What Social Knowledge does

Social Knowledge is a privately held Texas LLC (Social Knowledge, LLC, Southlake, Texas) that operates a network of more than 50 online community websites organized into three verticals: RV & Travel Trailer (approximately 30 sites), Marine (8 sites), and Assorted hobby topics (14+ sites). The platform serves over 1.4 million registered members through forums, wikis, blogs, classifieds, photo galleries, and reviews. Its flagship product, the RV LIFE digital magazine (originated 1984, now purely digital), reaches 15M+ annual unique readers across the RV LIFE Network and provides branded utility tools including RV LIFE Trip Wizard (route and trip cost planning with HERE mapping integration), RV LIFE Campground Reviews (since 2000), RV LIFE Maintenance (maintenance and fuel tracking), and RV LIFE Masterclass (online courses on RV lifestyle).

The underlying technology is a web-based community platform supporting user-generated content, member-led discussions, and highly moderated sub-communities that function as authority sites in their respective niches — including brand-specific owner forums (Airstream, Jayco, Winnebago, Forest River, Thor, Keystone, etc.), and interest communities such as Cruisers Forum, SailBlogs, Cruisers Wiki (the largest cruising wiki on the web), Trawler Forum, RIBnet, BoatMad, Discuss Cooking, Aquarium Advice, Early Retirement Forums, FireCalc, and The Royal Forums. The company employs 1-10 people and operates without disclosed outside funding.

Revenue is generated through three streams: premium subscriptions (pre-paid multi-year contracts auto-renewing until canceled, granting access to advanced tools and services), advertising and sponsorships (the company accepts cash advertising, paid insertions, and other compensation with disclosed influence on advertising content), and affiliate referral commissions on links to third-party products. Distribution is digital-first and self-serve: users access communities directly via URL or search, with content additionally syndicated across the RV LIFE Network to third-party RV websites. Customer segments are vertically segmented into RV & Travel Trailer Enthusiasts, Marine/Boating Enthusiasts, and Assorted Hobby Communities, with no enterprise or institutional anchor customers identified.

Name

Social Knowledge

Legal name

Social Knowledge, LLC

Website

https://socialknowledge.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Knowledge operates a network of 50+ online community websites across RV, marine, and hobby verticals, serving 1.4M+ members through forums, wikis, and tools. Its RV LIFE digital magazine reaches 15M+ annual readers, monetized via subscriptions, advertising, and affiliate revenue.

Ownership category

akta.pro rank

Product category

Online Community Networks

NAICS

Information (51)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Social Q&A & Knowledge Communities (BPAMABAI)

Keywords

• Online community networks
• RV travel forums
• Marine boating communities
• Niche enthusiast forums
• Hobby interest platforms

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscriptions: Subscription-based access to premium features, services, and benefits. Subscriptions are pre-paid for specified terms and auto-renew until canceled. Premium features include advanced tools and services within the community platforms.
2. Advertising and Sponsorships: The company accepts forms of cash advertising, sponsorship, paid insertions and other forms of compensation. Disclosure states compensation may influence advertising content, topics or posts.
3. Affiliate Revenue: Some links on the Application are affiliate links, where clicking and purchasing items generates affiliate commission for the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Social Knowledge operates a network of moderated online community websites (the Social Knowledge Network™) organized into three verticals — RV & Travel Trailer (~30 sites), Marine (8 sites), and Assorted hobby topics (14+ sites). The company offers forums, wikis, blogs, classifieds, photo galleries, and branded tools including RV LIFE Trip Wizard (route planning), RV LIFE Campground Reviews, RV LIFE Maintenance (tracking), RV LIFE Masterclass (online courses), SailBlogs (map tracking journals), FireCalc (retirement calculator), and Cruisers Wiki (collaborative cruising encyclopedia). Free basic access is offered to consumers; premium subscriptions unlock advanced features.

Product overview

Social Knowledge operates a network of online community websites organized into three main verticals: RV & Travel Trailer (approximately 30+ sites), Marine (8+ sites), and Assorted topics (14+ sites). The platform serves over 1.4 million members. The flagship product is RV LIFE, a digital RV lifestyle magazine originally published in 1984, which now operates as a network of websites and apps targeting North American RVers with 15+ million annual readers. Key RV LIFE branded tools include RV LIFE Trip Wizard (trip planning), RV LIFE Campground Reviews (campground reviews), RV LIFE Maintenance (maintenance tracking), and RV LIFE Masterclass (online courses). The remaining portfolio consists of brand-specific owner forums (for brands like Airstream, Jayco, Winnebago, Forest River, Thor, Keystone, etc.) and interest-based communities covering marine activities, cooking, retirement planning, technology, royalty, and more. The communities feature forums, wikis, blogs, classifieds, reviews, and photo galleries.

Differentiator

Problem solved

Functional benefit

Brands

• RV LIFE: Digital magazine and network of RV websites targeting RVers in North America, with an annual audience of more than 15 million unique readers. Includes RV LIFE Trip Wizard, RV LIFE Campground Reviews, RV LIFE Maintenance, and RV LIFE Masterclass.
• Cruisers Wiki
• SailBlogs
• FireCalc
• BoatMad

Products and services

• RV LIFE Digital RV lifestyle magazine and consumer website targeting North American RVers. Content syndicated across the RV LIFE Network of partner websites, reaching 15+ million annual unique readers. Covers RV reviews, travel content, lifestyle, and RV living topics.
• RV LIFE Trip Wizard Trip planning tool that helps RVers plan routes by entering start and end points along with desired campgrounds, calculating distance, travel days, and estimated trip costs. Uses HERE third-party mapping services for navigation.
• RV LIFE Campground Reviews Review and information site for North American campgrounds and RV parks, featuring thousands of structured reviews with comprehensive park details.
• RV LIFE Maintenance RV maintenance tracking tool that helps owners track maintenance, fuel, documentation, and receive email alerts for motorhome, fifth-wheel, or any RV type.
• RV LIFE Masterclass Online course platform where RV experts share tips about purchasing RVs, transitioning to full-time RV living, boondocking, and other RV lifestyle topics.
• iRV2 RV Community Leading online forum community and social network for RVers, featuring RV reviews, campground reviews, equipment reviews, dealer reviews, and annual meetups.
• Forest River Forums Largest online community dedicated to Forest River RV brands including Forester, Georgetown, Rockwood, Roo, and dozens more, featuring brand-specific topics, dealer reviews, and photo organization.
• AIRForums (Airstream Forums) Leading online community for Airstream RV owners featuring model archives for vintage trailers, repair and restoration information, and a classifieds section for used Airstreams.
• Airstream Classifieds Classifieds marketplace for buying and selling Airstream travel trailers and motorhomes.
• Jayco Owners Community forum for Jayco RV owners and fans, covering rigs ranging from pop-ups to full-size motorhomes. Jayco has been building RVs since 1968.
• Thor RV Forums Community forum dedicated to Thor Industries RV brands including Airstream, Breckenridge, CrossRoads, Dutchman, Keystone and more, covering full-size motorhomes to expandables.
• Keystone RV Forum Forum and resource for Keystone RV owners, featuring brand-specific discussions and technical information.
• Winnebago RV Owners (Winnie Owners) Forum for Winnebago Recreational Vehicles owners and enthusiasts, covering fifth wheels, travel trailers, and motorhomes with member-shared knowledge and photos.
• Montana Owners Largest online group of Montana Fifth Wheel and Travel Trailer owners, featuring forums, annual rallies, and extensive member knowledge about the Montana brand.
• Crossroads RV Owners Forum for Crossroads Recreational Vehicles owners and enthusiasts, covering fifth wheels and travel trailers.
• Escape Trailer Forums Premiere community for owners and enthusiasts of Escape Trailers, featuring model-based topics and photo galleries.
• Dutchmen Owners Online gathering place for Dutchmen travel trailer, fifth wheel, truck camper, and RV owners.
• Redwood RV Owners Premiere site for owners and enthusiasts of Redwood RVs, featuring forums, photo galleries, and technical model information.
• Fiberglass RV Leading online community for owners of lightweight molded fiberglass trailers, featuring a vibrant forum, active classifieds, trailer registry, and expansive photo gallery.
• Sportsmobile Forum Online forum community for Sportsmobile van and Sprinter owners and fans, covering modifications, camping, and buy/sell discussions.
• Class B Forum Forum discussing anything related to Class B Motorhomes, most of which are based on full-size vans, with sections for various layouts and member-shared photos.
• 5th Wheel Forums Community forum for owners and enthusiasts of Fifth-Wheel Trailers.
• HiLo Trailer Forum Forum community for Hi-Lo Travel Trailer owners, featuring discussion about the unique retractable-top design.
• Vintage Airstream Most comprehensive resource for Airstream owners with models from 1936-1978, featuring a photo gallery and articles on common and uncommon repairs.
• Wander The West Website for exploring the mountains, deserts, and forests of the western United States, featuring virtual exploration content.
• Truck Conversion Premiere online community for truck conversions built on commercial truck chassis, including motorhomes, toterhomes, MDTs and HDTs.
• Skoolie Best site for school bus conversion information, pictures, and discussion, covering conversions to RVs, tailgaters, band buses, and traveling offices.
• Sunline Club Community site for Sunline travel trailer owners.
• Fun Finder Club Online gathering place for Shadow Cruiser, Cruiser RV, Cikira Classic Cruiser, and Fun Finder travel trailer, fifth wheel, truck camper, and RV owners.
• Sportsmen Classic Club Online gathering place for Sportsmen Classic travel trailer owners and admirers.
• Open Roads Radio Community for amateur radio and RV travel enthusiasts, featuring information by and for people who enjoy both radio and RVing.
• Campground Report Platform for sharing unbiased campground and RV park experiences, created by camping enthusiasts frustrated by lack of reviews online.
• Do It Yourself RV DIY RV content platform sharing tips, skills, and articles related to RV lifestyle, maintenance, and mobile living.
• Luxury Coach Lifestyle Community bringing together owners and enthusiasts of Newell Coach Recreational Vehicles, a world-renowned coach company.
