Hustle Crew
Hustle Crew is a London-based, bootstrapped DEI training and career development company that delivers consultant-led bias, inclusion, and career skills workshops to enterprise clients and underrepresented professionals, supported by a 40,000+ community, a top-20 podcast, and a multi-product education portfolio.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hustle Crew does
Hustle Crew is a London-based, bootstrapped DEI training and career development company founded in July 2016 by Abadesi Osunsade. It operates a community-led model that originated as a meet-up group for underrepresented women in tech and has evolved into a multi-product education business serving enterprise clients (NHS X, Brandwatch, Sky, Stella McCartney, Soundcloud, Notion, Moneybox) alongside individual professionals and founders. The core delivery layer is consultant-led workshops — Understanding Bias, Fostering Inclusion, and a flagship Bias & Inclusion recommended program — designed around first-hand lived experiences rather than generic frameworks. Supporting products include the Playschool Accelerator (£500, two-week founder program), Diverse Talent Recruitment (community-sourced job listings), Immersive Theatre production 'The Woke War', the Techish Top 20 podcast, the Academy e-learning hub, premium Membership, free downloadable cheat sheets, a published book, and a weekly Substack newsletter.
The underlying technology is facilitation methodology and content IP rather than software; there is no proprietary platform, API, or AI capability disclosed. GTM is community-led plus direct enterprise sales, with workshops and recruitment driving the bulk of professional-services revenue and Playschool, Membership, Theatre tickets, Academy, and digital products diversifying the mix. Pricing for workshops and training is quote-based (50% upfront / 50% post-event), while Playschool and Theatre are fixed-price tiers. The company is fully owned by its founder, profitable since 2021, reports 'hundreds of thousands' GBP in annual turnover with zero external funding, and operates from London with a consultant base spanning the US and UK.
Hustle Crew firmographics
Firmographics- Name
- Hustle Crew
- Legal name
- Hustle Crew Ltd
- Website
- https://hustlecrew.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hustle Crew is a London-based, bootstrapped DEI training and career development company that delivers consultant-led bias, inclusion, and career skills workshops to enterprise clients and underrepresented professionals, supported by a 40,000+ community, a top-20 podcast, and a multi-product education portfolio.
- Ownership category
- akta.pro rank
Hustle Crew industry classification
Industry- Product category
- DEI Training and Career Development Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742), Services-Employment Agencies (7361)
- akta.pro primary industry
- DEI, Equity & Inclusion Training (EDABAIAF)
- akta.pro secondary industries
- DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
Where Hustle Crew is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hustle Crew business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Bias & Inclusion Workshops: Company-wide rollouts and workshops for organizations focusing on understanding bias and fostering inclusion. Revenue from training fees for interactive workshops delivered by consultants.
- Recruitment Services: Diverse talent recruitment through job listing sponsorship packages. Companies purchase packages to access diverse talent community for more representative hiring.
- Playschool Accelerator: Two-week accelerator program for impact-driven founders. Total cost of £500 (+VAT). Includes live masterclasses, 1:1 coaching, learning library, and wrap-up social event.
- Immersive Theatre: Corporate sponsorship packages from £600 (Bronze) to £5,000 (Headline Partner). Individual tickets for 'The First Woke War' play with VIP experiences.
- Book Sales: 'Dream Big, Hustle Hard: The Millennial Woman's Guide To Success in Tech' sold on Amazon with 5-star reviews
- Digital Products: Cheat sheets and guides sold through online store including Understanding Bias Cheat Sheet, Affinity Bias Cheat Sheet, and 10 Ways to Create Impact with Inclusion Initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Playschool Accelerator for Impact-Driven Founders |
| One time/ perpetual license | Pay-as-you-go | Corporate Theatre Sponsorship Packages |
| Unit Pricing | Pay-as-you-go | Individual Theatre Tickets |
| Other | Multi-year contract | Consulting and Training Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Hustle Crew product offering
Product offeringCore offering
Hustle Crew sells and delivers facilitated diversity, equity, and inclusion (DEI) training as its core offering, primarily through company-wide interactive workshops on Understanding Bias and Fostering Inclusion. It also delivers career skills workshops (personal branding, negotiation, confidence, growth mindset), operates a Playschool Accelerator for impact-driven founders, runs a diverse talent recruitment service, and produces an immersive theatre piece ('The First Woke War'). Supporting paid offerings include a premium membership, the Academy e-learning platform, published book, and digital cheat sheets/guides.
