ezTravel

What ezTravel does

ezTravel (易遊網) is a privately-held Taiwanese online travel agency founded in 2000, operating as the first and largest OTA in Taiwan through two corporate entities — 易遊網旅行社股份有限公司 (the licensed travel agency) and 易遊網股份有限公司 (the technology platform). The company runs a one-stop mobile-app-centric platform that integrates flight bookings (1,700+ routes across 365 airlines), hotel reservations (450,000+ global properties), outbound and domestic tour packages (15,000+ options), Taiwan High Speed Rail holiday packages, cruises, and a fast-growing local-experiences / tickets segment (80+ countries, 25,000+ options). The mobile app, with 400M+ cumulative downloads and accounting for 80% of revenue, is the dominant distribution surface; a corporate website, physical franchise stores across Taiwan, a B2B trade partner portal (6–10% commission rebates), and a B2E service for 300+ enterprise clients round out the multi-channel footprint.

The underlying technology stack is a full-stack booking platform with real-time pricing, discount-code management, and payment processing, supported by a proprietary flight search engine capable of comparing 15,000+ fare types at sub-second latency, a unified one-stop booking app, and an in-house eMoney loyalty program (up to 200% earning, 1:1 redemption). Notable exclusive IP includes the Sanrio-partnered 環島之星 Hello Kitty-themed observation train (60,000+ annual passengers) and Taiwan Railway cruise-style trains (55,000+ passengers), which act as branded, non-replicable differentiators. The company also operates an exclusive E.Sun Bank co-branded card (玉山易遊卡) offering up to 10% cashback, plus promotional partnerships with 17+ banks and the three flagship Taiwanese carriers (China Airlines, EVA, Starlux).

Revenue is generated primarily through transaction-based commissions across flights, hotels, packages, cruises, and activities, supplemented by card-linked interchange, trade-partner membership fees, and franchise royalties. The model is described internally as 薄利多銷 (thin margins, high volume). Customer segments include individual leisure travelers (primary), corporate clients (B2E, 300+), travel-agency trade partners (B2B), physical franchisees, and civil servants using 國民旅遊卡. In 2025 the company reported 20% H1 revenue growth YoY while pivoting toward AI-driven personalization and an "experience designer" positioning that expands beyond traditional travel into sports events (CTBC Brothers partnership) and premium experiential packages (Cloud Premier partnership).

Name

ezTravel

Legal name

易遊網旅行社股份有限公司 (ezTravel Travel Services Co., Ltd.)

Website

https://eztravel.com.tw

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ezTravel (易遊網) is Taiwan's first and largest privately-held online travel agency, founded in 2000. It operates a one-stop mobile app and web platform (400M+ downloads, 80% of revenue) booking flights, hotels, packages, HSR holidays, cruises, and activities for individual leisure travelers, 300+ corporate clients, and trade partners across 21 countries.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Online travel agency
• Flight booking services
• Hotel reservations
• Package tours
• Travel e-commerce

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Flight ticket commissions and transaction fees: ezTravel earns commissions on international and domestic flight bookings. The platform processes millions of flight segments annually (described as reaching 'million-level' annual flight segment sales). Revenue is generated through transaction-based commissions from airlines and fare differentials. The business model is described as薄利多銷 (thin margins, high volume) with very low per-ticket margins.
2. Hotel and accommodation bookings: Annual hotel booking revenue exceeds NT$2 billion (20億), covering global properties (450,000+ hotels). Revenue is generated through commissions and transaction fees on bookings. The platform serves as the largest online hotel booking platform in Taiwan.
3. Package tours and group travel: Revenue from packaged group tours covering domestic and international destinations, with offerings spanning over 15,000 group tour options. The platform serves as Taiwan's largest online group travel marketplace.
4. High Speed Rail holidays and rail packages: ezTravel is described as the largest distributor of Taiwan High Speed Rail holiday packages (高鐵假期). Revenue comes from bundling HSR tickets with accommodation, car rentals, and local activities, earning commissions on each component.
5. B2B trade partner commissions: Trade partners (同業會員) including travel agencies and tour operators who access the platform to book products earn commissions (6-10% rebate) and pay membership fees, generating additional distribution revenue for ezTravel.
6. Cruise bookings and shore excursions: Revenue from cruise bookings across multiple cruise lines (Costa, MSC, Viking, Star Cruises, Princess, Disney, Royal Caribbean). The platform offers exclusive deals and group packages.
7. Tickets, activities and local experiences: Revenue from selling tickets for attractions, experiences, dining, transportation (airport transfers, car rentals), and SIM/WiFi services across 450+ cities globally. The local experience segment showed over 150% annual growth.
8. 玉山易遊卡 co-branded card revenue: ezTravel co-branded credit card (玉山易遊卡) generates interchange revenue and card-linked promotions. The card offers up to 10% cashback on ezTravel purchases and drives significant repeat business through credit card rewards.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

