De Heus Animal Nutrition

What De Heus Animal Nutrition does

De Heus Animal Nutrition, legally De Heus Voeders B.V., is a Dutch family-owned animal nutrition company headquartered in Ede, Netherlands, founded in 1911 and employing 8,000+ professionals across more than 50 countries spanning Europe, Asia, Africa, and South America. The company produces and sells compound feed, premixes, concentrates, and feed specialties for four primary animal categories: poultry, swine, ruminants (including dairy goats), and aquaculture. Its product portfolio is supported by proprietary service tools — FeedExpert (ration formulation), LaboExpert (fodder analysis), Margin Monitor Milkin (farm economics), and Bestmix (formulation optimization) — and stage-based nutritional programs such as Kaliber (four-stage calf rearing) and the 360° Rearing Plan for dairy goats. R&D is conducted through dedicated research farms, including the Van Erp facility in the Netherlands (150+ trials, 160,000+ broilers raised) and the Brazil Experimental Center for Swine Nutrition Research in partnership with State University of Londrina.

The business operates a hybrid go-to-market model serving three customer archetypes: independent farmers (reached via direct regional sales teams and field advisory), integrations producing their own feed (served directly with customized formulations), and feed dealers who distribute products to local farmers. Sales are driven by the company's signature "On the Farm Approach," in which De Heus specialists visit farms in person to provide nutritional advice and farm-management consulting alongside product delivery. The Koudijs export division extends the model globally, shipping feed specialties, concentrates, and premixes to 75+ countries through local distributors. Pricing is established through direct sales engagements with regional teams rather than published lists. Recent strategic activity includes the acquisition of CJ Feed & Care (March 2026, 17 feed mills across Asia) and Voeders Huys (250,000 tons of European capacity), a USD 25 million, 100,000 MT fish feed factory in Uganda (Q3 2025), a new Kenya feed mill in Athi River, a USD 17 million India mill, and the May 2026 launch of the Partner Hub dealer digital platform in Serbia.

Revenue mechanics are predominantly unit-volume-based sales of physical feed products, augmented by technical advisory services bundled with feed supply. The company is privately held by the De Heus family, which has supported a long-term, M&A-driven expansion strategy across emerging and frontier markets — recent additions include the Universal Agri Bisnisindo acquisition (2018) and Golpasz (2020) — alongside greenfield manufacturing investment in Africa and South Asia. Certifications include ISO 22000 (Indonesia, 2022) and Best Aquaculture Practices (BAP, 2022).

Name

De Heus Animal Nutrition

Legal name

De Heus Voeders B.V.

Website

https://deheus.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

De Heus Animal Nutrition is a Dutch, family-owned global producer of compound feed, premixes, concentrates, and feed specialties for poultry, swine, ruminants, and aquaculture, serving independent farmers, integrations, and dealers across 50+ countries via direct field sales and a Koudijs export network.

Ownership category

akta.pro rank

Product category

Animal Feed and Nutrition

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)

Keywords

• Compound animal feed
• Livestock nutrition products
• Aquaculture feed solutions
• Feed premixes concentrates
• Poultry swine ruminant feed

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Animal Feed Products: De Heus generates revenue through the production and sale of compound feed, premixes, concentrates, and feed specialities for livestock and aquaculture. The company operates feed mills and provides nutritional products to farmers, integrations, and dealers worldwide.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

De Heus Animal Nutrition manufactures and supplies compound feed, premixes, concentrates, and feed specialties for livestock (poultry, swine, ruminants) and aquaculture customers worldwide. The company also provides on-farm advisory services, farm management support, animal health and biosecurity consultancy, and proprietary nutritional tools (FeedExpert, LaboExpert, Margin Monitor Milkin) delivered through specialists visiting farms directly.

Product overview

De Heus Animal Nutrition is a fully-fledged supplier of nutritional products for livestock and aquaculture, producing compound feed, premixes, concentrates, and feed specialties. The company operates through a platform-plus-services model, offering core feed products (Compound Feed, Premix, Concentrates, Specialties) categorized by animal type (Poultry, Swine, Ruminants, Aquaculture), supplemented by proprietary service tools (FeedExpert, LaboExpert, Margin Monitor Milkin, Bestmix, Bestermine) and programs like the Kaliber calf rearing system and 360° Rearing Plan. The company also operates the Koudijs Export sub-brand for international feed specialty exports to over 75 countries. The business model centers on the 'On the Farm Approach' - a hands-on advisory methodology where De Heus specialists work directly with farmers offering nutritional strategies and farm management support. Recent expansions include the acquisition of CJ Feed & Care (adding 17 feed mills across Asia) and the Uganda fish feed factory investment.

