BOMA

What BOMA does

BOMA is a Belgian family-owned distributor and solutions provider of cleaning and hygiene products, founded in 1974 in Antwerp and currently led by second-generation family members. The company operates a one-stop-shop model selling consumables (microfiber cloths, detergents, hygiene supplies), professional cleaning machines (vacuum cleaners, scrubber-dryers including the i-mop 36 and i-mop 46, single-disc machines, pressure washers, steam cleaners), and robotic cleaning equipment (Whiz, Lionsbot R3 and Rex, I-WALK CO-BOTIC). Service layers include BOMA Fleet Management (flexible and fixed machine rental with maintenance contracts), BOMA Academy training programs, and the proprietary Eco Score science-based sustainability rating system that scores products from A+ to lower grades across their lifecycle.

The business serves eight vertical segments — cleaning companies and window washers, healthcare, public authorities, education, hospitality and leisure, retail and wholesale, industry, and transport and logistics — through both B2B and SMB channels. Distribution is anchored by 10 physical branches across Belgium, the Netherlands, Luxembourg, and France, supported by a B2B webshop for registered accounts, the BOMAdirect storefront for individuals and small businesses, direct delivery with free shipping above €200, and digital tools including the BOMA in the Pocket (BiP) mobile app, DosDob order management, and the 'BO' AI chatbot. Revenue streams blend one-time product sales with recurring machine rentals and maintenance subscriptions.

In July 2024, IK Partners acquired an ownership stake in BOMA Groep via its IK X Fund, with stated intent to fund further acquisitions across the Benelux and France. BOMA is preparing to merge with Bielen Produkten effective January 2026, and continues to expand its robotics and fleet rental offerings to shift toward higher-margin, recurring revenue.

Name

BOMA

Legal name

BOMA nv

Website

https://boma.eu

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

BOMA is a Belgian family-owned distributor of cleaning and hygiene products, machines, and robots serving cleaning companies, healthcare, government, hospitality, and other B2B sectors across the Benelux and France via 10 branches, e-commerce, and fleet rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: BOMA generates revenue primarily through the sale of cleaning and hygiene products including consumables, equipment, machines, robots, and accessories through its catalog and webshop.
2. Machine Fleet Rental (BOMA Fleet): BOMA offers flexible and fixed machine park formulas for renting cleaning machines on longer terms, providing fleet management services without large upfront investments for customers.
3. Maintenance and Service Contracts: The company provides maintenance contracts to ensure machines remain in optimal condition, with a dedicated team of service technicians for assembly, delivery, and maintenance.
4. BOMA Academy Training: Training services for groups and individuals on cleaning techniques, equipment usage, and best practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BOMA manufactures and distributes a comprehensive range of cleaning and hygiene products, machines, robots, and consumables as a one-stop-shop supplier for professional cleaning companies and other organizations across Benelux and France. The offering spans cleaning equipment (vacuum cleaners, scrubber-dryers, sweepers), cleaning consumables (detergents, microfiber, paper), washroom/hygiene solutions, robotic cleaning equipment, plus supporting services including machine rental (BOMA Fleet), maintenance contracts, training (BOMA Academy), and digital tools (BOMA in the Pocket app, DosDob order management, BO AI assistant).

Product overview

BOMA is a comprehensive cleaning and hygiene solutions provider operating in the Benelux and France. The company offers a one-stop-shop model providing everything from micro-fiber cloths to industrial floor scrubbers. The core product portfolio includes the BOMA Machinery line of cleaning machines (vacuum cleaners, single-disc machines, scrubber-dryers like the i-mop 36 and i-mop 46, sweepers, pressure washers, steam cleaners), robotic cleaning equipment (Whiz, Lionsbot robots), and a full catalog of cleaning supplies and hygiene products. Digital tools include the BOMA in the Pocket (BiP) mobile app for order management and information access, and DosDob for order tracking. The i-mop family (36 and 46) represents the flagship machine line combining industrial scrubbing power with ergonomic design. Service offerings include BOMA Fleet Management for machine park maintenance and rental, BOMA Academy for professional training, and the BOMA eco score sustainability rating system. BOMA positions itself as a 'total solutions' provider serving sectors including cleaning companies, healthcare, government, education, hospitality, retail, industry, and transport/logistics.

