Creativ Company
Creativ Company is a Danish-founded, Holstebro-headquartered online retailer selling 14,000+ arts and crafts supplies via CChobby.com to hobbyists, schools, and B2B customers across 12 European countries, supported by a 4,500-idea content library and a DIY Kits product line.
- Company typePrivate
- Founded2000
- HeadquartersTorslanda, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Creativ Company does
Creativ Company, founded in Denmark in 2000 and headquartered in Holstebro, operates CChobby, a pan-European online retailer of arts and crafts supplies. The company offers 14,000+ SKUs across 12 product categories (basic items and tools, paints and painting accessories, paper crafts, modelling and casting, beads and jewellery making, textiles and yarn, decorative items, party/gift supplies, DIY kits, and school/office supplies) and a content library of 4,500+ free creative ideas with step-by-step picture guides. The platform is served through 12 localized country storefronts (Denmark, Sweden, Norway, UK, Ireland, Belgium, Netherlands, Germany, Finland, Italy, Spain, France) with 2-4 day dispatch, supported by phone/email customer service and a Club Creativ loyalty points program.
The business model is direct e-commerce retail of physical craft goods on a one-time purchase basis, with pricing not publicly tiered. Customer segments are horizontally split: private individual hobbyists (primary), schools and educational institutions, and a B2B/wholesale channel accessed via dedicated business account creation. Revenue is generated entirely through own-storefront sales (no marketplaces or third-party distribution disclosed), with marketing driven by Instagram, an email newsletter, the content/inspiration hub, and the loyalty program. The company employs approximately 180 people across 10 European countries, operates a B2B export contact ([email protected]), and is led by CEO Jakob Wulff Moeskjaer. There is one disclosed acquisition (av form, January 2021) and a recent senior marketing hire from Dentsu Group (Kevin Villatoro); no funding rounds, partnerships, patents, or AI/ML capabilities are disclosed.
Creativ Company firmographics
Firmographics- Name
- Creativ Company
- Legal name
- Creativ Company
- Website
- https://cchobby.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creativ Company is a Danish-founded, Holstebro-headquartered online retailer selling 14,000+ arts and crafts supplies via CChobby.com to hobbyists, schools, and B2B customers across 12 European countries, supported by a 4,500-idea content library and a DIY Kits product line.
- Ownership category
- akta.pro rank
Creativ Company industry classification
Industry- Product category
- Arts and Crafts Retail
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130), Office Supplies and Stationery Retailers (45941), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Scrapbooking & Paper Crafts Retail (CRALACAD), Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Art & Drafting Supplies Retail (CRALABAG)
Keywords
Where Creativ Company is headquartered
LocationHeadquarters
- HQ city
- Torslanda
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Creativ Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail of arts and crafts supplies: Creativ Company operates as an online craft retailer selling directly to consumers, schools, and B2B customers. Products are sold individually with dispatch within 2-4 days. The company offers 14,000+ craft supplies across multiple categories including basic items, paints, paper crafts, modelling, beads, textiles, and party supplies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Creativ Company product offering
Product offeringCore offering
Creativ Company (operating as CChobby) is an online arts and crafts retailer selling 14,000+ craft supplies across categories such as paints, paper crafts, modelling, beads and jewellery, textiles, decoration, party supplies, and school/office supplies. The retailer complements its catalog with a free library of 4,500+ creative ideas and step-by-step instructions, and operates localized storefronts across 14 European countries with dispatch within 2-4 days.
