Visana

What Visana does

Visana Services AG is a privately held Swiss insurance company headquartered at Weltpoststrasse 19, 3000 Bern, Switzerland, founded in 1996 and operating in the Bern region and Berner Oberland with a network of physical agency locations. The company sells a comprehensive portfolio of insurance products to individual Swiss residents, anchored by Grundversicherung (mandatory basic health insurance) and extending across Taggeldversicherung (daily allowance), Zusatzversicherung (supplementary health), Reiseversicherung (travel), Autoversicherung (auto), Hausratversicherung (household contents), Haftpflichtversicherung (personal liability), and Kapitalversicherung (capital) lines. Underlying the offering is a digital service platform — the myVisana App and web portal — that enables customers to submit medical bills by scanning, manage contact details, and compare benefits, complemented by the OnlineDoctor telemedicine triage integration and the myPoints bonus program that rewards healthy behaviors such as sports activity.

The business model is recurring subscription-based: regulated monthly premiums collected from individual policyholders on the Grundversicherung side, supplemented by voluntary premiums on supplementary and non-health insurance lines. Headcount sits in the 1,001–5,000 range and the company has no publicly listed ticker; ownership structure is not disclosed. Go-to-market is direct-to-consumer B2C, blending physical agency offices (e.g., Generalagentur St. Gallen and Berner Oberland branches) for advisory-led acquisition and service with a digital self-service layer for claims and policy management; a contact center (0848 848 899) handles phone inquiries. Visana self-positions as #1 in medical-bill processing and reimbursement among Swiss insurers and was recognized in 2025 by Ktipp (customer satisfaction), AmPuls (health insurance tracking), Blick (top customer service), and comparis.ch (Silver in Haftpflicht/Hausrat customer satisfaction). The CEO is Angelo Eggli, who appears in company marketing imagery alongside Lorenz Hess, though specific leadership rosters beyond the CEO are not detailed in the available data.

Note on data scope: the input also references a separate US-based company also called Visana that raised $24 million for a women's cardiometabolic health initiative; this entity is distinct from Visana Services AG in Bern and is not reflected in the firmographics, leadership, or product data above.

Name

Visana

Legal name

Visana Services AG

Website

https://visana.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Visana Services AG is a privately held Swiss insurance company headquartered in Bern, offering mandatory basic health insurance plus supplementary and non-health lines (travel, auto, household, liability, capital) to individual Swiss residents via a hybrid of physical agency offices, the myVisana App, and an integrated OnlineDoctor telemedicine service.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Health insurance
• Supplementary insurance
• Daily allowance insurance
• Property insurance
• Liability insurance

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums (Basic): Mandatory basic health insurance (grundversicherung) premiums collected from individual policyholders on a monthly basis, regulated by Swiss health insurance law.
2. Supplementary Insurance Premiums: Voluntary supplementary insurance products (taggeldversicherung, kapitalversicherung, hausrat, haftpflicht, reiseversicherung, autoversicherung) generating recurring premium revenue beyond mandatory basic coverage.
3. Cardiometabolic Health Services (US Visana): Healthcare services and possibly technology-enabled care delivery addressing conditions including PCOS, obesity, and thyroid issues for women, funded by a $24 million raise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Visana is a Swiss insurance provider (Visana Services AG) headquartered in Bern, offering mandatory basic health insurance (Grundversicherung), supplementary health insurance, daily allowance insurance (Taggeldversicherung), and a range of property and casualty products including travel (Reiseversicherung), car (Autoversicherung), household (Hausratversicherung), liability (Haftpflichtversicherung), and capital (Kapitalversicherung) insurance. Distribution combines a network of physical agency offices (Agenturen) across the Bern region with the myVisana App for digital self-service, supported by an OnlineDoctor telemedicine integration and the myPoints bonus program.

Product overview

Visana is a Swiss insurance provider offering a comprehensive portfolio of insurance and healthcare solutions. The core offering centers on Grundversicherung (basic mandatory health insurance) supplemented by Taggeldversicherung (daily allowance insurance) for income protection. The product suite extends through Zusatzversicherung (supplementary insurance) and specialized lines including Reiseversicherung (travel insurance), Autoversicherung (car insurance), Hausratversicherung (household insurance), Haftpflichtversicherung (liability insurance), and Kapitalversicherung (capital insurance). Digital services include the myVisana App for claims submission and policy management, the myPoints bonus program incentivizing healthy behaviors, and OnlineDoctor for telemedicine consultations. Customers can manage all insurance needs through a single point of contact spanning health, prevention, household, automobile, travel, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Grundversicherung (Basic Health Insurance) Basic mandatory health insurance coverage required by Swiss law for all residents, providing regulated core medical benefits with premiums varying by canton of residence, age, and chosen deductible (Franchise).
• Taggeldversicherung (Daily Allowance Insurance) Daily allowance insurance providing income replacement during illness or inability to work, complementing basic health coverage.
• Zusatzversicherung (Supplementary Insurance) Voluntary supplementary insurance coverage beyond the mandatory basic plan, offering enhanced benefits and services such as expanded hospital coverage, dental, and alternative medicine.
• Reiseversicherung (Travel Insurance) Insurance coverage for travel-related risks including medical emergencies abroad, trip cancellation, and luggage.
• Autoversicherung (Car Insurance) Vehicle insurance covering damage, liability, and related risks for private automobiles.
• Hausratversicherung (Household Insurance) Insurance covering household contents against damage, theft, and related risks.
• Haftpflichtversicherung (Liability Insurance) Insurance coverage for personal liability claims from third parties.
• Kapitalversicherung (Capital Insurance) Capital insurance providing a savings or investment component combined with insurance protection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SWICA: Swiss health insurer with strong supplementary health and corporate health offerings. Directly competes with Visana for individual and family health policies in Switzerland.
• Helsana: Major Swiss health insurance group offering basic and supplementary health coverage plus household and liability products. Operates in the same Swiss B2C market with comparable multi-line strategy and premium-based revenue model.
• CSS Versicherung: Largest Swiss health insurer offering Grundversicherung, Zusatzversicherung, and supplementary products across Switzerland. Directly comparable to Visana in core product mix and customer base, with broader national reach.
• Atupri: Swiss health insurance cooperative offering basic and supplementary health products. Similar cooperative-style positioning and Swiss B2C focus to Visana.
• Sanitas: Swiss health insurance foundation offering Grundversicherung and Zusatzversicherung plus supplementary lines. Direct peer in the Swiss individual health insurance market.
• Concordia: Swiss health insurer with national basic and supplementary coverage. Comparable product structure and Swiss-resident customer base to Visana.
• Groupe Mutuel: Swiss mutual insurer offering health, property, liability, and travel insurance. Closely comparable multi-line portfolio and Swiss B2C focus.

Broad incumbents

• AXA Switzerland: Multi-line Swiss insurer offering motor, household, liability, travel, and health products. Competes with Visana on most non-life lines and has broader national scale.
• Die Mobiliar: Switzerland's largest P&C insurer with strong household, liability, and motor offerings. Overlaps with Visana on Hausrat, Haftpflicht, and Autoversicherung but does not underwrite basic health insurance.
• Allianz Suisse: Swiss arm of global insurer offering motor, household, liability, and travel insurance. Comparable to Visana on the P&C and travel lines but is a much broader portfolio player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visanaservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visana