What Biscuits Bouvard does

Biscuits Bouvard is a French family-owned biscuit manufacturer headquartered in Ceyzériat (Ain), tracing its origins to 1902 and operating today as a multi-brand industrial group led by the Lainé family. The group manufactures and sells a comprehensive range of sweet biscuits (chocolate, filled, dry, egg-based), breakfast biscuits, fine pastries, tartelettes, wafers, multi-layer sponges, fresh snacks, baby biscuits, and health-positioned ranges (gluten-free, sugar-free, protein-enriched, organic). Production spans six distinct technologies across 40+ manufacturing sites in France, Italy, and Belgium, with annual capacity of 160,000 tonnes and approximately 2,000 employees. The portfolio includes heritage brands Saint Georges, Cantreau, BioAlbon, B!Bouvard, Les 3 Toques, Pidy, Délos, and Lago, alongside extensive private-label (MDD) manufacturing for major retailers.

The business operates a B2B2C and B2B model across three parallel channels: private-label and proprietary-brand distribution through supermarket chains (Grande Distribution), contract manufacturing for international industrial companies, and direct B2B sales of ready-to-fill and professional pastry ingredients to caterers and bakers through the Pidy and Délos brands. The group reports €575 million in annual turnover, with 49% generated internationally and a presence in France, Italy, Belgium, the UK, and the USA. Pricing is conducted through quotes and contracts rather than public list prices.

The group has grown primarily through bolt-on acquisitions since Alain Lainé acquired and repositioned the company in 1990, with notable deals including Technipat (2014), Euro Cakes/Italy (2015), PIDY Belgium (2016), Gusparo and Lago partnership in Italy (2019), and La Cigale Dorée (2021). Sustainability is a structural pillar of the operating model: 100% of French factories are IFS and ISO 9001 certified, 70-80% are ISO 14001 certified, 60-80% are BRC certified, 90% are BIO certified, palm oil has been 100% RSPO segregated since 2011 (License 1106051), and the group holds an SBTi-approved decarbonization trajectory targeting 2033. The company is a SAS (Société par Actions Simplifiée) with €2,189,700 in share capital, fully family-owned with no disclosed external private equity or institutional investor.

Name

Biscuits Bouvard

Legal name

Société Biscuits Bouvard

Website

https://biscuits-bouvard.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Biscuits Bouvard is a French family-owned biscuit manufacturer founded in 1902, generating €575M annual revenue through private label and owned brands (Saint Georges, Cantreau, BioAlbon, Lago, Pidy) across 40+ European production sites serving retailers and pastry professionals.

Ownership category

akta.pro rank

Product category

Sweet Biscuit & Snack Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Cookies, Biscuits & Crackers (CRADABAD), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Biscuit manufacturing
• Private label biscuits
• Sweet baked goods
• Pastry ingredients supply
• Organic biscuit production

Headquarters

HQ city

Ceyzériat

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Biscuit and Snack Manufacturing: Manufacturing and selling a wide range of biscuits, snacks, pastries, and ready-to-fill products. Revenue generated through both private label/manufacturer brands (MDD) and proprietary brands sold to retailers, distributors, and professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Biscuits Bouvard is a French family-owned biscuit and snack manufacturer producing sweet biscuits (chocolate, filled, dry, egg-based), breakfast biscuits, fine pastries, tartelettes, waffles, multi-layer sponges, fresh milk snacks, baby biscuits, organic ranges, and ready-to-fill pastry products. The group operates 40+ production sites across France, Italy, Belgium, the UK and the USA, selling its own multi-brand portfolio (Saint Georges, Cantreau, BioAlbon, B!Bouvard, Lago, Les 3 Toques, Pidy, Délos) as well as manufacturing private-label biscuits (Marques de Distributeurs) for major supermarket chains, industrial food companies, and pastry professionals.

