokenization platform built on Stellar. The company also offers segregated private mandates, alternative investments, wills and trust solutions through Kenanga Trustees, and wealth management services for retail, corporate, institutional and high net-worth individuals. As of December 2025, total assets under administration amount to RM24.6 billion.

Differentiator

Problem solved

Functional benefit

Brands

• OnePRS by Kenanga: Private retirement scheme fund suite
• OneETF by Kenanga
• AMP Plus Services
• Kenanga Easy (KenEASY)
• Kenanga i-Invest
• Myrra
• Kenanga Money Market Fund
• Kenanga Islamic Money Market Fund

Products and services

• OnePRS by Kenanga Private retirement scheme (PRS) platform providing multiple fund strategies including Growth, Moderate, Conservative, and Shariah-compliant options for long-term retirement savings for Malaysian investors.
• OneETF by Kenanga Suite of leveraged and inverse exchange-traded funds offering low-cost portfolio diversification instruments for retail and institutional investors.
• Eq8 Dow Jones US Titans 50 ETF Shariah-compliant ETF providing exposure to 50 leading US large-cap companies, managed by Eq8 Capital, the dedicated ETF arm of Kenanga Investors Group.
• Kenanga Growth Fund Series Flagship conventional equity fund series targeting capital growth over medium-to-long-term horizon using active strategy combining top-down asset allocation with bottom-up stock selection for Malaysian investors.
• Kenanga Malaysian Inc Fund Conventional equity unit trust fund focused on Malaysian equities targeting capital growth through a diversified portfolio of Malaysian companies; recognized at LSEG Lipper Fund Awards 2026.
• Kenanga Shariah US Titans 50 Fund Shariah-compliant equity unit trust fund providing exposure to 50 US large-cap titans, designed for Malaysian investors seeking halal US equity market access.
• Kenanga Money Market Fund Conventional money market unit trust fund providing liquidity and regular income through short-term money market instruments for investors seeking capital preservation.
• Kenanga Islamic Money Market Fund Shariah-compliant money market fund providing liquidity and halal returns through Islamic money market instruments; among Malaysia's first tokenized money market funds on the Stellar blockchain.
• Kenanga Bond Fund Conventional fixed income unit trust fund investing in bonds and fixed income securities for regular income and capital stability for income-focused investors.
• Kenanga Islamic Balanced Fund Shariah-compliant mixed-asset unit trust fund balancing Shariah-compliant equities and sukuk to deliver capital growth and income generation.
• Kenanga Balanced Fund Conventional mixed-asset unit trust fund balancing equity and fixed income to deliver both capital growth and income generation for investors.
• Kenanga Asia Pacific Total Return Fund Regional unit trust fund targeting total return through investments in Asia Pacific equities and fixed income securities for investors seeking regional diversification.
• Kenanga Alternative Series: Global Real Assets Fund Alternative investment unit trust fund providing exposure to global real assets including infrastructure and real estate for sophisticated investors.
• Kenanga Sustainability Series: World Quality ESG Fund ESG-focused global equity unit trust fund investing in quality companies with strong environmental, social, and governance practices.
• AMP Plus Services Actively managed discretionary portfolio service using tactical asset allocation strategies to deliver consistent performance for investors seeking professionally managed custom portfolios.
• Corporate & Institutional Solutions Mandate-based portfolio management and tailored investment solutions for corporate clients, government agencies, insurance companies, and pension funds requiring institutional-grade asset management.
• Private Wealth Comprehensive investment management services and tools for high-net-worth individuals seeking dynamic, sophisticated wealth management solutions.
• Financial Planning Holistic financial planning service enabling investors to plan for future life goals, hedge against unexpected obstacles, and achieve financial independence.
• EPF Members Investment Scheme Distribution service that enables Employees' Provident Fund (EPF) members in Malaysia to allocate retirement savings into approved Kenanga Investors unit trust funds via the EPF i-Akaun platform.
• Will & Trust Solutions by Kenanga Trustees Estate planning, will writing, and trust administration services delivered through subsidiary Kenanga Trustees Berhad for wealth preservation across generations.
• KenEasy Online Investor Portal Self-serve digital investor portal providing clients with online account access, fund information, transactions, and investment management capabilities.
• Myrra Tokenization Platform Blockchain-based tokenization platform built on the Stellar distributed ledger that enables digital token representation of investment fund units for streamlined investment transactions; co-developed with parent Kenanga Investment Bank and Stellar Development Foundation.

Quantifiable outcome

• RM24.6 billion in assets under administration
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Stellar Development FoundationcoreTechnology or Integration · 1 January 2024Kenanga Investment Bank Berhad (parent) partnered with Stellar Development Foundation to develop the Myrra platform — a blockchain tokenization infrastructure for representing and transferring real-world assets, including fund units, on the Stellar distributed ledger. The collaboration positions Kenanga as a pioneer in blockchain-enabled fund management in Malaysia.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• CIMB-Principal Asset Management Berhad: One of Malaysia's largest asset managers and a direct competitor across conventional, Islamic, and PRS funds. Backed by CIMB Group distribution and Principal Global Investors' international expertise, with overlapping fund categories and institutional client base.
• Eastspring Investments Berhad: Asian asset management arm of Prudential plc operating in Malaysia. Directly comparable in multi-asset, equity, fixed income, and Shariah-compliant unit trust offerings, with similar institutional and retail distribution channels.
• RHB Asset Management Sdn Bhd: Bank-affiliated Malaysian asset manager with overlapping unit trust, PRS, and wholesale fund offerings. Competes for the same retail and institutional Malaysian investor pool, with similar Shariah-compliant fund capabilities.
• AmFunds Management Berhad (AmInvest): Malaysian fund management arm of AmBank Group, offering a comparable suite of conventional and Shariah unit trusts, wholesale funds, and PRS. Direct competitor in retail distribution and Islamic fund management.
• Public Mutual Berhad: Malaysia's largest private fund manager, directly comparable in unit trust fund offerings, retail distribution model, and Malaysian-market focus. Both firms compete head-to-head in equity, balanced, Islamic, and fixed income unit trusts for Malaysian retail and EPF-scheme investors.
• AHAM Capital Berhad: Malaysian fund manager with a diversified suite of unit trusts, PRS, and private mandates. Competes directly with Kenanga for retail and institutional Malaysian investors, including in Islamic and equity fund categories.
• Affin Hwang Asset Management Berhad: Malaysian asset manager with similar product breadth across unit trusts, wholesale funds, and PRS. Direct peer in the mid-tier Malaysian fund management segment, with comparable multi-channel distribution.
• Maybank Asset Management Sdn Bhd: Bank-affiliated Malaysian fund manager with a comparable product range including unit trusts, ETFs, PRS, and Shariah-compliant funds. Leverages Maybank's retail branch network for distribution in the same way Kenanga leverages its parent bank's ecosystem.

Broad incumbents

• Franklin Templeton Malaysia: Global asset manager with Malaysian operations offering unit trusts and institutional mandates. Less specialized in Malaysian-domestic products than Kenanga, but a comparable peer in global and Shariah-compliant fund categories.
• Manulife Investment Management (Malaysia): Malaysian arm of global asset manager Manulife. Offers unit trusts and PRS competing with Kenanga, but as part of a much larger global platform with deeper institutional relationships and broader product capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KenangaGroup/featured
• Facebookfacebook.com/KenangaGroup
• LinkedInlinkedin.com/company/kenanga-investors-berhad
• Instagraminstagram.com/kenangagroupofficial
• TikToktiktok.com/@kenangagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenanga Investors Berhad