Huntington Medicina Reprodutiva

What Huntington Medicina Reprodutiva does

Huntington Medicina Reprodutiva is a Brazilian reproductive medicine clinic network founded in 1994 in São Paulo, operating eight units across five states — four complete embryology-capable units in São Paulo (Ibirapuera, Vila Mariana), Belo Horizonte (under the Pró-Criar brand), and Brasília, plus satellite offices in Alphaville, Bauru, Campinas, and Goiânia, with an additional Salvador unit under the Cenafert brand. The clinic serves patients facing infertility, oncology patients needing fertility preservation, same-sex couples, and single individuals seeking parenthood, offering a full procedure portfolio including in vitro fertilization (FIV), intrauterine insemination, egg and embryo freezing, gamete donation, oncofertility, ROPA shared-motherhood treatment, endometriosis management, and genetic counseling.

Its core technological differentiators are the proprietary MAIA (Morphological Artificial Intelligence Assistance) embryo-selection software — developed in-house in Brazil and trained on millions of images — coupled with a fleet of eight EmbryoScope+ time-lapse incubators pioneered in Brazil since 2017. Diagnostic exams at the Ibirapuera unit are processed through Hospital Israelita Albert Einstein's laboratory, and since 2017 Huntington has operated as the Brazilian arm of Grupo Eugin, a global assisted-reproduction platform present in nine countries with more than 1,500 specialists and approximately 50,000 treatments per year.

The business model is direct-to-consumer professional-services healthcare: patients book consultations through the website, phone, WhatsApp, or a callback request form, and pay per procedure on a pay-as-you-go basis. The company employs more than 350 collaborators, of whom 180+ are specialized reproduction professionals spanning doctors, embryologists, nurses, pharmacists, psychologists, and nutritionists. Recent strategic moves include the October 2025 acquisition of Fertilidade&Vida and ongoing geographic and technological expansion under Grupo Eugin's ownership.

Name

Huntington Medicina Reprodutiva

Legal name

Huntington Medicina Reprodutiva

Website

https://huntington.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Huntington Medicina Reprodutiva is a Brazilian multi-unit reproductive medicine clinic network serving infertile couples, oncology patients, same-sex couples, and single individuals seeking parenthood, with eight units across five states, proprietary MAIA AI for embryo selection, and integration into Grupo Eugin's global platform.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Family Planning Centers (621410), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Assisted reproduction services
• In vitro fertilization
• Fertility treatments
• Reproductive medicine clinic
• Fertility preservation services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Consultation Fees: Medical consultations with reproductive specialists for infertility diagnosis and treatment planning
2. Reproductive Procedures: In-vitro fertilization, intrauterine insemination, egg freezing, embryo transfer, and other assisted reproduction procedures
3. Diagnostic Laboratory Services: Laboratory examinations including hormonal tests, infertility investigation for men and women, genetic screening tests
4. Gamete Donation Services: Egg donation and sperm donation services for couples requiring donor gametes
5. Fertility Preservation: Oncofertility services for cancer patients preserving fertility before treatment, egg and embryo cryopreservation

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Huntington Medicina Reprodutiva is a reproductive medicine clinic network in Brazil offering assisted reproduction treatments including in vitro fertilization (IVF), intrauterine insemination, egg freezing, oncofertility preservation, gamete donation, and genetic counseling. The company operates 8 units across Brazil with proprietary EmbryoScope time-lapse incubators and MAIA, a proprietary AI software for embryo selection, serving individuals and couples facing infertility.

Product overview

Huntington Medicina Reprodutiva is a reproductive medicine and fertility clinic operating as a multi-location healthcare network with 8 units across Brazil (4 complete units and 4 satellite offices). The clinic offers a comprehensive portfolio of assisted reproduction treatments centered around Fertilização In Vitro (FIV/IVF), including complementary services such as egg freezing, intrauterine insemination, oncofertility preservation, gamete donation, and specialized treatments for male and female infertility. The offering portfolio also includes endometriosis treatment, genetic counseling, psychological and nutritional support. Advanced technological capabilities include EmbryoScope time-lapse incubation and MAIA, a proprietary AI system for embryo selection. Services are organized by condition (male/female/couple infertility), treatment type (IVF, IUI, egg freezing), and patient profile (same-sex couples, single parents, cancer patients). The clinic also operates subsidiary brands Procriar (Belo Horizonte) and Cenafert (Salvador) under the Huntington group umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Pró-Criar: Brand name for Huntington's reproductive medicine clinic in Belo Horizonte, MG, operating under the procriar.com.br domain.
• Cenafert
• Revista Cria
• Podcast Foco na Fertilidade
• MAIA (Morphological Artificial Intelligence Assistance)

