What 4AllPromos does

4AllPromos is a US-based, privately held e-commerce distributor of custom imprinted promotional products founded in 2004 and headquartered in Old Saybrook, Connecticut. The company operates a direct-to-business model through its website (4allpromos.com) and an inside sales team reachable at 1-855-425-5999, offering a catalog of 3,500+ customizable SKUs across categories including apparel, drinkware, bags, office supplies, tech accessories, outdoor goods, wellness items, and eco-friendly products. Customization services include screen printing, full-color printing, pad printing, embroidery, laser engraving, dye sublimation, and debossing, with free digital proofs and design revisions handled by an in-house art team ([email protected]). The company is a member of ASI and PPAI industry associations and maintains resale partnerships with consumer brands such as Yeti, Stanley, Gildan, Moleskine, and Callaway.

The business model is primarily transactional one-time sales with volume-based tiered pricing (e.g., pens as low as $0.28/unit at 300 quantity, water bottles $0.82/unit at 100 quantity) plus per-color setup charges ($45-$59 typical) and rush production premiums. A small-batch print-on-demand apparel offering with minimums as low as 6 units extends the addressable market into SMB and event-customization buyers. Distribution is exclusively direct via website and phone/email inside sales; no third-party resellers or physical retail locations are reported. Marketing relies on the e-commerce storefront, email newsletter, organic social (Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn), blog content marketing, and an affiliate program.

Customer segments are horizontal across numerous occupations and industries (business marketing and events, corporate gifting and employee appreciation, fire departments and public safety, restaurants/cafés/bars, healthcare, education, automotive, real estate, non-profits, and others). The company had 51-100 employees and received an undisclosed investment from Hadley Capital in August 2023. Cosmo Corigliano is President. No revenue, M&A activity, or additional funding rounds are disclosed in the available data.

Name

4AllPromos

Legal name

4AllPromos

Website

https://4allpromos.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

4AllPromos is a US-based, private e-commerce distributor founded in 2004 that sells 3,500+ custom-imprinted promotional products (apparel, drinkware, bags, tech, eco-friendly) to businesses, organizations, and public-safety agencies via its website and inside sales team, with customization services including embroidery, screen printing, and laser engraving.

Ownership category

akta.pro rank

Headquarters

HQ city

Old Saybrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Product Sales: One-time sales of custom branded promotional products including apparel, drinkware, bags, office supplies, tech accessories, and more. Customers add logos/designs to products. Revenue generated through product unit prices plus setup charges and imprint fees.
2. Customization Services: Charges for logo imprinting, embroidery, engraving, and other decoration methods. Includes setup charges per imprint color and per color additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

4AllPromos sells custom imprinted promotional products and branded merchandise to businesses through its e-commerce platform, offering a catalog of 3,500+ customizable items across apparel, drinkware, bags, office supplies, tech accessories, outdoor items, and gifts. The company applies customer logos and designs to blank products using multiple decoration methods (screen printing, embroidery, laser engraving, dye sublimation, etc.) and supports small-batch orders with low minimums as well as large bulk orders with volume discounts.

