Zama Organics
Zama Organics offers fresh organic products from farms and delivers directly to the doorstep.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Zama Organics does
Zama Organics is a direct-to-consumer (D2C) organic food company that works directly with farmers and artisans in India to supply organically and sustainably grown groceries, fresh fruits, and vegetables.
Zama Organics firmographics
Firmographics- Name
- Zama Organics
- Legal name
- Artisan Grown Organics Pvt. Ltd
- Website
- https://www.zamaorganics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zama Organics offers fresh organic products from farms and delivers directly to the doorstep.
- Ownership category
- akta.pro rank
Zama Organics industry classification
Industry- Product category
- Organic Groceries & Fresh Produce
- NAICS
- Fruit and Vegetable Retailers (445230), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Organic Produce & Farm Market Retail (CRAHAEAD)
- akta.pro secondary industries
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)
Keywords
Where Zama Organics is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Zama Organics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- D2C E-commerce Sales: Direct-to-consumer sales of organic groceries and fresh produce through the company's Shopify-based website, with delivery to Mumbai, Pune, and pan-India for groceries.
- B2B Bulk Supply: Bulk supply of organic and natural ingredients to businesses including retailers, restaurants, hotels, and international clients. Supports 500+ businesses across India and around the world.
- Private Label Partnerships: Creating custom product lines for brands using Zama's premium ingredients and deep-rooted ethos. Partners collaborate on organic grains, spices, and custom products.
- Retail & E-tail Distribution: Supplying curated range of organic products to retail partners for in-store and online sales, including marketplace presence on Amazon, Flipkart, and Blinkit.
- HoReCa Supply: Supplying ingredients to hotels, restaurants, cafes, and caterers, supporting chefs and F&B businesses with authentic Indian ingredients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing ranging from ₹46 to ₹2,200 depending on product type and quantity |
| Other | Multi-year contract | B2B bulk and private label pricing - quote-based |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Zama Organics product offering
Product offeringCore offering
Zama Organics sources organic groceries and fresh produce directly from a network of 25,243+ farmers across 19+ Indian districts, and sells these under its own brand via a Shopify-based D2C e-commerce site (with marketplace listings on Amazon, Flipkart, Blinkit, and FirstClub). The portfolio spans cold pressed oils (including India's first cold pressed rice bran oil), A2 Bilona ghee, organic condiments, spices, grains and flours, sweeteners, dry fruits, and seasonal fresh produce. The company also runs B2B operations — bulk supply, private label, retail/e-tail distribution, and HoReCa — serving 500+ businesses domestically and exporting to 10+ countries.
Product overview
Zama Organics is a D2C organic food startup offering a unified portfolio of products and services. The core offering consists of organic groceries including cold pressed oils (India's first cold pressed rice bran oil), A2 Bilona Ghee, organic condiments (ketchup with 89% tomatoes, hot & sweet sauce with 75% tomatoes), spices and seasonings, grains and flours (khapli wheat, amaranth flour), sweeteners (coconut sugar, Himalayan pink salt), dry fruits (Kashmiri mamra almonds), and seasonal fresh produce (Ladakh apricots). Beyond direct-to-consumer sales, Zama offers B2B services including bulk supply, private label programs, retail/e-tail supply, and HoReCa partnerships. The company also provides curated regional gifting hampers celebrating India's food culture. Products are sourced directly from farmers across 19+ Indian districts with a network of 25,243+ farmers and producers, serving both individual consumers across India and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Pressed Rice Bran Oil
- A2 Desi Cow Ghee (Bilona Method)
Quantifiable outcome
- 45,896+ customers served across India and internationally
- +3 more outcomes
Companies that use Zama Organics
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Zama Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
Zama Organics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Four Seasons MumbaiminorLuxury hotel that sources corporate gift hampers from Zama Organics for their gifting requirements.
- Hinduja GroupminorMajor Indian conglomerate that sources corporate gift hampers from Zama Organics for their business gifting needs.
- Philip CapitalminorFinancial services firm that sources corporate gift hampers from Zama Organics.
- MasqueminorFine dining restaurant that partners with Zama Organics for sourcing premium organic ingredients.