Product overview

Biscuits Bouvard is a French bakery and biscuit manufacturing group founded in 1902, now operating as a multi-brand portfolio company. The offering spans multiple product lines: core sweet biscuits (chocolate, filled, dry, egg-based), breakfast biscuits, fine pastries, waffles (gaufrettes), multi-layer sponges, fresh milk snacks, baby food biscuits, health-oriented products (gluten-free, sugar-free, protein-enriched, vitality/vegan), and organic ranges. The company serves both consumer and professional markets through owned brands including Lago (Italian waffles), Saint Georges (French regional family brand), Cantreau (egg-based patisserie), BioAlbon/BioAlbon Origine (organic), B!Bouvard (creative fun snacks), Les 3 Toques (ready-to-fill), Pidy (professional ready-to-fill pastries), and Délos (professional egg-based biscuits). Production facilities span France, Italy, Belgium, UK, and USA.

Differentiator

Problem solved

Functional benefit

Brands

• B!Bouvard: Fun, hip brand launched in 2017 targeting children, teenagers and families with surprising biscuit products (Sacha and Louis characters).
• Saint Georges
• Cantreau
• BioAlbon
• BioAlbon Origine
• 3 Toques
• Pidy
• Délos
• Lago

Products and services

• Sweet Biscuits (Chocolate, Filled, Dry, Egg-based) Wide range of sweet biscuits (chocolate biscuits, filled biscuits, dry biscuits, egg-based cookies) following traditional French biscuit-making practices with carefully selected ingredients, sold under the group's proprietary brands and through private-label channels.
• Breakfast Biscuits Breakfast-oriented biscuits including soft breakfast bars with whole grains, dry breakfast options, and filled breakfast biscuits with chocolate-hazelnut, yoghurt, or fruit flavors.
• Fine Pastries (Assortments, Finger Biscuits, Tuiles) Fine pastry assortment representing quality French patisserie traditions, including 5-square assortments, finger biscuits, chocolate combinations, and almond tuiles.
• Tartelettes Milk-filled tartelettes distributed throughout Europe, available in milk chocolate and white chocolate varieties with creamy milk centers.
• Gaufrettes (Wafers) Wafers produced under the Lago brand in Italy (Galliera Veneta and Tombolo sites), forming part of the group's traditional biscuit offerings.
• Génoises (Multi-layer Sponge Cakes) Multi-layer sponges and rolled sponges produced in the group's Italian facilities, available with icing, fruit, or cocoa and coconut coatings.
• Snack Frais (Fresh Milk Snacks) Milk snack bars made with whole milk creating light cream between soft sponge layers, available chocolate-coated with cocoa glaze or crispy chocolate icing, free from artificial coloring and hydrogenated fats.
• Baby Biscuits Specialized baby biscuits for children aged 10 months and above, including rusks and growth biscuits with chocolate chips designed for developing children's autonomy.
• Gluten-Free Range Products for people with gluten intolerance, formulated using alternative ingredients while maintaining nutritional and taste properties.
• Sugar-Free and No-Added-Sugar Range Biscuits with no added sugar or 20% less sugar, lower in calories than standard market biscuits while maintaining taste.
• Vitality & Vegan Range Biscuits available in four flavors (soy/orange, soy/fig, sesame, chocolate chips), formulated rich in vitamins and minerals.
• Protein-Enriched Biscuits Special biscuits for athletes or those with extra nutritional requirements, high in protein, cereals and fiber.
• Organic Biscuit Range (BioAlbon) Comprehensive organic biscuit offering under the BioAlbon brand including organic sandwich biscuits, organic Petit Beurre with chocolate, organic oat biscuits, organic cocoa sponges, organic fingers, and organic jam biscuits.
• Saint Georges Brand Regional French brand offering classic biscuits for families including galette provinciale, Val d'Yrome biscuits, Val Choc filled biscuits, and Petit Beurre, distributed throughout France.
• Cantreau Brand Egg-based biscuit specialist since 1920, based in Vendée, producing ladyfinger biscuits and soft sponge fingers for homemade desserts following authentic recipes and patisserie traditions.
• B!Bouvard Brand Creative biscuit brand offering fun and surprising snacks (Sacha and Louis characters) tested and approved by consumers, with portion sizes designed for children, teenagers and families.
• Les 3 Toques Brand Brand from Tourcoing in northern France offering ready-to-fill products for families, including wholemeal quiches, Mini Spicy snacks, and gourmet butter-rich vol-au-vents.
• Lago Brand (Wafers and Biscuits) Italian brand offering a wide range of waffles and traditional biscuits for the family, including classic varieties like fruit tarts and Frollini, plus dietetic options such as sugar-free waffles.
• BioAlbon Origine Sub-brand Organic biscuit sub-brand launched in 2019, available exclusively in organic retailers, with at least 40% of ingredients sourced within 150 km of the production site.
• Pidy Professional Ready-to-Fill Range Professional brand offering for over 50 years a complete range of ready-to-fill pastries for catering professionals, including puff pastry cases, shortcrust tarts, mini-canapés, quiches, choux buns, and cones.
• Délos Professional Egg-based Biscuit Range Professional brand serving pastry professionals with egg-based biscuits and a complete range of ready-to-fill products and pastry aids, including Savourine, Couronne ring, and Cantoline tartelette.

