Nuliv Science
NuLiv Science is a B2B nutraceutical ingredients company that develops and supplies patented, clinically-validated botanical ingredients to dietary supplement, cosmeceutical, functional food, and animal nutrition brands across 45 countries.
- Company typePrivate
- Founded1997
- HeadquartersBrea, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nuliv Science does
NuLiv Science, founded in 1997 and headquartered in City of Industry, California, is a B2B nutraceutical ingredients company that develops and supplies patented, clinically-validated botanical ingredients to dietary supplement, cosmeceutical, functional food, and animal nutrition brands. The company operates dedicated bioactive botanical research labs, a sports science lab, and quality testing facilities including authentication partnerships with Shanghai TCM University, China Naval Medical University, and the Chinese Academy of Sciences, alongside in-house HPLC/TLC/UV analysis and third-party testing for every shipment. Its product portfolio comprises approximately 20 branded ingredients organized into core botanicals (AstraGin®, Senactiv®, InnoSlim®, Astrion®, Verbasnol™, Zylaria®, Osteosine™, JointIQ®, FungIQ®) addressing absorption, sports performance, metabolic health, skin health, sleep/cognition, and joint/bone health, plus a functional mushroom line (CordycepsPrime™, LionsManePRIME™, AgaricusPrime™, ChagaPrime™, ReishiPrime™, ShiitakePrime™, MaitakePrime™, TurkeyTailPrime™) and specialty extracts (RosaEx™, JiaogulanEx™). Backed by 146,000+ research hours and 77+ published studies, with granted patents in the US, EU, Taiwan, and China plus GRAS, EFSA Novel Food, Health Canada NPN, Halal, Non-GMO, and Star-K Kosher certifications.
The company generates revenue through B2B ingredient sales to 300+ brands across 45 countries, with named enterprise customers including Ghost, BuckedUp (DAS Labs), NutraBio, Cellucor, MusclePharm, Vital Proteins, MyProtein, Glanbia, Plexus Worldwide, Ancient Nutrition, and Swanson. Pricing is not publicly disclosed and the company supplies only raw ingredients to brands and contract manufacturers rather than finished consumer products. Go-to-market combines direct enterprise field sales to large MLMs and global sports nutrition brands with channel partnerships through academic human trial centers, supplemented by content-driven marketing including a NuLiv Nexus resource center, white papers, customer testimonial videos (Fuel Your Story series), trade show participation at Expo-West, and monthly newsletters. The company was recognized on the Inc. 5000 list of America's fastest-growing private companies and holds Certified B Corporation status.
Nuliv Science firmographics
Firmographics- Name
- Nuliv Science
- Legal name
- NuLiv Science
- Website
- https://nulivscience.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NuLiv Science is a B2B nutraceutical ingredients company that develops and supplies patented, clinically-validated botanical ingredients to dietary supplement, cosmeceutical, functional food, and animal nutrition brands across 45 countries.
- Ownership category
- akta.pro rank
Nuliv Science industry classification
Industry- Product category
- Nutraceutical Ingredients
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)
Keywords
Where Nuliv Science is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nuliv Science business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D
Revenue model
- Proprietary Ingredient B2B Sales: NuLiv Science supplies branded, clinically-validated nutraceutical ingredients to dietary supplement, cosmeceutical, functional food, and animal nutrition brands. The company sells directly to brands and contract manufacturers, providing raw ingredients for use in finished products.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Nuliv Science product offering
Product offeringCore offering
NuLiv Science is a B2B nutraceutical ingredient supplier that develops, patents, and sells clinically-validated, branded botanical extracts to dietary supplement, cosmeceutical, functional food, and animal nutrition brands. The company isolates, identifies, and validates bioactive compounds from traditional herbs using modern in vitro, in vivo, and human clinical research, backed by university partnerships and a portfolio of 20+ patented branded ingredients including AstraGin®, Senactiv®, InnoSlim®, and Astrion®. They sell raw ingredients to brands and contract manufacturers rather than finished consumer products.
