Craft Coffee

What Craft Coffee does

Craft Coffee is a direct-to-consumer coffee subscription service founded in 2011 that delivers fresh-roasted specialty coffee to US consumers and offices at prices comparable to grocery store coffee. The company operates an internet-based subscription platform where customers receive personalized blend recommendations based on the mainstream brands they typically buy (e.g., Starbucks, Dunkin', Peet's), branded as its 'Coffee DNA Matching System.' Operations are run from a centralized roasting facility in Topeka, Kansas through a partnership with award-winning small-batch roaster PT's Coffee Co.; coffee is roasted to order and shipped within 24-72 hours of roasting, with free US shipping on every order.

Name

Craft Coffee

Legal name

PT's Craft Coffee LLC

Website

https://craftcoffee.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Craft Coffee is a direct-to-consumer coffee subscription service founded in 2011 that delivers fresh-roasted specialty coffee to US consumers and offices at grocery-store-equivalent prices via a personalized Coffee DNA matching system.

Ownership category

akta.pro rank

Product category

Coffee Subscription Services

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Online coffee subscription
• Fresh-roasted coffee
• Specialty coffee delivery
• Wholesale coffee supply
• Office coffee service

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Coffee Subscriptions: Recurring subscription revenue from personal coffee subscriptions where customers receive regular deliveries of fresh-roasted coffee. Continuous subscriptions until cancelled with flexible delivery scheduling. Also includes bulk/coffee wholesale plans where customers buy 4+ bags at reduced per-bag pricing.
2. Gift Coffee Subscriptions: One-time purchase gift subscriptions that allow recipients to customize their own coffee deliveries. Gift plans range from 1 to 20 deliveries and are delivered over time as the recipient activates and schedules shipments.
3. Office Coffee Subscriptions: B2B coffee subscription service for offices and workplaces, offering fresh-roasted beans at wholesale prices with tax exemption and flexible account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Craft Coffee is a direct-to-consumer online coffee subscription service that delivers fresh-roasted specialty coffee beans to customers' doors at grocery store prices. Subscribers tell the company what mainstream coffee brands they currently buy and are matched via the proprietary Coffee DNA system to a personalized small-batch blend. Recurring personal, bulk/wholesale, gift, and office subscriptions are fulfilled by partner PT's Coffee Co., with beans shipped within days of roasting.

Product overview

Craft Coffee is a direct-to-consumer coffee subscription platform offering multiple subscription tiers including Personal, Bulk (wholesale), Office, and Gift subscriptions. The core offering centers on 10 flagship blended coffees ranging from super dark (Into the Black) to super light (Shoulders of Giants), plus rotating Single Origin offerings and a debut decaf option (LIGHTS OUT). The platform matches customers to personalized blends based on their existing grocery store coffee preferences. Bulk subscriptions require 4+ bags at wholesale prices ($9.49-$12.49/bag), while gift subscriptions allow recipients to customize their deliveries from 17 options. Educational resources include brew guides and a grinding guide. The company differentiates through fresh-roasted-to-order beans shipped within days of roasting at grocery-store-equivalent prices.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free shipping always included with no minimums
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TEDminorGTM or Marketing PartnerTED is listed as a brand partner, suggesting some form of co-marketing or brand partnership arrangement.
• WiredminorGTM or Marketing PartnerWired magazine has featured Craft Coffee and is listed as a brand partner, suggesting media coverage and potential marketing collaborations.
• PT's Coffee Co.coreStrategic or Co-development PartnerCraft Coffee partnered with PT's Coffee Co., an award-winning small-batch coffee roaster based in Topeka, Kansas. This partnership enabled Craft Coffee to centralize their operations in a cost-effective roastery facility while maintaining quality standards. The partnership allows Craft Coffee to keep costs low while reducing shipping time for most subscribers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Equator Coffees: Specialty roaster offering subscriptions and wholesale with strong sustainability credentials. Comparable subscription product and overlapping B2B/wholesale customer base.
• Atlas Coffee Club: Subscription coffee service focused on single-origin beans from around the world with educational content. Competes with Craft Coffee's Exploration Single Origin subscription tier on the same D2C subscription rails.
• Counter Culture Coffee: Specialty roaster offering direct subscriptions and wholesale to offices and homes. Overlaps with Craft Coffee's home subscription and B2B office offerings.
• Trade Coffee: Direct-to-consumer online coffee subscription service that matches customers with roasters based on a flavor quiz. Closely comparable to Craft Coffee in business model, target customer, and personalized subscription mechanics.
• Driftaway Coffee: Curated, personalized coffee subscription that ships freshly roasted beans with tasting notes and a personalization profile. Direct overlap with Craft Coffee's Coffee DNA matching and freshness positioning.
• Mistobox: Online coffee subscription platform that pairs customers with curated roasters via a taste profile quiz. Shares the same discovery/match-to-roaster mechanic as Craft Coffee.
• Blue Bottle Coffee: Specialty coffee roaster and DTC subscription service owned by Nestlé, with strong brand and cafe footprint. Direct subscription competitor at the premium end, with significantly greater capital and marketing firepower.

Broad incumbents

• Peet's Coffee: Established specialty roaster with subscription service and strong grocery distribution. Competes with Craft Coffee both via DTC subscription and via supermarket shelf presence.
• Starbucks: Largest US coffee brand with its own subscription program (Starbucks Subscription) and grocery presence. Sets baseline pricing/expectations for the mainstream coffee buyer Craft Coffee targets for upsell.

Emerging players

• Cometeer: Flash-frozen, capsule-format specialty coffee DTC brand with a strong innovation narrative and venture backing. Adjacent emerging player competing for the same at-home specialty coffee dollar with a different format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/craftcoffee
• Facebookfacebook.com/craftcoffee
• Instagraminstagram.com/craftcoffee
• LinkedInlinkedin.com/company/craftcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Coffee