Quantifiable outcome

• 49% of turnover generated from international markets
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RSPO (Round Table for Sustainable Palm Oil)coreStrategic or Co-development Partner · 1 January 2011Partnership for sustainable palm oil sourcing. Since 2011, 100% of palm oil complies with segregated RSPO standards. License number: 1106051. Joint objective to promote palm oil meeting precise sustainability standards.
• The Forest Trust NGOcoreStrategic or Co-development PartnerPartnership to guarantee transparent palm oil procurement from suppliers not involved in deforestation or excessive farming.
• Bureau VeritascoreTechnology or IntegrationThird-party certification of Bouvard flour supply chain, validated as being without insecticide treatment for storage since 2018.
• Arvalis (Institut du Végétal)coreStrategic or Co-development PartnerPartnership for French wheat sourcing following the ARVALIS charter that promotes responsible farming and requires farmers to record all actions, comply with seasonality and crop rotation.
• FairtrademinorStrategic or Co-development PartnerFairtrade certified chocolate used in selected biscuit products, ensuring fair distribution of income from cocoa beans.
• UTZ CertifiedminorStrategic or Co-development PartnerUTZ certification for chocolate and cocoa at several factories since 2013, providing traceability from farmer forwards.
• LPO (Ligue de Protection des Oiseaux)minorStrategic or Co-development PartnerBird protection certification for Ceyzériat site. Other Group sites working towards LPO certification by 2025.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bahlsen: German family-owned biscuit maker (Leibniz, PickUp, Bahlsen Waffeln) with comparable multi-brand strategy, European distribution, and private-label manufacturing capabilities relevant to Bouvard's portfolio.
• Lotus Bakeries: Belgian biscuit and pastry manufacturer behind Biscoff and natural healthy snacks; comparable European family-controlled biscuit producer with branded and private-label exposure across similar retail and foodservice channels.
• Walkers Shortbread: Scottish family-owned biscuit and shortbread maker with branded export-led model; comparable specialty/regional biscuit manufacturer with similar international export dependence.
• Colussi Group: Italian biscuit and bakery group (Colussi, Pavesi, Misura, Agnesi); directly competes with Bouvard's Italian Lago and Bouvard Italia operations in the Italian grocery channel.
• Griesson - de Beukelaar: German private-label and branded biscuit manufacturer serving European retailers; a closely analogous mid-sized continental biscuit peer with strong private-label positioning similar to Bouvard.
• Saint Michel (Groupe Saint Michel): French family-owned biscuits and madeleines manufacturer with strong organic positioning; competes head-to-head with BioAlbon in French organic and family-occasion biscuit segments.
• De Beukelaer (Belgium): Belgian biscuit and waffle manufacturer with branded and private-label exposure across Benelux and France; relevant regional peer given Bouvard's Belgium operations via Pidy.

Regional players

• La Pie Qui Chante (Cémoi Group): French confectionery and biscuit brand within Cémoi Group; comparable French private-label and branded biscuit manufacturer serving Grande Distribution with adjacent confectionery categories.

Broad incumbents

• Mondelez International: Global snacks and biscuit giant (owner of LU/Milka/Belin) and the dominant incumbent in the European biscuit category; directly competes with Bouvard's branded and private-label biscuits across the same supermarket channels.
• Pladis (United Biscuits): UK-headquartered biscuit and confectionery group (McVitie's, Carr's, Jacob's) under Yıldız Holding; broad incumbent with overlapping biscuit portfolio and European private-label manufacturing presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@biscuitsbouvard
• LinkedInlinkedin.com/company/biscuits-bouvard

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries21 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuits Bouvard