What Afroze Textile Industries does

Afroze Textile Industries (Pvt) Ltd is a family-owned, vertically integrated Pakistani home textile manufacturer founded in 1973 by the late Mehboob Alam Lari and currently directed by Feroze Alam Lari and Afroze Alam Lari. The company operates two fully owned manufacturing units in Karachi covering a combined 1.45 million square feet, one dedicated to towels and the other to bedding, supported by approximately 3,000 employees and a stated annual export capacity of USD 200 million. Its core product portfolio spans towels (ten distinct branded lines including Llama Soft, Alpaca Warmth, Bamboo, Modal, Pima, Egyptian Terry, and sustainable Tencel/Linen blends), bed linen (woven and knitted sheet sets, duvet sets, comforters, quilts), and table top products (woven kitchen towels). Manufacturing technology centers on clean production systems, including wastewater treatment, low-liquor dyeing, cold batch-patch dyeing, and waste heat recovery with absorption chiller, with FSC-certified packaging and a Made in Green label anchoring sustainability credentials.

The company's revenue model is dual-track. On the export side, it sells directly to international B2B buyers across global markets. On the domestic side, it retails through the Bath & Bed branded outlet network established in 1999 across Karachi, Hyderabad, Sialkot, Lahore, and Islamabad. The company also operates the Hira Lari Lawn fashion fabric sub-brand launched in 2011 and an in-house Design Studio led by Creative Director Hira Lari that provides trend analysis and packaging development services. No public pricing, customer concentration data, or AI/ML capabilities are disclosed in the available source material, and the business remains privately held with no external institutional capital, with ownership and management concentrated in the founding Lari family.

Name

Afroze Textile Industries

Legal name

Afroze Textile Industries (Pvt) Ltd

Website

https://afrozetextiles.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Afroze Textile Industries is a family-owned Pakistani home textile manufacturer producing towels, bed linen, and table linens across two vertical Karachi factories for international B2B export buyers and domestic consumers via its Bath & Bed retail network.

Ownership category

akta.pro rank

Product category

Home Textiles Manufacturing

NAICS

Textile Furnishings Mills (3141), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Home textile manufacturing
• Towel manufacturing
• Bed linen production
• Textile export
• Fashion fabrics

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Textile Manufacturing and Export: Manufacturing and export of towels and bed linen products to international markets with annual export capacity of USD 200 million.
2. Domestic Retail Sales: Retail sales through Bath & Bed branded outlets across Pakistan including Karachi, Hyderabad, Sialkot, Lahore & Islamabad.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Afroze Textile Industries manufactures and exports home textile products including towels (with multiple lines such as Llama Soft, Alpaca Warmth, Bamboo, Modal, Pima, Egyptian Terry, and Sustainably Soft) and bed linen (woven/knitted sheet sets, duvet sets, comforters, quilts). The company also produces table top products and fashion fabrics under the Hira Lari Lawn sub-brand, distributing internationally through B2B export and domestically through Bath & Bed branded retail outlets.

Product overview

Afroze Textile Industries is a Pakistani textile manufacturer established in 1973, operating as a single unified product company with multiple product lines and sub-brands. The core product portfolio centers on Towels (with 10 distinct product lines including Llama Soft, Alpaca Warmth, Breathable Bamboo, Modal variants, and sustainable options like Sustainably Soft and Naturally Responsible), Bed Linen (woven/knitted sheet sets, duvet sets, comforters, quilts), and Table Top products (including kitchen towels). The company also operates two sub-brands: Hira Lari Lawn (fashion fabrics launched 2011) and Bath & Bed (home textiles retail brand founded 1999 with outlets across Pakistan). A Design Studio service provides trend analysis, design creation, and packaging development. The company maintains vertical manufacturing operations with towel and bedding factories covering 1.45 million square feet and employs approximately 3,000 people with an annual export capacity of USD 200 million.