• SailBlogs Leading provider of blogging and map tracking solutions for the sailing community, offering web-based journals, photo and video galleries, and map tracking for sailing adventures.
• Cruisers Forum Leading online community for sailboat owners, cruisers, and boaters, featuring forums, classifieds, navigation information, and boat builder innovation updates. Holds 229,451 members and 3,996,303 posts.
• Trawler Forum Forum for anything relating to Trawler Boats, covering commercial trawlers, converts, and recreational trawlers, with maintenance help, classifieds, and discussions.
• RIBnet Largest Rigid Inflatable Boat community online, featuring information on rigid and soft inflatable boats, photo galleries, classifieds, and local discussions. Holds 29,162 members and 876,056 posts.
• BoatMad Online community focusing on small performance boating with members from around the globe, featuring forums, galleries, and recommendations.
• Maxum Owners Club Tight-knit community of Maxum brand enthusiasts, sharing information about Maxum boats and boating life despite no longer producing new boats.
• Cruiser Log Community site for cruisers with 23,173 members, featuring discussions and posts about cruising.
• Cruisers Wiki World Cruising and Sailing Wiki, a collaborative effort by cruisers from around the world to share knowledge of cruising. A free, online world cruising guide that members can edit 24 hours a day; the largest cruising wiki on the web.
• Fuelly Gas mileage tracking site that lets users track, share, and compare fuel economy for cars, SUVs, and motorcycles.
• Techist Forums Technology community with focus on high performance computers and bleeding-edge devices, covering hardware configurations, laptop opinions, and enterprise topics.
• Computer Forums Friendly site for computers and computer-related activities including web design, programming, gaming, system updates, performance optimization, and security.
• Early Retirement Forums One of the leading online resources for planning early retirement and financial independence.
• FireCalc Retirement Calculator Simple but powerful retirement calculator featured in The Wall Street Journal, helping users determine if they can retire early and maintain their lifestyle.
• Discuss Cooking Premier online community for foodies and cooking enthusiasts where thousands share recipes, rate dishes, post photos, and discuss cooking techniques from various cuisines.
• The Royal Forums Leading online community and resource for topics about royalty, including ruling and non-ruling royal families, royal history, traditions, and protocol.
• The Royal Articles Articles site related to royalty topics.
• Aquarium Advice Leading community for aquarium owners providing information on fish, plants, aquarium reviews, DIY projects, and troubleshooting from freshwater to saltwater setups.
• U2 Interference International U2 fan site featuring discussion forum and pop culture webzine with focus on new music, band news, tour information, and social/environmental causes.
• Mountain Buzz Community site focused on mountain activities and outdoor recreation.
• I Travel, You Travel (ITYT) Travel community built for researching destinations, activities, and travel tips, featuring area-specific travel guides.
• Factory Tours USA Site for discovering and sharing factory tours across the United States.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RVillage: Social network and community platform specifically for RVers, offering member profiles, trip planning, and event meetups. Most directly comparable peer within the RV enthusiast vertical.
• Good Sam Club: Membership-based RV club providing member services, campground discounts, and community features to RV owners. Overlaps with Social Knowledge's RV LIFE membership ecosystem and brand-specific forums.
• Cruisers Forum (independent competitor footprint): Large sailing and cruising community (also operated within Social Knowledge's network as a flagship), illustrating the type of standalone marine community that competes for the same cruisers' attention.
• Sailing Anarchy: Sailing news and community site with active forums, photo galleries, and sailing content. Directly comparable in the marine enthusiast vertical to Social Knowledge's Cruisers Forum and SailBlogs.
• The Hull Truth: Large boating and fishing community forum with classifieds, reviews, and active member discussions. Directly comparable to Social Knowledge's marine vertical (BoatMad, RIBnet, Trawler Forum).
• Stack Exchange: Network of niche Q&A communities organized by topic. Operates a similar model of multiple vertical-specific knowledge communities with engaged expert contributors.
• Tripadvisor: Travel review and community platform. Comparable to RV LIFE Campground Reviews in business model — user-generated reviews, ratings, and traveler community around accommodations and destinations.

Broad incumbents

• Quora: Large-scale Q&A and knowledge community platform. Comparable business model of monetizing user-generated knowledge content through ads and subscriptions, but at a much larger and broader scale.
• Reddit: Massive general-purpose network of interest-based communities (subreddits). Overlaps with Social Knowledge's vertical community model, particularly for hobby and recreational interests.
• Houzz: Home and lifestyle community with user-generated photos, reviews, and discussions. Comparable in monetizing enthusiast home/lifestyle audiences through ads, premium listings, and marketplace fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/socialknowledge
• LinkedInlinkedin.com/company/social-knowledge-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Knowledge