Tamarak Capital
Tamarak Capital is a private, Utah-based multi-family office and venture firm that provides seed and early-stage capital plus hands-on operational support (TRMK service stack) to founders of scalable startups, anchored by the Malouf Companies ecosystem.
- Company typePrivate
- Founded2016
- HeadquartersSpringville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tamarak Capital does
Tamarak Capital is a private venture-focused family office and multi-family office based in Springville, Utah, that invests across multiple stages of venture funding — primarily pre-seed and seed — into Utah-rooted startups. The firm combines equity capital with the TRMK service stack, a hands-on operational support offering that bundles accounting, debt, HR, legal, real estate, marketing, creative, web, logistics, and government affairs services for portfolio companies. It is controlled by Sam and Kacie Malouf, founders of Malouf Companies, who provided the external capital round in 2022 that converted Tamarak from a single-family office into a multi-family office.
Tamarak's product surface includes venture investment services (the core offering), the TRMK service stack for portfolio support, the Treehouse internal portal (wellness resources and corporate discounts), the annual Venture Fuel Summit for Utah entrepreneurs, and a strategic partnership with the Malouf Foundation on child-exploitation philanthropy. Disclosed portfolio companies include Pura (smart home fragrance), Mixhers (women's hormone health), Color Factory (experiential art exhibits), Senya (substitute-teacher matching SaaS), Pillowcube (sleep products), Boom Interactive (AI-driven 3D visualization), Downeast (consumer furniture/apparel retail), Fairkind (artisan home goods), ClientTether (franchise CRM), and Opiniion (property-management feedback SaaS).
The business model rests on two revenue streams: equity returns realized through portfolio exits or company growth (with disclosed seed checks such as the $1.3 million Boom Interactive investment), and portfolio company support services delivered via TRMK. The firm has 11–50 employees, is led by CEO Keaton Hatch and Founder Brent Hatch, and targets founders it characterizes as 'talent-driven' — curious, teachable operators of scalable ventures — with deal flow concentrated in Utah and the broader Mountain West, though several portfolio companies operate nationally (e.g., Color Factory's NYC/Houston/Chicago locations, Opiniion's CAPREIT partnership).
Tamarak Capital firmographics
Firmographics- Name
- Tamarak Capital
- Website
- https://tmrk.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tamarak Capital is a private, Utah-based multi-family office and venture firm that provides seed and early-stage capital plus hands-on operational support (TRMK service stack) to founders of scalable startups, anchored by the Malouf Companies ecosystem.
- Ownership category
- akta.pro rank
Tamarak Capital industry classification
Industry- Product category
- Venture Capital / Private Equity
- NAICS
- Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Family Office–Backed ETA (FSANALAH)
- akta.pro secondary industry
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Tamarak Capital is headquartered
LocationHeadquarters
- HQ city
- Springville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tamarak Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Venture Capital Returns: Tamarak Capital generates returns through equity investments in portfolio companies. They provide investment capital in exchange for ownership stakes, with returns realized through exit events or portfolio company growth. They expanded to a multi-family office with external funding, partnering with Sam and Kacie Malouf.
- Portfolio Company Support Services: Tamarak provides a stack of services to portfolio companies including accounting, debt, HR, legal, real estate, marketing, creative, web, logistics, and government affairs support. These services help portfolio companies succeed and generate returns on investments.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Tamarak Capital product offering
Product offeringCore offering
Tamarak Capital is a venture-focused multi-family office based in Springville, Utah that invests equity capital at multiple stages of venture funding (with emphasis on seed and pre-seed) into Utah-based startups. In addition to capital, Tamarak provides its portfolio companies with the TRMK Service Stack — an integrated bundle of operational support covering accounting, debt, human resources, legal, real estate, marketing, creative, web, logistics, and government affairs services — to help founders grow from initial funding through exit.
Product overview
Tamarak Capital is a venture-focused multi-family office and investment firm that operates as a single unified offering rather than a modular platform. Their core offering combines venture capital investment services with the TRMK service stack, which provides hands-on business support across accounting, debt, human resources, legal, real estate, marketing, creative, web, logistics, and government affairs. They support their portfolio companies through the Treehouse platform (an internal portal for wellness resources and discounts) and host the annual Venture Fuel Summit for the startup community. The company partners with the Malouf Foundation for philanthropy initiatives focused on combating child exploitation.
Differentiator
Problem solved
Functional benefit
Products and services
- Tamarak Capital Investment Services Multi-stage venture capital investment services providing equity capital from initial funding through exit, with in-house expertise in marketing, human capital, finance, and networking for portfolio company founders.
- TRMK Service Stack Integrated suite of business support services for portfolio companies covering accounting, debt, human resources, legal, real estate, marketing, creative, web, logistics, and government affairs.
- Treehouse Platform Online portal at treehouse.tmrk.com providing wellness resources, corporate discounts, and portfolio service information for Tamarak employees, portfolio company staff, and associates.
