Black Women In Motion

What Black Women In Motion does

Black Women In Motion (BWIM) is a Toronto-based, survivor-led, grassroots nonprofit organization founded in 2013 by Monica Samuel to serve Black women, girls, and nonbinary and gender-non-conforming survivors of gender-based violence, primarily in the Greater Toronto Area. The organization operates a portfolio of community programs including the Black Youth Employment Assistance Program (BYEAP), a 20-week virtual employment and entrepreneurship program; the Black Peer Education Network (BPEN), a seven-month youth peer education program; the Crystals & Sage Wellness Initiative, a 20-week mindfulness program for Trans and gender-diverse survivors; and an Experiential Learning practicum and internship program with post-secondary partners. All programs are delivered within an anti-racist, intersectional feminist, trauma-informed, and survivor-centred framework.

BWIM monetizes its work through three streams: individual donations processed via its website and PayPal, fee-for-service JEDI/ABR workshops and gender-based violence training delivered to academic institutions, non-profits, and corporate clients (with a standardized 16-topic 2025 catalog and customized engagements delivered in-person, virtually, or hybrid), and grant funding from foundations such as American Student Assistance. Named training clients include Western University, Concordia University, Carleton University, Humber College, Mohawk College, University of Toronto Scarborough, Toronto District School Board, Woodgreen Community Services, Our Place Peel, Eva's Initiatives for Homeless Youth, The Clorox Company, and Procter & Gamble. Go-to-market is community-led for survivor services and direct sales/consulting-led for organizational training.

The organization is privately held with 11-50 employees, headquartered in Toronto, Ontario, and supported by a board structure implied by references to accountability practices. BWIM does not develop proprietary technology products; its digital footprint is a Squarespace-hosted website, a session registration portal, and a publications/blog channel. Monica Samuel, the founder and executive director, brings 13+ years of equity and anti-violence experience and was recognized among Canada's 2019 Top 100 Black Women to Watch.

Name

Black Women In Motion

Legal name

Black Women In Motion

Website

https://blackwomeninmotion.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Toronto-based nonprofit founded in 2013 that delivers trauma-informed programs (employment, peer education, wellness) and JEDI/ABR training for Black survivors of gender-based violence, academic institutions, and corporate clients.

Ownership category

akta.pro rank

Product category

Community Survivor Support Services

NAICS

Individual and Family Services (6241), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAFAD

Gender Equality & Women’s Rights Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGAEAD

Domestic Violence & Abuse Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAFAB

Human Rights & Anti-Discrimination Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGAFAC

Racial & Ethnic Justice Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Gender-based violence support
• Survivor-led community programs
• Anti-racism training services
• Youth employment assistance
• Trauma-informed wellness initiatives

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization accepts direct donations and PayPal contributions from individuals. Donations of $25 or more generate charitable tax receipts. This represents individual philanthropy supporting the organization's mission.
2. Training and Consulting Services: Black Women In Motion provides JEDI/ABR workshops and gender-based violence programs to academic institutions, agencies, non-profit and corporate organizations on a fee-for-service basis. They offer standardized workshops and customized training solutions.
3. Grant Funding: The organization receives grant funding from foundations and organizations committed to improving career readiness and supporting youth-serving programs. American Student Assistance awarded grants to youth-serving nonprofits including BWIM.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Black Women In Motion is a survivor-led, grassroots nonprofit that delivers trauma-informed community programs (employment assistance, peer education, wellness/mindfulness initiatives, experiential learning) for Black women, girls, nonbinary and gender-non-conforming survivors of gender-based violence in the Greater Toronto Area. The organization also sells fee-for-service JEDI/ABR training and consulting workshops to academic institutions, agencies, non-profits, and corporate clients, and operates an online donation portal to fund its mission.

Product overview

Black Women In Motion is a survivor-led, grassroots non-profit organization (not a technology product company) that operates a portfolio of community programs serving Black women, girls, nonbinary and gender-non-conforming survivors of gender-based violence. The core offerings include the Black Youth Employment Assistance Program (20-week virtual employment and entrepreneurship program), the Black Peer Education Network (7-month employment and training for youth in Toronto), the Crystals & Sage Wellness Initiative (20-week mindfulness program for Trans and gender-diverse survivors), the Experiential Learning practicum/internship program, and Training & Consulting Services (JEDI/anti-racist workshops). The organization also operates a session registration system, publications/blog content, and a donation portal. All programs work within an anti-racist, intersectional feminist, trauma-informed, and survivor-centred framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Youth Employment Assistance Program (BYEAP)

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SisterSong Women of Color Reproductive Justice Collective: A US-based coalition of women-of-color led organizations advancing reproductive justice through an intersectional framework. Comparable to BWIM in its centering of Black women and gender-based-violence-adjacent advocacy, but broader in scope and US-focused.
• YWCA Toronto: A large Canadian women's organization delivering GBV shelter, advocacy, and employment programs in the same GTA market as BWIM. Comparable in service domain and beneficiary population, but operates at significantly larger scale and broader mandate without BWIM's Black-survivor-led intersectional focus.
• Ontario Association of Interval & Transition Houses (OAITH): A provincial coordinating body for women's shelters and sexual-violence services across Ontario. Comparable in GBV survivor-support mission and training/capacity-building role, but operates as a network of member shelters rather than a direct survivor-led service provider.

Regional players

• Native Women's Resource Centre of Toronto: A Toronto-based Indigenous women-led organization providing culturally rooted support, healing, and advocacy for Indigenous women and gender-diverse people facing violence. Operates in the same city and adjacent survivor-services niche as BWIM but serves a distinct racialized community.
• Battered Women's Support Services (BWSS): A Vancouver-based feminist organization offering counseling, advocacy, and education for women experiencing gender-based violence. Comparable mission and survivor-centred service model, but West Coast–focused and not Black-survivor-led.
• Women's Habitat of Etobicoke: A Toronto-area shelter and counseling organization serving women and children fleeing violence. Comparable in GBV survivor-support service domain and GTA geography, but operates a traditional shelter model rather than BWIM's survivor-led community programming.
• METRAC (Metropolitan Action Committee on Violence Against Women and Children): A Toronto-based organization working to prevent violence against women, youth, and children through education and community engagement. Comparable in training/workshop delivery and GTA focus, but broader beneficiary scope without BWIM's Black-survivor specificity.

Direct peers

• Black Women's Blueprint: A US-based Black-women-led organization centering survivors of sexual and gender-based violence through healing, advocacy, and movement-building. Most directly comparable to BWIM in mission, leadership identity (Black women survivors), and intersectional framework, though operating at a US national scale.

Emerging players

• Black Legal Action Centre: A Toronto-based legal aid clinic serving Black communities in Ontario across anti-racism and human-rights legal matters. Adjacent in identity-based advocacy and Toronto geography, with overlapping JEDI/training ecosystem, but legal-services focused rather than direct survivor-support.

Others

• Maytree Foundation: A Canadian foundation focused on poverty reduction and anti-oppression, including funding programs that intersect with GBV and racial-justice initiatives. Comparable as a funder/ecosystem actor in BWIM's funding landscape, not as a direct service peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bwim416
• LinkedInlinkedin.com/company/blackwomeninmotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Women In Motion