What Consult Red does

Consult Red is a privately held, employee-owned (EOT) technology consulting and embedded engineering firm headquartered in Shipley, UK, with delivery hubs in Wrocław (Poland), and business development offices in the USA (Daytona Beach) and Germany (Munich, opened 2026). Founded in 2003 by five engineering leaders from Pace Micro as Red Embedded Consulting and rebranded in 2020, the firm provides end-to-end services across the full product lifecycle (Research & Strategy, Planning & Design, Development & MVP, Compliance & Risk, Production & Scale, Maintenance & Operation) for intelligent, connected devices and platforms spanning Media & Entertainment, Broadband & Telecoms, Industrial & Manufacturing, Consumer Electronics, Healthcare, and Energy & Utilities.

Core capabilities cover the chip-to-cloud stack: embedded systems (bare-metal, RTOS, Linux, Embedded Android, FPGA, hardware design), Connected Devices (IoT, Edge AI, Intelligent Inspection, Connected Product Evolution, Device Cybersecurity), Video Experiences (Media AI, RDK, Android TV, AndApps, Operator Smart TV) and Broadband Delivery (Smart Router, prpl, DAC Warehouse). The firm's proprietary technology assets include AndApps (Android app porting to RDK/Linux CPE), DAC (downloadable application containers), and frameworks such as Edge ENABLE/ENHANCE/ENSURE and GET-Secure/STAY-Secure. Standards-body standing includes RDK Preferred Plus membership, AWS founding-member status, Linux Foundation Bronze membership, prpl Foundation contributions, and ISO 27001 certification across UK and Poland locations.

Consult Red generates revenue through project-based professional services engagements sold via direct enterprise sales, with named clients including Sky Group (Sky Q middleware, Sky Glass PoC), DIRECTV (HD STBs), Comcast (Xumo), Liberty Global, AT&T, Astro, Cyfrowy Polsat, Fetch tv, and Software AG. Marquee deliverables (50M+ manufactured units, software in 100M+ devices, 30M+ households) demonstrate scaled deployment. Pricing is custom and quote-based; the firm supplements direct engagement with content marketing (white papers, webinars, free cybersecurity self-assessment tools) and industry event participation (e.g., RDK Summit 2024). No public revenue or ARR figures are disclosed, and the firm operates with no external parent, private equity, or venture capital backing per available sources.

Name

Consult Red

Legal name

Consult Red Limited

Website

https://consult.red

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Consult Red is an employee-owned UK technology consulting firm providing end-to-end embedded engineering and connected device development services across media, broadband, industrial, healthcare, and energy verticals for enterprise clients worldwide.

Ownership category

akta.pro rank

Product category

Embedded Engineering & Connected Device Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169), Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering Services (8711)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Embedded systems engineering
• Connected device development
• Edge AI consulting
• IoT engineering services
• Video platform development

Headquarters

HQ city

Shipley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Engineering Consulting & Professional Services: Consult Red provides end-to-end technology consulting and engineering services including research and strategy, planning and design, development and MVP, compliance and risk, production and scale, and maintenance and operation. Revenue is generated through project-based consulting engagements and professional services contracts with enterprise clients across multiple industry verticals. The company serves as an independent innovation partner, not tied to specific technology vendors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Consult Red provides end-to-end technology consulting and embedded engineering services for intelligent, connected devices and systems. Their offerings span the full product lifecycle from chip-level firmware through cloud backend, covering embedded software, hardware design, IoT, Edge AI, device cybersecurity, and video/broadband platforms (RDK, Android TV, Operator Smart TV, Smart Router). Services are delivered through six pillars: Research & Strategy, Planning & Design, Development & MVP, Compliance & Risk, Production & Scale, and Maintenance & Operation.

