Fred Loya
Fred Loya Insurance (Loya Insurance Group) is a privately held personal auto insurer founded in 1974 and based in El Paso, Texas, selling liability and full-coverage policies to over 1 million budget-conscious drivers across 12 U.S. states through 800+ offices inside Walmart Supercenters and Hispanic supermarkets.
- Company typePrivate
- Founded1974
- HeadquartersEl Paso, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Fred Loya does
Fred Loya Insurance (legal entity: Loya Insurance Group) is a privately held personal auto insurance carrier founded in 1974 by Fred Loya Sr. in El Paso, Texas. The company underwrites and distributes minimum-liability and full-coverage auto insurance, including comprehensive, collision, medical payments, personal injury protection, rental reimbursement, roadside assistance, and SR-22 certificates, to more than 1 million active drivers across 12 U.S. states. Its principal customer segments are budget-conscious individual drivers, drivers with imperfect or no credit history (no credit check is required for policy issuance), Hispanic-community drivers seeking Spanish-language service in familiar retail settings, and high-risk drivers needing SR-22 filings.
The underlying technology is a conventional insurance policy administration stack: web-based instant-quote generation (fredloya.com), online policy management and PayPal-processed premium payments, SMS notifications via short code 35692 (FLOYA), and reCAPTCHA for form abuse prevention. No proprietary AI, machine learning, telematics, or app-based product is documented; claims handling and underwriting are operated in-house with staff adjusters and appraisers. The company does not expose a public API, SDK, or developer platform.
Fred Loya firmographics
Firmographics- Name
- Fred Loya
- Legal name
- Loya Insurance Group
- Website
- https://fredloya.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Fred Loya Insurance (Loya Insurance Group) is a privately held personal auto insurer founded in 1974 and based in El Paso, Texas, selling liability and full-coverage policies to over 1 million budget-conscious drivers across 12 U.S. states through 800+ offices inside Walmart Supercenters and Hispanic supermarkets.
- Ownership category
- akta.pro rank
Fred Loya industry classification
Industry- Product category
- Auto Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD)
- akta.pro secondary industries
- SR-22 / FR-44 Personal Auto Insurance (FSAJAAAJ), Full-Coverage Personal Auto Insurance (FSAJAAAF), Personal Auto Insurance (FSAJAMAA)
Keywords
Where Fred Loya is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Fred Loya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Auto Insurance Premiums: Primary revenue from monthly or annual auto insurance policy premiums. Subscription-based recurring revenue model with policy renewals generating continuous revenue. Additional coverage options (comprehensive, collision, medical, rental reimbursement, roadside assistance) provide upsell opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Liability Coverage - State Minimum |
| Subscription | Monthly | Full Coverage Policies |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Fred Loya product offering
Product offeringCore offering
Fred Loya Insurance underwrites and sells budget-focused auto insurance directly to individual drivers through a network of 800+ retail offices in Walmart Supercenters and Hispanic supermarkets across 12 U.S. states, complemented by phone and online channels. Its policies cover liability, collision, comprehensive, medical payments, personal injury protection, rental reimbursement, and roadside assistance, and can be issued the same day without a credit check, with recurring monthly premium billing. The company also facilitates SR-22 filings for high-risk drivers.
Product overview
Fred Loya Insurance is an auto insurance provider operating as a single-product insurance company with multiple coverage types and add-on modules. The core offering is auto liability and physical damage insurance, available in seven named coverage products: Liability Insurance, Comprehensive Insurance, Collision Insurance, Medical Payments Coverage, and Personal Injury Protection as core coverages; supplemented by Rental Reimbursement, Roadside Assistance, and SR-22 Filing Service as add-on modules. The company also operates a Mobile Alerts text messaging service and offers multiple discount programs. All products are delivered through a network of over 800 physical office locations across 12 U.S. states, integrated with online quote, payment, and account management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Young America Insurance: Auto insurance brand operated under Loya Insurance Group
- Rodney D Young Insurance
- National Ins
Products and services
- Liability Insurance State-mandated auto liability coverage that pays for third-party property damage and bodily injury (including medical costs, prescriptions, and lost wages) when the policyholder causes an accident; available at state-minimum levels (e.g., Texas $30,000 per person / $60,000 per accident bodily injury and $25,000 property damage).
- Comprehensive Insurance Comprehensive auto coverage paying for vehicle repair or replacement from non-collision incidents including theft, vandalism, falling objects, fire, hail, windstorm, explosion, earthquake, water, or lightning damage.
- Collision Insurance Collision auto coverage that pays for vehicle repair if the policyholder crashes into another vehicle or a non-moving object such as a tree or fence, regardless of fault; does not cover third-party vehicle expenses.
- Medical Payments Coverage Medical payments auto coverage paying for medical and dental expenses (ER visits, doctor visits, X-rays) for the policyholder and passengers after an accident, regardless of fault, including funeral costs in fatal cases.
- Personal Injury Protection Personal Injury Protection that covers medical care expenses and lost wages when the policyholder is unable to work after an accident, covering the policyholder, passengers, and other injured parties regardless of fault.