Product overview
NuLiv Science is a Certified B-Corp nutraceutical ingredients company that develops and supplies patented, clinically-proven botanical ingredients to the dietary supplement, cosmeceutical, and functional food industries. The product portfolio consists of proprietary branded ingredients organized into two main categories: Core Ingredients (AstraGin®, Senactiv®, InnoSlim®, Astrion®, Verbasnol™, Zylaria®, Osteosine™, JointIQ®, FungIQ®) addressing absorption, sports performance, metabolic health, skin health, sleep/cognitive support, bone/joint health, and cognitive function; and Mushroom Ingredients (CordycepsPrime™, LionsManePRIME™, AgaricusPrime™, ChagaPrime™, ReishiPrime™, ShiitakePrime™, MaitakePrime™, TurkeyTailPrime™) leveraging functional mushrooms for vitality, cognitive, immune, and wellness applications. The company also offers specialty ingredients including RosaEx™ (SOD antioxidant) and JiaogulanEx™ (adaptogen). All ingredients are developed using modern science combined with Traditional Chinese Medicine heritage, with supporting research from in vitro, in vivo, and human clinical studies.
Differentiator
Problem solved
Functional benefit
Brands
- AstraGin®: Patented plant-based compound providing full-spectrum gut support through absorption, microbiota population, and healthy intestinal wall environment
- Senactiv®
- InnoSlim®
- Zylaria®
- Astrion®
- Verbasnol™
- Osteosine™
- JointIQ®
- FungIQ®
- CordycepsPrime™
- LionsManePrime™
- AgaricusPrime™
- ChagaPrime™
- ReishiPrime™
- ShiitakePrime™
- MaitakePrime™
- TurkeyTailPrime™
- RosaEx™
- JiaogulanEx™
Products and services
- AstraGin® Patented plant-based compound (US Patent No. 8,197,860 B2) providing full-spectrum gut support through enhanced nutrient absorption, microbiota population support, and healthy intestinal wall environment. Extracted from Astragalus membranaceus and Panax notoginseng, standardized to 1.5% total saponins. Sold as a raw ingredient to dietary supplement, sports nutrition, and functional food brands.
- Senactiv® Patented senolytic sportsceutical (US Patent No. 10,806,764) that elevates exercise endurance, recovery, and energy while supporting senescent cell clearance and new muscle cell generation. Extracted from Rosa roxburghii (fruit) and Panax notoginseng (root). Sold as a raw ingredient to sports nutrition brands.
- InnoSlim® Metabolic wellness ingredient supporting fat utilization for energy through adiponectin and AMPK signaling pathway activation. Self-affirmed GRAS. Extracted from Astragalus membranaceus (root) and Panax notoginseng (root). Sold as a raw ingredient to weight management and metabolic health brands.
- Astrion® Patented plant-based ingredient (US Patent No. 7,959,952; TW Patent I362936; CN Patent 200710089586.3) supporting firm, smooth, and hydrated skin through internal collagen and hyaluronic acid production. Extracted from Astragalus membranaceus (root) and Centella asiatica (whole plant). Sold as a raw ingredient to cosmeceutical and beauty-from-within brands.
- Verbasnol™ Skin supporting botanical derived from Rehmannia glutinosa with antioxidant properties. Validated by HPLC for verbascoside content with high ORAC levels indicating strong antioxidant properties. 80% of study participants experienced improvements in acne condition over 56 days. Sold as a raw ingredient to skin health and cosmeceutical brands.
- Zylaria® Sleep and mood support ingredient working through GABA pathway modulation in the brain. Extracted from Xylaria nigripes (mycelium), Cuscuta chinensis (seed), and Panax notoginseng (root). Sold as a raw ingredient to sleep, mood, and cognitive health brands.
- Osteosine™ Patented phyto-blend for healthy bone support promoting bone formation while decreasing bone resorption. Extracted from Cnidium monnieri (seed) and Cuscuta chinensis (seed). Sold as a raw ingredient to bone health brands.
- JointIQ® Patented phyto compound (US Patent No. 8,168,596 B2) for healthy joint support through collagen II expression and cartilage health. Extracted from Astragalus membranaceus (root). Sold as a raw ingredient to joint health supplement brands.
- FungIQ® Lion's Mane and Chaga extract compound supporting brain energy pathways, focus, clarity, and cognitive resilience to mental fatigue. Clean-label, plant-based ingredient. Extracted from Hericium erinaceus (fruiting body) and Inonotus obliquus (fruiting body). Sold as a raw ingredient to nootropic and cognitive health brands.
- CordycepsPrime™ Fermented Cordyceps sinensis mycelium extract standardized to 10% cordycepic acid. Traditionally used to support vitality, energy levels, and healthy respiratory function. Produced via liquid fermentation through a Chinese government-permitted manufacturing partner. Star-K certified. Sold as a raw ingredient to vitality and immune support brands.
- LionsManePrime™ Lion's Mane mushroom (Hericium erinaceus) fruiting body extract or direct powder for cognitive support, valued for potential memory and focus benefits. Star-K certified. Sold as a raw ingredient to cognitive supplement brands.
- AgaricusPrime™ Agaricus blazei Murrill (Brazilian mushroom) fruiting body extract, valued in TCM for potential immune-supporting properties and promoting overall wellness. Star-K certified. Sold as a raw ingredient to immune support brands.
- ChagaPrime™ Chaga (Inonotus obliquus) fruiting body extract wild-harvested from birch trees in Canada, Russia, and northern China. Contains bioactive compounds including inotodiol, trametenolic acid, and betulinic acid. Sold as a raw ingredient to antioxidant and immune support brands.
- ReishiPrime™ Reishi (Ganoderma lucidum) fruiting body or mycelium extract known as the 'Mushroom of Immortality' in TCM. Contains bioactive compounds including polysaccharides, triterpenes, and antioxidants. Star-K certified. Sold as a raw ingredient to longevity and immune support brands.
- ShiitakePrime™ Shiitake (Lentinus edodes) fruiting body extract or direct powder, valued in TCM for supporting vitality and healthy immune system function. Star-K certified. Sold as a raw ingredient to vitality and immune support brands.
- MaitakePrime™ Maitake (Grifola frondosa) fruiting body extract, also known as 'hen of the woods.' Used in TCM to support healthy immune system and overall wellness. Star-K certified. Sold as a raw ingredient to immune support brands.
- TurkeyTailPrime™ Turkey Tail (Coriolus versicolor) fruiting body extract extensively studied for production of beta-glucans. Valued in TCM for potential immune support and overall wellness. Sold as a raw ingredient to immune support brands.
- RosaEx™ Specialized extract from Rosa roxburghii fruit with potent naturally occurring vitamin C content and strong SOD (SuperOxide Dismutase) activity, providing molecular integrity unaffected by bodily acids. Sold as a raw ingredient to antioxidant and skin health brands.
- JiaogulanEx™ Proprietary adaptogen extract from Gynostemma pentaphyllum (whole herb) containing 82 known saponins (gypenosides) with a wide range of wellness benefits, time-tested in TCM dating back to the 15th century. Sold as a raw ingredient to adaptogen and general wellness brands.
Quantifiable outcome
- AstraGin® improved amino acid absorption, especially in older adults, and supported muscle performance following resistance training
- +2 more outcomes
Companies that use Nuliv Science
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Nuliv Science technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Nuliv Science partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- University of Illinois at Urbana-ChampaigncoreDr. T.C. Chang, Ph.D. from the Department of Biochemistry serves as research advisor. His research focuses on steroid hormone receptors in gene regulation, metabolism, and diseases.
- National Taiwan University of Science and TechnologycoreDr. W.L. Chang, Ph.D. from the Department of Industrial Management serves as research advisor. Research interests include Cell Biology, Molecular Biology, Neuroscience, and biologically active components from Chinese herbs.
- Institute of Sports Sciences, University of TaipeicoreDr. Kuo, distinguished professor at the Institute of Sports Sciences, University of Taipei, serves as key investigator for Senactiv® research. Led 5 human clinical and 3 in-vivo studies on the ingredient.
- Medical Universities and Affiliated HospitalscoreHuman trial centers located at several medical universities and their affiliated hospitals. These facilities conduct human trials on sports performance, obesity, diabetes, IBD, absorption, immune functions, microbiota, and skin health.
- Chinese Government-Permitted Manufacturing PartnercoreManufacturing partner holds the only government permit to produce fermented Cordyceps sinensis and Ganoderma lucidum (Reishi) in the entire country of China. Enables NuLiv Science's PRIME mushroom production capabilities.
- Shanghai TCM UniversitysupportingPharmacognosy experts at Shanghai TCM University, China assist with authentication of botanical species for quality control.
- China Naval Medical UniversitysupportingCollaboration with China Naval Medical University for species authentication and quality verification of botanical ingredients.
