Broker Action Coalition

What Broker Action Coalition does

Broker Action Coalition (BAC) is a 501(c)(4) non-profit advocacy organization representing independent mortgage brokers in U.S. federal and state policy. Founded in 2022 and operating with a 1-10 person staff, BAC functions as the grassroots mobilization arm of the wholesale mortgage broker channel, organizing brokers through an active Facebook Group, monthly "Advocacy for All" Zoom calls, a State Captains program across 22+ states, and an annual in-person fly-in to Washington D.C. Its core product surface consists of the BAC advocacy organization, the affiliated BACPAC political action committee, an online advocacy resources library, active campaign hubs on issues such as trigger leads and mortgage insurance, and the flagship Advocacy in Action fly-in event.

The organization does not sell a technology product; rather, its underlying infrastructure is a coordinated community of brokers and industry supporters. According to publicly reported figures, BAC advocates have sent 75,000+ letters to lawmakers, conducted 500+ legislative meetings, and in 2026 brought 200+ broker participants into 81 congressional office meetings. A partnership with the National Association of Mortgage Brokers (NAMB), formed for the April 2026 fly-in, marked the first joint advocacy initiative between the two leading broker organizations.

Revenue mechanics are donation-driven and consistent with 501(c)(4) social welfare organization structure. Individual advocacy participation is free for members, while the annual fly-in carries a $99 registration fee. The balance of funding comes from individual contributions and a roster of approximately ten corporate donors including eLEND, LendingTree, Rocket Pro, PENNYMAC TPO, PRMG, EPM, Newfi Wholesale, Gold Star Wholesale, The Loan Store, and Broker Insights Group. Leadership comprises co-founders Brendan McKay (Chief Advocacy Officer) and Katie Sweeney, Executive Director Rachel Clark, Director Karis Koehn, and a board with industry representation across brokers and lenders. BAC's most significant policy outcome to date is co-advocating for the Homebuyers Privacy Protection Act (S.B. 3502), a federal trigger lead ban signed September 5, 2025 and effective March 5, 2026.

Name

Broker Action Coalition

Legal name

Broker Action Coalition

Website

https://brokeractioncoalition.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Broker Action Coalition is a 501(c)(4) nonprofit that mobilizes independent mortgage brokers through grassroots advocacy, including a State Captains network, monthly calls, and an annual Washington D.C. fly-in, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Mortgage Industry Advocacy

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wholesale Mortgage Lending (Broker Channel) (FSALACAA)

Keywords

• Mortgage broker advocacy
• Grassroots policy advocacy
• Legislative advocacy services
• Political action committee
• Nonprofit advocacy organization

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: BAC is a 501(c)(4) non-profit organization that generates revenue through individual donations, corporate sponsorships, and contributions from supporters in the mortgage industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Broker Action Coalition is a 501(c)(4) nonprofit advocacy organization that represents independent mortgage brokers in U.S. federal and state policy. It mobilizes brokers through grassroots campaigns, monthly advocacy calls, an annual Washington D.C. fly-in, and a separately chartered political action committee (BACPAC), and it produces advocacy resources, petitions, and state-level captain networks to influence legislation on trigger leads, FHA premiums, VA loans, credit reports, and broker channel access.

Product overview

BAC is a unified advocacy platform representing independent mortgage brokers through a multi-component structure. The core is the BAC advocacy organization itself, supported by BACPAC for political fundraising activities. Additional modules include an advocacy resources library with credit report guides, FHA premium resources, and congressional calendars; active campaigns addressing trigger leads, mortgage insurance, and VA loans; and a state captains grassroots network. The flagship Advocacy in Action Fly-In brings members to Capitol Hill annually for direct legislator engagement.

Differentiator

Problem solved

Functional benefit

Brands

• BACPAC: Broker Action Coalition PAC - political action committee associated with BAC for supporting pro-broker legislation and candidates.

