Pixels on Target
Pixels on Target is a Florida-based defense technology company that designs and manufactures the VooDoo Family of thermal optic systems (monoculars and binoculars) for U.S. military, special operations forces, and law enforcement, featuring AI/ML-capable hardware and ATAK mesh network integration.
- Company typePrivate
- Founded-
- HeadquartersSunrise, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pixels on Target does
Pixels on Target LLC is a privately-held defense technology company headquartered in Sunrise, Florida (with product design operations in Fort Lauderdale, FL), that designs and manufactures the VooDoo Family of thermal optic products for U.S. military, special operations forces, and law enforcement customers. The portfolio consists of three core systems — the VooDoo-S (sub-10 oz short/medium-range monocular), VooDoo-M (sub-18 oz medium/long-range multi-mission sight), and VooDoo-B (sub-3 lb thermal binocular with integrated laser range finder, GPS, and digital magnetic compass) — all built on a proprietary Advanced Core and Imaging Pipeline with 12-micron detector technology, AI/ML-capable hardware, secured mesh network integration with ATAK, and mission profile loading with friendly/enemy identification designed to reduce Blue-on-Blue incidents. Products achieve sub-1 MOA to sub-0.5 MOA accuracy and are designed as True Clip-On optics, with the VooDoo-M shock-tested through 5,000 rounds of 7.62x51 NATO.
The company's revenue model is anchored in hardware sales of the VooDoo product family, supplemented by custom development services and repair/support backed by a 30-day or less turnaround guarantee. Pricing is quote-based with no public disclosure, and all products are ITAR-restricted under Title 22, Parts 120-130, limiting the addressable market to U.S. and approved allied buyers. The go-to-market is primarily direct enterprise sales to government agencies and defense contractors through field demonstrations, supplemented by a reseller/distributor channel and industry event presence (notably SOF WEEK 2026 in Tampa). Manufacturing is outsourced to partnered facilities while engineering and design remain in-house, and the company maintains a small headcount of 11-50 employees.
Pixels on Target firmographics
Firmographics- Name
- Pixels on Target
- Legal name
- Pixels on Target LLC
- Website
- https://pixelsontarget.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pixels on Target is a Florida-based defense technology company that designs and manufactures the VooDoo Family of thermal optic systems (monoculars and binoculars) for U.S. military, special operations forces, and law enforcement, featuring AI/ML-capable hardware and ATAK mesh network integration.
- Ownership category
- akta.pro rank
Pixels on Target industry classification
Industry- Product category
- Thermal Imaging Optics
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Electro-Optical/Infrared (EO/IR) Sensors & Targeting Systems (IMABAGAC)
- akta.pro secondary industries
- IFF/Identification, Beaconing & Cooperative Surveillance Systems (IMABAGAF), Military Power Supplies, RF/Microwave Components & Ruggedized Electronics (IMABAGAJ), Guidance, Navigation & Control (GNC) Electronics for Weapons (IMABAGAH)
Keywords
Where Pixels on Target is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pixels on Target business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Pixels on Target generates revenue primarily through the sale of thermal optic hardware products including the VooDoo-S, VooDoo-M, and VooDoo-B product families. Products are sold as complete systems with various configuration options and accessories.
- Custom Development Services: The company offers custom development services, modifying current designs or developing new solutions from the ground up to meet specific mission requirements. This includes custom warranty programs and tailored product configurations.
- Repair and Support Services: Field support and repair services with a 30-day or less turnaround guarantee for units requiring repair. Professional support from in-house experts with customizable warranty programs available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation required for all products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Pixels on Target product offering
Product offeringCore offering
Pixels on Target designs and manufactures the VooDoo Family of thermal optic products (VooDoo-S monocular, VooDoo-M weapon-mounted sight, and VooDoo-B binocular) for U.S. military, special operations forces, and law enforcement. Each product combines a proprietary Advanced Core and Imaging Pipeline with 12-micron detectors, AI/ML-capable hardware, and secured mesh network integration with ATAK, delivered as ITAR-restricted defense articles with customizable configurations.
Product overview
Pixels on Target is a defense technology company that designs and manufactures the VooDoo Family of thermal optic products. The portfolio consists of three distinct thermal imaging systems: the VooDoo-S (short/medium range monocular sight under 10 oz), the VooDoo-M (medium/long range monocular sight under 18 oz), and the VooDoo-B (medium/long range thermal binocular under 3 lbs). All three products share a common Advanced Core and Imaging Pipeline technology with 12-micron detectors, built-in AI/ML hardware capabilities, secured mesh network connectivity with ATAK integration, and mission profile loading with friendly/enemy identification to reduce Blue-on-Blue incidents. The products are designed as True Clip-On optics providing <0.5-1 MOA precision and are ITAR-controlled defense articles.
