OT Go Beyond

What OT Go Beyond does

OT Go Beyond (also operating as OT Group) is a privately held Indonesian fast-moving consumer goods (FMCG) company founded in 1948 by Chandra Djojonegoro and now led by the second generation of the Djojonegoro family. Its corporate entities, PT Ultra Prima Abadi and PT CS2 Pola Sehat, are headquartered in Cengkareng, Jakarta Barat. The company manufactures and sells consumer goods across three categories, snacks (Tango, Fullo, Imperial, Oops, Roppang, Cannon Ball), beverages (Teh Gelas, Crystalin, Fruzz, Vita Jelly Drink, Kiranti), and personal care (Formula, Prima Protect, Mintz), through a portfolio of 21 brands, several of which have held Top Brand awards across multiple consecutive years.

The company operates 34 manufacturing facilities across Indonesia with real-time production-line and wastewater-treatment automation, alongside circular-economy practices that convert shell ash into building materials and recycle leftover tea leaves into home goods. Solar Power Plants (PLTS) are being deployed across facilities as part of a clean-energy transition. Distribution in Indonesia is handled exclusively by subsidiary PT Artaboga Cemerlang, which operates 250+ warehouses and a dedicated fleet reaching traditional warungs and modern retail nationwide. The company also exports through strategic partnerships and representative offices into 26 countries across Asia, Europe, Australia, and Africa, and sells directly to consumers on Tokopedia, Blibli, Lazada, Shopee, and TikTok Shop.

OT generates revenue primarily through one-time sales of branded FMCG products at mass-market price points across traditional trade, modern retail, e-commerce, and international channels. Its customer base is Indonesian families and consumers, supplemented by international buyers in 26 countries. The company employs 20,000+ people across manufacturing, distribution, and corporate functions and reports no external institutional ownership, debt financing rounds, or public listing.

Name

OT Go Beyond

Legal name

PT Ultra Prima Abadi and/or PT CS2 Pola Sehat

Website

https://ot.id

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OT Go Beyond is a privately held Indonesian FMCG company operating 21 consumer brands across snacks, beverages, and personal care, manufactured in 34 facilities and distributed domestically through exclusive partner PT Artaboga Cemerlang and internationally across 26 countries.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods (FMCG)

NAICS

General Merchandise Retailers (455)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

Keywords

• FMCG products
• Consumer packaged goods
• Snack manufacturing
• Beverage manufacturing
• Personal care products

Headquarters

HQ city

Cengkareng

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. FMCG Products: Sale of consumer goods across food, beverage, and personal care categories through 21 trusted brands including Tango, Teh Gelas, Kiranti, Formula, and others. Revenue generated through distribution partner Artaboga, traditional trade, modern retail, and e-commerce channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OT Go Beyond is an Indonesian FMCG company that manufactures and distributes consumer goods across snacks, beverages, and personal care categories under 21 trusted brands including Tango, Teh Gelas, Kiranti, Formula, and Crystalin. Products are produced across 34 manufacturing facilities and distributed domestically through exclusive partner PT Artaboga Cemerlang, reaching 250+ warehouses nationwide and 26 countries internationally.

Product overview

OT Go Beyond is an Indonesian FMCG company offering a diversified portfolio of 21 consumer brands across three main categories: snacks (Tango, Fullo, Imperial, Oops, Fruzz, Roppang, Cannon Ball), beverages (Teh Gelas, Crystalin, Fruzz, Vita Jelly Drink, Kiranti), and personal care (Formula, Prima Protect, Mintz). The company operates an integrated business model combining manufacturing (34 factories) with distribution through exclusive partner Artaboga, enabling nationwide reach across Indonesia and international presence in 26 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Tango: Wafer and snack brand, multiple Top Brand award winner (2025, 2020, 2017, 2014, 2013-2016, 2000-2011)
• Teh Gelas
• Formula
• Kiranti
• Mintz
• Oops
• Fullo
• Imperial
• Fruzz
• Roppang
• Cannon Ball
• Crystalin
• Prima Protect
• Vita Jelly Drink

