Aspen Dental
Aspen Dental is one of the largest U.S. Dental Support Organizations, providing business and clinical support to 1,000+ affiliated dental practices across 46 states. A subsidiary of The Aspen Group (TAG), it serves approximately 35,000 patients daily with general dentistry, specialty services, and clear aligners.
- Company typePrivate
- Founded1998
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Aspen Dental does
Aspen Dental Management, Inc. operates one of the largest Dental Support Organizations (DSOs) in the United States, providing administrative, operational, marketing, and business support to over 1,000 affiliated dental practices across 46 states. Founded in 1998 and headquartered in Chicago's Fulton Market District, the company serves approximately 35,000 patients daily through a network of independently owned and operated dental offices offering general dentistry, specialty services (oral surgery, endodontics, periodontics), implants, and orthodontic care via Motto clear aligners. Aspen Dental is a subsidiary of The Aspen Group (TAG), a privately-held healthcare support organization that also owns ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care, supporting a combined network of 1,400+ locations.
The company's technology platform centers on VideaAI (VideaHealth Clinical Assist), an AI-powered diagnostic system deployed across 1,100+ offices for real-time dental radiograph analysis with color-overlay visual explanations, supplemented by Planmeca digital imaging, 3Shape TRIOS scanning, and digital denture workflows. Its clinical training infrastructure — TAG University — encompasses 50,000+ square feet of learning space, including a mock Aspen Dental office, six operatory rooms, six consultation rooms, and a Smile lab, plus the TAG Oral Care Center for Excellence in Chicago's West Loop, which provides free dental care to approximately 2,500 underserved Illinois residents annually while serving as a training facility. The technology and training stack supports 32,800+ learners with 590,000+ eLearnings completed, a 1,000+ dentist mentorship network, and 1,000+ continuing education credits, and has earned industry recognition including the 2025 Dental Innovator Silver Honoree for the Signature Elite Denture.
Aspen Dental monetizes through a DSO affiliation model in which affiliated practice owners retain clinical autonomy while paying for centralized support services, supplemented by specialty service revenue, clear aligner sales (Motto), and digital denture product revenue. The company recruits dental school graduates through annual Match Week celebrations (launched February 2026) and targets underserved communities through its Healthy Mouth Movement, which donates approximately $8MM in services annually. Compensation structures include first-year guarantees of $750K+ for oral surgeons and $350K for endodontists, with hygiene incentive programs averaging $2,000/month and top-decile hygienists earning an average $128K annually. No specific revenue figure is publicly disclosed, though operational scale (1,000+ practices, 35,000 daily patients, 20,000+ team members, 46-state footprint) places the company among the highest-revenue DSOs in the U.S., though multiple state attorney general settlements (including a $3.5M Massachusetts settlement in 2023) and pending malpractice litigation in Missouri represent ongoing regulatory and reputational risk factors.
Aspen Dental firmographics
Firmographics- Name
- Aspen Dental
- Legal name
- Aspen Dental Management, Inc.
- Website
- https://careers.aspendental.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Aspen Dental is one of the largest U.S. Dental Support Organizations, providing business and clinical support to 1,000+ affiliated dental practices across 46 states. A subsidiary of The Aspen Group (TAG), it serves approximately 35,000 patients daily with general dentistry, specialty services, and clear aligners.
- Ownership category
- akta.pro rank
Aspen Dental industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)
- akta.pro secondary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Aspen Dental is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aspen Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- DSO Support Services: Dental Support Organization providing administrative, operational, marketing, and business support to affiliated dental practice owners. Revenue generated through support service arrangements with independently owned and operated dental practices.
- Practice Ownership Model: Affiliated dentists operate their own practices with business support, generating revenue through dental services provided to patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dental care services - pricing varies by procedure and location |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Aspen Dental product offering
Product offeringCore offering
Aspen Dental operates a Dental Support Organization (DSO) model providing general dentistry, specialty dental services (oral surgery, endodontics, periodontics), dental implants, dentures including the Signature Elite Denture, and Motto clear aligners through a network of 1,000+ independently owned and operated dental practices across 46 U.S. states. The company supports its affiliated practice owners with administrative, operational, marketing, billing, insurance negotiation, and learning and development services through TAG University. Clinical operations are enhanced by AI-powered diagnostics (VideaAI), digital imaging (Planmeca), 3Shape TRIOS scanning, and digital denture workflows.
Product overview
Aspen Dental operates as a Dental Support Organization (DSO) within The Aspen Group (TAG) network, providing comprehensive dental care services through over 1,100 locations in 46 states. The organization offers general dentistry, specialty services (oral surgery, endodontics, periodontics), and orthodontic care through its Motto clear aligner product. Aspen Dental's technology portfolio includes VideaAI for AI-powered diagnostics, Planmeca digital imaging, and 3Shape TRIOS scanning technology. TAG University serves as the internal training and development platform, while the TAG Oral Care Center provides both training and free care to underserved populations. The Signature Elite Denture product has received industry recognition for innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Services
- Dental Implant Services
- Signature Elite Denture
- Digital Denture Services
- Motto Clear Aligners
- Oral and Maxillofacial Surgery Services
- Endodontic Services
- DSO Affiliation and Practice Ownership Program
Quantifiable outcome
- 35,000 patients served daily across the network
- +5 more outcomes
Companies that use Aspen Dental
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Aspen Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
Aspen Dental partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- VideaHealthcoreIntegration of VideaHealth's Clinical Assist AI platform across Aspen Dental's more than 1,100 practices, representing one of the largest AI implementations in the dental industry. The AI technology supports dentists with real-time X-ray analysis and enhanced diagnostic confidence.
