What MyMicrobiome does

MyMicrobiome AG is a privately held Swiss biotechnology-adjacent certification company headquartered in Hauptwil, Canton of Thurgau, that operates the only globally registered certification mark for microbiome safety in cosmetics, hygienics, and textiles. The company was founded by Dr. Kristin Neumann, who serves as Co-Founder and Chief Scientific Officer, with Markus Matuschka von Greiffenclau as Chairman of the Board. MyMicrobiome scientifically tests how finished products and individual ingredients interact with the human microbiome across multiple body sites, then issues the Microbiome-Friendly certification mark—registered in 41 countries—providing brands with independently validated claims and full legal protection in those jurisdictions.

The company's core technology is a proprietary testing protocol developed by PhD microbiologists in Germany and executed in an animal-free, certified laboratory in Switzerland. The protocol underpins 20 distinct test standards covering cosmetics, hygiene products, textiles, pet cosmetics (canine), oral microbiome, vulvo-vaginal care, scalp, and eczema-prone skin. Supporting services include INCI-Check MINCI (ingredient-level screening against microbiome criteria), Pre-Test (formulation-stage compatibility evaluation), customized microbiome training, and consulting services for brands preparing for certification. A consumer-facing platform at MyMicrobiome.info makes certified products discoverable and supports demand generation from end users.

MyMicrobiome generates revenue primarily through B2B certification engagements with cosmetics, personal care, ingredient-supplier, textile, intimate-care, oral-care, and pet-care brands. Pricing is quote-based and contracted, with no publicly disclosed tiers; prospective clients are routed through contact forms and Calendly-based virtual consultations. The model is consultative and relationship-led rather than transactional. The company has certified 180+ global brands—including WaterWipes, Burt's Bees, BASF, Henkel, DSM, DOW, Cargill, Weleda, Beekman 1802, K18, and Babor—and has conducted over 1,500 product tests across its standards portfolio. No public funding rounds, revenue figures, or external institutional investors were disclosed in the source materials.

Name

MyMicrobiome

Legal name

MyMicrobiome AG

Website

https://microbiome-friendly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MyMicrobiome AG is a Swiss B2B certification company that scientifically tests cosmetics, personal-care, hygiene, textile, and pet-care products for microbiome compatibility and issues the only registered Microbiome-Friendly certification mark, covering 20 test standards across 41 countries and 180+ global brands.

Ownership category

akta.pro rank

Product category

Microbiome Certification and Product Testing Services

NAICS

Medical and Diagnostic Laboratories (6215)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)

akta.pro secondary industry

Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF) (AFALAAAC)

Keywords

• Microbiome certification services
• Cosmetic testing standards
• Product safety certification
• Skin microbiome testing
• Textile hygiene certification

Headquarters

HQ city

Balzers

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Certification Services: MyMicrobiome charges brands for certification testing and approval of their products as microbiome-friendly. Brands submit products for testing against applicable standards (cosmetics, textiles, pet care, oral, vaginal, etc.) and receive an official certification mark upon successful validation. This is the primary revenue driver and the core business activity.
2. Microbiome Solutions (Consulting & Training): The company offers consulting services, customized microbiome training programs, and pre-testing services for brands looking to develop microbiome-friendly products or prepare for certification.
3. Consumer Education Platform: MyMicrobiome.info serves as an educational platform for consumers to learn about microbiome-friendly products and find certified products, supporting brand discovery and demand generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MyMicrobiome provides independent, scientifically validated Microbiome-Friendly certification for cosmetics, hygiene, textile, pet care, oral care, and intimate care products via 20 distinct test standards developed by PhD microbiologists in Germany and run in a certified Swiss laboratory. Brands submit products for testing and, upon passing, license the registered certification mark for use on packaging and marketing materials, gaining full legal and consumer protection across 41 countries. Supporting paid services include INCI-Check MINCI ingredient analysis, Pre-Test screening, consulting, and customized training.

Product overview

MyMicrobiome offers a certification platform centered on its registered Microbiome-Friendly Certification mark—the only such certification for microbiome safety in cosmetics, hygienics, and textiles globally. The core offering includes scientific testing protocols across 20+ distinct standards for products including cosmetics, hygiene items, textiles, pet care, and specialized areas (eczema-prone skin, vaginal/oral microbiomes). The portfolio comprises the primary certification service backed by laboratory testing, specialized standards (Cosmetic, Hygiene/Textile, Pet, Derm-Eczema, Vulvo-Vaginal, Oral Microbiome), and supporting services (INCI-Check MINCI ingredient analysis, Pre-Test evaluation, Consumer Education Platform, Customized Training, and Consulting). With 1,500+ product tests completed for 180+ global brands, the platform enables companies to validate microbiome claims and provides consumers with a trusted seal for identifying microbiome-friendly products.