Companies that use Tamarak Capital
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Tamarak Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tamarak Capital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- Fairkind Home GoodscoreDowneast Home partnered with Fairkind in 2022 to carry Fairkind's artisan-made home goods in Downeast's Draper and St. George locations as well as their website. Fairkind provides one-of-a-kind, artisan-made home goods that are ethically sourced from artisans in Uganda, Tunisia, Malawi and Peru.
- CAPREITcoreOpiniion partnered with CAPREIT, a national owner and manager of apartment communities, to help CAPREIT take resident feedback and improve the overall experience of their residents. The partnership enables CAPREIT to collect positive online reviews and achieve higher occupancy rates.
- Elizabeth Smart FoundationcoreThe Malouf Foundation announced partnership with Elizabeth Smart Foundation as part of their mission to fight child exploitation.
- OnWatchminorMalouf Foundation partnered with OnWatch, which combats domestic trafficking with survivor-informed content.
- Raise (App)minorMalouf Foundation partnered with Raise, a Malouf-sponsored app which provides digital safety for children and parents.
- Caspa Safe HouseminorMalouf Foundation partnered with Caspa, a safe house for children who have been rescued from trafficking.
- Malouf FoundationflagshipTamarak works with the Malouf Foundation through public charitable events. Tamarak hosts annual golf tournament for portfolio companies with proceeds benefiting the Foundation. The Foundation fights child sexual exploitation through Education Impact, Healing Impact, and Justice Impact programs.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Tamarak Capital competitors and assessment
Company assessmentBroad incumbents
- Foundry Group: Boulder, Colorado-based early-stage venture firm investing in technology startups with a thematic, multi-sector approach. Comparable stage orientation and long-term, founder-friendly capital approach to Tamarak's venture model.
- Techstars: Global accelerator offering seed capital plus intensive operational mentorship, programming, and a network of resources to early-stage startups. Tamarak's TRMK service stack mirrors the value-add 'capital plus services' model at a smaller, regional scale.
- Lerer Hippeau: New York-based seed-stage venture fund known for hands-on portfolio support and operational value-add. Comparable in stage focus and emphasis on supporting early-stage founders beyond just capital deployment.
- Y Combinator: Premier global seed accelerator providing small investments in exchange for equity plus a structured support program. Analogous to Tamarak in providing standardized, beyond-capital support to early-stage founders, though at vastly greater scale.
- Antler: Global early-stage venture firm that backs founders from idea stage with capital plus intensive operational support and co-founder matching. Shares Tamarak's 'capital plus hands-on services' positioning at international scale.
Direct peers
- Mercato Partners: Salt Lake City-based private equity and venture capital firm investing across multiple stages in technology and consumer companies. Operates in the same Utah ecosystem with similar cross-stage investment approach.
- Peterson Partners: Utah-based private investment firm combining venture, growth equity, and real estate from a multi-strategy platform. Comparable family-office-rooted structure and regional Utah focus make it a strong direct peer.
- Signal Peak Ventures: Utah-based venture capital firm investing in early- and growth-stage technology companies. Comparable to Tamarak in regional focus, stage, and technology orientation, making it the closest direct peer within the same geography.
- Park City Angels: Utah-based angel investor network providing early-stage capital to startups. Comparable in regional focus, stage, and orientation toward Utah-based founders seeking seed and pre-seed funding.
- Highway 12 Ventures: Utah-based seed and early-stage venture fund focused on Mountain West startups. Closely comparable in geography, stage, and thesis of backing early-stage founders with operational support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tamarak Capital social profiles
Digital presenceTamarak Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tamarak Capital leadership team
Management profileNumber of profiles
Profiles7 records
Tamarak Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tamarak Capital M&A and investment
M&A and investmentM&A
Investments21 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tamarak Capital
What does Tamarak Capital do?
Tamarak Capital is a venture-focused multi-family office based in Springville, Utah that invests equity capital at multiple stages of venture funding (with emphasis on seed and pre-seed) into Utah-based startups. In addition to capital, Tamarak provides its portfolio companies with the TRMK Service Stack — an integrated bundle of operational support covering accounting, debt, human resources, legal, real estate, marketing, creative, web, logistics, and government affairs services — to help founders grow from initial funding through exit.
Is Tamarak Capital a public or private company?
Tamarak Capital is a private company. It is classified as family owned and is currently operating.
When was Tamarak Capital founded?
Tamarak Capital was founded in 2016. It employs 11 to 50 people.
Where is Tamarak Capital based?
Tamarak Capital is headquartered in Springville, United States, in the North America region.
How does Tamarak Capital make money?
Two revenue lines are on record. Venture Capital Returns are the primary driver. The others are portfolio Company Support Services.
Who are Tamarak Capital's main competitors?
Broad incumbents on record are Foundry Group, Techstars, Lerer Hippeau, Y Combinator and Antler. Direct peers are Mercato Partners, Peterson Partners, Signal Peak Ventures, Park City Angels and Highway 12 Ventures.
Does Tamarak Capital have an API?
No public API is recorded for Tamarak Capital.
What industry is Tamarak Capital in?
Tamarak Capital's product category is Venture Capital / Private Equity. Its primary akta.pro industry code is FSANALAH, Family Office–Backed ETA, with a secondary code of FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments). Its NAICS code is 523940 and its SIC code is 6282.