Differentiator

Problem solved

Functional benefit

Brands

• Kaliber: Calf rearing nutritional program and product line
• Romelko
• Bestermine
• LaboExpert
• FeedExpert
• Margin Monitor Milkin

Products and services

• Compound Feed Complete feed formulations providing balanced nutrition for livestock and aquaculture animals, produced at De Heus' feed mills and supplied to farmers, integrations, and dealers worldwide.
• Premix Concentrated mixtures of vitamins, minerals, and trace elements designed to maximize feed performance when added to base feed, supplied to farmers, integrations, and dealers.
• Concentrates High-protein feed supplements that provide essential nutrients for optimal animal growth and productivity, supplied alongside compound feed.
• Feed Specialties Specialized feed products designed for specific animal health, production, or nutritional requirements across livestock and aquaculture species.
• Roughage Management Advisory services and products related to forage and roughage management for ruminant nutrition.
• Poultry Feed Feed products and nutritional solutions specifically formulated for broiler chickens, laying hens, and other poultry species.
• Swine Feed Feed products and nutritional solutions for pig production including fatteners and sows.
• Ruminant Feed Feed products and nutritional solutions for dairy and beef cattle, including specialized dairy goat and small ruminant feeds.
• Aquaculture Feed Fish feed products and nutritional solutions for aquaculture operations, including the 100,000 MT Uganda fish feed facility serving East Africa.
• Kaliber Calf Rearing Program Comprehensive calf rearing program with specialized feed products (including Kaliber Starter) designed to maximize growth and carcass development in dairy calves through four stages: start phase, youth phase, puberty phase, and gestation phase.
• 360° Rearing Plan Comprehensive rearing program that helps optimize times and reduce age at first calving for dairy goats and other livestock.
• Koudijs Export Export sub-brand under which De Heus distributes feed specialties, concentrates, and premixes to over 75 countries worldwide through local distributors.
• On the Farm Approach (Advisory Service) De Heus's hands-on advisory methodology where specialists work directly with farmers on farms, offering expert advice on nutritional strategies and farm management to keep animals healthy and drive optimal production.

Quantifiable outcome

• Calf weaning rate improved from 11.7 to 14.0 with high quality feed
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Black Jaguar FoundationcoreStrategic or Co-development PartnerDe Heus partners with the Black Jaguar Foundation on biodiversity restoration initiatives. This sustainability-focused partnership works with farmers to implement practices that restore biodiversity in agricultural settings, contributing to the company's responsible feeding program and environmental impact goals.
• Voeders HuyscoreStrategic or Co-development PartnerDe Heus acquired Voeders Huys to add 250,000 tons of annual capacity in Europe. This acquisition strengthens De Heus' production capabilities and market position in the European animal feed market.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• ForFarmers: ForFarmers is a European market leader in compound feed for ruminants, poultry, and swine, headquartered in the Netherlands. Comparable business model of direct farmer relationships, feed mills across Europe, and combined feed-plus-advisory offering.
• Nutreco: Nutreco is a Dutch-headquartered global animal nutrition and aquaculture feed company (parent of Trouw Nutrition and Skretting). Directly comparable to De Heus in feed portfolio (compound feed, premixes, specialties), on-farm advisory model, and global geographic footprint across livestock and aquaculture.
• New Hope Liuhe: New Hope Liuhe is a major Chinese animal feed manufacturer with significant operations in Southeast Asia, covering poultry, swine, and ruminants. Competes with De Heus in regional Asian feed markets, particularly Vietnam and Indonesia post-CJ Feed & Care acquisition.
• DLG Group (Vilofoss): DLG Group is a Danish farmer-owned agricultural cooperative with significant premix and compound feed operations across Northern Europe. Comparable to De Heus in European feed markets and farmer-owned ownership philosophy.
• Alltech: Alltech is a US-headquartered global animal nutrition company producing premixes, feed additives, and specialty ingredients. Comparable in species coverage and global footprint, with a strong focus on on-farm advisory and performance solutions.
• Guangdong Haid Group: Haid Group is one of China's largest animal feed producers, with growing presence across Southeast Asia in poultry, swine, and aquaculture feed. Directly comparable to De Heus in Asian feed manufacturing and species coverage.
• Charoen Pokphand (CP Group): CP Group is a Thailand-based vertically integrated agri-food conglomerate with a major animal feed business (CPF) across Asia. Highly comparable to De Heus in Asian feed markets following the CJ Feed & Care acquisition, with overlapping species coverage and integrated farm-to-fork operations.

Broad incumbents

• ADM Animal Nutrition: ADM Animal Nutrition is a global feed manufacturer offering premixes, complete feed, and feed additives through brands like Wisium and Neovia. Operates in many of the same emerging markets as De Heus but as part of ADM's global agribusiness portfolio.
• Land O'Lakes (Purina Animal Nutrition): Land O'Lakes operates a major animal nutrition business (Purina) focused on livestock feed across North America with growing international presence. A broad incumbent offering overlapping product categories to De Heus though with primary concentration in different geographies.
• Cargill Animal Nutrition: Cargill is one of the world's largest animal nutrition providers offering compound feed, premixes, and digital farm management tools globally. A broad incumbent whose animal nutrition business directly overlaps with De Heus across species and geographies but operates as part of Cargill's much larger agri-commodities portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/royal-de-heus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Heus Animal Nutrition