Differentiator

Problem solved

Functional benefit

Products and services

• Microbiome-Friendly Certification The primary certification service that scientifically tests how products interact with the skin microbiome and provides official certification for full legal and consumer protection. Available for cosmetics, hygiene, textile, pet care, oral, vulvo-vaginal, and eczema-prone skin products via 20 distinct standards.
• Cosmetic Standards Testing Scientific testing protocols for cosmetics evaluating their impact on skin microbiome balance and diversity, delivered as part of the Microbiome-Friendly Certification.
• Hygiene and Textile Standards Testing Testing standards developed specifically for hygiene products and textiles to ensure they respect the skin microbiome when worn or used on the body.
• Pet Standards (Canine) Certification World's first Microbiome-Friendly Certification Standard specifically for pet cosmetics, initially covering canine breeds and evaluating products for their impact on dogs' skin microbiome.
• MyMicrobiome Derm Standard - Eczema Specialized Microbiome-Friendly testing standard developed for products designed for eczema-prone skin.
• Vulvo-Vaginal Standard 25.10 Comprehensive assessment standard for testing safety of intimate care products on the vulva and vagina's microbiome.
• Oral Microbiome Standard 23.10 Standard for evaluating products' impact on the oral microbiome, addressing the second largest microbial community in the human body after the gut.
• Microbiome-Friendly Textile Seal Certification seal specifically for textiles, addressing consumer interest in microbiome-friendly wearables.
• INCI-Check MINCI Ingredient checking service that evaluates INCI (International Nomenclature of Cosmetic Ingredients) lists for microbiome compatibility and compliance with MyMicrobiome standards. Sold as a standalone service to brands preparing for or supplementing full certification.
• Pre-Test Service Pre-testing service that allows brands to evaluate product compatibility with the microbiome before committing to the full certification testing engagement.
• Microbiome Solutions Consulting Consulting services supporting individuals and companies on their path toward a Microbiome-friendly world, including certification guidance and R&D support.
• Customized Microbiome Training Customized microbiome training programs for companies and professionals seeking in-depth knowledge about the skin microbiome and certification requirements.

Quantifiable outcome

• Over 1,500 product tests conducted for 180+ global brands across 41 countries
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Vimal LifeSciences Pvt. Ltd.coreChannel Partner/ Reseller/ Distributor · 21 June 2024MyMicrobiome entered an exclusive partnership with Vimal LifeSciences, a prominent player in specialty chemical distribution in India. The partnership aims to promote MyMicrobiome's certification mark for microbiome-friendly cosmetics, pharmaceuticals, and textiles, with Vimal serving as the exclusive distribution and promotion partner in India for these product categories.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EcoCert: Leading third-party certification body for natural and organic cosmetics, personal care, and textiles. Directly comparable because it issues independent seals that brands use to validate ingredient and product claims in the same end-markets MyMicrobiome serves.
• COSMOS-standard (AISBL): International non-profit standard for natural and organic cosmetics run by five member organizations. Comparable as a multi-organization certification mark for cosmetics/personal care, with similar brand-licensing economics to MyMicrobiome's seal.
• NaTrue: International non-profit certifying natural and organic cosmetics across Europe and globally. Comparable because it offers a recognized third-party seal for cosmetic brands, the same category in which MyMicrobiome operates its certification.
• Allergy Standards Ltd (Allergy Certified / asthma & allergy friendly): Independent certification body focused on allergy- and asthma-friendly products across consumer categories including personal care, textiles, and pet products. Closely comparable business model — independent scientific testing and a registered mark — and overlapping customer verticals.

Broad incumbents

• EWG Verified: Environmental Working Group's verification program for personal care products, widely recognized by US consumers. Comparable as a consumer-trusted seal for personal care claims, though broader and less focused on the microbiome niche.
• SGS: Global leader in testing, inspection, and certification services across consumer goods, cosmetics, and personal care. Comparable as a large-scale testing and certification provider that could enter or expand into microbiome-specific testing for personal care brands.
• Bureau Veritas: Global testing, inspection, and certification company with consumer products and cosmetics laboratories. Comparable as a potential scaled entrant into microbiome testing services for cosmetics and personal care manufacturers.
• NSF International: Global public health and safety organization providing testing and certification for personal care, dietary supplements, and consumer products. Comparable as a broad testing/certification incumbent that overlaps with MyMicrobiome's brand-client base.

Emerging players

• MADE SAFE: US-based non-toxic certification for products across personal care, baby, and household categories. Comparable as a science-based certification seal for consumer products, with a narrower but overlapping market footprint to MyMicrobiome.

Regional players

• BDIH: German industry association certifying natural cosmetics under the 'BDIH Natural Mark'. Comparable as a European-based cosmetic certification body, though MyMicrobiome operates with broader geographic reach (41 countries).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mymicrobiome

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyMicrobiome