Visana
Visana Services AG is a privately held Swiss insurance company headquartered in Bern, offering mandatory basic health insurance plus supplementary and non-health lines (travel, auto, household, liability, capital) to individual Swiss residents via a hybrid of physical agency offices, the myVisana App, and an integrated OnlineDoctor telemedicine service.
- Company typePrivate
- Founded1996
- HeadquartersBern, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Visana does
Visana Services AG is a privately held Swiss insurance company headquartered at Weltpoststrasse 19, 3000 Bern, Switzerland, founded in 1996 and operating in the Bern region and Berner Oberland with a network of physical agency locations. The company sells a comprehensive portfolio of insurance products to individual Swiss residents, anchored by Grundversicherung (mandatory basic health insurance) and extending across Taggeldversicherung (daily allowance), Zusatzversicherung (supplementary health), Reiseversicherung (travel), Autoversicherung (auto), Hausratversicherung (household contents), Haftpflichtversicherung (personal liability), and Kapitalversicherung (capital) lines. Underlying the offering is a digital service platform — the myVisana App and web portal — that enables customers to submit medical bills by scanning, manage contact details, and compare benefits, complemented by the OnlineDoctor telemedicine triage integration and the myPoints bonus program that rewards healthy behaviors such as sports activity.
The business model is recurring subscription-based: regulated monthly premiums collected from individual policyholders on the Grundversicherung side, supplemented by voluntary premiums on supplementary and non-health insurance lines. Headcount sits in the 1,001–5,000 range and the company has no publicly listed ticker; ownership structure is not disclosed. Go-to-market is direct-to-consumer B2C, blending physical agency offices (e.g., Generalagentur St. Gallen and Berner Oberland branches) for advisory-led acquisition and service with a digital self-service layer for claims and policy management; a contact center (0848 848 899) handles phone inquiries. Visana self-positions as #1 in medical-bill processing and reimbursement among Swiss insurers and was recognized in 2025 by Ktipp (customer satisfaction), AmPuls (health insurance tracking), Blick (top customer service), and comparis.ch (Silver in Haftpflicht/Hausrat customer satisfaction). The CEO is Angelo Eggli, who appears in company marketing imagery alongside Lorenz Hess, though specific leadership rosters beyond the CEO are not detailed in the available data.
Note on data scope: the input also references a separate US-based company also called Visana that raised $24 million for a women's cardiometabolic health initiative; this entity is distinct from Visana Services AG in Bern and is not reflected in the firmographics, leadership, or product data above.
Visana firmographics
Firmographics- Name
- Visana
- Legal name
- Visana Services AG
- Website
- https://visana.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Visana Services AG is a privately held Swiss insurance company headquartered in Bern, offering mandatory basic health insurance plus supplementary and non-health lines (travel, auto, household, liability, capital) to individual Swiss residents via a hybrid of physical agency offices, the myVisana App, and an integrated OnlineDoctor telemedicine service.
- Ownership category
- akta.pro rank
Visana industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Visana is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Visana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Insurance Premiums (Basic): Mandatory basic health insurance (grundversicherung) premiums collected from individual policyholders on a monthly basis, regulated by Swiss health insurance law.
- Supplementary Insurance Premiums: Voluntary supplementary insurance products (taggeldversicherung, kapitalversicherung, hausrat, haftpflicht, reiseversicherung, autoversicherung) generating recurring premium revenue beyond mandatory basic coverage.
- Cardiometabolic Health Services (US Visana): Healthcare services and possibly technology-enabled care delivery addressing conditions including PCOS, obesity, and thyroid issues for women, funded by a $24 million raise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mandatory Basic Health Insurance (Grundversicherung) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Visana product offering
Product offeringCore offering
Visana is a Swiss insurance provider (Visana Services AG) headquartered in Bern, offering mandatory basic health insurance (Grundversicherung), supplementary health insurance, daily allowance insurance (Taggeldversicherung), and a range of property and casualty products including travel (Reiseversicherung), car (Autoversicherung), household (Hausratversicherung), liability (Haftpflichtversicherung), and capital (Kapitalversicherung) insurance. Distribution combines a network of physical agency offices (Agenturen) across the Bern region with the myVisana App for digital self-service, supported by an OnlineDoctor telemedicine integration and the myPoints bonus program.
Product overview
Visana is a Swiss insurance provider offering a comprehensive portfolio of insurance and healthcare solutions. The core offering centers on Grundversicherung (basic mandatory health insurance) supplemented by Taggeldversicherung (daily allowance insurance) for income protection. The product suite extends through Zusatzversicherung (supplementary insurance) and specialized lines including Reiseversicherung (travel insurance), Autoversicherung (car insurance), Hausratversicherung (household insurance), Haftpflichtversicherung (liability insurance), and Kapitalversicherung (capital insurance). Digital services include the myVisana App for claims submission and policy management, the myPoints bonus program incentivizing healthy behaviors, and OnlineDoctor for telemedicine consultations. Customers can manage all insurance needs through a single point of contact spanning health, prevention, household, automobile, travel, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Grundversicherung (Basic Health Insurance) Basic mandatory health insurance coverage required by Swiss law for all residents, providing regulated core medical benefits with premiums varying by canton of residence, age, and chosen deductible (Franchise).