Product overview

4AllPromos is a promotional products company founded in 2004, offering over 3,500 customizable branded merchandise items across multiple categories. The product portfolio includes Apparel & Hats (t-shirts, polo shirts, sweatshirts, jackets, caps, flip flops, belts, watches), Bags & Totes, Drinkware (water bottles, tumblers, travel mugs), Office & Awards, Outdoors & Sports (cooling towels, pedometers, fitness trackers), Wellness Personal Care, Tech & Travel accessories, and Eco-Friendly Products. The company operates as an e-commerce platform with customization services including logo imprinting, embroidery, screen printing, laser engraving, and dye sublimation. Products are available for bulk ordering with options for low minimums, 1-day rush production, and free shipping on qualifying orders. The company also offers small batch print-on-demand apparel starting at 6 units, and corporate gift solutions for employee appreciation and client recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Water Bottles with Push Caps 20 oz customizable water bottles with push caps, available in bulk with logo imprint options for promotional and corporate use.
• Rubberized Sunglasses Custom rubberized sunglasses available in multiple colors for promotional giveaways and outdoor events.
• Cooling Towel - Neck Wrap Custom instant ice wrap cooling towels for promotional use, marketed as a bestselling item for outdoor and fitness events.
• Gassetto Gem Pen Economy bulk pen available with free shipping on qualifying orders, with a minimum quantity of 300 units.
• Eco-Friendly Non-Woven Shopping Tote Bag - Medium Size Budget wholesale non-woven recycled tote bags offered in bulk at discounted pricing for trade shows, events, and retail promotions.
• Gildan Full Color Adult DryBlend T-Shirt Full-color custom Gildan DryBlend t-shirts with a low minimum order of 6 units, supporting small-batch print-on-demand apparel orders.
• Sprinter Running Belt Imprinted running belt with zipper closure, available in multiple colors, for fitness and event giveaways.
• 3 oz Stainless Steel Personalized Belt Buckle Flask Custom stainless steel flask designed to resemble a belt buckle, available with no minimum order quantity.
• Moleskine Classic X-Large Tool Belt Custom branded Moleskine tool belt in black, X-large size, for premium corporate gifting.
• Mood Watch Bracelet Custom mood-changing silicone watch bracelet that changes color with body heat, for promotional giveaways.
• Men's Tahoe Watch with Rubber Strap Promotional men's wristwatch with a rubber strap, positioned as a high-end branded option for corporate gifts.
• Fitbit Inspire 3 Health & Fitness Tracker Custom branded Fitbit Inspire 3 fitness tracker for corporate gifts and employee recognition programs.
• ISlide Motto Slides Custom slide sandals combining EVA and PU materials with a sporty sneaker-inspired outsole, available with full-color imprint.
• Recycled Polyester Shoe Laces Dye sublimated recycled polyester shoelaces printed with company logos, made in USA.
• Lock Laces No Tie Shoelaces Custom no-tie shoelaces that convert lace-up shoes into slip-on sneakers, including elastic laces and lock devices.
• Colorful Pedometer Custom branded step counter with an easy-to-read 5-digit display, records up to 99,999 steps.
• In Shape Pedometer Compact pedometer with a clear LCD screen and automatic shut-off function, belt clip compatible.
• Pedometer Watch Versatile fitness band combining digital watch and pedometer functions that tracks steps, distance, and calories burned.
• Fun Hoop Basketball Game Compact 9x7 inch desktop basketball hoop game with suction cup mounting and a mini basketball included.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Advertising Specialty Institute (ASI)coreOthersIndustry association membership providing credibility and industry standards alignment. Members have access to industry resources, training, and networking.
• Promotional Products Association International (PPAI)coreOthersMajor industry association for promotional products. Membership demonstrates commitment to industry best practices and professional standards.
• YetiminorOthersBrand partnership offering Yeti branded drinkware products available for custom logo imprinting.
• StanleyminorOthersBrand partnership offering Stanley branded drinkware products available for custom logo imprinting.
• GildanminorOthersBrand partnership offering Gildan apparel including t-shirts available for custom printing.
• MoleskineminorOthersBrand partnership offering Moleskine notebooks and tool belts available for custom branding.
• CallawayminorOthersBrand partnership offering Callaway golf shirts available for custom logo embroidery.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Branders: Direct competitor in custom promotional products with an e-commerce model offering decorated apparel, accessories, and drinkware to business customers nationwide.
• Quality Logo Products: E-commerce-focused direct competitor in custom promotional products, offering a similar broad catalog of branded merchandise with self-service ordering and decoration capabilities.
• National Pen: Long-established direct competitor in custom printed pens and promotional products, serving B2B customers with personalized writing instruments, drinkware, and office products.
• Halo Branded Solutions: Large direct competitor in custom promotional merchandise, offering a broad product catalog across categories including apparel, drinkware, and tech accessories with enterprise sales capabilities.
• Discount Mugs: Custom drinkware and promotional products specialist with an e-commerce model that overlaps directly with 4AllPromos's drinkware and corporate gifting categories.
• 4imprint: Publicly traded direct competitor and one of the largest custom promotional products distributors in North America, operating a similar e-commerce-led model with a broad catalog of custom-imprintable merchandise.
• Hub Promotional Group: Promotional products distributor and direct competitor with a multi-brand portfolio serving enterprise clients, overlapping significantly with 4AllPromos's B2B customer base and product categories.
• Boundless Network: Direct competitor specializing in custom apparel and promotional products with an online platform targeting groups, teams, schools, and corporate buyers—a closely comparable offering to 4AllPromos.
• Crestline: Direct competitor offering thousands of customizable promotional products with in-house decoration services including screen printing, embroidery, and engraving, serving B2B customers across the US.

Broad incumbents

• Deluxe Corporation: Large diversified marketing services and products company that includes promotional products and branded merchandise alongside payments and other business services, operating at significantly greater scale than 4AllPromos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/4allpromos
• Facebookfacebook.com/4allpromos
• LinkedInlinkedin.com/company/4allpromos
• Instagraminstagram.com/4allpromos
• TikToktiktok.com/@4allpromos
• Pinterestpinterest.com/4allpromos
• Xx.com/4allpromos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4AllPromos