What Breezy Point Resort does

Breezy Point Resort, operated by Whitebirch, Inc. as the underlying entity Breezy Point International Inc., is a privately held, year-round lakeside resort on Pelican Lake in Breezy Point, Minnesota, approximately 140 miles north of Minneapolis–St. Paul. Founded in 1921 by Captain Billy Fawcett and acquired by Whitebirch in 1981, the property spans roughly 3,000 acres and serves leisure families, golf enthusiasts, wedding parties, corporate groups, youth hockey teams, and adult getaway travelers. Core offerings include approximately 250 rental units (hotel rooms, suites, condos, and cabins) plus 50 third-party-managed units, two 18-hole championship golf courses (Deacon's Lodge, designed by Arnold Palmer, and Whitebirch) with two additional Par 3 courses under construction for Summer 2027, four golf simulator bays at The North Star Roadhouse, six F&B venues, the full-service Serenity Spa, a marina with the Breezy Belle paddle-wheel excursion boat, the Breezy Point Arena for hockey, and meeting and wedding venues accommodating up to 400 guests. The company also operates a timeshare program with approximately 12,000 owners, integrated into the RCI exchange network, and a real estate development (Vista Village).

Revenue is generated through a diversified, multi-stream model: lodging (transactional and timeshare maintenance fees), five restaurants and food outlets (transactional), two championship golf courses plus simulators and pro shop (transactional), Serenity Spa (transactional), events and weddings at the Lakeside Ballroom and Conference Center (transactional), marina and boat activities on Pelican Lake (transactional), group/corporate meeting packages (professional services), and Vista Village real estate sales and timeshare licensing through RCI. Pricing is published in tiered packages with seasonal rate cards — Getaway Package $309–$379, Serenity Spa Package $379–$519, Midweek Family Holiday starting $849, and golf packages (PAR, BIRDIE, PALMER) ranging from $196–$630 per person — plus a 15% service charge and tiered cancellation fees. Go-to-market is direct-to-consumer via the company's website (breezypointresort.com with Reze booking integration), phone reservations, walk-in traffic, social channels (Facebook, Instagram), email newsletters, and group/wedding sales through RFPs, supplemented by RCI's global exchange network. The resort has held RCI Gold Crown status and the Resorts of Distinction designation every year since 1984.

Underlying technology is limited to operational rather than strategic systems: Foreup Software for golf simulator scheduling, Reze for lodging reservations, and standard third-party golf simulator hardware. The competitive position rests on real estate (3,000-acre lakefront footprint including Gooseberry Island), brand heritage (100+ years, Fawcett House on the National Register of Historic Places), signature-name golf design (Arnold Palmer), RCI ecosystem membership, and bundled ownership products that create switching costs — rather than on proprietary technology or AI capability.

Name

Breezy Point Resort

Legal name

Breezy Point International Inc.

Website

https://breezypointresort.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

251–500 employees

Short description

Breezy Point Resort is a privately held, 100-year-old year-round lakeside resort on Pelican Lake in Breezy Point, Minnesota, serving families, golf enthusiasts, wedding parties, corporate groups, and hockey teams with ~250 lodging units, two championship golf courses, six restaurants, a spa, and an RCI-affiliated timeshare program.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Golf Courses and Country Clubs (71391)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH), Destination Spa Resorts (THAGAMAA)

Keywords

• Resort lodging services
• Championship golf courses
• Wedding and event venues
• Full-service resort spa
• Lake recreation activities

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lodging Accommodations: Resort earns revenue from approximately 250 rental units ranging from hotel rooms, suites, condos, and multiple bedroom cabins, plus approximately 50 privately owned units managed as a rental agent
2. Dining and Food Service: Revenue from five restaurants (The North Star Roadhouse, Dockside Lounge, Antlers Kitchen + Wine Bar, Marina II, Palmer's Grille), Coffee House, and The Chocolate Ox ice cream shop
3. Golf Operations: Revenue from two 18-hole championship courses (Deacon's Lodge, Whitebirch) with additional rounds, golf packages, simulators, and pro shop sales
4. Spa Services: Revenue from Serenity Spa services including massages, manicures, pedicures, facials, waxing, and retail products
5. Events and Weddings: Revenue from wedding ceremonies, receptions, corporate events, and meeting spaces including the Lakeside Ballroom and Conference Center
6. Marina and Boat Activities: Revenue from boat rentals, Breezy Belle cruises, fishing guides, and marina services on Pelican Lake
7. Group Events and Team Building: Revenue from corporate meetings, family reunions, and team building activities with custom catering options
8. Real Estate and Timeshare: Revenue from Vista Village luxury housing development sales and timeshare interval ownership through RCI exchange

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Breezy Point Resort operates a year-round Minnesota lakeside resort on Pelican Lake offering approximately 250 rental units (hotel rooms, suites, condos, cabins) plus 50 privately-owned units under rental management. Revenue-generating offerings include two 18-hole championship golf courses (Arnold Palmer-designed Deacon's Lodge and Whitebirch), four golf simulator bays, five restaurants and food outlets, a full-service spa (Serenity Spa), a paddle-wheel excursion boat (Breezy Belle), conference and wedding facilities, marina with boat rentals, the Breezy Point Arena for hockey, and year-round recreation activities on roughly 3,000 acres.