Product overview
Creativ Company operates CChobby, a pan-European arts and crafts e-commerce platform offering a comprehensive portfolio of 14,000+ craft supplies across 12 product categories spanning basic items and tools, paints and painting accessories, paper crafts, modelling and casting, beads and jewellery making, textiles and yarn, DIY kits, decorative items, and party/gift supplies. The platform is complemented by a library of 4,500+ free creative ideas with illustrated step-by-step guides and a DIY Kits product line. The company serves private consumers, schools/institutions, and B2B customers across multiple European markets including Denmark, Sweden, Norway, UK, Ireland, Germany, Netherlands, Belgium, France, Italy, Spain, and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- CChobby Online Store
Quantifiable outcome
- 14,000+ craft supplies available
- +2 more outcomes
Companies that use Creativ Company
Customer profileSegments3 records
Ideal customer profiles3 records
Creativ Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creativ Company partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Creativ Company competitors and assessment
Company assessmentBroad incumbents
- Action: Pan-European non-food discount retailer with rapidly expanding assortment that includes craft, hobby, party, and stationery categories. Comparable as a low-cost, pan-European competitor in hobby/craft SKUs that competes for similar impulse and seasonal demand.
- Etsy: Global online marketplace for handmade, vintage, and craft supplies including DIY materials and tools. Comparable as a discovery and commerce platform for hobbyists and craft makers, although it operates a marketplace model rather than first-party inventory.
- Michaels: Largest North American specialty arts, crafts, and framing retailer. Comparable as the broad incumbent in craft retail, with overlapping merchandising and content-led marketing, though it operates primarily offline and in a different geography.
- Søstrene Grene: Danish-origin lifestyle retailer with a wide assortment of hobby, craft, party, and home décor items across multiple European markets. Comparable as a Nordic-rooted multi-country retailer with overlapping seasonal craft and DIY product lines.
Direct peers
- Baker Ross: UK-based crafts and kids' arts supplies e-commerce retailer serving consumers, schools, and B2B customers across Europe. Directly comparable for its online-first craft retail model, school-supply orientation, and similar category mix.
- Panduro Hobby: Leading Nordic and pan-European hobby and crafts retailer with multi-country online storefronts. Closely comparable to Creativ Company's Scandinavian roots, multi-localization strategy, and broad craft category coverage.
- Hobbycraft: UK-based specialist arts, crafts, and hobby retailer operating stores and an e-commerce site. Comparable as a multi-category craft retailer serving hobbyists, schools, and B2B customers with similar product breadth, content-led inspiration, and localized marketing.
Others
- Staedtler: European-headquartered manufacturer of writing, drawing, and art materials. Comparable as an upstream brand supplier whose pencils, pens, and artists' materials are stocked in arts-and-crafts retail assortments including Creativ Company's.
- Fiskars: Global branded manufacturer of craft and hobby tools, including scissors, cutting machines, and paper crafting equipment. Comparable not as a direct retailer but as a key supplier whose branded SKUs anchor the craft category across retailers like Creativ Company.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Creativ Company social profiles
Digital presenceCreativ Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creativ Company leadership team
Management profileNumber of profiles
Profiles2 records
Creativ Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creativ Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creativ Company
What does Creativ Company do?
Creativ Company (operating as CChobby) is an online arts and crafts retailer selling 14,000+ craft supplies across categories such as paints, paper crafts, modelling, beads and jewellery, textiles, decoration, party supplies, and school/office supplies. The retailer complements its catalog with a free library of 4,500+ creative ideas and step-by-step instructions, and operates localized storefronts across 14 European countries with dispatch within 2-4 days.
Is Creativ Company a public or private company?
Creativ Company is a private company. It is classified as unknown and is currently operating.
When was Creativ Company founded?
Creativ Company was founded in 2000. It employs 101 to 250 people.
Where is Creativ Company based?
Creativ Company is headquartered in Torslanda, Sweden, in the Europe region.
How does Creativ Company make money?
One revenue line is on record: E-commerce retail of arts and crafts supplies.
Who are Creativ Company's main competitors?
Broad incumbents on record are Action, Etsy, Michaels and Søstrene Grene. Direct peers are Baker Ross, Panduro Hobby and Hobbycraft. Others are Staedtler and Fiskars.
Does Creativ Company have an API?
No public API is recorded for Creativ Company.
What industry is Creativ Company in?
Creativ Company's product category is Arts and Crafts Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAF, Yarn, Knitting & Crochet Supplies Retail. Its NAICS code is 459130 and its SIC code is 5040.