- Taggeldversicherung (Daily Allowance Insurance) Daily allowance insurance providing income replacement during illness or inability to work, complementing basic health coverage.
- Zusatzversicherung (Supplementary Insurance) Voluntary supplementary insurance coverage beyond the mandatory basic plan, offering enhanced benefits and services such as expanded hospital coverage, dental, and alternative medicine.
- Reiseversicherung (Travel Insurance) Insurance coverage for travel-related risks including medical emergencies abroad, trip cancellation, and luggage.
- Autoversicherung (Car Insurance) Vehicle insurance covering damage, liability, and related risks for private automobiles.
- Hausratversicherung (Household Insurance) Insurance covering household contents against damage, theft, and related risks.
- Haftpflichtversicherung (Liability Insurance) Insurance coverage for personal liability claims from third parties.
- Kapitalversicherung (Capital Insurance) Capital insurance providing a savings or investment component combined with insurance protection.
Companies that use Visana
Customer profileSegments1 record
Ideal customer profiles1 record
Visana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Visana partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Visana competitors and assessment
Company assessmentDirect peers
- SWICA: Swiss health insurer with strong supplementary health and corporate health offerings. Directly competes with Visana for individual and family health policies in Switzerland.
- Helsana: Major Swiss health insurance group offering basic and supplementary health coverage plus household and liability products. Operates in the same Swiss B2C market with comparable multi-line strategy and premium-based revenue model.
- CSS Versicherung: Largest Swiss health insurer offering Grundversicherung, Zusatzversicherung, and supplementary products across Switzerland. Directly comparable to Visana in core product mix and customer base, with broader national reach.
- Atupri: Swiss health insurance cooperative offering basic and supplementary health products. Similar cooperative-style positioning and Swiss B2C focus to Visana.
- Sanitas: Swiss health insurance foundation offering Grundversicherung and Zusatzversicherung plus supplementary lines. Direct peer in the Swiss individual health insurance market.
- Concordia: Swiss health insurer with national basic and supplementary coverage. Comparable product structure and Swiss-resident customer base to Visana.
- Groupe Mutuel: Swiss mutual insurer offering health, property, liability, and travel insurance. Closely comparable multi-line portfolio and Swiss B2C focus.
Broad incumbents
- AXA Switzerland: Multi-line Swiss insurer offering motor, household, liability, travel, and health products. Competes with Visana on most non-life lines and has broader national scale.
- Die Mobiliar: Switzerland's largest P&C insurer with strong household, liability, and motor offerings. Overlaps with Visana on Hausrat, Haftpflicht, and Autoversicherung but does not underwrite basic health insurance.
- Allianz Suisse: Swiss arm of global insurer offering motor, household, liability, and travel insurance. Comparable to Visana on the P&C and travel lines but is a much broader portfolio player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Visana social profiles
Digital presenceVisana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visana leadership team
Management profileNumber of profiles
Profiles1 record
Visana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visana
What does Visana do?
Visana is a Swiss insurance provider (Visana Services AG) headquartered in Bern, offering mandatory basic health insurance (Grundversicherung), supplementary health insurance, daily allowance insurance (Taggeldversicherung), and a range of property and casualty products including travel (Reiseversicherung), car (Autoversicherung), household (Hausratversicherung), liability (Haftpflichtversicherung), and capital (Kapitalversicherung) insurance. Distribution combines a network of physical agency offices (Agenturen) across the Bern region with the myVisana App for digital self-service, supported by an OnlineDoctor telemedicine integration and the myPoints bonus program.
Is Visana a public or private company?
Visana is a private company. It is classified as unknown and is currently operating.
When was Visana founded?
Visana was founded in 1996. It employs 1,001 to 5,000 people.
Where is Visana based?
Visana is headquartered in Bern, Switzerland, in the Europe region.
How does Visana make money?
Three revenue lines are on record. Health Insurance Premiums (Basic) is the primary driver. The others are supplementary Insurance Premiums and cardiometabolic Health Services (US Visana).
Who are Visana's main competitors?
Direct peers on record are SWICA, Helsana, CSS Versicherung, Atupri, Sanitas, Concordia and Groupe Mutuel. Broad incumbents are AXA Switzerland, Die Mobiliar and Allianz Suisse.
Does Visana have an API?
No public API is recorded for Visana.
What industry is Visana in?
Visana's product category is Health Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 524114 and its SIC code is 6321.