Product overview

Breezy Point Resort is a comprehensive Minnesota lakeside resort offering approximately 250 rental units and 50 privately-owned units through its rental agent services. The resort features six distinct dining venues including The North Star Roadhouse (smokehouse with self-serve tap wall and golf simulators), Dockside Lounge (lakeside casual dining), Antlers Kitchen + Wine Bar (elevated fine dining), Marina II (prime rib and breakfast buffet), Palmer's Grille at Deacon's Lodge, Coffee House (Caribou Coffee), and The Chocolate Ox (ice cream and candy). Golf operations include two 18-hole championship courses (Deacon's Lodge by Arnold Palmer and Whitebirch), with two new Par 3 courses (Three Breeze and Ace Valley) under construction for Summer 2027 opening. Four golf simulator bays are available at The North Star. Serenity Spa provides massages, body treatments, facials, and nail services. Year-round activities span summer (boat rentals, fishing, kayaking, paddleboarding, disc golf) and winter (ice skating, hockey, snowmobiling). The Breezy Belle paddlewheel boat offers lake cruises and event hosting. Meeting and conference facilities accommodate up to 400 guests, while wedding venues include lakeside lawns, ballrooms, and the Breezy Belle boat. Real estate opportunities include Vista Village condominiums and timeshare ownership with RCI exchange privileges.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity Spa: Full-service day spa offering massages, body treatments, facials, manicures, pedicures, and waxing services located at Breezy Point Resort.
• Breezy Belle
• The North Star Roadhouse
• Antlers Kitchen + Wine Bar
• Marina II
• Dockside Lounge
• Palmer's Grille
• The Chocolate Ox
• Deacon's Lodge
• Whitebirch Golf Course
• Vista Village

Products and services

• Breezy Point Resort Lodging Year-round family-friendly accommodations comprising approximately 250 rental units ranging from hotel rooms and suites to condos and cabins of 1-11 bedrooms, plus approximately 50 privately owned units managed through rental agent services. Unit stays include amenities such as buffet breakfast at Marina II and access to all resort facilities.
• Deacon's Lodge Golf Course 18-hole championship golf course designed by Arnold Palmer in tribute to his father 'Deacon,' sculpted from 500 acres of Northern Minnesota wilderness with surrounding lakes, woodlands, and wetlands; recognized as one of Palmer's best designs.
• Whitebirch Golf Course First championship golf course in the Brainerd Lakes Area featuring over 6,700 yards of lush fairways and large undulating greens with multiple tee boxes, slightly shorter and more player-friendly than Deacon's Lodge.
• Golf Simulators at The North Star Four simulator bays with top-of-the-line technology offering endless course options and kid-friendly games; full menu service available, clubs included. Priced at $40 per hour per bay with online booking via Foreup Software.
• Serenity Spa Full-service day spa offering massages (relaxation, hot stone, deep tissue, prenatal, couples), body wraps, facials, manicures, pedicures, and waxing services performed by licensed specialists.
• Breezy Belle Paddlewheel Boat Paddle-wheel excursion boat offering lunch, dinner, and concert cruises on Pelican Lake, accommodating up to 80 passengers. Available seven days a week from May through mid-October and bookable for private events and ceremonies.
• The North Star Roadhouse Restaurant and bar featuring smoked specialties, 20+ self-serve tap wall, on-site golf simulators, and big-screen sports viewing; located at 30898 Ranchette Drive.
• Dockside Lounge Lakeside casual dining on Breezy Bay featuring family-friendly basket food, homemade pizza, burgers, salads, and live entertainment with waterfront views.
• Antlers Kitchen + Wine Bar Elevated fine-dining restaurant with panoramic views of Whitebirch Golf Course, featuring fresh seafood, steaks, fine wines, and cocktails in a rustic post-and-beam building with antler chandeliers.
• Marina II Restaurant Lakeside restaurant offering Prime Rib, fresh seafood, steaks, and American favorites, featuring an elevated breakfast buffet and dinner service with views of Pelican Lake.
• Palmer's Grille at Deacon's Lodge Rustic-elegant dining venue at Deacon's Lodge Golf Course with perennial-lined patio views; menu features burgers, sandwiches, steaks, and inventive items.
• Coffee House Coffee shop located in the Front Desk Lobby serving Caribou Coffee, espresso drinks, fresh pastries, and quick eats.
• The Chocolate Ox Sweet-treats destination featuring a wide variety of ice cream flavors, handcrafted candies, and nostalgic favorites, including an Ice Cream Happy Hour on Tuesday nights.
• Summer Recreation Activities Seasonal summer offerings including boat rentals, fishing, kayaking, paddleboarding, swimming pool, volleyball, 36-hole disc golf (Monarch Trail and Agate Pass), biking, horseback riding, beach bonfires, and golf cart rentals.
• Winter Recreation Activities Seasonal winter offerings including ice skating, ice fishing, snowmobiling, snowshoeing, cross-country skiing, and hockey tournaments and festivals at Breezy Point Arena.
• Breezy Point Marina and Boat Rentals Full-service boat marina on Pelican Lake offering boat rentals, bait, gas, docking, and lake knowledge for same-day rentals during the summer season.
• Breezy Point Arena - Hockey Ice arena hosting youth hockey tournaments, local games, pond hockey, and hockey camps as a year-round sporting-events venue.
• Live Music Entertainment Year-round live music programming including outdoor lakeside performances, indoor lounge shows, and concert cruises with regular performers such as Chris Olson's Memories of Elvis Show and tribute acts.
• Wedding Services Full-service wedding packages including lakeside ceremonies, receptions, rehearsal dinners, bridal showers, and honeymoons. Venues include Point Lawn overlooking Pelican Lake, Antlers pavilion with gardens and golf course views, Lakeside Ballroom (up to 200 guests), Conference Center (up to 400 guests), and Breezy Belle boat ceremonies.
• Meetings and Conferences Corporate events and conferences with a Pelican Lake backdrop, including dedicated event planning experts, team-building experiences, group dining, special group rates, and multiple meeting rooms (Whitebirch Room, Minnesota Room, Lakeside Ballroom, Waters Edge room).
• Vista Village Real Estate Exclusive residential housing development offering maintenance-free living with Resort Country Club Membership, featuring high-end finishes such as granite countertops and stainless steel appliances, with views of Whitebirch Golf Course.
• Timeshare Ownership Vacation interval ownership program with multiple associations managed by Breezy Point Resort, providing guaranteed Minnesota vacation stays plus RCI membership enabling trading at 3,700+ affiliated resorts in 100 countries.