- Institute of Microbiology, Chinese Academy of SciencessupportingPartnership with Chinese Academy of Sciences for authentication and verification of botanical species used in ingredient production.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nuliv Science competitors and assessment
Company assessmentDirect peers
- Sabinsa: Sabinsa is a leading supplier of patented, clinically-validated botanical and nutraceutical ingredients to global dietary supplement brands. Highly comparable to NuLiv in operating model: proprietary branded ingredients, patent portfolio, clinical validation, and B2B sales to supplement/formula brands worldwide.
- Gencor: Gencor is a global ingredient supplier specializing in branded, clinically-studied botanical extracts for the nutraceutical and functional food industries. Like NuLiv, Gencor develops proprietary ingredients backed by human clinical trials and sells through B2B channels to supplement brands.
- Indena: Indena is an Italian-based leader in the identification, development, and production of premium botanical active ingredients for the pharmaceutical, nutraceutical, and food industries. Comparable to NuLiv's botanical extraction, standardization, and B2B ingredient supply to supplement manufacturers.
- PLT Health Solutions: PLT Health Solutions markets branded, science-backed botanical and nutritional ingredients to dietary supplement and functional food brands. Comparable business model to NuLiv with proprietary ingredients, clinical research, and B2B sales channels.
- Euromed: Euromed specializes in standardized botanical extracts derived from Mediterranean and traditional plants for nutraceutical and pharmaceutical applications. Comparable to NuLiv's standardized botanical extraction process, clinical validation approach, and ingredient-supplier-to-brand distribution model.
- Natural Remedies: Natural Remedies is a botanical extract manufacturer focused on science-backed herbal ingredients for global supplement and functional food brands. Comparable to NuLiv in proprietary extract development, human clinical trial validation, and B2B ingredient supply.
- Maypro Industries: Maypro Industries is a specialty ingredient distributor and supplier of branded nutraceutical raw materials to supplement brands and contract manufacturers. Comparable to NuLiv as a B2B supplier of branded ingredients to the same sports nutrition and wellness customer base.
Broad incumbents
- Kerry Group: Kerry Group is a global taste and nutrition giant serving food, beverage, and supplement manufacturers with functional and botanical ingredients. While much broader and larger than NuLiv, Kerry overlaps in B2B functional ingredient supply to the same sports nutrition and wellness end markets.
- DSM-Firmenich: DSM-Firmenich is a global nutrition, health, and beauty ingredients major with extensive branded ingredient portfolios serving dietary supplement and functional food manufacturers. Comparable in customer overlap (Glanbia-type customers, global supplement brands) but operates at vastly larger scale across many ingredient categories.
Emerging players
- Funtrition: Funtrition supplies branded functional ingredients including botanical extracts and mushroom-derived ingredients to supplement and functional food manufacturers. Direct competitor in the mushroom/cognitive health ingredient space overlapping with NuLiv's FungIQ and CordycepsPrime lines.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuliv Science social profiles
Digital presenceNuliv Science compliance and trust
Trust signalCompliance8 records
Nuliv Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuliv Science leadership team
Management profileNumber of profiles
Profiles6 records
Nuliv Science funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuliv Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuliv Science
What does Nuliv Science do?
NuLiv Science is a B2B nutraceutical ingredient supplier that develops, patents, and sells clinically-validated, branded botanical extracts to dietary supplement, cosmeceutical, functional food, and animal nutrition brands. The company isolates, identifies, and validates bioactive compounds from traditional herbs using modern in vitro, in vivo, and human clinical research, backed by university partnerships and a portfolio of 20+ patented branded ingredients including AstraGin®, Senactiv®, InnoSlim®, and Astrion®. They sell raw ingredients to brands and contract manufacturers rather than finished consumer products.
Is Nuliv Science a public or private company?
Nuliv Science is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nuliv Science founded?
Nuliv Science was founded in 1997. It employs 11 to 50 people.
Where is Nuliv Science based?
Nuliv Science is headquartered in Brea, United States, in the North America region.
How does Nuliv Science make money?
One revenue line is on record: proprietary Ingredient B2B Sales.
Who are Nuliv Science's main competitors?
Direct peers on record are Sabinsa, Gencor, Indena, PLT Health Solutions, Euromed, Natural Remedies and Maypro Industries. Broad incumbents are Kerry Group and DSM-Firmenich. Funtrition is listed as an emerging player.
Does Nuliv Science have an API?
No public API is recorded for Nuliv Science.
What industry is Nuliv Science in?
Nuliv Science's product category is Nutraceutical Ingredients. Its primary akta.pro industry code is AFAJAKAK, Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.