Craft Coffee
Craft Coffee is a direct-to-consumer coffee subscription service founded in 2011 that delivers fresh-roasted specialty coffee to US consumers and offices at grocery-store-equivalent prices via a personalized Coffee DNA matching system.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Craft Coffee does
Craft Coffee is a direct-to-consumer coffee subscription service founded in 2011 that delivers fresh-roasted specialty coffee to US consumers and offices at prices comparable to grocery store coffee. The company operates an internet-based subscription platform where customers receive personalized blend recommendations based on the mainstream brands they typically buy (e.g., Starbucks, Dunkin', Peet's), branded as its 'Coffee DNA Matching System.' Operations are run from a centralized roasting facility in Topeka, Kansas through a partnership with award-winning small-batch roaster PT's Coffee Co.; coffee is roasted to order and shipped within 24-72 hours of roasting, with free US shipping on every order.
Craft Coffee firmographics
Firmographics- Name
- Craft Coffee
- Legal name
- PT's Craft Coffee LLC
- Website
- https://craftcoffee.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craft Coffee is a direct-to-consumer coffee subscription service founded in 2011 that delivers fresh-roasted specialty coffee to US consumers and offices at grocery-store-equivalent prices via a personalized Coffee DNA matching system.
- Ownership category
- akta.pro rank
Craft Coffee industry classification
Industry- Product category
- Coffee Subscription Services
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
Keywords
Where Craft Coffee is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Craft Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Subscriptions: Recurring subscription revenue from personal coffee subscriptions where customers receive regular deliveries of fresh-roasted coffee. Continuous subscriptions until cancelled with flexible delivery scheduling. Also includes bulk/coffee wholesale plans where customers buy 4+ bags at reduced per-bag pricing.
- Gift Coffee Subscriptions: One-time purchase gift subscriptions that allow recipients to customize their own coffee deliveries. Gift plans range from 1 to 20 deliveries and are delivered over time as the recipient activates and schedules shipments.
- Office Coffee Subscriptions: B2B coffee subscription service for offices and workplaces, offering fresh-roasted beans at wholesale prices with tax exemption and flexible account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk Coffee Plans - 4+ bags from $9.49/bag |
| Subscription | Monthly | Individual Bag Subscriptions - retail pricing |
| One time/ perpetual license | Multi-year contract | Gift Subscriptions - $30 to $300 |
| Subscription | Monthly | Office Coffee Plans - from $9.49/bag |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Craft Coffee product offering
Product offeringCore offering
Craft Coffee is a direct-to-consumer online coffee subscription service that delivers fresh-roasted specialty coffee beans to customers' doors at grocery store prices. Subscribers tell the company what mainstream coffee brands they currently buy and are matched via the proprietary Coffee DNA system to a personalized small-batch blend. Recurring personal, bulk/wholesale, gift, and office subscriptions are fulfilled by partner PT's Coffee Co., with beans shipped within days of roasting.
Product overview
Craft Coffee is a direct-to-consumer coffee subscription platform offering multiple subscription tiers including Personal, Bulk (wholesale), Office, and Gift subscriptions. The core offering centers on 10 flagship blended coffees ranging from super dark (Into the Black) to super light (Shoulders of Giants), plus rotating Single Origin offerings and a debut decaf option (LIGHTS OUT). The platform matches customers to personalized blends based on their existing grocery store coffee preferences. Bulk subscriptions require 4+ bags at wholesale prices ($9.49-$12.49/bag), while gift subscriptions allow recipients to customize their deliveries from 17 options. Educational resources include brew guides and a grinding guide. The company differentiates through fresh-roasted-to-order beans shipped within days of roasting at grocery-store-equivalent prices.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free shipping always included with no minimums
- +2 more outcomes
Companies that use Craft Coffee
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Craft Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Craft Coffee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- TEDminorTED is listed as a brand partner, suggesting some form of co-marketing or brand partnership arrangement.
- WiredminorWired magazine has featured Craft Coffee and is listed as a brand partner, suggesting media coverage and potential marketing collaborations.