Quantifiable outcome

• 5 restaurants, 250+ rental units, 3 championship golf courses, 400-guest conference capacity
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Resort Condominiums International (RCI)coreChannel Partner/ Reseller/ Distributor · 1 January 1981Breezy Point Resort is a member of RCI, a timesharing exchange organization. Owners at Breezy Point can trade their timeshare at over 3,700 affiliated resort locations in 100 countries worldwide. RCI has selected Breezy Point as 'Resorts of Distinction' every year since 1984 and awarded Gold Crown status for superior facilities and service.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grand View Lodge: Lakeside full-service resort also located in the Brainerd Lakes Area (Nisswa, MN), offering comparable lodging, multiple restaurants, golf, spa, weddings and corporate events — the closest direct competitor to Breezy Point.
• Madden's on Gull Lake: Brainerd Lakes family-owned resort on Gull Lake with multiple golf courses, marina, spa, weddings and meeting facilities — directly overlaps Breezy Point's lakeside full-service offering and customer segments.
• Cragun's Resort: Long-standing Brainerd Lakes resort (also Gull Lake) with multiple golf courses, conference/wedding venues and on-site dining — competes for the same family, golf and corporate event demand in the same drive-to market.
• Ruttger's Bay Lake Lodge: Family-owned Minnesota resort on Bay Lake offering golf, marina, dining, spa, and winter activities — comparable multi-season lakeside resort experience targeting families and groups.

Broad incumbents

• Bluegreen Vacations: Timeshare and vacation ownership operator with multiple U.S. resort properties comparable to Breezy Point's timeshare program — shares the vacation-ownership revenue model and exchange-network dynamics.
• Boyne Resorts: Multi-property U.S. resort operator (Michigan, Montana, Utah, Florida) offering golf, lodging, spa, weddings and conferences across several destinations — comparable diversified resort portfolio model though larger and more geographically spread.
• Big Sky Resort: Year-round destination resort in Montana with lodging, dining, golf, weddings and conference/event offerings — analogous multi-vertical mountain-lakeside resort model, though at a larger scale and ski-driven.
• Hilton Grand Vacations: Major timeshare/interval ownership operator within the Hilton ecosystem — comparable resort-timeshare business model with global exchange, though at significantly larger scale and brand-distribution depth.
• Marriott Resorts: Global hospitality brand operating full-service resorts with golf, spa, weddings and conference facilities — competes for destination weddings, group business and corporate retreats, but at national scale with loyalty distribution advantages.

Regional players

• Arrowwood Resort at Alexandria: Minnesota lakeside resort and conference center in Alexandria, MN, offering similar lodging, golf (Carlos Creek Winery area), dining and event facilities — comparable business model in a different but proximate Minnesota drive-to market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/breezyresort
• Facebookfacebook.com/breezypointresort
• LinkedInlinkedin.com/company/breezy-point-resort
• Instagraminstagram.com/breezypointresort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breezy Point Resort