Product overview

Consult Red is an embedded engineering and technology consulting company offering end-to-end services for intelligent, connected products across the full development lifecycle from chip to cloud. The portfolio comprises core technology domains organized around Connected Devices (Connected Product Evolution, Intelligent Inspection, Edge AI, Device Cybersecurity, IoT), Embedded Engineering (Embedded Systems, Embedded Software, Embedded Linux, Embedded RTOS, Embedded Android, Hardware, FPGA, UI/UX), and Video/Broadband Experiences (Media AI, RDK, Android TV, AndApps, Operator Smart TV, Smart Router, prpl, DAC Warehouse). The Edge AI offering is structured as three specialized services: Edge ENABLE (product realization), Edge ENHANCE (optimization), and Edge ENSURE (testing/compliance). The company operates across six service pillars: Research & Strategy, Planning & Design, Development & MVP, Compliance & Risk, Production & Scale, and Maintenance & Operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Product Evolution Development service for next-generation smart products, enabling clients to create more capable, more connected, or more intelligent versions of their current devices. For enterprise product development teams.
• Intelligent Inspection AI-driven, camera-based manufacturing inspection solution providing real-time visual anomaly detection at the edge for quality control in industrial and pharmaceutical applications. For manufacturing and industrial clients.
• Edge AI

Quantifiable outcome

• 100 million+ devices worldwide use software developed by Consult Red
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered strategic, core and minor.

• Edge ImpulsestrategicStrategic or Co-development Partner · 1 January 2024Strategic collaboration with Edge Impulse Inc., a Qualcomm company, which offers an advanced development platform for machine learning on edge devices. The partnership aims to accelerate innovation for AI at the edge.
• RDK CentralcoreTechnology or IntegrationConsult Red is an RDK Preferred Plus Member of RDK Central. The company has deep expertise in RDK for video and broadband platforms and contributes actively to the RDK community, developing RDK-based solutions for Pay TV operators and broadband service providers.
• Amazon Web Services (AWS)coreTechnology or IntegrationConsult Red is a founding member of AWS. The company provides cloud engineering services and integrates AWS cloud platforms into connected product architectures for clients across all industry verticals.
• Android TV / GooglecoreTechnology or IntegrationConsult Red develops Android TV solutions and has expertise in porting Android applications to RDK/Linux environments through its proprietary AndApps platform.
• BlackDicestrategicStrategic or Co-development PartnerStrategic partnership announced to deliver AI-powered cybersecurity solutions to telecoms operators globally. BlackDice provides AI-driven cybersecurity solutions and Consult Red contributes its device cybersecurity and engineering expertise.
• prpl FoundationcoreTechnology or IntegrationConsult Red is an active member and contributor to the prpl Foundation, which develops open-source, interoperable, and secure CPE software. Consult Red contributes to prpl-based smart router and broadband gateway solutions.
• IoT Alliance / Standards Bodies (Broadband Forum, IABM)minorOthersConsult Red is a member of industry associations and forums including the Broadband Forum and IABM, participating in standards development and industry collaboration.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Cyient: Engineering services firm with significant embedded systems, IoT, and connected device practices serving aerospace, industrial, and telecom clients. Overlaps Consult Red in chip-to-cloud product engineering and operator industry expertise.
• Witekio (Avnet Integrated Solutions): Embedded software and IoT engineering consultancy that designs connected device software stacks — now part of Avnet but historically a direct competitor to Consult Red for embedded engineering services, IoT firmware, and Android/Linux/RTOS development across connected product verticals.
• Sasken Technologies: Embedded software services company delivering silicon-to-software engineering for semiconductors, connected devices, and IoT — directly comparable business model and capability stack to Consult Red's embedded engineering practice.
• Volansys Technologies: End-to-end IoT, embedded, and product engineering services firm serving connected device OEMs across healthcare, industrial, and consumer. Closely comparable in offering breadth (chip-to-cloud) and customer profile to Consult Red.

Broad incumbents

• GlobalLogic: Large-scale digital engineering services provider (Hitachi) with dedicated practices in embedded software, IoT, and media/telecom. Much larger by headcount and revenue but competing for the same enterprise embedded engineering engagements.
• Quest Global: Global engineering services firm with strong embedded software and connected product offerings serving telecom, media, and industrial clients — competing for the same enterprise engineering programs as Consult Red at greater scale.
• Capgemini Engineering: Engineering services arm of Capgemini (formerly Altran) covering embedded software, IoT, and intelligent systems across telecom, media, and industrial. Broad incumbent competing for similar operator and OEM mandates as Consult Red.
• Harman International (Samsung): Connected services and engineering business within Harman/Samsung covering IoT, telematics, and media platforms. Overlaps with Consult Red on connected device engineering, particularly for media and telecom operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@consultred
• LinkedInlinkedin.com/company/consultred

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consult Red