Products and services

• Fertilização In Vitro (FIV) / In Vitro Fertilization (IVF)
• Congelamento de Óvulos / Egg Freezing
• Inseminação Intrauterina / Intrauterine Insemination (IUI)
• Oncofertilidade / Oncofertility
• Doação de Gametas (DOE) / Gamete Donation
• Produção Independente / Independent Reproduction
• Infertilidade Masculina / Male Infertility Treatment
• Infertilidade Feminina / Female Infertility Treatment
• Endometriose / Endometriosis Treatment
• Espermograma / Sperm Analysis
• Casais Homoafetivos / Same-Sex Couple Services
• Coito Programado / Timed Intercourse
• Aconselhamento Genético / Genetic Counseling
• Método ROPA / Reception of Oocytes from Partner
• Exames Diversos / Comprehensive Diagnostic Testing

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo EugincoreStrategic or Co-development Partner · 1 January 2017Since 2017, Huntington has been part of Grupo Eugin, one of the global leaders in assisted reproduction present in 9 countries with more than 1,500 specialists and approximately 50,000 treatments performed per year. This partnership provides international expertise and quality protocols.
• Hospital Israelita Albert EinsteincoreTechnology or IntegrationLaboratory examinations at Huntington Ibirapuera are processed by Hospital Israelita Albert Einstein laboratory, an institution recognized for excellence in service quality. This partnership ensures high-quality diagnostic results for patients.
• ProCriarminorStrategic or Co-development PartnerProCriar is a sister brand of Huntington operating in Belo Horizonte unit, providing reproductive medicine services under the Huntington group umbrella.
• CenafertminorStrategic or Co-development PartnerCenafert is a sister brand of Huntington operating in Salvador unit, providing reproductive medicine services under the Huntington group umbrella.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Virtus Health: Australian and Irish fertility clinic network offering IVF, diagnostics, and day surgery. Comparable multi-country clinic network model focused on assisted reproduction.
• Genea: Australian integrated fertility group with clinics, labs, and proprietary fertility technology (e.g., Geri time-lapse incubator). Comparable integrated fertility platform model outside Huntington's geography.

Direct peers

• IVI-RMA Global: World-leading fertility clinic network resulting from the merger of IVI (Spain) and RMA (US). Huntington's parent Grupo Eugin combined with IVI-RMA, making it the closest peer in scale, geography of the network, and full-stack reproductive medicine offering.
• Fertivitro: Major Brazilian fertility clinic with multiple units and full IVF/ICSI/PGT offerings. Comparable to Huntington in market, customer segments, and service portfolio, and one of its primary domestic competitors.
• Clínica Gênesis Reprodução Humana: Established Brazilian reproductive medicine clinic offering IVF, IUI, and fertility preservation. Directly competes with Huntington in the São Paulo / southeastern Brazil market across the same patient segments.
• Centro de Reprodução Humana Santa Joana: Reproductive medicine center within the Santa Joana hospital system in São Paulo, with comparable embryology lab capabilities. Competes with Huntington for high-complexity IVF and patients in the São Paulo metro.
• CCRM Fertility: US fertility network known for advanced reproductive science, embryology labs, and PGT. Comparable in technology-led positioning (similar to Huntington's MAIA + EmbryoScope emphasis) and premium clinical positioning.
• Boston IVF: Multi-location US fertility clinic network affiliated with a major hospital system. Comparable specialty-clinic network model with focus on full-service IVF, egg freezing, and fertility preservation.

Broad incumbents

• Inception Fertility: Largest US fertility network operating multiple clinic brands (Prelude, Aspire, etc.). Comparable multi-clinic, multi-brand specialty model to Huntington's three-brand Brazilian network under a parent platform.
• Hospital Israelita Albert Einstein: Top-tier Brazilian hospital system and Huntington's diagnostic partner for laboratory exams. Offers its own reproductive medicine services and competes for premium patients in São Paulo while also serving as a referral partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/clinhuntington
• YouTubeyoutube.com/user/grupohuntington
• Facebookfacebook.com/clinicahuntington
• LinkedInlinkedin.com/company/huntington-medicina-reprodutiva
• Instagraminstagram.com/clinicahuntington

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntington Medicina Reprodutiva