Differentiator
Problem solved
Functional benefit
Products and services
- VooDoo-S
Quantifiable outcome
- VooDoo-S achieves <1 MOA accuracy at 100 meters; 5 rounds of 5.56 through a single 5.56 shell casing at 25 yards
- +4 more outcomes
Companies that use Pixels on Target
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Pixels on Target technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature10 records
Pixels on Target partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WilcoxcoreWilcox provides mounting solutions for Pixels on Target products including QD/Flip-to-Side Wilcox Mount and Wilcox Bridge Mount for helmet mounting configurations. These are standard mounting options across the VooDoo product family.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pixels on Target competitors and assessment
Company assessmentDirect peers
- ATN Corp: Manufacturer of thermal weapon sights, smart HD optics, and night vision devices for hunting, law enforcement, and military. Comparable product portfolio and target customer overlap, particularly on commercial and law enforcement thermal monoculars.
- Trijicon: Well-known supplier of weapon sights including advanced thermal and electro-optical offerings to U.S. military and law enforcement. Directly comparable product category to Pixels on Target's VooDoo family in terms of mounting and mission use.
- AGM Global Vision: Smaller specialist in thermal imaging, night vision, and weapon sights for hunting, law enforcement, and military markets. Closely comparable as a smaller, agile thermal-sight vendor competing in similar price and capability tiers.
- Teledyne FLIR: Largest commercial and defense thermal imaging OEM with deep DoD/SOF relationships and broad thermal weapon sight, handheld, and vehicle-mounted portfolios. Directly competes with Pixels on Target in EO/IR sighting for military and law enforcement customers.
- Sig Sauer Electro-Optics: Major firearms OEM with a growing electro-optics line including thermal weapon sights and rangefinders used by military and law enforcement. Comparable on weapon-mounted thermal optics for SOF and law enforcement buyers.
- Safran Optics: Safran's optics business supplies advanced weapon sights, thermal imaging modules, and fire control systems to military customers globally. Closely comparable in product category (thermal weapon sights) and customer base (special operations and infantry).
Broad incumbents
- L3Harris Technologies: Large defense prime with extensive EO/IR, night vision, fused weapon sight, and tactical communications product lines serving DoD and SOF. Overlaps with Pixels on Target in thermal weapon sights, situational awareness, and integrated soldier systems.
- BAE Systems: Global defense prime with thermal imaging, weapon sights, and integrated soldier system offerings. Comparable as a broad incumbent across multiple DoD EO/IR programs of record that Pixels on Target would compete against or supply into.
- Leonardo DRS: U.S. defense electronics subsidiary of Leonardo with a broad portfolio including thermal weapon sights, driver vision, and EO/IR subsystems for ground and aerial platforms. Competes with Pixels on Target in defense thermal sighting and fire control.
Emerging players
- Persistent Systems: Provider of secured mesh networking radios (e.g., MPU5) widely integrated with ATAK for tactical situational awareness. Comparable on the networked/ATAK-enabled capability layer that Pixels on Target integrates with via its mesh-networked thermal sights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pixels on Target compliance and trust
Trust signalCompliance1 record
Pixels on Target financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixels on Target leadership team
Management profileNumber of profiles
Pixels on Target funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixels on Target M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixels on Target
What does Pixels on Target do?
Pixels on Target designs and manufactures the VooDoo Family of thermal optic products (VooDoo-S monocular, VooDoo-M weapon-mounted sight, and VooDoo-B binocular) for U.S. military, special operations forces, and law enforcement. Each product combines a proprietary Advanced Core and Imaging Pipeline with 12-micron detectors, AI/ML-capable hardware, and secured mesh network integration with ATAK, delivered as ITAR-restricted defense articles with customizable configurations.
Is Pixels on Target a public or private company?
Pixels on Target is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixels on Target founded?
Pixels on Target was founded in -1. It employs 11 to 50 people.
Where is Pixels on Target based?
Pixels on Target is headquartered in Sunrise, United States, in the North America region.
How does Pixels on Target make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are custom Development Services and repair and Support Services.
Who are Pixels on Target's main competitors?
Direct peers on record are ATN Corp, Trijicon, AGM Global Vision, Teledyne FLIR, Sig Sauer Electro-Optics and Safran Optics. Broad incumbents are L3Harris Technologies, BAE Systems and Leonardo DRS. Persistent Systems is listed as an emerging player.
Does Pixels on Target have an API?
No public API is recorded for Pixels on Target.
What industry is Pixels on Target in?
Pixels on Target's product category is Thermal Imaging Optics. Its primary akta.pro industry code is IMABAGAC, Electro-Optical/Infrared (EO/IR) Sensors & Targeting Systems, with a secondary code of IMABAGAF, IFF/Identification, Beaconing & Cooperative Surveillance Systems. Its NAICS code is 334511 and its SIC code is 3480.