Differentiator

Problem solved

Functional benefit

Brands

• BOMAdirect: E-commerce platform for private individuals and small businesses
• BOMA in the Pocket (BiP)
• BOMA Fleet
• BOMA Academy
• BOMA Washroom
• BOMA Robotics
• BOMA Machinery
• DosDob

Products and services

• BOMA i-mop 46 A scrubber-dryer machine that combines industrial scrubbing power with the flexibility of a flat mop, offering high cleaning performance with ergonomic benefits. Features a simplified control panel with single on/off button and shares an interchangeable battery with the i-mop 36.
• BOMA i-mop 36 The smallest and most maneuverable member of the BOMA i-mop family. Compact scrubber-dryer designed for cleaning small spaces where larger machines cannot reach and manual mopping is inadequate. Targeted at cafés, restaurants, medical practices, hair salons, and boutiques.
• BOMA Cleaning Robots (Whiz, Lionsbot R3, Lionsbot Rex, I-WALK CO-BOTIC) Subsection of cleaning robots including the Whiz robot vacuum, Lionsbot R3 Scrub PRO, Lionsbot Rex scrub/suction robot, and I-WALK CO-BOTIC. These robots supplement cleaning teams for heavy and repetitive tasks, operating on centrally-controlled mapping to clean various floor types.
• BOMA in the Pocket (BiP) A mobile app that provides cleaning staff with easy access to all product and safety information. Enables order management and tracking, and integrates with inventory management allowing users to place orders directly from their supply closet.
• DosDob Order management system that allows customers to manage their BOMA orders efficiently, with integrations into customers' own purchasing systems.
• BOMA Fleet Management Fleet management service covering the full lifecycle of cleaning machines and robots, including rental options (flexible or fixed machine park without large investments), maintenance contracts, and real-time tracking via management tools.
• BOMA Washroom Complete solution for hygienic and sustainable sanitary spaces, offering smart products and reduced environmental impact for washroom facilities.
• BOMA Academy Training programs for cleaning professionals including group training, individual enrollment, and training support services covering cleaning techniques, equipment usage, and best practices.
• BOMA Machinery (Cleaning Machines — Complete Range) Attractive range of high-quality professional cleaning machines including vacuum cleaners, wet/dry vacuums, single-disc machines, scrubber-dryers, sweepers, pressure washers, steam cleaners, carpet cleaning machines, and accessories.
• BOMA Cleaning Products Catalog Comprehensive product range including floor mats, machines and accessories, work trolleys and mop systems, materials, personal protection and safety gear, cleaning products and detergents, hygiene and toilet facilities, bins, ashtrays and bag bags, window cleaning and ladders, hotel supplies, catering supplies, and table decoration.

Quantifiable outcome

• 21,596 trees planted in BOMA Forest in Madagascar through customer participation
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoForestcoreStrategic or Co-development PartnerBOMA partners with GoForest for the BOMA Forest initiative. The company plants trees in Madagascar—annually planting 10,000 mangroves to support coastline protection, biodiversity restoration, and local employment. Customers can participate by purchasing A+ and A rated products.
• River CleanupminorStrategic or Co-development PartnerBOMA collaborates with River Cleanup to protect rivers from pollution. Since 2020, BOMA employees participate annually in cleanup activities along the Scheldt river, collecting plastic and other waste. The partnership focuses on awareness and prevention of litter entering oceans.
• Made BluecoreStrategic or Co-development PartnerBOMA supports Made Blue to provide clean drinking water in developing countries. For every liter of water used by I-mop products, BOMA invests in water wells. Over 25 million liters of clean drinking water have been provided through this partnership.
• GreenspeedminorOthersGreenspeed is a brand of cleaning products (microfiber cloths) included in BOMA's eco score program and catalog. Products are manufactured with sustainability in mind.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CWS Group: European provider of hygiene, washroom, and workplace solutions with a B2B distribution and service model comparable to BOMA's one-stop-shop across Benelux and DACH.
• Nilfisk: Danish manufacturer of professional cleaning machines (scrubber-dryers, vacuums, sweepers) overlapping with BOMA's machinery line and B2B customer base.
• i-team Global: Dutch designer and supplier of professional cleaning machines and accessories, headquartered in the same Benelux region and serving the same cleaning-company and facility-management segments as BOMA.
• Vileda (Freudenberg Home & Cleaning Solutions): Manufacturer and brand of professional and consumer cleaning tools (mops, cloths, gloves) competing in the same consumables and accessories categories BOMA distributes.
• Hako: German manufacturer of municipal and industrial cleaning machines (sweepers, scrubber-dryers, vacuum sweepers); competes for the same industrial and contract-cleaner customers in Europe.
• Numatic (Henry/Hilly): UK-based manufacturer of professional vacuum cleaners and cleaning equipment with overlapping product categories and a shared focus on contract cleaners and facility management.

Broad incumbents

• Kärcher: Global cleaning equipment leader with deep product overlap in scrubber-dryers, vacuums, and pressure washers; broader geographic reach and brand but similar B2B go-to-market.
• Ecolab: Global water, hygiene, and infection-prevention solutions provider; competes most directly with BOMA's hygiene, washroom, and cleaning-chemicals portfolio in institutional and healthcare accounts.
• Diversey (Solenis): Provider of cleaning, sanitization, and hygiene products and systems serving hospitality, healthcare, and food service — same verticals and consumables-plus-equipment model as BOMA.
• Tork (Essity): Essity's professional hygiene brand supplying washroom and cleaning solutions to B2B accounts, overlapping directly with BOMA's BOMA Washroom and hygiene product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bomacleaning
• LinkedInlinkedin.com/company/boma-nv
• Xx.com/bomanederland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOMA