Landon Capital Partners

What Landon Capital Partners does

Landon Capital Partners (LCP) is the direct private equity investment arm of the Landon family office, founded in 2015 and headquartered in Boston with secondary offices in London and Fort Lauderdale. The firm pursues control equity investments in US lower-middle market companies with $5-$25M of EBITDA across three sectors: business services (digital marketing, HR/employer-of-record, publishing, specialty chemicals), consumer services (subscription commerce, media digitization, specialty foods, licensed products), and niche industrials (specialty manufacturing, trailers, electric vehicles, solar energy services). LCP differentiates itself through proprietary off-market deal sourcing rather than auction participation, long-term patient capital without rigid fund-lifecycle constraints, and a partnership-oriented approach with founders, families, and management teams — frequently structured alongside co-investors such as Ronin Equity Partners, Greens Farms Capital, and Nova Capital Management.

The firm does not develop proprietary technology; rather, its core "products" are direct private equity investment services, strategic portfolio support to portfolio companies, add-on acquisition support, and an online investor portal. LCP sources opportunities through a network of 25+ global family office co-investors, sponsors, operators, and advisors, executing 18 lifetime platform investments and 20+ add-on acquisitions with 70%+ of portfolio companies being founder- or family-owned businesses.

Revenue is generated through two streams: recurring management fees on committed capital (typical PE range of 1.5-2% annually) and performance-based carried interest on exits (typically 20% above an 8% hurdle). The firm is SEC-registered as an investment adviser and is supported by its overseas affiliate JPS Finance Ltd, which manages the Landon Family Trust's funds and direct investments. Notable recent exits include the strategic sale of Heartisan Foods to The Gellert Global Group (April 2025) and the sale of iMemories to Ancestry (July 2025), with both transactions demonstrating the firm's value-creation playbook across its target sectors.

Name

Landon Capital Partners

Legal name

Landon Capital Partners LLC

Website

https://landoncapital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Landon Capital Partners is the direct private equity arm of the Landon family office, investing control equity in US lower-middle-market companies with $5-$25M EBITDA across business services, consumer services, and niche industrials, backed by 25+ global family office co-investors.

Ownership category

akta.pro rank

Product category

Private Equity Investment Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Private equity investing
• Lower-middle market investments
• Control equity acquisitions
• Portfolio management services
• Family office investments

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Fees: Private equity firms typically charge management fees on committed capital under management, providing a recurring revenue stream.
2. Carried Interest: Performance-based carried interest from successful portfolio company exits, typically 20% of profits above an 8% hurdle rate.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Landon Capital Partners is a US lower-middle market private equity firm that acquires control equity positions in companies with $5-$25M EBITDA across business services, consumer services, and niche industrial sectors. The firm sources proprietary off-market deals through an extensive network of sponsors, operators, and advisors, and provides hands-on strategic, operational, and add-on acquisition support to portfolio companies. It is backed by 25+ global family office co-investors.

Product overview

Landon Capital Partners is a private equity firm, not a technology product company. The firm does not offer software products, platforms, or technology services. Instead, LCP provides private equity investment capital and strategic partnership services to lower-middle market companies. LCP's investment activities span across Business Services (including digital marketing, HR/employer services, publishing), Consumer Services (subscription platforms, specialty foods, licensed products), and Niche Industrials (specialty manufacturing, trailers, outdoor products, electric vehicles, solar services). The firm's 'products' in the financial services context are its investment vehicles and associated portfolio company support services, not technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Equity Investment Services Control equity investments in US lower-middle market companies with $5-$25M EBITDA across business services, consumer services, and niche industrial sectors, sourced through proprietary off-market deal flow.
• Strategic Portfolio Support Hands-on operational support, strategic guidance, and access to the global network of family office co-investors and operating advisors for portfolio companies.
• Add-on Acquisition Support Support for portfolio companies in identifying, executing, and integrating add-on acquisitions to build scale and expand capabilities, with flexibility on deal size for existing platforms.
• Investment Portal Online portal for investors to access investment information and manage their relationship with LCP.

