Integrity Insurance

What Integrity Insurance does

Integrity Insurance is a private property and casualty insurance carrier headquartered at 671 South High Street, Columbus, Ohio, operating as part of Grange Mutual Holding Company alongside affiliated entities including Grange Insurance Company, Integrity Select Insurance Company, and Integrity Property & Casualty Insurance Company. The company sells auto, homeowners, renters, condo, and small business insurance products primarily to consumers and small businesses in the U.S. Midwest, distributed through a network of independent local insurance agents who provide personalized coverage consultation. Integrity generates revenue through recurring insurance premiums (monthly, semi-annual, or annual billing) across personal and commercial lines, with a multi-policy bundling discount program offering up to 31% off homeowners and 7% off auto when customers combine policies.

The company's core technology stack is an insurance policy management platform with digital self-service capabilities, including the MyIntegrity online account portal, a mobile app for iOS and Android, paperless billing with electronic document delivery, and an Easy-Snap auto claims process. Product breadth extends beyond core P&C lines into add-on modules such as personal and business cyber insurance (via a CyberScout partnership covering 770,000+ businesses), identity theft protection, valuables/jewelry coverage, umbrella liability, roadside assistance (three tiers), and gap coverage for financed vehicles. Integrity has held an A.M. Best "A" (Excellent) financial strength rating with stable outlook and reports a 4.7/5 customer satisfaction star rating based on aggregated reviews.

The company operates as a subsidiary within the Grange Mutual Holding Company mutual structure, sharing resources, ratings, sustainability programs, and the Grange Insurance Gives charitable arm with Grange Insurance. AI and automation are deployed at a basic level for customer service process automation (chatbots, RPA), with no disclosed proprietary AI/ML models or research. Integrity's competitive positioning rests on its 85+ year operating history, independent agent distribution model, A.M. Best rating, LEED Gold certified headquarters since 2016, and roughly $2M in annual charitable giving supporting 100+ nonprofits with 9,000+ associate volunteer hours in 2023.

Name

Integrity Insurance

Legal name

Integrity Insurance Company

Website

https://integrityinsurance.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Integrity Insurance is a private property and casualty insurer under Grange Mutual Holding Company, offering auto, home, renters, condo, and small business coverage primarily to Midwest consumers and small businesses through independent local agents, with an A.M. Best "A" rating.

Ownership category

akta.pro rank

Product category

Personal Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Public Liability (Premises/Operations) (FSAJADAD)

akta.pro secondary industry

Employer’s Liability (FSAJADAE)

Keywords

• Property and casualty insurance
• Auto insurance coverage
• Homeowners insurance
• Business insurance
• Independent agent distribution

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property and Casualty Insurance Premiums: Integrity Insurance generates revenue through recurring insurance premiums from personal and commercial lines including auto, home, renters, condo, and business insurance policies. Premiums are collected on a recurring basis (monthly, semi-annual, or annual) based on policy terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Integrity Insurance is a property and casualty insurance carrier that underwrites and issues personal lines (auto, homeowners, renters, condo) and small commercial lines (business owner policies, commercial package policies, workers compensation). Products are distributed primarily through a network of independent local insurance agents and supported by digital self-service tools (MyIntegrity portal and mobile app) for policy management, claims filing, and billing. The company operates as a subsidiary within Grange Mutual Holding Company.

Product overview

Integrity Insurance is a property and casualty insurance provider offering auto, home, renters, condo, and business insurance products distributed through independent local agents. The core product portfolio centers on customizable auto and homeowners insurance policies, with add-on modules including cyber insurance (home and business), identity theft coverage, valuables/jewelry coverage, umbrella liability, roadside assistance, and gap coverage. Discount programs enable bundling of auto with home/condo/renters policies. The company operates as part of Grange Mutual Holding Company and maintains an 'A' (Excellent) financial strength rating from A.M. Best.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• 4.7/5 customer satisfaction star rating based on aggregate customer reviews
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• CyberScoutcoreTechnology or IntegrationIntegrity has partnered with CyberScout, a cyber defense service, to provide comprehensive cyber protection for business customers. CyberScout currently defends more than 770,000 businesses in the United States and Canada. The partnership provides data breach response planning, guidance on response strategies, reputation safeguarding, and regulatory compliance support.
• CyberScoutcoreTechnology or IntegrationFor identity theft protection, Integrity partners with CyberScout as a provider of best-in-class identity, privacy, and security services. Together they provide tools to protect identity and expert advice for recovery if identity is compromised.
• Grange Insurance GivescoreStrategic or Co-development PartnerGrange Insurance Gives is the charitable arm of Grange and Integrity Insurance, supporting 501(c)(3) organizations focused on health and human services, education, arts, and community enrichment programs. In 2023, contributions resulted in nearly $2 million donated to over 100 nonprofits with more than 9,000 associate volunteer hours.
• Grange InsurancecoreStrategic or Co-development PartnerIntegrity Insurance is affiliated with Grange Insurance under Grange Mutual Holding Company. Both companies share resources, financial ratings (A.M. Best 'A' Excellent), sustainability initiatives (LEED Gold headquarters), and community giving programs. A.M. Best reaffirmed both companies' financial strength ratings together.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IntegrityInsCo
• Facebookfacebook.com/IntegrityInsuranceCo
• LinkedInlinkedin.com/company/integrity-insurance
• Instagraminstagram.com/integrityinsuranceco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Insurance