- PlanmecacorePartnership to bring advanced digital imaging technology to over 1,100 Aspen Dental locations nationwide. Equipment and software aims to enhance patient care and operational efficiency.
- Henry ScheinsupportingInstallation and support services for Planmeca digital imaging technology deployment across Aspen Dental locations nationwide.
- Royal PhilipssupportingPartnership announced in October 2024 as part of Philips' oral care market activities.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Aspen Dental competitors and assessment
Company assessmentDirect peers
- Heartland Dental: Largest DSO in the U.S., supporting thousands of affiliated general dentistry practices. Most direct comparable to Aspen Dental in scale, DSO affiliation model, multi-state footprint, and focus on doctor-led supported practices.
- Pacific Dental Services: Large multi-specialty DSO with extensive U.S. footprint, modern technology-enabled practices, and supported owner dentists. Closely comparable in DSO model, multi-state scale, and clinical autonomy positioning.
- Smile Brands: DSO supporting affiliated general and specialty dental practices across multiple U.S. states. Comparable DSO affiliation model, multi-specialty services, and focus on supported practice ownership.
- Great Expressions Dental Centers: Multi-state DSO providing general, specialty, and orthodontic dental care through affiliated practices. Comparable in DSO affiliation structure and multi-specialty service mix.
- Dental Care Alliance: DSO supporting hundreds of affiliated dental practices across the U.S. with general and specialty services. Comparable DSO affiliation model and multi-state practice network.
- MB2 Dental Solutions: Doctor-led DSO partnering with affiliated practice owners across multiple U.S. states. Comparable in DSO model, focus on clinical autonomy, and multi-state scale.
- Western Dental & Orthodontics: Large dental chain providing general dentistry, orthodontics, and specialty services across the western U.S., with significant Medicaid exposure. Comparable in serving price-sensitive and underserved patient populations at scale.
- InterDent (Apex Dental/InterDent Service Corporation): DSO supporting affiliated general and specialty dental practices on the West Coast. Comparable DSO affiliation model and multi-specialty offering.
Broad incumbents
- Affordable Care (ClearChoice parent): Operates ClearChoice Dental Implant Centers, a sibling brand within the same TAG parent as Aspen Dental. Comparable as an affiliated dental brand under TAG's multi-platform healthcare strategy, though focused on implants vs. general dentistry.
Emerging players
- Benevis: DSO focused on providing dental care to underserved communities, particularly Medicaid-insured patients, with affiliated Kool Smiles and other brands. Comparable in mission-driven positioning around dental access in underserved markets.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspen Dental social profiles
Digital presenceAspen Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspen Dental leadership team
Management profileNumber of profiles
Profiles4 records
Aspen Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspen Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspen Dental
What does Aspen Dental do?
Aspen Dental operates a Dental Support Organization (DSO) model providing general dentistry, specialty dental services (oral surgery, endodontics, periodontics), dental implants, dentures including the Signature Elite Denture, and Motto clear aligners through a network of 1,000+ independently owned and operated dental practices across 46 U.S. states. The company supports its affiliated practice owners with administrative, operational, marketing, billing, insurance negotiation, and learning and development services through TAG University. Clinical operations are enhanced by AI-powered diagnostics (VideaAI), digital imaging (Planmeca), 3Shape TRIOS scanning, and digital denture workflows.
Is Aspen Dental a public or private company?
Aspen Dental is a private company. It is classified as corporate owned and is currently operating.
When was Aspen Dental founded?
Aspen Dental was founded in 1998. It employs 5,001 to 10,000 people.
Where is Aspen Dental based?
Aspen Dental is headquartered in Chicago, United States, in the North America region.
How does Aspen Dental make money?
Two revenue lines are on record. DSO Support Services are the primary driver. The others are practice Ownership Model.
Who are Aspen Dental's main competitors?
Direct peers on record are Heartland Dental, Pacific Dental Services, Smile Brands, Great Expressions Dental Centers, Dental Care Alliance, MB2 Dental Solutions, Western Dental & Orthodontics and InterDent (Apex Dental/InterDent Service Corporation). Affordable Care (ClearChoice parent) is listed as a broad incumbent. Benevis is listed as an emerging player.
Does Aspen Dental have an API?
No public API is recorded for Aspen Dental.
What industry is Aspen Dental in?
Aspen Dental's product category is Dental Care Services. Its primary akta.pro industry code is HLABAKAA, Multi-Specialty DSOs (General + Specialty Networks), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210 and its SIC code is 8742.