Products and services

• Broker Action Coalition (BAC) Membership Free membership program that gives independent mortgage brokers access to BAC's advocacy campaigns, monthly Advocacy for All calls, the State Captains network, and advocacy resources; members can participate in coordinated letter-writing and legislative engagement efforts.
• BACPAC (Broker Action Coalition Political Action Committee) Separately chartered political action committee associated with BAC that supports candidates and causes aligned with broker advocacy goals, accepting individual and corporate contributions including monthly recurring donations.
• Advocacy in Action Fly-In Annual in-person advocacy event held in Washington D.C. that brings mortgage brokers face-to-face with members of Congress and their staff for policy briefings, legislative strategy sessions, and coordinated advocacy meetings; registration is $99 to attend.

Quantifiable outcome

• Successfully advocated for the Homebuyers Privacy Protection Act (S.B. 3502) trigger lead ban that took effect March 5, 2026
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Association of Mortgage Brokers (NAMB)coreStrategic or Co-development Partner · 15 January 2026BAC and NAMB co-host the annual Advocacy in Action fly-in event in Washington D.C. This joint initiative marks the first collaboration between the two leading broker organizations to bring a unified advocacy experience to Capitol Hill. The partnership combines both organizations' networks and relationships to deliver a unified message supporting independent mortgage professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Association of Mortgage Brokers (NAMB): NAMB is the traditional trade association for mortgage brokers, providing member services, education, and lobbying. NAMB is BAC's most direct peer—it co-hosted the 2026 'Advocacy in Action: Better Together' fly-in, and the two organizations share the same core constituency of independent mortgage brokers, differing primarily in approach (NAMB is a traditional membership association while BAC focuses on grassroots advocacy).
• Community Home Lenders Association (CHLA): CHLA is a national advocacy organization representing community and non-bank mortgage lenders. It is comparable to BAC as a focused industry advocacy group pursuing federal policy influence on mortgage lending issues, though CHLA's constituency is community lenders rather than independent brokers.

Broad incumbents

• Mortgage Bankers Association (MBA): MBA is the national association representing the entire real estate finance industry, including lenders, investors, and servicers. It is a broader incumbent in the mortgage policy space that BAC engages alongside as a coalition partner (e.g., on the trigger lead ban) but whose interests span the full industry rather than the broker channel specifically.
• National Association of REALTORS (NAR): NAR is one of the largest trade associations in the U.S., representing real estate agents and advocating on housing policy. It is comparable to BAC as a high-engagement advocacy organization for a specific housing-industry constituency, though NAR operates at significantly greater scale and represents agents rather than brokers.
• National Association of Home Builders (NAHB): NAHB represents home builders and runs extensive federal and state advocacy, lobbying, and grassroots campaigns on housing supply, affordability, and finance issues. It is comparable to BAC as a housing-industry advocacy organization with a state-captain-style grassroots infrastructure and PAC.
• Independent Community Bankers of America (ICBA): ICBA advocates for community banks on regulatory, legislative, and housing finance issues. It is comparable to BAC as a constituency-focused advocacy organization with grassroots infrastructure, though ICBA represents banks rather than independent mortgage brokers.
• American Bankers Association (ABA): ABA is the largest banking trade association in the U.S., representing banks of all sizes on policy, regulatory, and legislative issues. Comparable to BAC as a major financial services advocacy organization, though ABA's constituency and resources are substantially larger and broader than BAC's broker-channel focus.

Emerging players

• Housing Policy Council: The Housing Policy Council is an advocacy organization focused on housing finance policy, with members spanning the mortgage industry. It overlaps with BAC on issues like credit reporting, GSE reform, and broker channel access, but serves a broader industry coalition than BAC's broker-only focus.
• National Housing Conference (NHC): NHC is a nonprofit, nonpartisan advocacy organization focused on affordable housing policy. It is comparable to BAC as a housing-focused advocacy group, though NHC emphasizes research-driven policy on affordable housing supply and access rather than the broker channel specifically.

Regional players

• Consumer Bankers Association (CBA): CBA represents retail banking institutions on consumer credit, mortgage, and regulatory issues. Comparable to BAC as a mortgage-and-housing policy advocate engaging Congress and regulators, though CBA's constituency is larger retail banks rather than independent brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/brokeractioncoalition
• Xx.com/brokeractionco
• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broker Action Coalition