ezTravel is Taiwan's largest online travel agency, operating a mobile-app-centric one-stop booking platform where consumers and trade partners reserve flights (1,700+ routes), hotels (450,000+ properties), package tours (15,000+ options), High Speed Rail holidays, cruises, attraction tickets, and local experiences. It supplements consumer travel booking with a B2B trade partner portal serving reselling agencies, a B2E corporate travel service for 300+ enterprise clients, and a physical franchise network across Taiwan.

Product overview

ezTravel is Taiwan's first and largest online travel agency (OTA), established in 2000, operating as a platform-plus-modules architecture. The core platform centers on the ezTravel APP - the only one-stop travel app in Taiwan enabling bookings for flights (機票), hotels (全球訂房), international packages (國外旅遊), domestic tours (國內旅遊), flight+hotel bundles (機加酒), tickets/experiences (票券/體驗), cruises (遊輪), and rail packages including the branded 環島之星 tourist trains and 高鐵假期 THSR vacation packages. This core ecosystem is augmented by B2B modules: 企業服務 (corporate B2E) for employee travel management serving 300+ enterprise clients, and 同業服務 (trade B2B) providing travel agents commission-based access to the full product catalog. The proprietary eMoney loyalty program reinforces customer retention across all booking categories.

Differentiator

Problem solved

Functional benefit

Brands

• 環島之星: 台灣鐵道旅遊專家品牌，提供觀光列車服務，包括超人氣環島之星Hello Kitty觀光列車年銷超過6萬人次
• 三麗鷗萌旅號
• eMoney
• 玉山易遊卡

Products and services

• ezTravel APP

Quantifiable outcome

• Over NT$20 billion in annual hotel booking revenue
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• 中信兄弟 (CTBC Brothers)flagshipGTM or Marketing Partner · 1 October 2025ezTravel partnered with CTBC Brothers (中信兄弟) professional baseball team to exclusively market VIP seating packages for Taiwan Baseball Series matches at Taipei Dome. This is the first time a travel platform has sold sports event packages in Taiwan, representing a new experience economy play. Packages include VIP seating, merchandise, food & beverage, and fan interaction experiences.
• 雲品國際 (Cloud Premier International)flagshipStrategic or Co-development Partner · 22 September 2025ezTravel exclusively partnered with Cloud Premier International (雲品國際) to develop the '環島之星 X 雲品國際 雲遊台灣慢旅' themed tour packages. The partnership combines ezTravel's 環島之星萌旅號 train with Cloud Premier's portfolio of boutique hotels including the newly opened 台東 '寶桑町屋' (Japanese-style historic building renovation) and 烏來 '蘇卡利・漫活' (luxury温泉 Villa). The partnership targets premium experiential travelers seeking cultural depth and nature-based luxury.
• 三麗鷗 (Sanrio)flagshipStrategic or Co-development PartnerezTravel holds an exclusive partnership with Sanrio for the '環島之星萌旅號' (Island Star Adventure) Hello Kitty-themed observation train. The train features Sanrio's six major characters (Hello Kitty, Cinnamoroll, Kuromi, etc.) across themed carriages including karaoke, dining, and activity cars. Sanrio-branded merchandise is sold exclusively on the train and via the platform.
• 玉山銀行 (E.Sun Bank) — 玉山易遊卡flagshipGTM or Marketing PartnerCo-branded credit card partnership with E.Sun Bank issuing the 玉山易遊卡, which offers up to 10% cashback on ezTravel purchases. The card provides exclusive discount codes, member benefits, and promotional campaigns driving significant repeat purchases. This is one of ezTravel's most important customer acquisition and retention levers.
• 中華航空 (China Airlines)coreGTM or Marketing PartnerExclusive promotional pricing partnerships with China Airlines for flash sales (e.g., 65折 minimum discount) and bundled holiday packages. ezTravel has been the exclusive or preferred platform for China Airlines promotional campaigns.
• 長榮航空 (EVA Airways)coreGTM or Marketing PartnerExclusive promotional pricing partnership with EVA Airways, notably for Double 12 campaigns featuring 66折 minimum discounts on Japan and Europe routes.
• 星宇航空 (Starlux Airlines)coreGTM or Marketing PartnerOngoing exclusive promotional partnership with Starlux for package holidays (機加酒) and seasonal flash sales, including the '新年星旅程' campaign offering 7折 minimum discounts on 22 destinations.
• 歌詩達郵輪 (Costa Cruises)coreGTM or Marketing PartnerExclusive partnership for Costa Cruises sailings from Taiwan, offering third-person-free promotions and exclusive cabin deals. Partnered for 2026 summer sailings with discounts reaching NT$8,900 per person.
• 易遊網加盟主 (Franchisees)coreChannel Partner/ Reseller/ DistributorFranchise business model where independent operators open physical travel agency stores under the ezTravel brand. Franchisees gain access to the full product catalog, system, and brand, paying for the franchise arrangement. This extends ezTravel's physical presence across Taiwan.
• 同業會員 (Trade Partner Agencies)coreChannel Partner/ Reseller/ DistributorB2B trade partner network where travel agencies and tour operators resell ezTravel products to their own customers in exchange for 6-10% commission rebates. The program covers flights, hotels, tours, HSR packages, and the 環島之星 train.
• 17+ Partner Banks (credit card promotions)minorGTM or Marketing PartnerPartnerships with over 17 banks (玉山, 台新, 中國信託, 國泰世華, 永豐, 聯邦, 兆豐, 星展, 滙豐, etc.) for credit card discount campaigns offering installment plans, cashback, and exclusive discount codes.

