Crown Battery

What Crown Battery does

Crown Battery Manufacturing Company is a privately held, Ohio-based industrial battery manufacturer founded in 1926 by William Koening in Fremont, operating from a facility exceeding 250,000 sq ft with 500+ employees. The company produces lead-acid, AGM, and lithium-ion batteries for two primary segments: Industrial/Motive Power (forklifts, pallet jacks, electric mining machinery, automated guided vehicles, railroad and stationary generator systems) and Transportation/SLI plus energy storage (automotive aftermarket, trucking/heavy equipment, agriculture, transit, marine, golf/utility, and renewable energy storage). Manufacturing is centered on a proprietary Cast-on-Strap (COS) robotic process delivering 3,960 more weld-quality adjustments than conventional methods, supported by aerospace-style vision systems with AI-driven inspection, 3D modeling, and 3D printing in a dedicated R&D facility built in 2009.

Crown Battery sells primarily through a global dealer and distributor network, supplemented by regional sales representatives covering both SLI and Industrial segments across North America, with operations and facilities in the US, Canada, and Mexico and sales/service reach in over 50 countries across six continents. The company offers industrial charging systems (including high-frequency PowerHouse IHF chargers with smart/opportunity charging and BMS features) and digital tools such as the Power.Match.® battery selection engine and BatCom Bluetooth controller. Revenue is generated via hardware sales of batteries, chargers, and accessories on quote-based pricing, with no public tiers disclosed. The company has acquired seven independent businesses over the past 30 years to broaden its product line and expertise, and has earned consecutive MHEDA Most Valuable Supplier awards and became the first US EPA Green Power Partner in the battery industry.

Name

Crown Battery

Legal name

Crown Battery Manufacturing Company

Website

https://crownbattery.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Industrial Batteries

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

Keywords

• Industrial battery manufacturing
• Motive power batteries
• SLI transportation batteries
• Lead-acid AGM batteries
• Industrial battery chargers

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Battery Sales: Manufacture and sale of lead-acid, AGM, and lithium-ion batteries for industrial, transportation, and energy storage applications. Products include motive power batteries for forklifts and material handling, SLI batteries for transportation, and renewable energy storage systems.
2. Industrial Charging Systems: Sale of industrial battery charging systems including high-frequency, SCR, ferroresonant, and smart/opportunity chargers along with related value-added accessories

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crown Battery manufactures and sells industrial and transportation batteries (lead-acid, AGM, and lithium-ion) plus industrial charging systems. Its IND Motive Power line serves electric forklifts, pallet jacks, mining machinery, automated guided vehicles, and railroad/stationary systems, while its SLI Transportation & Energy Storage line covers automotive aftermarket, trucking, marine, golf/utility vehicles, and renewable energy storage. The company sells globally through dealers, distributors, and regional sales representatives.

Product overview

Crown Battery offers a comprehensive portfolio of industrial and transportation battery solutions centered on two main product categories: Motive Power batteries for material handling equipment (forklifts, pallet jacks, mining machinery, AGVs, railroad systems) and SLI Transportation & Energy Storage batteries for automotive, marine, recreational, and renewable energy applications. The company manufactures both flooded lead-acid and AGM battery types, with specialized product lines including the MAX line for industrial applications and Max-Haul line for mining operations. Supporting these core products, Crown provides Industrial Charging Systems (including high-frequency smart chargers with BMS and data logging capabilities) and the Power.Match.® battery selection tool. The company also offers lithium-ion batteries for certain applications. All products are backed by R&D facilities, aerospace-inspired quality inspection systems using vision technology, and the company's proprietary Cast-on-Strap (COS) robotic manufacturing process. Crown serves global markets through a sales and service network spanning six continents and over fifty countries.

Differentiator

Problem solved

Functional benefit

Brands

• Power.Match. A battery selection tool that helps customers find the right battery for their needs
• MAX-Haul
• PowerHouse IHF
• MAX
• BatCom

Products and services

• Motive Power Batteries

Quantifiable outcome

• 3,960 more quality adjustments than conventional welding through proprietary COS system
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• EnerSys: Global leader in industrial motive power batteries, charging systems, and reserve power — directly competing with Crown in forklifts, material handling, mining, and railroad applications with similar lead-acid and lithium-ion product portfolios.
• Trojan Battery Company: Specialist in deep-cycle lead-acid and lithium-ion batteries for golf, floor cleaning, renewable energy, and material handling — overlapping significantly with Crown's motive power and renewable energy storage lines.
• Exide Technologies: Global manufacturer of lead-acid and lithium-ion batteries serving transportation, industrial motive power, and stationary applications — direct overlap with Crown's core markets in Europe, Americas, and Asia.
• East Penn Manufacturing: Privately held, family-owned U.S. lead-acid battery manufacturer (Deka brand) with a comparable product mix across motive power, SLI, and reserve power, and similar scale to Crown in industrial channels.
• Stryten Energy: U.S.-based manufacturer of motive power, reserve power, and military batteries including the Trojan brand for deep-cycle applications — directly comparable product portfolio in Crown's industrial and material handling segments.

Regional players

• Amara Raja Batteries: India-based lead-acid battery manufacturer (Amaron brand) serving automotive, industrial, and motive power markets — comparable product mix but primarily focused on the Indian subcontinent and not direct North American competition.

Emerging players

• NorthStar Battery: Manufacturer of high-performance lead-acid and AGM batteries for industrial, reserve power, and motive power applications — niche overlap with Crown's premium AGM and motive power product lines.
• Flux Power Holdings: U.S.-based provider of lithium-ion battery packs and chargers for forklifts, airport ground support, and industrial fleets — emerging competitor in the same motive-power channel Crown serves, representing the lithium-ion transition risk.

Broad incumbents

• Clarios: World's largest automotive battery manufacturer (formerly Johnson Controls Power Solutions) producing lead-acid and AGM batteries for SLI/start-stop vehicles — adjacent to Crown's SLI business with broader scale and OEM relationships.
• GS Yuasa: Japanese diversified battery manufacturer with global industrial, automotive, and motive power product lines — broader portfolio but with directly comparable lead-acid industrial offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/crownbattery
• YouTubeyoutube.com/channel/UC9y8iXRm2QsARhVVOfSbzcA
• Facebookfacebook.com/crownbatterycorp
• LinkedInlinkedin.com/company/237419
• Instagraminstagram.com/crownbatterycorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Battery