Differentiator

Problem solved

Functional benefit

Brands

• Hira Lari Lawn: Fashion fabrics brand founded in 2011, focused on exceptional style, design, value, quality and comfort for all seasons.
• Bed & Bath

Products and services

• Towels Wide range of soft, luxurious, and absorbent towels manufactured at Afroze's vertical towel factory in Karachi. Includes multiple product lines: Llama Soft (GSM 600), Alpaca Warmth (Alpaca fiber blend, GSM 550), Breathable Bamboo (eco-friendly anti-bacterial), Modal Studio (Modal cotton zero twist), Pristine Pima (US Pima cotton, GSM 700), Egyptian Epitome (Egyptian Terry), Majestic Modal (Long-Staple cotton and Modal blend), Sustainably Soft (Tencel Lyocell blend), Naturally Responsible (Tencel, Linen, Cotton blend), and Smart Supreme (Tencel, Linen, cotton, GSM 420). Production capacity of 3 million LBS per month.
• Bed Linen Bed linen products manufactured at the Bedding Unit in Karachi including woven sheet sets, knitted sheet sets, flannel sheet sets, woven and knitted duvet sets, comforters, and quilts. Production capacity: 200,000 woven sheet sets per month, 1 million flannel sheet sets per season, 200,000 comforters per month, and 50,000 quilts per month. Also includes 130,000 bath robes per month.
• Table Top Table top textile products for home use including woven kitchen towels with a production capacity of 1.3 million units per month.
• Hira Lari Lawn Fashion fabric line founded in 2011 offering fabrics for all seasons with in-house designers who innovate designs by drawing inspiration from all over the world. Targets fashion-conscious consumers seeking quality and style in their apparel fabrics.
• Bath & Bed Home textile retail brand founded in 1999 covering bedroom, bath, kitchen, and table-top products with in-house designers creating unique and exclusive collections. Operates retail outlets across Pakistan in Karachi, Hyderabad, Sialkot, Lahore, and Islamabad.
• Design Studio Services Creative design studio headed by creative director Hira Lari, providing trend development and analysis, design creation, and retail packaging development services. Works with client-based inquiries combining design expertise with market trends.

Quantifiable outcome

• Annual export capacity of USD 200 million
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interloop Limited: Pakistani vertically integrated textile manufacturer with a major towel/hosiery export business serving global brands — directly comparable in product mix, export orientation, and scale of operations.
• Nishat Mills Limited: One of Pakistan's largest textile conglomerates spanning yarn, fabric, home textiles, and fashion — comparable as a domestic competitor in bed linen, towels, and apparel fabrics with overlapping export channels.
• Gul Ahmed Textile Mills Limited: Pakistani textile group producing home textiles, apparel fabrics, and ready-to-wear through the Ideas and Gulahmed brands — comparable in dual home textile + fashion fabric positioning similar to Afroze's Bath & Bed and Hira Lari Lawn lines.
• Al-Karam Textile Mills: Pakistani home textile manufacturer producing bed linen, towels, and curtain/furnishing fabrics for export and domestic retail — directly comparable product portfolio and B2B export model.
• Sapphire Textile Mills Limited: Pakistani textile manufacturer with yarn, fabric, home textile, and apparel operations, plus a retail brand (Sapphire) — comparable scale, vertical structure, and dual wholesale/retail model.
• Indus Home Textile (formerly Indus Dyeing & Manufacturing): Pakistani home textile producer specializing in towels, bed linen, and curtains for global brands — directly competes in the same product categories with a similar export-led business model.
• Welspun India Limited: One of the world's largest home textile manufacturers producing towels, bed linen, and rugs with global retail brand partnerships — comparable in product breadth, scale, and export orientation.
• Trident Group (India): Large Indian home textile manufacturer producing towels, bed linen, and yarn with significant export capacity — comparable vertically integrated model and end-market focus on global retailers.

Regional players

• Söktas (Turkey): Turkish towel and home textile manufacturer with strong European export focus — comparable in premium towel manufacturing and sustainability positioning but serves a different geographic corridor.

Emerging players

• 1888 Mills: US-based towel and home textile manufacturer with a vertically integrated model and emphasis on recycled/sustainable fibers — comparable in product focus on bath and bed textiles, though smaller in scale than Afroze.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afroze Textile Industries