Scale indicators13 records

Recent moves4 records

Expansion highlights6 records

Regional players

• Rakuten Travel: Japan-based OTA operated by Rakuten Group, dominant in the Japanese domestic hotel market. Relevant as a regional peer because Japan is the largest outbound destination for Taiwanese travelers, and Rakuten Travel's Japanese hotel inventory and Rakuten Points loyalty program directly compete for the same Taiwan-to-Japan bookings.

Direct peers

• KKday: Taiwan-founded OTA focused on tours, activities, and experiences across Asia. Directly competes with ezTravel's rapidly growing local experiences segment (150%+ YoY growth) and shares the same Taiwan-rooted DNA, making it one of the closest direct comparables in product category and customer base.
• Klook: Hong Kong-based OTA specializing in activities, attractions, and experiences across Asia-Pacific. Competes head-to-head with ezTravel in the experiences vertical and serves the same Taiwanese outbound traveler seeking attractions tickets, tours, and local services.
• Cola Tour (可樂旅遊): Major Taiwan-based OTA offering flights, hotels, group tours, and packages to Taiwanese consumers. Competes directly with ezTravel in the same domestic market with similar product breadth and price-competitive positioning.
• Lion Travel (雄獅旅遊): Taiwan's largest traditional travel agency and most direct competitor to ezTravel. Offers flights, hotels, group tours, packages, and MICE services through both online and physical channels, directly overlapping ezTravel's core product portfolio and serving the same Taiwanese outbound travel market.

Broad incumbents

• Expedia Group: Global OTA conglomerate operating Expedia, Hotels.com, Vrbo, and Trivago. Competes broadly with ezTravel on flights and international hotels for Taiwanese outbound travelers, with much larger global marketing scale but no Taiwan-specific specialization.
• Trip.com Group: Global OTA giant (formerly Ctrip) operating Trip.com, Ctrip, Skyscanner, and Qunar. Competes with ezTravel for Taiwanese outbound travelers on international flights and hotels, offering deeper global inventory and aggressive mobile pricing, though it does not specialize in Taiwan domestic travel.
• Booking.com: Global hotel-focused OTA and Booking Holdings flagship. Dominates international hotel search globally and competes with ezTravel's overseas hotel segment via superior SEO, broader inventory, and the Genius loyalty program, though it lacks ezTravel's domestic Taiwan and Asia tour depth.
• Agoda: Asia-Pacific-focused OTA owned by Booking Holdings with strong presence in Taiwan outbound hotel bookings. Offers deeper international hotel inventory than ezTravel and competes on price for the same Taiwanese traveler booking overseas accommodations.

Emerging players

• Traveloka: Southeast Asia-focused OTA with expanding presence in flights, hotels, and activities. While primarily serving Indonesia, Vietnam, Thailand, and the Philippines, Traveloka competes with ezTravel for Taiwan travelers booking Southeast Asia destinations and represents a comparable regional OTA at a similar growth-stage scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ezTravel.tw
• Xx.com/eztraveltw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ezTravel