Durable

What Durable does

DURABLE Hunke & Jochheim GmbH & Co. KG is a privately held German manufacturer of professional office equipment and workplace organisation products, headquartered in Iserlohn with roughly 700 staff across its headquarters and European and U.S. subsidiaries. The company has operated for over 100 years (with founding references to 1900 and 1920 in different sources) and sells a broad branded portfolio including DURAFRAME® self-adhesive magnetic infoframes, the DURAFRAME POSTER/SUN outdoor variants, DURAPRINT® (a web-based badge-making software), LUCTRA® workplace lighting, PRO/SELECT/SELECT PLUS monitor mounts, TABLET HOLDER families (TWIST, TOUGH and base range), the EFFECT sustainability line made from 60% recycled PET felt, DURASTORE® wardrobe systems, VARICOLOR® desk organisers, CAVOLINE® cable management, DURACLIP® clip folders, DURAGLAS® desk mats, ERGOTOP® ergonomic accessories, COFFEE POINT catering products, and NO TOUCH sensor/pedal waste bins. Key proprietary technologies include a patent-pending click-fastener mounting system for monitor arms (manufactured in Germany, backed by a 10-year warranty), magnetic frame systems and UV/heat-stable outdoor signage, with sustainability credentials including Blue Angel certification, ISO 14021 recyclability, and EAR/WEEE registration.

The business model is predominantly hardware sales of professional office equipment, sold both directly via 15+ country-specific e-commerce storefronts on durable.eu (Germany, France, UK, Italy, Spain, Netherlands, Belgium, Denmark, Sweden, Norway, Poland, Czech Republic, Hungary, USA) and indirectly through a network of retail/reseller partners that set final pricing. Customer segments are diversified across modern offices and corporate workplaces, retail and hospitality, trade fairs and event/visitor management, home office and individual consumers, industrial and production environments, and public sector institutions, supported by a hybrid marketing mix of owned digital channels, content marketing, design-award PR and trade-fair activity. Revenue is not publicly disclosed, and the company operates as a tightly held German GmbH & Co. KG with no external funding rounds, M&A, or institutional ownership revealed.

Name

Durable

Legal name

DURABLE Hunke & Jochheim GmbH & Co. KG

Website

https://durable.eu

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Durable is a 100+ year-old German manufacturer of professional office equipment and workplace organisation products, including infoframes, monitor mounts, tablet holders, lighting, and signage, sold via 15+ country storefronts and retail partners across Europe and the US.

Ownership category

akta.pro rank

Product category

Office Equipment and Workplace Organisation

NAICS

Office Supplies (except Paper) Manufacturing (339940), Office Supplies (except Paper) Manufacturing (33994)

SIC

Computer & Office Equipment (3570), Office Furniture (2520)

akta.pro primary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Office equipment supplies
• Workplace organisation products
• Signage information frames
• Ergonomic monitor mounts
• Tablet holder accessories

Headquarters

HQ city

Iserlohn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware sales of professional office equipment and workplace supplies: Primary revenue stream from sale of physical workplace products: information frames (DURAFRAME), monitor mounts, tablet holders, desk accessories, lamps (LUCTRA), waste bins, desk dividers, cable organisers and similar items sold via the durable.eu e-commerce storefront and through retail partners across multiple European countries and the USA.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

DURABLE manufactures and sells professional office equipment and workplace-organisation products — including self-adhesive infoframes (DURAFRAME®), ergonomic monitor mounts, tablet holders, desk accessories, workplace lighting (LUCTRA®), cable management (CAVOLINE®), waste bins, and a sustainability-led PET-felt range (EFFECT) — via its own multi-country e-commerce storefront and a network of retail/reseller partners, complemented by the DURAPRINT® web-based badge-making software.

Product overview

DURABLE Hunke & Jochheim GmbH & Co. KG is a single, integrated B2B product company rather than a software platform: its offering is a portfolio of physical office-equipment and workplace-organisation products, organised as a core catalogue of branded sub-product families plus a small software companion (DURAPRINT®) for designing the printable inserts. The portfolio is built around several branded ranges — DURAFRAME® infoframes (incl. POSTER, SUN, NOTE, MAGNETIC variants), Snap-frame aluminium signage and Water-resistant outdoor pockets, the TABLET HOLDER series (TABLE / WALL / FLOOR / CLAMP / PRO / XL) supplemented by the TWIST gooseneck and TOUGH heavy-duty lines, the Monitor-mount families PRO, SELECT and SELECT PLUS for ergonomic screens, and the sustainability-led EFFECT family made from 60% recycled PET felt (Monitor stand EFFECT, Laptop stand VERTICAL EFFECT, Desk mat EFFECT, MultiBag EFFECT, Desk divider EFFECT 120/160 and Drawer for Monitor Stand EFFECT). Supporting ranges include LUCTRA® lighting (incl. LUCTRA® FLEX UP), DURASTORE® coat/wardrobe systems, the COFFEE POINT catering system (BOX/CADDY/CASE/BIN), VARICOLOR® desk organisers, CAVOLINE® cable management, DURACLIP® clip folders, RFID SECURE sleeves, DURAGLAS® and EFFECT desk mats, ERGOTOP® mouse pads and wrist supports, and the NO TOUCH sensor and pedal-bin waste systems. DURAPRINT® (duraprint.durable.eu) is the only software offering, sitting alongside the physical catalogue as a web tool for designing and ordering the printable badge/insert content used in DURAFRAME® and the badge-holder range.

