What Trunki does

Trunki (Onco Group Limited) is a UK-based designer and distributor of children's travel products, founded in 2003 by Rob Law MBE and headquartered in Pinner, Middlesex. The company's flagship product is the Trunki ride-on suitcase, with an expanded portfolio that includes the Trunki Glide ride-on suitcase, BoostApak (a booster-seat backpack certified to the ECE R129/04 i-Size standard), ToddlePak safety reins, PaddlePak swim bags, Yondi travel pillows, and adjacent categories such as folding scooters, travel beds, lunch bags, dining boosters, and clamp high chairs. The brand operates in the accessible family-travel segment with products priced between £4.99 and £79.99 and a claimed installed base of more than one million families and a 4.8/5 average across approximately 19,000 reviews. Trademark coverage spans Trunki, ToddlePak, BoostApak, PaddlePak, Yondi, and Trunki Grip.

Trunki's commercial model is hybrid: direct-to-consumer e-commerce via country-dedicated storefronts in the UK, US, France, and Germany, combined with third-party retail distribution through UK grocers including Morrisons, Ocado, Waitrose, and Tesco Ireland. There is no disclosed AI, software platform, or recurring-revenue layer; the business is fundamentally a physical consumer-goods brand monetised through unit sales. The only disclosed funding event is a 2013 BGF investment of approximately $6 million, and recent strategic activity has centred on the October 2025 launch of the R129-certified BoostApak, an August 2025 partnership with Piccolo, and continued rollout of country-specific storefronts.

Name

Trunki

Legal name

Onco Group Limited

Website

https://trunki.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Trunki is a UK-founded children's travel products brand designing ride-on suitcases, booster-seat backpacks, reins, swim bags, and travel pillows, sold through DTC storefronts in the UK, US, France, and Germany plus UK grocery retail to family consumers.

Ownership category

akta.pro rank

Product category

Children's travel products

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Child Safety Seat & ISOFIX/LATCH Hardware Manufacturing (IMACAMAD)

Keywords

• Children's travel gear
• Ride-on suitcases
• Kids luggage
• Child travel accessories
• Booster seats

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of children's travel products including ride-on suitcases, booster seats, backpacks, travel pillows, swim bags, scooters, and accessories through owned e-commerce stores and UK retailers. One-time purchase model with prices ranging from £4.99 to £79.99 per item.
2. Licensing & Brand Partnerships: Licensed character products (e.g., Peppa Pig Trunki suitcases) and promotional partnerships with complementary brands for co-marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Trunki designs, manufactures, and sells children's travel products, led by its iconic lightweight hard-plastic ride-on suitcase that children can ride, tow, or carry. The product range extends to i-Size certified booster-seat backpacks (BoostApak), child safety reins (ToddlePak), travel pillows (Yondi), water-resistant swimming bags (PaddlePak), folding scooters, travel beds, and dining booster seats for children aged 0-7.

Product overview

Trunki, a UK-based children's travel gear brand under Onco Group Limited, offers a comprehensive portfolio of award-winning travel products designed to make family travel enjoyable for children aged 0-7 years. The core offering is the iconic Trunki Ride-On Suitcase line, lightweight hard-plastic ride-on, carry-on suitcases with 18-litre capacity featuring tow straps, comfortable saddles, and 5-year guarantees. The Trunki Glide sub-brand upgrades the classic suitcase with smooth 360° front wheels and personalised sticker packs. The BoostApak sub-brand provides a unique 2-in-1 solution combining an i-Size certified car booster seat (ECE R129/04) with a travel backpack, eliminating the need for rental car seats. Supporting products include ToddlePak child safety reins and backpacks, Yondi ergonomic travel pillows, PaddlePak water-resistant swimming bags, and various dining/seating accessories. Trunki also offers folding scooters, travel beds, lunch bags, and scooter accessories, creating a complete travel ecosystem for families.

