What Faring does

Faring is a privately held, West Hollywood-based real estate development firm that operates a unified development platform spanning residential, hotel, office, retail, and mixed-use projects across the Los Angeles metropolitan area. Founded by Jason Illoulian and originally operating as Faring Capital (rebranded to Faring in 2017), the company's portfolio includes the Robertson Lane adaptive-reuse hotel (241 rooms) incorporating the historic Factory nightclub, the 1,200-unit Imperial Avalon mixed-use complex on a 27-acre former landfill in Carson, the 100 Oceangate Class A office tower in Long Beach (229,000 sf), a 50-unit condominium project on Doheny Drive that includes 12 low-income apartments, and several West Hollywood commercial and assemblage plays. The company does not sell a software product; its core offering is the development, entitlement, and disposition of physical real estate assets.

Faring's commercial model is that of a project-based real estate developer: it acquires land or existing buildings (notably a $47M office acquisition in 2016 and a $29.6M land assemblage in 2019), secures entitlements through West Hollywood's planning and historic preservation commissions, develops mixed-use projects that often combine market-rate housing with workforce or affordable units, and monetizes via sales or leases. A $100M West Hollywood multifamily sale in February 2022 illustrates the scale of individual monetizations. Pricing of individual units and leases is not publicly disclosed. Revenue mechanics are inherently lumpy, tied to project closings rather than recurring contracts, and the customer base spans individual unit buyers, institutional investors, commercial tenants, and municipal partners such as the City of West Hollywood.

The company's stated differentiation centers on progressive, design-led development with a strong historic-preservation orientation — repurposing culturally significant structures (Factory, French Market) into modern mixed-use projects — combined with sustained community engagement that has translated into successful entitlement outcomes on contentious sites. The organization is founder-controlled under CEO Jason Illoulian, with 51–100 employees and no disclosed institutional investors, parent company, or public-market ambitions. Operations are concentrated in California, with active project footprints in West Hollywood, Hollywood, Carson, and Long Beach.

Name

Faring

Legal name

Faring

Website

https://faring.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Faring is a privately held, West Hollywood-based real estate development firm led by founder-CEO Jason Illoulian, focused on mixed-use, residential, hotel, and commercial projects across the Los Angeles area, with a stated emphasis on historic preservation and adaptive reuse.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate (6500)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Mixed-use development
• Real estate development
• Adaptive reuse projects
• Urban redevelopment
• Residential construction

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Faring is a West Hollywood-based real estate development firm that acquires, entitles, and develops mixed-use residential, hotel, retail, and office projects across the Los Angeles area. The company focuses on adaptive reuse of culturally significant buildings (such as the historic Factory nightclub and French Market) and integrates market-rate, workforce, and affordable housing alongside hospitality and commercial space. Its development portfolio includes large ground-up mixed-use complexes, condominium projects, boutique hotels, and Class A commercial buildings.

Product overview

Faring is a West Hollywood-based real estate development company that operates as a single unified offering rather than a platform-plus-modules architecture. The company's product/service is its development portfolio, which consists of mixed-use residential and commercial real estate projects across Los Angeles. Notable projects include Robertson Lane (a mixed-use hotel and retail development in West Hollywood featuring adaptive reuse of the historic Factory building), Imperial Avalon (a 1,200-unit mixed-use residential complex in Carson), the 7500 Sunset mixed-use development in Hollywood, the Doheny Drive condo project (50 units including 12 affordable apartments), and various commercial and retail developments. The company develops properties spanning hotels, condominiums, apartments, retail space, and office buildings, positioning itself as a progressive developer focused on adaptive reuse and community-oriented projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Robertson Lane A 1.94-acre mixed-use hotel-retail-restaurant development at 9091 Santa Monica Boulevard in West Hollywood, featuring adaptive reuse of the historic Factory nightclub into a 241-room hotel, ground-level retail, event space, restaurants, and 750-vehicle underground parking.
• Imperial Avalon A 27-acre, 1,200-unit mixed-use residential complex at 21207 Avalon Boulevard in Carson, CA, redeveloping a mobile home park and former landfill site with retail and public outdoor space.
• French Market A mixed-use development in West Hollywood incorporating the historic French Market Place, with reduced building size following preservation commission feedback.
• Doheny Drive Condominiums A 50-unit residential project on Doheny Drive in West Hollywood consisting of 38 market-rate condominiums and 12 apartments designated as low-income housing, representing a workforce housing partnership with the City of West Hollywood.
• 7500 Sunset Mixed-Use Development A proposed five-story office building planned for the Hornburg Los Angeles luxury automobile dealer site on Sunset Boulevard in West Hollywood.
• 637 La Peer Commercial Building A four-story commercial building totaling 57,000 square feet at 637 La Peer in West Hollywood, adjacent to the La Peer Hotel.
• 100 Oceangate Office Tower A 229,000-square-foot Class A office tower at 100 Oceangate Street in Long Beach (City National Bank building), acquired for $47 million ($205 per square foot).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GPI Companies: Los Angeles-based mixed-use and multifamily developer with a comparable focus on urban infill, mixed-use ground-ups, and community-oriented design across the LA basin—most directly comparable to Faring's geographic and product mix.
• Hackman Capital Partners: LA-based industrial and studio real estate specialist; comparable as a prolific local developer with deep municipal relationships and a track record of complex entitlement-driven projects in the LA basin.
• Carmel Partners: Multifamily-focused developer with deep Los Angeles presence building large-scale rental housing communities; comparable in product type (1,000+ unit ground-up multifamily) and California infill specialization.
• CIM Group: LA-headquartered vertically integrated real estate operator that develops mixed-use, multifamily, and office projects in urban infill markets; comparable in asset class breadth, urban focus, and willingness to navigate complex entitlement processes.

Regional players

• Douglas Emmett: LA-focused office and multifamily REIT owning Class A properties in Westside submarkets including West Hollywood; highly comparable to Faring's Class A office and luxury multifamily product profile.
• Kennedy Wilson: Beverly Hills-based global real estate investment and operating company with significant multifamily and commercial exposure in LA County; comparable in geographic focus and asset class mix.

Broad incumbents

• Tishman Speyer: Global developer of office, multifamily, and mixed-use projects including The Springs in Hollywood; comparable on Class A office and mixed-use development in dense LA submarkets.
• Essex Property Trust: West Coast multifamily REIT concentrated in coastal California including West LA and the South Bay; comparable to Faring's multifamily rental component and represents a likely institutional acquirer of stabilized Faring product.
• The Related Companies: National mixed-use developer behind projects like Hudson Yards; overlaps with Faring's mixed-use playbook at a much larger scale, serving as a benchmark for what an institutionalized version of Faring's model could look like.
• Brookfield Properties: Large diversified developer and owner of office, multifamily, and retail real estate in gateway markets; comparable in mixed-use urban development and Class A office acquisition profile (e.g., Long Beach tower).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/faring-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faring