Differentiator

Problem solved

Functional benefit

Brands

• DURAFRAME®: Infoframe product line (self-adhesive, magnetic and specialty info-frames) for posters and notices in A1–A6 formats.
• DURAPRINT®
• LUCTRA®
• DURASTORE®
• DURACLIP®
• CAVOLINE®
• VARICOLOR®
• ERGOTOP®
• DURAGLAS®
• EFFECT

Products and services

• DURAFRAME® Infoframe Self-adhesive magnetic info-frames for posting notices on walls, glass and shop windows; product family spans A1–A6 formats plus specialist variants (POSTER, SUN, NOTE, WALLPAPER, MAGNETIC, MAGNETIC PLUS, SECURITY, TOP, GRIP).
• DURAPRINT® badge-making software
• LUCTRA® workplace lamps
• TABLET HOLDER series (TABLE / WALL / FLOOR / TABLE CLAMP / WALL ARM / WALL PRO / TABLE XL / WALL XL)
• Monitor mount PRO series (art. 5083–5090)
• Monitor mount SELECT PLUS series (art. 5096, 5097)
• Monitor mount SELECT series (art. 5094, 5095)
• Monitor Stand EFFECT (art. 5081) and Drawer for Monitor Stand EFFECT (art. 5082)
• MultiBag EFFECT (13" art. 5070 / 16.4" art. 5071)
• Desk mat EFFECT 700x330 mm (art. 7081)
• Desk divider EFFECT 120 (art. 3134) and EFFECT 160 (art. 3135)
• DURAFRAME® POSTER Infoframe (A1/A2/50x70 cm)
• Snap frame aluminium (A1/A2/A3/A4/A5 indoor and outdoor)
• Water-resistant pocket (A3/A4/A5, magnetic / self-adhesive / cable ties)
• Pavement Sign FOLD OUTDOOR A1 (art. 5066) and HEAVY BASE OUTDOOR A1 (art. 5067)
• Floorstand INFO STAND OUTDOOR (A3 art. 5029 / A4 art. 5020)
• DURASTORE® wardrobe / coat rack systems
• Sensor bin NO TOUCH (6L/12L/21L/35L) and NO TOUCH DUO 2x20 L
• Pedal bins stainless steel / metal (5L/12L/20L/30L)
• COFFEE POINT catering system (BOX / CADDY / CASE / BIN)
• DURAGLAS® desk mat

Quantifiable outcome

• PRO monitor mounts manufactured in Germany with 100% recyclability and up to 60% recycled materials, certified to ISO 14021
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• KODEX / PBS Code of HonourminorStrategic or Co-development PartnerDURABLE Hunke & Jochheim GmbH & Co. KG is a listed signatory of the KODEX / PBS Code of Honour, an industry code of conduct for the PBS (Papier, Büro, Schreibwaren) sector. Signatories commit to responsible business practices; address Westfalenstraße 77-79, 58636 Iserlohn.
• Meta Platforms (Facebook Pixel, Facebook Ads, Instagram)minorGTM or Marketing PartnerDURABLE uses the Meta/Facebook Pixel for pseudonymous website-event tracking and Facebook Ads for paid promotion of its website on Facebook and other platforms. Joint-controller arrangement per Art. 26 GDPR.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fellowes: Fellowes manufactures and distributes a comparable portfolio of office, document-management and workspace products (shredders, binding, ergonomics, signage). It competes head-to-head with DURABLE in European B2B office-supply channels and shares a similar mid-market, multi-country distribution model.
• Ergotron: Ergotron is a leading ergonomic monitor-mount, sit-stand and workspace solutions manufacturer. Its LX/LXi arms directly overlap with DURABLE's PRO and SELECT monitor-mount families and address the same hybrid-work and ergonomic B2B buyer.
• Humanscale: Humanscale designs and manufactures ergonomic monitor arms, sit-stand desks and workplace accessories. It competes with DURABLE's ergonomic-mount portfolio, particularly in the premium B2B and corporate-wellness segment.
• Novus Dahle: Novus Dahle is a German office-equipment manufacturer (monitor mounts, presentation tools, shredders) with a similar German Mittelstand heritage and multi-channel distribution. Its Dahle and Novus monitor-mount lines compete directly with DURABLE's PRO and SELECT families.
• Leitz (Esselte/Leitz): Leitz (part of ACCO Brands) is a German-origin office-products brand (binders, folders, lever-arch files, ergonomic accessories). It competes with DURABLE in the same European B2B office-supply category and shares a similar premium German-brand positioning.
• Sigel: Sigel is a German manufacturer of premium office accessories, signage and presentation products. It directly competes with DURABLE's DURAFRAME, desk-organiser and information-display ranges in the same DACH and broader European B2B market.
• Kensington (ACCO Brands): Kensington designs and sells computer accessories including monitor arms, tablet stands and ergonomic workspace products. Its SmartFit and Ergonomic ranges overlap directly with DURABLE's PRO/SELECT monitor mounts and TWIST/TOUGH tablet-holder families.
• Maul: Maul is a German office-equipment manufacturer (lamps, information display, desk accessories) comparable to DURABLE's LUCTRA lighting and information-systems ranges, particularly in the German-speaking B2B channel.

Broad incumbents

• ACCO Brands: ACCO Brands owns Kensington, Leitz, GBC and Rexel, covering office products, ergonomic accessories and computer peripherals globally. As a broad incumbent in the same categories as DURABLE, it competes through retail and B2B channels across Europe and the U.S.
• Steelcase: Steelcase is a global broad-line office-furniture and workspace-solutions incumbent. While far larger than DURABLE, its move into ergonomic accessories, monitor mounts and new-work furniture puts it in the same enterprise buyer consideration set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@durable_modernwork
• Facebookfacebook.com/DurableUK
• LinkedInlinkedin.com/company/durable-international
• Instagraminstagram.com/durable_deutschland
• Xx.com/durableuk

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durable