- International Export PartnerscoreDistribution partnerships in Canada, Australia, USA, UAE, Japan, Korea, Singapore, Qatar, and UK. Zama exports organic spices, rice bran oil, and specialty ingredients to these markets.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Zama Organics competitors and assessment
Company assessmentDirect peers
- Organic Tattva: Indian organic food brand offering certified organic staples (grains, flours, pulses, spices) via D2C and marketplaces. Directly comparable to Zama in product mix, target consumer, and online distribution model.
- Two Brothers Organic Farms: Indian organic and natural foods D2C brand selling ghee, oils, grains, and pantry staples sourced from partner farmers. Highly comparable on premium positioning, sourcing narrative, single-origin storytelling, and B2B/B2C channels.
- Nourish Organics: India-based organic food brand offering cold-pressed oils, natural sweeteners, and pantry staples with a D2C and retail presence. Closely comparable product mix and target consumer to Zama.
- Aava (Organic FMCG brand): Organic food brand offering staples, oils, and condiments via D2C and marketplaces. Comparable pricing tier, product portfolio, and target health-conscious Indian consumer segment.
Broad incumbents
- 24 Mantra Organic: One of India's largest organic food brands with a much broader SKU portfolio, pan-India retail distribution, and international presence. Competes with Zama across D2C, B2B, and exports but at significantly greater scale.
- Bigbasket (Tata): India's largest online grocery platform, now part of Tata. Sells organic SKUs alongside conventional groceries and provides same-day/quick delivery; competes with Zama for the organic grocery basket.
- Blinkit (Zomato): Quick-commerce platform that lists Zama and competing organic brands. Threatens Zama's convenience proposition for non-fresh organic grocery purchases with 10-30 minute delivery in major cities.
Emerging players
- Country Delight: Indian D2C fresh-dairy-and-pantry delivery startup using a direct farmer sourcing model. Comparable in direct-to-farm sourcing ethos and D2C subscription mechanics, though anchored in dairy rather than organic produce/groceries.
- True Elements: Indian D2C brand focused on clean-label, whole-grain, and organic breakfast/snack staples. Adjacent in premium positioning and healthy-eating target segment; overlaps on grains, millets, and pantry SKUs.
Regional players
- Satyam Organics (Mother Organic): Indian organic food brand with comparable pantry portfolio (grains, flours, spices, oils) and similar D2C + marketplace distribution. Competitor for organic staples basket share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zama Organics social profiles
Digital presenceZama Organics compliance and trust
Trust signalCompliance1 record
Zama Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zama Organics leadership team
Management profileNumber of profiles
Profiles1 record
Zama Organics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zama Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zama Organics
What does Zama Organics do?
Zama Organics sources organic groceries and fresh produce directly from a network of 25,243+ farmers across 19+ Indian districts, and sells these under its own brand via a Shopify-based D2C e-commerce site (with marketplace listings on Amazon, Flipkart, Blinkit, and FirstClub). The portfolio spans cold pressed oils (including India's first cold pressed rice bran oil), A2 Bilona ghee, organic condiments, spices, grains and flours, sweeteners, dry fruits, and seasonal fresh produce. The company also runs B2B operations — bulk supply, private label, retail/e-tail distribution, and HoReCa — serving 500+ businesses domestically and exporting to 10+ countries.
Is Zama Organics a public or private company?
Zama Organics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zama Organics founded?
Zama Organics was founded in 2016. It employs 11 to 50 people.
Where is Zama Organics based?
Zama Organics is headquartered in Mumbai, India, in the Asia region.
How does Zama Organics make money?
Five revenue lines are on record. D2C E-commerce Sales are the primary driver. The others are B2B Bulk Supply, private Label Partnerships, retail & E-tail Distribution and hoReCa Supply.
Who are Zama Organics's main competitors?
Direct peers on record are Organic Tattva, Two Brothers Organic Farms, Nourish Organics and Aava (Organic FMCG brand). Broad incumbents are 24 Mantra Organic, Bigbasket (Tata) and Blinkit (Zomato). Emerging players are Country Delight and True Elements. Satyam Organics (Mother Organic) is listed as a regional player.
Does Zama Organics have an API?
No public API is recorded for Zama Organics.
What industry is Zama Organics in?
Zama Organics's product category is Organic Groceries & Fresh Produce. Its primary akta.pro industry code is CRAHAEAD, Organic Produce & Farm Market Retail, with a secondary code of CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution. Its NAICS code is 445230 and its SIC code is 5141.