What Iron Flask does

Iron Flask is a US-based direct-to-consumer and mass-market retail brand that designs, markets, and distributes insulated stainless steel water bottles, tumblers, and hydration accessories. Founded in 2016 and operating under the parent company Essor Group Inc., the company sells its products through its own Shopify e-commerce storefront with international shipping to more than 50 countries and through over 4,000 Walmart and 4,000 Target store locations in the United States. The product portfolio is built on double-wall vacuum insulation technology that keeps beverages cold for up to 24 hours and hot for up to 12 hours, using BPA-free stainless steel construction with powder-coated finishes, multiple lid options (straw, spout, flip, carabiner), and a lifetime warranty. The core catalog includes Wide Mouth and Narrow Mouth Water Bottles (18oz-64oz), the Co-Pilot and Classic Tumblers, the Sidekick Tumbler, and Kids Water Bottles (10oz-14oz), complemented by a modular accessory ecosystem of replacement lids, paracord handles, silicone protective boots, and cleaning brushes.

The business model is a hybrid direct-to-consumer and wholesale hardware sales model. Pricing on the DTC channel ranges from $9.99 for kids bottles to $44 for larger products, with free shipping offered on orders over $40 and a 15% newsletter-subscriber discount, while retail distribution generates wholesale revenue through the Walmart and Target partnerships. The company serves a horizontal consumer base segmented into general consumers (everyday hydration for desk, gym, and outdoor use), kids and families, and outdoor enthusiasts, with marketing concentrated on TikTok (where the Co-Pilot Tumbler went viral), email, wellness-blog content, and in-store retail presence. Iron Flask is a privately held, bootstrapped company with no disclosed funding rounds, 11-50 employees, a headquarters address at 228 Park Ave S, STE 78816 in New York, and Pierre Poignant serving as Chief Executive Officer.

Operationally, the company is asset-light and outsourced-manufacturing-based, consistent with its small employee headcount relative to its distribution footprint. The brand has accumulated over 40,000 five-star online reviews as a social-proof asset, but holds no disclosed patents, trademarks registrations, regulatory certifications, awards, or AI/ML capabilities, and has no mobile app or public API. Strategic direction as evidenced by recent activity centers on accessory ecosystem expansion, kids-segment line extension, continued international DTC shipping buildout, and social-commerce-led demand generation rather than M&A, fundraising, or leadership-driven restructuring.

Name

Iron Flask

Legal name

Essor Group Inc

Website

https://ironflask.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Iron Flask designs and sells insulated stainless steel water bottles, tumblers, and accessories through its Shopify DTC store and over 4,000 Walmart and Target locations, serving everyday consumers, families, and outdoor enthusiasts in 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its Shopify e-commerce platform at ironflask.com, offering water bottles, tumblers, kids bottles, and accessories. Standard one-time purchase model with free shipping on orders over $40.
2. Retail Distribution: Products are sold through major retail partners including Walmart and Target, with over 4,000+ store locations across the USA, generating revenue through wholesale distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Iron Flask designs, manufactures, and sells insulated stainless steel water bottles and tumblers (wide mouth, narrow mouth, kids' sizes, and travel tumblers such as the Co-Pilot) along with accessories including replacement lids, paracord handles, protective silicone boots, and cleaning brushes. Products feature double-wall vacuum insulation that keeps beverages cold for up to 24 hours and hot for up to 12 hours, with BPA-free lids and powder-coated stainless steel construction. The line is sold direct-to-consumer via a Shopify storefront and through major US retail partners, with global shipping to 50+ countries.