- PT's Coffee Co.coreCraft Coffee partnered with PT's Coffee Co., an award-winning small-batch coffee roaster based in Topeka, Kansas. This partnership enabled Craft Coffee to centralize their operations in a cost-effective roastery facility while maintaining quality standards. The partnership allows Craft Coffee to keep costs low while reducing shipping time for most subscribers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Craft Coffee competitors and assessment
Company assessmentDirect peers
- Equator Coffees: Specialty roaster offering subscriptions and wholesale with strong sustainability credentials. Comparable subscription product and overlapping B2B/wholesale customer base.
- Atlas Coffee Club: Subscription coffee service focused on single-origin beans from around the world with educational content. Competes with Craft Coffee's Exploration Single Origin subscription tier on the same D2C subscription rails.
- Counter Culture Coffee: Specialty roaster offering direct subscriptions and wholesale to offices and homes. Overlaps with Craft Coffee's home subscription and B2B office offerings.
- Trade Coffee: Direct-to-consumer online coffee subscription service that matches customers with roasters based on a flavor quiz. Closely comparable to Craft Coffee in business model, target customer, and personalized subscription mechanics.
- Driftaway Coffee: Curated, personalized coffee subscription that ships freshly roasted beans with tasting notes and a personalization profile. Direct overlap with Craft Coffee's Coffee DNA matching and freshness positioning.
- Mistobox: Online coffee subscription platform that pairs customers with curated roasters via a taste profile quiz. Shares the same discovery/match-to-roaster mechanic as Craft Coffee.
- Blue Bottle Coffee: Specialty coffee roaster and DTC subscription service owned by Nestlé, with strong brand and cafe footprint. Direct subscription competitor at the premium end, with significantly greater capital and marketing firepower.
Broad incumbents
- Peet's Coffee: Established specialty roaster with subscription service and strong grocery distribution. Competes with Craft Coffee both via DTC subscription and via supermarket shelf presence.
- Starbucks: Largest US coffee brand with its own subscription program (Starbucks Subscription) and grocery presence. Sets baseline pricing/expectations for the mainstream coffee buyer Craft Coffee targets for upsell.
Emerging players
- Cometeer: Flash-frozen, capsule-format specialty coffee DTC brand with a strong innovation narrative and venture backing. Adjacent emerging player competing for the same at-home specialty coffee dollar with a different format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Craft Coffee social profiles
Digital presenceCraft Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft Coffee leadership team
Management profileNumber of profiles
Profiles3 records
Craft Coffee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft Coffee
What does Craft Coffee do?
Craft Coffee is a direct-to-consumer online coffee subscription service that delivers fresh-roasted specialty coffee beans to customers' doors at grocery store prices. Subscribers tell the company what mainstream coffee brands they currently buy and are matched via the proprietary Coffee DNA system to a personalized small-batch blend. Recurring personal, bulk/wholesale, gift, and office subscriptions are fulfilled by partner PT's Coffee Co., with beans shipped within days of roasting.
Is Craft Coffee a public or private company?
Craft Coffee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Craft Coffee founded?
Craft Coffee was founded in 2011. It employs 11 to 50 people.
Where is Craft Coffee based?
Craft Coffee is headquartered in Brooklyn, United States, in the North America region.
How does Craft Coffee make money?
Three revenue lines are on record. Coffee Subscriptions are the primary driver. The others are gift Coffee Subscriptions and office Coffee Subscriptions.
Who are Craft Coffee's main competitors?
Direct peers on record are Equator Coffees, Atlas Coffee Club, Counter Culture Coffee, Trade Coffee, Driftaway Coffee, Mistobox and Blue Bottle Coffee. Broad incumbents are Peet's Coffee and Starbucks. Cometeer is listed as an emerging player.
Does Craft Coffee have an API?
No public API is recorded for Craft Coffee.
What industry is Craft Coffee in?
Craft Coffee's product category is Coffee Subscription Services. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2080.