Adclick

What Adclick does

Adclick Group is a Portuguese digital marketing agency founded in 2007, operating as a privately held, founder-influenced firm under current CEO Ana Bicho with co-founders Nuno Morais and Pedro Roque still in ownership roles. The company delivers integrated marketing services to enterprise and mid-market brands through six core service pillars: Performance Marketing (paid search, display, and programmatic), Content Marketing, SEO & Geo (including generative-search optimization), Influencer Marketing, Social Media management, and Estratégia 360º strategic consulting. Its client base of 30+ brands is anchored by major Portuguese enterprises including Continente, Sonae, Sport Zone, Schweppes, Siemens, Smile Up, and Prio, with selective exposure to international brands operating in Portugal.

The agency runs on a professional-services revenue model with retainers and project-based engagements, supplemented by event management and live brand activations. Technology is positioned as AI-driven performance marketing tooling and generative-search optimization rather than proprietary platforms — there is no SaaS product, no public API, and no disclosed patents. Go-to-market is consultative and sales-led, with a "Book a call" conversion path on the website and direct enterprise engagement rather than self-serve or marketplace distribution. The firm operates as a single-country domestic player within Portugal despite serving multinational clients.

Operationally, Adclick is a small agency (11–50 employees) that has survived 18+ years with a single disclosed 2015 investment from Explorer Investments and no subsequent funding events or M&A activity. The business relies on the durability of long-tenured client relationships and a multidisciplinary in-house team to differentiate from competing Portuguese agencies, with strategic emphasis shifting in 2024–2025 toward AI-augmented performance services and 360º strategic consulting to defend margins against AI-driven commoditization of traditional digital marketing execution.

Name

Adclick

Legal name

Adclick Group

Website

https://adclick.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Adclick Group is a Portuguese digital marketing agency founded in 2007 that delivers performance marketing, content, SEO, influencer, social media, and 360º strategy services to enterprise and mid-market brands, anchored by clients such as Continente, Sonae, Schweppes, and Siemens.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Paid Social Advertising (BPAFACAB)

Keywords

• Digital marketing services
• Performance marketing
• Influencer marketing
• Search engine optimization
• Social media management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional agency services including performance marketing, content marketing, SEO, influencer marketing, and social media management delivered as ongoing retainer engagements or project-based work

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Adclick is a digital marketing agency that provides integrated marketing services to brands and enterprises, including AI-driven performance marketing, content marketing, SEO, influencer marketing, social media management, and 360° strategy. The agency delivers campaigns designed to optimize measurable ROI across digital channels for clients in retail, consumer goods, technology, energy, and healthcare.

Product overview

Adclick Group is a Portuguese digital marketing agency offering a portfolio of six integrated service offerings rather than a software product platform. The core services include Performance Marketing (paid digital advertising), Content Marketing, SEO & Geo (search optimization), Influencer Marketing, Social Media management, and Estratégia 360º (strategic consulting). These services are designed to work together under a unified strategy, with the agency positioning itself as a one-stop agency that eliminates channel fragmentation by ensuring every click contributes to the same final objective.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing with AI AI-driven performance marketing service that combines paid media buying, analytics, and machine learning to maximize client return on investment across digital advertising channels. Designed for brand managers and marketing directors seeking measurable campaign outcomes.
• Content Marketing Strategic content creation and distribution service that builds brand authority, engages target audiences, and supports organic reach across digital channels. For brand marketers and communications teams.
• SEO & Geo Search engine optimization service with geographic targeting designed to improve organic search visibility and location-based search performance. For brands seeking local and regional search traffic.
• Influencer Marketing Influencer partnership management service that connects brands with relevant content creators to amplify reach, build credibility, and drive engagement with target audiences.
• Social Media Management Full-service social media management covering content planning, publishing, community engagement, and performance reporting across major platforms. For brand and community managers.
• Estratégia 360º Integrated 360-degree marketing strategy service that coordinates multiple channels and tactics into a unified brand plan. For marketing leaders seeking a holistic approach to digital presence.

Quantifiable outcome

• Sustained multi-year client relationships with brands like Sport Zone and ZU

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luvly: Luvly is a Lisbon-based independent digital marketing agency offering performance, social media, content and influencer marketing to enterprise brands in Portugal. Directly comparable in size, geography, and service mix to Adclick Group, competing for the same mid-market and enterprise Portuguese retainer budgets.
• Hogarth Worldwide: Hogarth is a global content production and integrated marketing services network with Portuguese operations serving enterprise clients across content, social and digital production. Comparable as a content-and-performance partner for enterprise brands in Portugal, though typically larger and embedded within WPP group procurement.
• Salmon (WPP): Salmon is a Lisbon-headquartered brand experience and digital agency operating within the WPP network, delivering integrated campaigns across digital, social, influencer and live activations. Highly comparable in scope and Portuguese enterprise client base to Adclick, with the added backing of a global holdco.
• Fullsix Portugal: Fullsix Portugal (part of the Fullsix network) is a data-driven digital marketing agency offering performance, CRM, content and social services to enterprise clients in Portugal. Comparable service mix and enterprise focus, though with broader group backing and stronger martech tooling than Adclick.
• MSTF Partners: MSTF Partners is a Portuguese digital and performance marketing agency serving enterprise clients across paid media, SEO, content and social. Highly comparable to Adclick as a Lisbon-rooted boutique competing for similar Portuguese enterprise retainers with an integrated digital offering.

Broad incumbents

• VMLY&R Portugal: VMLY&R (now VML) operates a Lisbon presence serving enterprise Portuguese and Iberian clients with brand, digital, commerce and content services. Overlaps directly with Adclick on digital and content marketing for enterprise brands but with substantially larger group resources and global reach.
• Dentsu Creative Portugal: Dentsu Creative (and sibling Dentsu agencies) operate in Portugal delivering creative, performance, CX and content services to enterprise clients. Comparable service categories to Adclick but as part of a much larger global network with deeper media-buying scale and proprietary technology.
• Publicis Portugal: Publicis operates a significant Lisbon office delivering creative, media, digital and PR services through its Power of One model to enterprise clients in Portugal. Competes with Adclick for the same enterprise marketing budgets but offers a much wider portfolio, global media-buying leverage and proprietary martech.
• Wunderman Thompson Portugal: Wunderman Thompson (now VML, within WPP) operates in Portugal with capabilities spanning performance marketing, CRM, content and experience design. Comparable digital/performance overlap with Adclick, but competes from a global network with broader technology, data and commerce capabilities.

Emerging players

• MediaMonks (S4 Capital / Monks): MediaMonks (now Monks, post S4 Capital) is a global digital-first agency delivering content, media, data and technology services to enterprise brands. Comparable digital and content capabilities to Adclick, and increasingly relevant as a competitor for Iberian and Lusophone enterprise clients seeking integrated digital partners with greater scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adclick
• LinkedInlinkedin.com/company/adclick-sa
• Instagraminstagram.com/adclick.group
• Xx.com/adclick

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adclick