Product overview

Iron Flask offers a portfolio of insulated stainless steel water bottles and tumblers, launched in 2016 as an eco-friendly alternative to plastic bottles. The core product lineup includes Wide Mouth Water Bottles (available in 22oz, 40oz, 64oz), Narrow Mouth Water Bottles (available in 18oz, 22oz, 24oz, 32oz), Co-Pilot Tumbler (32oz, 40oz), Classic Tumbler 2.0 (24oz), Sidekick Tumbler (32oz), and Kids Water Bottles (10oz, 14oz). All products feature double-wall vacuum insulation technology to maintain drink temperatures (cold for 14-24 hours, hot for 4-12 hours depending on model), BPA-free lids, premium stainless steel construction, and a lifetime warranty. The product ecosystem is complemented by a comprehensive line of accessories including replacement lids (carabiner straw lids, spout lids, flex straw lids in both wide mouth and narrow mouth versions), paracord handles, protective silicone boots in different sizes, and cleaning brushes. The company sells directly via its Shopify e-commerce platform and through major retail partners including over 4,000 Walmart and Target stores across the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Wide Mouth Water Bottle Double-wall vacuum insulated stainless steel water bottle with wide mouth opening, available in 22oz, 40oz, and 64oz sizes. Keeps drinks cold for 24 hours and hot for 12 hours, with multiple lid options including carabiner straw, flip, and stainless steel screw-on lids.
• Narrow Mouth Water Bottle Cup holder-friendly stainless steel water bottle with narrow mouth and easy-sipping flex straw lid, available in 18oz, 22oz, 24oz, and 32oz sizes. Keeps drinks hot for 12 hours and cold for 24 hours.
• Co-Pilot Tumbler BPA-free stainless steel travel tumbler with leak-proof design that fits standard car cup holders. Available in 32oz and 40oz sizes with 20+ color options including Aurora, Burgundy, Rose Gold, Clementine, Cobalt, and Rusty Red.
• Classic Tumbler 2.0 24oz double-walled vacuum-insulated tumbler that keeps drinks cold for 16 hours and hot for 4 hours. Features leak-proof design, rubber non-slip bottom, splash-proof straw lid with two straws, and a 100% leak-proof flip lid.
• Sidekick Tumbler BPA-free stainless steel water bottle with functional handle and leak-proof design, available in 32oz capacity. Suitable for beach trips, road trips, and everyday hydration.
• Kids Water Bottle Kid-friendly stainless steel water bottle with double-wall vacuum insulation that keeps water cool for 14 hours. Features BPA-free flexible straw lid, comfortable handle, and includes name stickers for personalization. Available in 10oz and 14oz sizes with 25+ designs.
• Carabiner Straw Lid Set for Wide Mouth Bottle Ultra-durable, mess-free BPA-free straw lid set designed for wide mouth bottles. Straw lids double as sports lids with a removable straw option, available in multiple colors.

Quantifiable outcome

• 40,000+ 5-star reviews demonstrate high customer satisfaction

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WalmartcoreChannel Partner/ Reseller/ DistributorIron Flask products are available in over 4,000 Walmart store locations across the USA, making their products widely accessible to mass-market consumers. This is one of the company's primary retail distribution channels alongside Target.
• TargetcoreChannel Partner/ Reseller/ DistributorIron Flask products are available in over 4,000 Target store locations across the USA. Target serves as a major retail distribution partner for the brand, providing physical storefront presence alongside Walmart.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hydro Flask: Owned by Helen of Troy, Hydro Flask is the category-defining insulated stainless steel water bottle brand. Directly comparable to Iron Flask on product format, target customer, channel mix (DTC + mass retail), and price band.
• Stanley (PMI Worldwide): Stanley has rapidly scaled its Quencher tumbler in the same consumer segment with viral TikTok demand and deep retail distribution at Target and Walmart. Directly comparable to Iron Flask on product, channel and customer.
• Owala: Owala (also under Helen of Troy) sells leak-proof insulated water bottles with distinctive lid designs, competing head-to-head with Iron Flask's straw- and spout-lid bottles in DTC and mass retail.
• Simple Modern: Simple Modern is a DTC-leaning insulated drinkware brand with broad color and customization options. Directly comparable to Iron Flask on product, pricing tier, and target demographic.
• Takeya: Takeya makes insulated stainless steel water bottles, tumblers and pitchers sold across DTC, Amazon, and retail. Comparable to Iron Flask on product line breadth and channel mix.

Broad incumbents

• YETI: YETI is a larger, publicly traded premium outdoor/drinkware brand with a much higher price point and DTC-heavy mix. Comparable to Iron Flask on category and customer, but a broader incumbent with much wider product portfolio.
• Thermos: Thermos is a heritage vacuum-insulation brand offering a broad range of food and beverage containers across price points. Comparable on product technology and category, but operates as a broad incumbent across multiple segments.
• CamelBak: CamelBak is a long-standing hydration brand with insulated bottles plus outdoor and sports-focused hydration packs. Overlaps Iron Flask on insulated drinkware while extending into outdoor and active use cases.
• Contigo: Contigo is a mass-market leak-proof drinkware brand sold across major retail. Comparable to Iron Flask on channel and value-tier positioning, with broader incumbent scale and slower social-driven cycles.

Emerging players

• BruMate: BruMate is a DTC-led insulated drinkware brand built around the BrüTumbler and other novelty tumblers. Comparable to Iron Flask on DTC go-to-market, tumbler-centric product line, and social-driven growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iron_flask
• Facebookfacebook.com/ironflask
• LinkedInlinkedin.com/company/iron-flask-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iron Flask