SH:24
SH:24 is a UK digital sexual health service, founded 2014, that delivers free NHS-funded home STI testing, contraception, PrEP, and treatment via online consultations and Royal Mail, serving UK residents in commissioned postcode areas.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SH:24 does
SH:24 is a UK-based digital sexual health service founded in 2014 and headquartered in London. The platform enables UK residents to order free home STI test kits, contraception (combined pill, progestogen-only pill, vaginal ring, contraceptive patch, and Sayana Press injection), emergency contraception, PrEP, and treatment for genital warts and herpes through an online consultation flow. Sample collection is postal (blood via finger-prick, urine, vaginal, throat, and rectal swabs), testing is conducted at partner laboratories, and results are returned by SMS within 72 hours of sample receipt. The service is delivered in partnership with the UK's National Health Service, with availability defined by user postcode against NHS local commissioning footprints; clinical triage, prescriptions, and photo-based diagnosis for genital symptoms are managed by SH:24's in-house clinical team.
The underlying technology is a telemedicine and home-testing platform rather than a clinical software suite: it combines an online eligibility/consultation flow, postal logistics via Royal Mail in plain letterbox-friendly packaging, and lab-based diagnostics. SH:24 is rated Outstanding by the Care Quality Commission, holds the Queen's Awards for Enterprise and Cyber Essentials certification, and is overseen by the RQIA in Northern Ireland. The commercial model is publicly funded: services are free to end users and commissioned through NHS partnerships. A sister service, Fettle (fettle.health), operates a paid UK-wide tier with contraception starting at £18 for users outside NHS-funded SH:24 coverage. Headcount is 101-250 and the organisation does not disclose revenue, funding, or ownership structure.
SH:24 firmographics
Firmographics- Name
- SH:24
- Legal name
- SH:24
- Website
- https://sh24.org.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SH:24 is a UK digital sexual health service, founded 2014, that delivers free NHS-funded home STI testing, contraception, PrEP, and treatment via online consultations and Royal Mail, serving UK residents in commissioned postcode areas.
- Ownership category
- akta.pro rank
SH:24 industry classification
Industry- Product category
- Digital Sexual Health Services
- NAICS
- Family Planning Centers (621410), Home Health Care Services (62161)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
- akta.pro secondary industries
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
Keywords
Where SH:24 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SH:24 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- NHS-funded public health service: SH:24 operates as a free service funded by the NHS, providing sexual health services at no cost to users. The company works with NHS partners across the UK to deliver free digital sexual healthcare. Their sister service Fettle (fettle.health) operates as a paid service for users outside the NHS-funded coverage areas.
- Fettle paid service: A separate paid-for service offering STI tests and contraception available everywhere in the UK, with pills starting at £18
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free NHS-funded services |
| Unit Pricing | Pay-as-you-go | Fettle paid service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SH:24 product offering
Product offeringCore offering
SH:24 is a UK-based digital sexual health service that delivers free home STI test kits, contraception (combined pill, progestogen-only pill, vaginal ring, contraceptive patch, injection), emergency contraception, PrEP, and genital diagnosis/treatment (warts and herpes) directly to users via postal delivery. Users complete online clinical consultations, self-collect samples at home, and receive results by SMS, with the service funded and delivered in partnership with the NHS. A sister service called Fettle provides a paid alternative for users outside NHS-funded coverage areas.
Differentiator
Problem solved
Functional benefit
Brands
- Fettle: A paid-for STI testing and contraception service available everywhere in the UK, operated as a sister service to the free SH:24 NHS partnership.
Products and services
- Home STI Test Kit Postal STI test kit for at-home self-sample collection covering HIV, syphilis, hepatitis B and C (finger-prick blood), chlamydia, gonorrhoea (urine, vaginal, throat, rectal swabs), and trichomoniasis. Results delivered by SMS within 72 hours of the laboratory receiving the sample. Free to eligible UK residents via NHS funding.
- Contraception Service Online ordering of regular contraception methods (combined pill, progestogen-only pill, vaginal ring, contraceptive patch, and Sayana Press injection) with home delivery following an online clinical consultation. Free to eligible UK residents via NHS funding.
- Emergency Contraception (Morning After Pill) Emergency contraception delivered by post (Tracked 24 via Royal Mail) with orders placed before 3pm arriving the next working day. Free to eligible UK residents via NHS funding.
- PrEP (HIV Prevention) Service Online PrEP (pre-exposure prophylaxis) service offering prescriptions, baseline and ongoing health checks, and medication delivery for HIV prevention in at-risk individuals. Free to eligible UK residents via NHS funding.
- Genital Diagnosis and Treatment (Warts and Herpes) Online diagnosis service where users upload photographs of symptoms for review by the clinical team to diagnose genital warts and herpes, with treatment posted in discreet packaging. Free to eligible UK residents via NHS funding.
- Condom Ordering Service Free postal condom ordering service available to eligible UK residents via NHS funding.
- Fettle Paid Service (Sister Service) Paid online service operated as a sister brand to SH:24, providing STI tests and contraception UK-wide for users outside the NHS-funded service regions. Pills start from £18.
Quantifiable outcome
- Results delivered within 72 hours of samples arriving at the lab
- +3 more outcomes
Companies that use SH:24
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
SH:24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SH:24 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NHScoreSH:24 operates in partnership with the NHS, working alongside NHS services to constantly develop and improve digital sexual health services. The NHS partnership is fundamental to the service delivery model, with services funded through NHS partnerships across different UK regions.
- Royal MailcoreRoyal Mail is the delivery partner for all SH:24 products, providing 48-hour delivery for STI test kits, Tracked 24 delivery for emergency contraception and treatment, and general postal services. Orders arrive in plain, letterbox-friendly packaging.
- FettleminorFettle is SH:24's sister service offering paid-for STI tests and contraception available everywhere in the UK. Fettle serves users outside the NHS-funded coverage areas, providing a commercial alternative when the free SH:24 service is not available in a user's region.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SH:24 competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SH:24 social profiles
Digital presenceSH:24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
SH:24 leadership team
Management profileNumber of profiles
Profiles1 record
SH:24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SH:24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SH:24
What does SH:24 do?
SH:24 is a UK-based digital sexual health service that delivers free home STI test kits, contraception (combined pill, progestogen-only pill, vaginal ring, contraceptive patch, injection), emergency contraception, PrEP, and genital diagnosis/treatment (warts and herpes) directly to users via postal delivery. Users complete online clinical consultations, self-collect samples at home, and receive results by SMS, with the service funded and delivered in partnership with the NHS. A sister service called Fettle provides a paid alternative for users outside NHS-funded coverage areas.
Is SH:24 a public or private company?
SH:24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SH:24 founded?
SH:24 was founded in 2014. It employs 101 to 250 people.
Where is SH:24 based?
SH:24 is headquartered in London, United Kingdom, in the Europe region.
How does SH:24 make money?
Two revenue lines are on record. NHS-funded public health service is the primary driver. The others are fettle paid service.
Does SH:24 have an API?
No public API is recorded for SH:24.
What industry is SH:24 in?
SH:24's product category is Digital Sexual Health Services. Its primary akta.pro industry code is HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support), with a secondary code of HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 621410 and its SIC code is 8000.