Quantifiable outcome

• 18 platform investments completed since inception in 2015
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Greens Farms CapitalcoreStrategic or Co-development Partner · 1 January 2022Greens Farms Capital partnered with Landon Capital Partners and iMemories management to invest in iMemories in 2022. Greens Farms Capital's Michael Kessler served as Chairman of iMemories during the investment period. The partnership successfully exited via sale to Ancestry in July 2025.
• Nova Capital Management LtdcoreStrategic or Co-development Partner · 1 November 2021Landon Capital Partners LLC and Nova Capital Management Ltd. acquired Walbro Co. Ltd., a Michigan-based manufacturer of engine management and fuel systems, through a partnership. The acquisition was part of Nova's active year involving several other business exits and acquisitions.
• Ronin Equity PartnerscoreStrategic or Co-development Partner · 1 June 2021Ronin Equity Partners partnered with Landon Capital Partners to form Heartisan Foods in June 2021 through the simultaneous acquisition and integration of three market leaders in specialty cheese: Red Apple Cheese, Barron County Cheese, and Cheese Brothers. LCP provided the majority of equity for the partnership, with Ronin leading operations. The partnership successfully exited Heartisan Foods to The Gellert Global Group in April 2025.
• JPS Finance LtdcoreStrategic or Co-development PartnerJPS Finance Ltd is the Landon family office and overseas affiliate partner. Rupert Edis serves as CEO of JPS Finance Ltd, overseeing the Landon Family Trust's funds and direct investments. Jeremy Menell serves as Finance Director and Ian Stark serves as Financial Controller at JPS Finance Ltd.
• GoodwinminorOthersGoodwin participated as a panelist alongside Landon Capital and BCG on the Nasdaq TradeTalks discussion on M&A trends.
• Vinson & ElkinsminorOthersVinson & Elkins participated as a panelist alongside Landon Capital and BCG on the Nasdaq TradeTalks discussion on M&A trends.
• Boston Consulting Group (BCG)minorOthersBCG participated as a panelist alongside Landon Capital, Goodwin, and Vinson & Elkins on the Nasdaq TradeTalks discussion on M&A trends.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Norwest Equity Partners: Mid-market PE firm where LCP's Managing Partner Sundip Murthy was previously a Partner. Operates buyout funds with overlapping lower-middle market focus and similar sector breadth.
• 3i Group: Global mid-market PE firm where Sundip Murthy previously held senior investing roles. Broader platform but overlapping consumer/industrial focus relevant for executive pedigree comparison.
• The Carlyle Group: Global alternative asset manager where Sundip Murthy previously held senior investing positions. Megafund incumbent with broader portfolio but overlapping lower-middle market exposure.

Direct peers

• Sun Capital Partners: Lower-middle market PE firm with operations, consumer, and industrial focus where Senior Principal Anuj Singh previously worked. Closely comparable investment size and sector mandate.
• Snow Phipps: Lower-middle market PE firm focused on industrial, consumer, and business services. Previous employer of Sundip Murthy; comparable deal size and sector orientation.
• Incline Equity Partners: Lower-middle market PE firm with business services, consumer, and value-added distribution focus. Prior employer of Anuj Singh; directly comparable investment approach.
• Trivest Partners: Family/founder-owned business focused lower-middle market PE firm where Anuj Singh previously worked. Direct strategic comparable given shared lower-middle market and founder-led thesis.
• Housatonic Partners: Lower-middle market PE firm investing in founder/family-owned business services, consumer, and industrial companies. Closely comparable target company profile and check size to LCP.
• Trinity Hunt Partners: Lower-middle market growth-oriented PE firm targeting business services, consumer, and industrial sectors. Comparable investment size and founder-friendly orientation to LCP.
• Gauge Capital: Lower-middle market PE firm focused on founder-led business services, consumer, and industrial companies. Closely comparable in deal size, sector mix, and target profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landon Capital Partners