- Rental Reimbursement Coverage Add-on coverage that pays for a rental car while the insured vehicle is repaired after a covered accident, when the vehicle is unavailable for more than 24 hours; does not cover routine maintenance or non-incident rentals.
- Roadside Assistance 24-hour add-on coverage that pays for towing to the nearest repair facility in case of non-accident breakdown, plus flat tire repair, fuel delivery, and lock-out services, reachable at 1-855-548-5626.
- SR-22 Filing Service Assists individual drivers in filing SR-22 certificates of financial responsibility with state motor vehicle departments, typically required after serious driving offenses such as DUI, license suspension, or repeat violations; bundled with a liability auto insurance policy.
- Auto Insurance Discount Programs Discount bundle applied to Fred Loya auto insurance premiums covering prior insurance, homeowner, multi-car, good driver, claim-free, EFT (electronic funds transfer), vehicle alarm, and new car categories; availability and amounts vary by state.
Quantifiable outcome
- Average annual premium in Texas: $545 (ranked top 5 cheapest by Market Watch 2021)
- +2 more outcomes
Companies that use Fred Loya
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fred Loya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fred Loya partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fred Loya competitors and assessment
Company assessmentDirect peers
- Direct Auto Insurance: Non-standard personal auto insurance carrier owned by Direct General; competes head-to-head with Fred Loya for budget-conscious, subprime drivers across the South and Southwest using a similar agent-led retail distribution model.
- Dairyland Insurance: Specialist in non-standard and motorcycle auto insurance, owned by Sentry Insurance. Targets drivers with poor credit, SR-22 needs, or coverage lapses — a near-identical customer to Fred Loya's.
- Bristol West Insurance Group: Non-standard auto insurance subsidiary of Farmers Insurance; directly comparable product mix, customer profile, and underwriting appetite to Fred Loya.
- AssuranceAmerica Insurance: Non-standard personal auto carrier with a multi-state agent and retail-office distribution footprint, focusing on minimum-liability and SR-22 drivers — directly comparable in product and target customer.
- Gainsco Insurance: Non-standard auto insurance specialist (Bob Cats, Mains'l brands). Competes with Fred Loya for the same minimum-liability, price-sensitive customer segment.
- Titan Insurance: Non-standard auto carrier owned by Nationwide; competes on price-led distribution to subprime drivers and is regularly benchmarked against Fred Loya in low-cost auto rankings.
- Elephant Insurance: Non-standard auto carrier with a similar online-and-call-center distribution model; targets price-sensitive drivers and is frequently cited alongside Fred Loya in budget auto rankings.
Broad incumbents
- GEICO: Berkshire Hathaway-owned direct-to-consumer auto insurer; the largest direct writer and a constant benchmark in any 'cheapest auto insurance' comparison Fred Loya appears in.
- Progressive: Largest US personal auto writer; competes across all tiers including non-standard and offers bundled online quote flows that compete with Fred Loya's web-based self-serve motion.
Emerging players
- Root Insurance: Insurtech using telematics-based pricing to enter the non-standard segment; competes for the same subprime drivers but with a mobile-first, no-agent model that threatens traditional retail-carrier economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fred Loya social profiles
Digital presenceFred Loya compliance and trust
Trust signalCompliance3 records
Fred Loya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fred Loya leadership team
Management profileNumber of profiles
Fred Loya subsidiaries and ownership
Company hierarchySubsidiaries4 records
Fred Loya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fred Loya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fred Loya
What does Fred Loya do?
Fred Loya Insurance underwrites and sells budget-focused auto insurance directly to individual drivers through a network of 800+ retail offices in Walmart Supercenters and Hispanic supermarkets across 12 U.S. states, complemented by phone and online channels. Its policies cover liability, collision, comprehensive, medical payments, personal injury protection, rental reimbursement, and roadside assistance, and can be issued the same day without a credit check, with recurring monthly premium billing. The company also facilitates SR-22 filings for high-risk drivers.
Is Fred Loya a public or private company?
Fred Loya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fred Loya founded?
Fred Loya was founded in 1974. It employs 1,001 to 5,000 people.
Where is Fred Loya based?
Fred Loya is headquartered in El Paso, United States, in the North America region.
How does Fred Loya make money?
One revenue line is on record: auto Insurance Premiums.
Who are Fred Loya's main competitors?
Direct peers on record are Direct Auto Insurance, Dairyland Insurance, Bristol West Insurance Group, AssuranceAmerica Insurance, Gainsco Insurance, Titan Insurance and Elephant Insurance. Broad incumbents are GEICO and Progressive. Root Insurance is listed as an emerging player.
Does Fred Loya have an API?
No public API is recorded for Fred Loya.
What industry is Fred Loya in?
Fred Loya's product category is Auto Insurance. Its primary akta.pro industry code is FSAJAAAD, Non-Standard / High-Risk Personal Auto Insurance, with a secondary code of FSAJAAAJ, SR-22 / FR-44 Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.