Product overview
Hustle Crew is a community-led education company offering a multi-product portfolio centered on diversity, equity, and inclusion (DEI) training and career development. The core offerings include Bias & Inclusion Workshops (Understanding Bias and Fostering Inclusion programs), Career Skills Workshops (Personal Branding, Negotiation, Confidence, Growth Mindset), Playschool Accelerator for founders, Diverse Talent Recruitment services, and Immersive Theatre productions. Supporting products include the Techish Podcast, the Dream Big Hustle Hard book, Academy e-learning hub, Membership community, Insights blog with case studies, and a Newsletter. The company positions itself as delivering training that goes beyond typical workshops through interactive formats, personal anecdotes, and innovative approaches like immersive theatre.
Differentiator
Problem solved
Functional benefit
Brands
- Techish: A Top 20 tech podcast on Spotify and Apple Podcasts, co-hosted by Abadesi Osunsade and Michael Berhane (CEO of People of Color in Tech), discussing news stories in tech and pop culture.
Products and services
- Bias & Inclusion Workshops (Understanding Bias & Fostering Inclusion) Interactive facilitated workshops covering Understanding Bias (vocabulary, statistics, privilege, intersectionality, habits) and Fostering Inclusion (scenario-based allyship and conflict resolution), designed to create safe and brave spaces for sensitive conversations with measurable behavior change. Delivered to enterprise clients and tailored to each organization's culture.
- Career Skills Workshops Workshops teaching essential career skills including Personal Branding, The Art of Negotiation, Building Confidence & Navigating Imposter Syndrome, and Growth Mindset & Building Resilience, intended to increase engagement and retention of employees.
- Playschool Accelerator A two-week accelerator combining live virtual and IRL events with self-directed online learning for impact-obsessed founders, covering sales, negotiation, productivity, systems, tools, mindsets, and habits, with coaching from founder Abadesi Osunsade. Total cost £500 (+VAT).
- Diverse Talent Recruitment Recruitment service connecting companies with diverse talent from Hustle Crew's community of underrepresented professionals through sponsored job listings distributed via the Substack newsletter and social media channels.
- Immersive Theatre (The First Woke War) An immersive theatre experience featuring the play 'The First Woke War' written by Abadesi Osunsade, exploring workplace dynamics and diversity challenges through dramatic storytelling, sold via corporate sponsorship packages (£600–£5,000) and individual tickets (£50–£1,000).
- Dream Big, Hustle Hard Book A 5-star book by founder Abadesi Osunsade offering real-life lessons, tips, and tricks for navigating and succeeding in the tech world, with activities to help diverse professionals land dream jobs.
- Academy (Online Learning Hub) An online learning hub offering courses on Money Talk, Career Growth, Workplace Culture, Inclusive Insights, and Academy Workshops with free and premium content for personal and professional development.
- Premium Membership Premium membership offering access to workshops, member events, resources, tools, and a community of professionals focused on fostering systemic inclusion.
- Digital Products (Cheat Sheets & Guides) Sold-through online store digital products including the Understanding Bias Cheat Sheet, Affinity Bias Cheat Sheet, and '10 Ways to Create Impact with Your Inclusion Initiatives' guide, available for immediate download on purchase.
Quantifiable outcome
- 52% of participants gave the maximum feedback score on bias and inclusion workshops
- +3 more outcomes
Companies that use Hustle Crew
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Hustle Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hustle Crew partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- People of Color In Tech (POCIT)coreCo-founded Techish podcast with People of Color In Tech (POCIT), co-hosted by Abadesi Osunsade and POCIT CEO Michael Berhane. The podcast has become a Top 20 tech podcast on Spotify and Apple Podcasts, discussing tech and pop culture news weekly.
- FutureLearnsecondaryPartnership with FutureLearn to launch online course 'Salary Negotiation for Women in the Workplace', expanding reach of career skills training to global online learning audience.