Products and services

• Tango A snack brand under OT Go Beyond offering wafer and snack products for mass-market consumers.
• Fullo A snack brand offering wafer products to Indonesian consumers.
• Imperial A snack/food brand in OT Go Beyond's product portfolio.
• Oops A snack brand targeted at kids within OT Go Beyond's portfolio.
• Fruzz A beverage brand in OT Go Beyond's product portfolio.
• Roppang A snack brand in OT Go Beyond's product portfolio.
• Cannon Ball A snack brand in OT Go Beyond's product portfolio.
• Crystalin A bottled water/purified water brand that offers a home delivery subscription service for regular product supply.
• Teh Gelas A ready-to-drink tea beverage brand for mass-market consumers.
• Prima Protect A personal care/hygiene brand in OT Go Beyond's product portfolio.
• Formula A personal care/health brand offering products for mass-market consumers.
• Kiranti A herbal health beverage brand for mass-market consumers.
• Mintz A breath freshener/confectionery brand in OT Go Beyond's portfolio.
• Vita Jelly Drink A jelly drink beverage brand for mass-market consumers and kids.
• OT Go Beyond FMCG Portfolio An integrated portfolio of 21 trusted consumer brands across snacks, beverages, and personal care categories, manufactured across 34 facilities and distributed through 250+ warehouses nationwide.

Quantifiable outcome

• 34 factories ensure nationwide production capacity and supply chain resilience
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PT Artaboga CemerlangcoreChannel Partner/ Reseller/ Distributor · 1 January 1985Exclusive distribution partnership established in 1985. PT Artaboga Cemerlang is one of Indonesia's respected companies and consistently recognized as the Best Food and Distributor in the Corporate Image Award (IMAC). Built on trust, professionalism, and reliability, Artaboga serves as the exclusive distribution arm of OT Group, ensuring product availability across Indonesia from urban to rural areas through broad logistics infrastructure, extensive branch network, and dedicated fleet.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Nutrifood Indonesia: Indonesian health-oriented food and beverage manufacturer with brands like Tropicana Slim and NutriSari. Comparable for the health beverage and personal care categories where OT's Kiranti and Formula compete.
• Wings Group: Large Indonesian FMCG manufacturer producing personal care, household, and food products. Comparable as a privately-held Indonesian conglomerate operating across the same mass-market consumer categories with nationwide distribution.
• Mayora Indah: Major Indonesian confectionery and snack manufacturer with brands like Beng Beng, Kopiko, and Energen. Direct competitor in the wafer and confectionery category where Tango and Mintz compete, with similar export presence across Southeast Asia.
• Indofood Sukses Makmur: Indonesia's largest FMCG conglomerate with leading brands across noodles, snacks, beverages, and seasonings. Direct comparable given similar mass-market positioning, nationwide manufacturing footprint, and distribution scale across traditional and modern trade.

Broad incumbents

• Procter & Gamble Indonesia: Multinational FMCG giant operating in Indonesia across personal care and household categories. Comparable for the personal care segment where OT's Formula and Prima Protect compete, with substantially larger R&D and global brand equity.
• HM Sampoerna: Major Indonesian FMCG company (Philip Morris subsidiary) with broad consumer goods presence. Comparable as a large-scale Indonesian consumer products company with established distribution infrastructure.
• Sinar Mas: Diversified Indonesian conglomerate with significant FMCG and food operations through subsidiaries. Comparable as a large Indonesian-owned consumer products group with broad category coverage and nationwide reach.
• Nestlé Indonesia: Global FMCG major operating in Indonesia with brands across confectionery, beverages, dairy, and nutrition. Direct overlap in confectionery/snack categories and competes with OT's beverage portfolio.
• Unilever Indonesia: Multinational FMCG leader with extensive Indonesia presence across personal care, beverages, and foods. Competes directly with OT in personal care and beverages but with much broader portfolio and deeper R&D resources.

Emerging players

• Kalbe Farma: Indonesia's largest pharmaceutical and consumer health company with OTC and nutritional products. Comparable overlap with OT's Formula and Kiranti herbal health lines, though Kalbe's primary focus is pharma rather than snacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/otforyou
• YouTubeyoutube.com/@OTForYou
• Facebookfacebook.com/OTForYou/?fref=ts
• LinkedInfacebook.com/OTOfficialID

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OT Go Beyond