What Dynamic Mockups does

Dynamic Mockups is a bootstrapped SaaS platform founded in 2023 and headquartered in Belgrade, Serbia, that automates the creation of realistic product mockups for print-on-demand and e-commerce sellers. Its core engine processes Photoshop PSD files with smart objects to render bulk mockup variations — the company states it can generate 100 variations in approximately 10 seconds — and exposes this capability through a self-serve web app, an embeddable iFrame editor, and a RESTful API with JavaScript, Python, Laravel, and Rails SDKs serving roughly 1 million renders per month at approximately one-second latency. The platform offers a library of more than 10,000 ready-to-use templates across categories such as T-shirts, hoodies, mugs, wall art, and phone cases, and maintains native integrations with Shopify, Etsy, WooCommerce, Zapier, and Make so that generated mockups sync directly to merchant listings. AI capabilities sit on top of the template engine and include AI Photoshoot and Mockanything AI (which generate lifestyle backgrounds from text prompts and transform arbitrary product images into mockups) as well as AI-generated video mockups for social and product pages, positioning the company within the AI-assisted design automation category. Dynamic Mockups operates a freemium, subscription- and usage-based revenue model with tiered plans (Free, Pro at roughly $10 per month, higher paid tiers starting at $19 per month, and custom Enterprise pricing) — confirmed by an EU Innovation Fund grant disclosure — and is led by founder-CEO Luka Filipović. The company reports roughly $770K in ARR and a $2.3M valuation with no external venture funding.

Name

Dynamic Mockups

Legal name

Dynamic Mockups

Website

https://dynamicmockups.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic Mockups is a bootstrapped Belgrade-based SaaS platform that automates bulk realistic product mockup generation for print-on-demand and e-commerce sellers via template library, custom PSD processing, AI features, and a RESTful API with native Shopify, Etsy, and WooCommerce integrations.

Ownership category

akta.pro rank

Product category

Product Visualization Software

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Stock Motion Graphics Assets & Templates (MPAHACAO)

akta.pro secondary industry

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)

Keywords

• Mockup generation software
• Print-on-demand tools
• Product visualization API
• AI lifestyle mockups
• E-commerce imagery

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with tiered pricing plans (Free, Pro, Business, Enterprise). Revenue generated from monthly/annual subscriptions based on credits and feature access.
2. Usage-based Credits: Platform credits system where users consume credits based on mockup generation volume. Scales with usage.
3. Freemium: Free tier with 50-100 credits to acquire users. No watermarks on free plan. Conversion to paid plans as business grows.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dynamic Mockups is a SaaS platform and RESTful API that automates the creation of realistic product mockups at scale for print-on-demand sellers, e-commerce brands, and developer platforms. Users upload designs (or use 10,000+ ready-made templates, including custom PSD smart-object files) and the platform generates hundreds of mockup variations across colors, sizes, and templates in seconds, with AI-powered lifestyle backgrounds and video mockups. Native integrations push completed mockups directly into Shopify, Etsy, and WooCommerce storefronts, and an embeddable iFrame editor lets platforms offer mockup generation inside their own products.

Product overview

Dynamic Mockups is a unified automated mockup generation platform for print-on-demand and e-commerce businesses. The platform combines a core template-based mockup engine with AI-powered features including AI Photoshoot, Mockanything AI, and Bulk Mockup Generator. A RESTful API enables programmatic access for developers. The platform integrates natively with major e-commerce platforms (Shopify, Etsy, WooCommerce) and automation tools (Zapier, Make) plus Adobe Photoshop for custom template workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Mockups SaaS Platform Self-serve web application (app.dynamicmockups.com) that lets e-commerce and print-on-demand sellers generate realistic product mockups from 10,000+ templates or custom PSD files, with bulk generation, AI lifestyle backgrounds, AI video mockups, color/size variants, and native sync to Shopify, Etsy, and WooCommerce.
• Mockup Generator API RESTful API enabling platforms, marketplaces, and developers to render photorealistic product mockups programmatically from Photoshop templates, with ~1-second render time, 99.9% uptime, and 1M+ monthly renders at scale.
• Mockup Templates Library Library of 10,000+ (expanded to 100,000+ as of February 2026) ready-to-use mockup templates spanning T-shirts, hoodies, sweatshirts, tote bags, mugs, wall art, pillows, blankets, and phone cases, available to platform users and via a free public POD mockups library.

Quantifiable outcome

• 100 mockup variations in 10 seconds
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Adobe PhotoshopcoreTechnology or IntegrationNative integration allowing users to upload and process Photoshop PSD files with smart objects as mockup templates. Key differentiator enabling unique brand-specific mockups.
• ShopifycoreTechnology or IntegrationNative Shopify app integration and WooCommerce integration allowing mockups to sync directly to listings. Allows customers to upload designs and display them in realistic product mockups.
• EtsycoreTechnology or IntegrationNative Etsy integration enabling direct sync of mockups to Etsy listings, eliminating manual download/upload process.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce integration allowing customers to upload designs and see them on realistic product mockups directly on WordPress sites.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smartmockups (by Canva): Direct competitor offering online mockup generation for products, apparel, and devices. Now owned by Canva, giving it significant capital and a large existing design user base; Dynamic Mockups explicitly targets its keywords for SEO capture.
• Placeit (by Envato): Long-standing mockup, logo, and design template platform with a large template library. Directly competes on apparel, POD, and e-commerce mockups, and is one of Dynamic Mockups' most-named alternatives in its SEO strategy.
• Artboard Studio: Online design and mockup tool targeting e-commerce, POD, and brand designers. Overlaps with Dynamic Mockups on product mockup creation, bulk design workflows, and template-based rendering.
• Vexels: Design and merchandise platform offering mockups, graphics, and templates for POD sellers. Directly comparable to Dynamic Mockups on apparel/POD mockup generation and bulk product imagery.

Emerging players

• Kittl: Browser-based design platform with growing mockup and apparel visualization capabilities. A partial competitor on POD mockup workflows and brand design, with broader design tooling that overlaps with Dynamic Mockups' design library.
• Pacdora: Packaging and product mockup platform with strong template libraries and 3D rendering. Competes in the broader product mockup space, though with packaging focus; still a relevant comparison for product visualization at scale.

Broad incumbents

• Canva: Mass-market design platform that owns Smartmockups and offers broad visual creation tools. While not specialized in mockup automation, its scale, AI features, and existing customer base pose strategic threat to Dynamic Mockups' market.
• Adobe (Photoshop / Express): Photoshop is the incumbent tool Dynamic Mockups replaces/augments for batch mockup generation. Adobe's broader Creative Cloud and Adobe Express push into template-based design create both a customer dependency and a potential competitive threat.

Regional players

• Printful: Major POD platform and integration partner (Printful color palettes integrated into Dynamic Mockups). Functions as both a customer and an adjacent service provider, not a direct mockup tool competitor.
• Printify: Leading POD marketplace and Dynamic Mockups integration partner. Provides a parallel distribution channel for the same POD seller base, serving as a customer ecosystem rather than a direct mockup competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dynamicmockups
• Facebookfacebook.com/dynamicmockups
• LinkedInlinkedin.com/company/dynamic-mockups

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Mockups