- Create Jobs / Mayor of LondonsecondaryPartnership with Create Jobs and the Mayor of London to launch Future Startup Now program, equipping underrepresented founders aged 18-24 with tools and frameworks to succeed in business.
- AngelListsecondaryDelivered workshops to AngelList team in New York in 2018 as part of global expansion, bringing inclusion training to tech recruitment platform.
- Product HuntsecondaryDelivered workshops to Product Hunt team in San Francisco in 2018 as part of global expansion, reaching product discovery platform team.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hustle Crew competitors and assessment
Company assessmentDirect peers
- The Unmistakables: UK-based DEI and culture change agency delivering training, workshops and advisory to enterprise clients. Closest direct peer given shared London base, corporate DEI workshop focus, and lived-experience consultant model.
- The Other Box: UK-based DEI platform and talent network connecting underrepresented creatives with brands. Comparable through its focus on diverse talent and corporate DEI partnerships in the UK market.
- Be Inclusive: UK-based DEI consultancy offering training, workshops and inclusion programs to organizations. Direct competitor in the corporate DEI workshop space with similar target customers.
- Paradigm Strategy: US-based DEI and culture strategy consultancy delivering training and advisory to enterprise. Comparable in DEI workshop delivery and enterprise client base, though larger and more US-centric.
- Awaken: DEI training and coaching consultancy working with organizations on bias, inclusion and culture. Comparable as a specialist DEI training provider serving corporate clients.
- WeThrive: UK-based D&I e-learning and engagement platform delivering training to organizations. Direct overlap in DEI training delivery, with a more productized/digital delivery model.
- Mixit: UK-based DEI consultancy delivering training, coaching and inclusion programs to organizations. Comparable in DEI training delivery and enterprise client focus.
Emerging players
- Diversifying.io: DEI data and analytics platform serving tech companies with diversity insights. Adjacent in the DEI space but focused on measurement rather than workshop delivery.
Others
- People of Color in Tech (POCIT): Media and community platform for underrepresented tech professionals, co-host of the Techish podcast with Hustle Crew. Partner and ecosystem player rather than a direct competitor.
- FutureLearn: UK-based online learning platform that hosts Hustle Crew's 'Salary Negotiation for Women in the Workplace' course. Distribution partner and adjacent training infrastructure provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hustle Crew social profiles
Digital presenceHustle Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hustle Crew leadership team
Management profileNumber of profiles
Profiles8 records
Hustle Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hustle Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hustle Crew
What does Hustle Crew do?
Hustle Crew sells and delivers facilitated diversity, equity, and inclusion (DEI) training as its core offering, primarily through company-wide interactive workshops on Understanding Bias and Fostering Inclusion. It also delivers career skills workshops (personal branding, negotiation, confidence, growth mindset), operates a Playschool Accelerator for impact-driven founders, runs a diverse talent recruitment service, and produces an immersive theatre piece ('The First Woke War'). Supporting paid offerings include a premium membership, the Academy e-learning platform, published book, and digital cheat sheets/guides.
Is Hustle Crew a public or private company?
Hustle Crew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hustle Crew founded?
Hustle Crew was founded in 2016. It employs 1 to 10 people.
Where is Hustle Crew based?
Hustle Crew is headquartered in London, United Kingdom, in the Europe region.
How does Hustle Crew make money?
Six revenue lines are on record. Bias & Inclusion Workshops are the primary driver. The others are recruitment Services, playschool Accelerator, immersive Theatre, book Sales and digital Products.
Who are Hustle Crew's main competitors?
Direct peers on record are The Unmistakables, The Other Box, Be Inclusive, Paradigm Strategy, Awaken, WeThrive and Mixit. Diversifying.io is listed as an emerging player. Others are People of Color in Tech (POCIT) and FutureLearn.
Does Hustle Crew have an API?
No public API is recorded for Hustle Crew.
What industry is Hustle Crew in?
Hustle Crew's product category is DEI Training and Career Development Services. Its primary akta.pro industry code is EDABAIAF, DEI, Equity & Inclusion Training, with a secondary code of BPACANAE, DEI, Culture & Employee Engagement Training. Its NAICS code is 61143 and its SIC code is 8742.