Differentiator

Problem solved

Functional benefit

Products and services

• Trunki Ride-On Suitcase Award-winning ride-on suitcase made from lightweight hard plastic with 18-litre storage, tow strap, comfortable saddle, secure lock, and 5-year guarantee. Designed for children aged 3+ years, ride-on tested to 50kg. Accepted by 20+ major airlines as carry-on luggage.
• Trunki Glide Premium ride-on suitcase with upgraded smooth 360° front wheels, reinforced plastic tow strap clip, personalised sticker packs, 17.6-litre capacity, and dimensions of 46 x 21 x 31 cm.
• BoostApak 2-in-1 i-Size booster seat and travel backpack certified under ECE R129/04 for heights 126-150cm. Folds out into a car booster seat with seatbelt guides and converts to a carry-on approved backpack with 8-litre storage.
• ToddlePak Child Safety Reins Padded child safety reins with adjustable chest strap and torso support, designed for toddlers learning to walk. Available in animal-themed designs including Bert the Bear, Betsy the Bunny, Felix the Fox, and Dudley the Dinosaur.
• ToddlePak Backpack Children's backpack with padded back and straps for comfort, featuring hi-visibility material for safety in low-light conditions. Available in animal designs matching the ToddlePak reins collection.
• Yondi Travel Pillow Ergonomic kids' travel neck pillow with a narrow profile that prevents head rolling forward during journeys. Designed for use with child car seats, plane seats, bike seats, buggies, and strollers. Includes Trunki Grip for attaching comforters. Available in animal characters.
• PaddlePak Swimming Bag Water-resistant backpack for swimming and beach trips, featuring roll-top fastening and water resistance to 1,500mm pressure. Available in aquatic animal designs including clown fish, tropical fish, lobster, octopus, and frog.
• Trunki Travel Dining Booster Seat Portable compact dining booster seat for children aged 1+ years to help them join at table height. Folds flat for easy transport.
• Trunki Clamp & Dine High Chair Clamp-on high chair that attaches to tables for big-table dining away from home. Available in light, green, graphite grey, and blue colours.
• Trunki Kids' Inflatable Travel Bed & Sleeping Bag 2-in-1 kids' travel bed combining an inflatable mattress with a cosy sleeping bag. Designed for sleepovers and overnight stays, available in character designs including Dylan Dragon, Una Unicorn, and Cassie Cat.
• Trunki Folding Scooter 3-wheel folding kids' scooter with adjustable handlebars that grow with the child. Features non-slip deck, large wheels, and an included protector bag. Weight limit up to 75kg. Available in small and large sizes in blue and pink.
• Rodeo Ride-On Cruiser Ride-on cruiser toy for children, designed for home play. Available in blue and pink colours.
• Trunki Lunch Bag Backpack Children's lunch bag backpack with a roomy compartment for lunchbox, snacks, and drink bottle. Award-winning design in multiple animal character options.
• TeeBee Toybox & Play Tray Travel toy box and play tray designed to keep children entertained during journeys. Available in blue, pink, teal, and red colours.
• SnooziHedz Seatbelt Pad Seatbelt padding accessory designed to make car seatbelts more comfortable for children. Available in monkey, lion, penguin, blue, and pink designs.

Quantifiable outcome

• Ride-on tested to 50kg capacity
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• PiccolominorGTM or Marketing Partner · 13 August 2025Joint promotional campaign 'Around the World in First Class' featuring Trunki Suitcase, BoostApak, and Piccolo World Flavours pouches. Includes Taste Miles competition where customers can win Trunki products by sharing photos with Piccolo products. Available in Morrisons, Ocado, Waitrose, and Tesco Ireland.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JetKids by Stokke: Direct competitor producing ride-on kids' luggage (notably the BedBox) and travel accessories. Closest comparable product-line competitor with similar airline-accepted cabin luggage design and the same target customer (parents of young children travelling by air).
• Skip Hop: Lifestyle brand for parents and young children offering backpacks, travel accessories, diaper bags, and baby gear. Overlapping customer base (parents of toddlers and young children) with comparable price points and multi-channel retail distribution.
• Cosatto: UK-based children's brand offering travel systems, car seats, high chairs and accessories. Direct UK market overlap with similar character-driven designs and a multi-product 'family ecosystem' approach comparable to Trunki's portfolio strategy.
• Micro Scooters: Swiss-origin kids' scooter brand with strong UK presence. Trunki has entered the kids' scooter category with its Folding Scooter range, making Micro a direct SKU-level competitor while sharing the same core parent demographic.
• Smiggle: Australian kids' accessories brand selling backpacks, lunch bags and travel gear through DTC, retail and wholesale. Comparable product mix in kids' bags and travel accessories with a similar age-band focus and gifting-led purchase occasion.

Broad incumbents

• Britax: Established global child car seat manufacturer with safety-certified products across infant, toddler and booster categories. Directly competes with Trunki's BoostApak in booster seats but operates at significantly larger scale and broader product range.
• Stokke: Premium Norwegian children's brand offering high chairs, strollers, cribs and travel products. Broader premium portfolio with overlap on travel gear; parent of JetKids creates an interesting competitive dynamic in ride-on kids' luggage.
• Samsonite: Global luggage market leader with some kids' luggage lines. Adult-luggage focus makes the overlap partial, but the brand competes for the same airline carry-on shelf space and parent travel-budget allocation.

Regional players

• Mountain Buggy: New Zealand/Australian premium stroller and kids' travel brand. Overlapping product categories (compact travel gear and kids accessories) but primarily focused on Australasian markets where Trunki has limited direct presence.

Emerging players

• Mifold: Specialised portable booster seat brand with comparable 'compact travel booster' positioning to BoostApak. Smaller scale and narrower product range but addresses the same use case of eliminating the need for rental car seats while travelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/trunkijon
• Facebookfacebook.com/TrunkiTravels
• Instagraminstagram.com/trunkitravels
• TikToktiktok.com/@trunkitravels
• Xx.com/trunki
• LinkedInlinkedin.com/company/trunki

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trunki